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| key_people = [[Motoi Oyama]] ([[Chairman]] and [[CEO]])<ref>{{Cite web |url=https://corp.asics.com/en/investor_relations/management_policy/corporate_governance/compensation-for-officers |title=Compensation For DIRECTORs |accessdate=2024-01-10}}</ref>
| key_people = [[Motoi Oyama]] ([[Chairman]] and [[CEO]])<ref>{{Cite web |url=https://corp.asics.com/en/investor_relations/management_policy/corporate_governance/compensation-for-officers |title=Compensation For DIRECTORs |accessdate=2024-01-10}}</ref>
| locations = ≈&nbsp;1,900 outlet stores worldwide (2017)<ref>{{Cite web |last=Ceballos |first=Francelia Rodriguez |date=February 10, 2017 |others=Translated by Barbara Santamaria |title=Asics opens subsidiaries in Chile and Peru |url=https://ww.fashionnetwork.com/news/Asics-opens-subsidiaries-in-chile-and-peru,791553.html |access-date=2023-08-14 |website=Fashion Network}}</ref>
| locations = ≈&nbsp;1,900 outlet stores worldwide (2017)<ref>{{Cite web |last=Ceballos |first=Francelia Rodriguez |date=February 10, 2017 |others=Translated by Barbara Santamaria |title=Asics opens subsidiaries in Chile and Peru |url=https://ww.fashionnetwork.com/news/Asics-opens-subsidiaries-in-chile-and-peru,791553.html |access-date=2023-08-14 |website=Fashion Network}}</ref>
| products = [[Sneakers]], [[clothing]]
| products = [[Trainers]], [[clothing]]
| revenue = {{gain}} {{JP¥|570.4 billion|link=yes}} (2023)
| revenue = {{gain}} {{JP¥|570.4 billion|link=yes}} (2023)
| operating_income = {{gain}} {{JP¥|54.2 billion}} (2023)
| operating_income = {{gain}} {{JP¥|54.2 billion}} (2023)
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| num_employees = ≈&nbsp;8,900 (2023)
| num_employees = ≈&nbsp;8,900 (2023)
| parent =
| parent =
| brands = {{Hlist|[[Onitsuka Tiger]]|Unoha}}
| brands = [[Onitsuka Tiger]]
| subsid = {{Unbulleted list|
| subsid = {{Unbulleted list|
* Race Roster
* Race Roster
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| homepage = {{url|https://www.asics.com}}
| homepage = {{url|https://www.asics.com}}
| footnotes = <ref name="Integrated Report" />
| footnotes = <ref name="Integrated Report" />

}}
}}


{{Nihongo foot|'''ASICS Corporation'''|株式会社アシックス|[[Kabushiki gaisha]] Ashikkusu}},<ref name="corp" /> commonly known as '''Asics''', is a Japanese [[multinational corporation]] that produces [[sportswear]]. The name is an [[acronym]] for the [[Latin]] phrase ''[[Mens sana in corpore sano|anima sana in corpore sano]]'' (translated by Asics as "a sound mind, in a sound body").<ref name="Company_history" /> Asics is best known for its [[sneaker]]s, but also produces other [[footwear]] such as [[sandal]]s, as well as [[clothing]] ([[T-shirt]]s, [[jacket]]s, [[hoodie]]s, [[swimwear]], [[compression garment]]s, [[leggings]], [[sock]]s) and accessories ([[bag]]s, [[backpack]]s, [[cap]]s). It is headquartered in [[Kobe]], [[Hyōgo Prefecture]], Japan.
{{Nihongo|'''ASICS Corporation'''|株式会社アシックス|[[Kabushiki gaisha]] Ashikkusu|lead=yes}}, commonly known as simply '''Asics''' ({{IPAc-en|ˈ|æ|s|ɪ|k|s}}, {{IPAc-en|ˈ|ɑː|s|ɪ|k|s}} or {{IPAc-en|ˈ|eɪ|s|ɪ|k|s}}), is a Japanese [[multinational corporation]] that produces [[sportswear]]. Asics is best known for its [[sneaker]]s, but also produces other [[footwear]] such as [[sandal]]s, as well as [[clothing]] ([[T-shirt]]s, [[jacket]]s, [[hoodie]]s, [[swimwear]], [[compression garment]]s, [[leggings]], [[sock]]s) and accessories ([[bag]]s, [[backpack]]s, [[cap]]s).

The name is an [[acronym]] for the [[Latin]] phrase ''[[Mens sana in corpore sano|anima sana in corpore sano]]'' (translated by Asics as "a sound mind, in a sound body"). It is headquartered in [[Kobe]], [[Hyōgo Prefecture]], Japan.


==History==
==History==
{{Main|Onitsuka Tiger}}
{{Main|Onitsuka Tiger}}
[[File:Asics Stripe.jpg|thumb|left|A diagram of the original "Tiger Stripes" design for the Mexico 66. Originally known as the {{nihongo|'''''Mexico Line'''''|メキシコライン|Mekishiko Rain}}. Today, it is used by both Asics and its lifestyle brand, Onitsuka Tiger.]]
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[[File:HK TKO 將軍澳 Tseung Kwan O PopCorn mall shop asics clothing January 2022 Px3.jpg|thumb|Store in the [[New towns of Hong Kong]]]]
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Asics began as '''Onitsuka Co., Ltd.''' on September 1, 1949.<ref name="corp">{{Cite web |title=ASICS Corporation Practical Information |url=https://corp.asics.com/en/about_asics/practical_information |url-status=live |archive-url=https://web.archive.org/web/20220308133833/https://corp.asics.com/en/about_asics/practical_information |archive-date=2022-03-08 |access-date=2023-08-14 |publisher=ASICS}}</ref> Founder {{ill|Kihachiro Onitsuka|ja|鬼塚喜八郎}} began manufacturing basketball shoes in his hometown of [[Kobe]], [[Hyōgo Prefecture]], [[Japan]]. The range of sports activities serviced by the company expanded to a variety of Olympic styles used since the 1950s by athletes worldwide. Onitsuka became particularly known for the [[Mexico 66]] design,<ref>{{Cite web|last=Ryall|first=Julian|date=2019-11-02|title=Bruce Lee, Uma Thurman and the story of Onitsuka Tiger shoes|url=https://www.scmp.com/lifestyle/fashion-beauty/article/3035606/onitsuka-tiger-how-bruce-lee-and-actress-uma-thurman|url-status=live|archive-url=https://web.archive.org/web/20191207023622/https://www.scmp.com/lifestyle/fashion-beauty/article/3035606/onitsuka-tiger-how-bruce-lee-and-actress-uma-thurman|archive-date=2019-12-07|access-date=2022-06-27|website=[[South China Morning Post]]|language=en}}</ref> in which the distinctive crossed stripes (now synonymous with the company as the "Tiger Stripes") were featured for the first time; martial artist [[Bruce Lee]] helped popularize the shoe. Onitsuka Tiger merged with fishing and sporting goods company GTO and athletic uniform maker Jelenk to form Asics Corporation in 1977;<ref name="corp" /> Onitsuka was named president of the new company. Despite the name change, a vintage range of Asics shoes are still produced and sold internationally under the Onitsuka Tiger label.<ref name="Company_history">{{Cite book |url=http://www.fundinguniverse.com/company-histories/asics-corporation-history/ |title=International Directory of Company Histories |publisher=[[St. James Press]] |others=Jay P. Pederson, Thomson Gale |year=2004 |isbn=978-1-55862-698-0 |volume=57 |location=Detroit, Michigan |pages=52–54 |oclc=769044990 |archive-url=https://web.archive.org/web/20200224202138/http://www.fundinguniverse.com/company-histories/asics-corporation-history/ |archive-date=2020-02-24 |url-status=live |via=Funding Universe}}</ref> In 2015, Asics launched its "Asics Tiger" [[lifestyle brand]] to market sportswear inspired by the company's designs of the 1970s to 1990s.<ref name="core77">{{Cite web |title=ASICS Tiger - by Bruce Mau Design / Core77 Design Awards |url=https://designawards.core77.com/home/award_permalink?id=61644&category_id=5 |access-date=2023-04-13 |website=[[Core77]]}}</ref>
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[[File:ASICS Store Inside Boston.jpg|thumb|Inside of the Asics store on Newbury Street, in the [[Back Bay]] section of [[Boston]]]]


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Asics bought the Swedish [[Hiking equipment|outdoor]] brand [[Haglöfs]] for {{¥|11.4 billion|link=yes}} ($128.7&nbsp;million) on July 12, 2010.<ref>{{cite news|url=https://www.reuters.com/article/idUSTOE66B05E20100712|title=Japan's ASICS buys Sweden's Haglofs for $128.7 mln|publisher=Reuters|date=2010-07-12|access-date=2011-05-19|first=Mariko|last=Katsumura|archive-date=2021-06-16|archive-url=https://web.archive.org/web/20210616040207/https://www.reuters.com/article/idUSTOE66B05E20100712|url-status=live}}</ref> In February 2016, Asics acquired fitness app [[Runkeeper]].<ref>{{Cite web|url=https://venturebeat.com/2016/02/12/runkeeper-acquired-by-sports-shoes-giant-asics/|title=RunKeeper acquired by sportswear giant Asics|date=2016-02-12|website=VentureBeat|language=en-US|access-date=2019-07-19}}</ref><ref>{{Cite web|url=https://techcrunch.com/2016/02/12/runkeeper-asics/|title=Fitness App Runkeeper To Be Acquired By Running Shoe Maker ASICS|website=TechCrunch|date=12 February 2016|language=en-US|access-date=2019-07-19}}</ref> LionRock Capital Limited acquired a 100% interest in Haglöfs from Asics on December 18, 2023.<ref>{{Cite web |date=2023-12-18 |title=LionRock Capital Limited to acquire Haglöfs AB, one of the Nordics leading outdoor performance brands |url=https://www.mynewsdesk.com/haglofs/pressreleases/lionrock-capital-limited-to-acquire-hagloefs-ab-one-of-the-nordics-leading-outdoor-performance-brands-3293675 |access-date=2024-03-08 |website=Mynewsdesk - Haglöfs}}</ref>
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Asics began as '''Onitsuka Co., Ltd''' on September 1, 1949.<ref name="corp">{{Cite web |title=ASICS Corporation Practical Information |url=https://corp.asics.com/en/about_asics/practical_information |url-status=live |archive-url=https://web.archive.org/web/20220308133833/https://corp.asics.com/en/about_asics/practical_information |archive-date=2022-03-08 |access-date=2023-08-14 |publisher=ASICS}}</ref> Founder {{ill|Kihachiro Onitsuka|ja|鬼塚喜八郎}} began manufacturing basketball shoes in his hometown of [[Kobe]], [[Hyogo Prefecture]], [[Japan]]. The range of sports activities serviced by the company expanded to a variety of Olympic styles used since the 1950s by athletes worldwide. Onitsuka became particularly known for the [[Mexico 66]] design,<ref>{{Cite web|last=Ryall|first=Julian|date=2019-11-02|title=Bruce Lee, Uma Thurman and the story of Onitsuka Tiger shoes|url=https://www.scmp.com/lifestyle/fashion-beauty/article/3035606/onitsuka-tiger-how-bruce-lee-and-actress-uma-thurman|url-status=live|archive-url=https://web.archive.org/web/20191207023622/https://www.scmp.com/lifestyle/fashion-beauty/article/3035606/onitsuka-tiger-how-bruce-lee-and-actress-uma-thurman|archive-date=2019-12-07|access-date=2022-06-27|website=[[South China Morning Post]]|language=en}}</ref> in which the distinctive crossed stripes (now synonymous with the company) were featured for the first time; martial artist [[Bruce Lee]] helped popularize the shoe. Onitsuka Tiger merged with fishing and sporting goods company GTO and athletic uniform maker Jelenk to form Asics Corporation in 1977;<ref name="corp" /> Onitsuka was named president of the new company. Despite the name change, a vintage range of Asics shoes are still produced and sold internationally under the Onitsuka Tiger label.<ref name="Company_history">{{Cite book |url=http://www.fundinguniverse.com/company-histories/asics-corporation-history/ |title=International Directory of Company Histories |publisher=[[St. James Press]] |others=Jay P. Pederson, Thomson Gale |year=2004 |isbn=978-1-55862-698-0 |volume=57 |location=Detroit, Michigan |pages=52–54 |oclc=769044990 |archive-url=https://web.archive.org/web/20200224202138/http://www.fundinguniverse.com/company-histories/asics-corporation-history/ |archive-date=2020-02-24 |url-status=live |via=Funding Universe}}</ref> In 2015, Asics launched its "Asics Tiger" [[lifestyle brand]] to market sportswear inspired by the company's designs of the 1970s to 1990s.<ref name="core77">{{Cite web |title=ASICS Tiger - by Bruce Mau Design / Core77 Design Awards |url=https://designawards.core77.com/home/award_permalink?id=61644&category_id=5 |access-date=2023-04-13 |website=[[Core77]]}}</ref>


{|style="margin: 0 auto;"
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Asics bought the Swedish [[Hiking equipment|outdoor]] brand [[Haglöfs]] for {{¥|11.4 billion|link=yes}} ($128.7&nbsp;million) on July 12, 2010.<ref>{{cite news|url=https://www.reuters.com/article/idUSTOE66B05E20100712|title=Japan's ASICS buys Sweden's Haglofs for $128.7 mln|publisher=Reuters|date=2010-07-12|access-date=2011-05-19|first=Mariko|last=Katsumura|archive-date=2021-06-16|archive-url=https://web.archive.org/web/20210616040207/https://www.reuters.com/article/idUSTOE66B05E20100712|url-status=live}}</ref> In February 2016, Asics acquired fitness app [[Runkeeper]].<ref>{{Cite web|url=https://venturebeat.com/2016/02/12/runkeeper-acquired-by-sports-shoes-giant-asics/|title=RunKeeper acquired by sportswear giant Asics|date=2016-02-12|website=VentureBeat|language=en-US|access-date=2019-07-19}}</ref><ref>{{Cite web|url=https://techcrunch.com/2016/02/12/runkeeper-asics/|title=Fitness App Runkeeper To Be Acquired By Running Shoe Maker ASICS|website=TechCrunch|date=12 February 2016|language=en-US|access-date=2019-07-19}}</ref>
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| [[File:ASICS Store Inside Boston.jpg|thumb|left|Interior of the Asics store on Newbury Street, in the [[Back Bay]] neighborhood of [[Boston]], [[Massachusetts]]]]
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| [[File:HK TKO 將軍澳 Tseung Kwan O PopCorn mall shop asics clothing January 2022 Px3.jpg|thumb|left|An Asics store located in the [[new towns of Hong Kong]]]]
|}


Asics generated {{¥|570.4 billion}} in [[net sales]] and {{¥|35.2 billion}} in net income in fiscal year 2023. 50% of the company's income came from the sale of performance running shoes, 33% from other shoes, 6% from apparel and equipment, and 11% from Onitsuka Tiger. 16% of the company's sales were in Japan, 21% in North America, 27% in Europe, 14% in China and 21% in other regions.<ref name="Integrated Report">{{Cite web |date=2024-07-31 |title=ASICS Integrated Report 2023 |url=https://assets.asics.com/system/libraries/3227/ASICS%20Integrated%20Report%202023.pdf |access-date=July 31, 2024 |publisher=ASICS}}</ref>
Asics generated {{¥|570.4 billion}} in [[net sales]] and {{¥|35.2 billion}} in net income in fiscal year 2023. 50% of the company's income came from the sale of performance running shoes, 33% from other shoes, 6% from apparel and equipment, and 11% from Onitsuka Tiger. 16% of the company's sales were in Japan, 21% in North America, 27% in Europe, 14% in China and 21% in other regions.<ref name="Integrated Report">{{Cite web |date=2024-07-31 |title=ASICS Integrated Report 2023 |url=https://assets.asics.com/system/libraries/3227/ASICS%20Integrated%20Report%202023.pdf |access-date=July 31, 2024 |publisher=ASICS}}</ref>


In 2021, Asics launched Unoha (ウノハ), a brand geared towards women. The brand mainly sells its products online and does not use physical locations other than temporary pop-ups that appear around Japan.<ref>{{Cite web |date=2021-03-03 |title=アシックスからライフスタイルブランド「ウノハ」誕生、エコな素材を用いた着心地の良いウェアやシューズ |url=https://www.fashion-press.net/news/70538 |access-date=2023-08-21 |website=Fashion Press |language=ja}}</ref> Apart from being a female focused clothing brand, Unoha has also pledged to use organic and environmentally friendly materials in its products. Unoha's first brand ambassador was [[Harumi Sato]].<ref>{{Cite web |title=株式会社アシックス プレスリリース |url=https://corp.asics.com/jp/press/article/2022-03-15 |access-date=2023-08-21 |publisher=ASICS |language=ja}}</ref>
In March 2021, Asics launched '''Unoha''' (ウノハ), a brand geared towards women.<ref>{{Cite web |date=2021-03-09 |title=アシックスからライフスタイルブランドがデビュー、ラウンジウェアなど展開 |url=https://www.fashionsnap.com/article/2021-03-09/unoha/ |access-date=2024-10-13 |website=FASHIONSNAP}}</ref> The brand mainly sells its products online and does not use physical locations other than temporary pop-ups that appear around Japan.<ref>{{Cite web |date=2021-03-03 |title=アシックスからライフスタイルブランド「ウノハ」誕生、エコな素材を用いた着心地の良いウェアやシューズ |url=https://www.fashion-press.net/news/70538 |access-date=2023-08-21 |website=Fashion Press |language=ja}}</ref> Apart from being a female focused clothing brand, Unoha has also pledged to use organic and environmentally friendly materials in its products. Unoha's first brand ambassador was [[Harumi Sato]].<ref>{{Cite web |title=株式会社アシックス プレスリリース |url=https://corp.asics.com/jp/press/article/2022-03-15 |access-date=2023-08-21 |publisher=ASICS |language=ja}}</ref> On July 1, 2024, Asics announced that it had discontinued Unoha the previous month after only 3 years of existence.<ref>{{Cite web |date=2024-07-01 |title=アシックスがライフスタイルブランド「ウノハ」の販売終了を発表、立ち上げから約3年 |url=https://www.fashionsnap.com/article/2024-07-01/asics-unoha-close/ |access-date=2024-10-13 |website=FASHIONSNAP}}</ref>

LionRock Capital Limited acquired a 100% interest in Haglöfs from Asics on December 18, 2023.<ref>{{Cite web |date=2023-12-18 |title=LionRock Capital Limited to acquire Haglöfs AB, one of the Nordics leading outdoor performance brands |url=https://www.mynewsdesk.com/haglofs/pressreleases/lionrock-capital-limited-to-acquire-hagloefs-ab-one-of-the-nordics-leading-outdoor-performance-brands-3293675 |access-date=2024-03-08 |website=Mynewsdesk - Haglöfs}}</ref>


===Relationship with Nike===
===Relationship with Nike===
{{see also|Nike timeline}}
[[Nike, Inc.]] (originally known as Blue Ribbon Sports) was founded to sell Onitsuka Tiger shoes in the US. When [[Phil Knight]] visited Japan in 1963, shortly after he graduated from [[Stanford University]], he was impressed by Onitsuka Tiger shoes and immediately visited the Onitsuka Tiger office and asked to be their sales agent in the US. After a number of years the relationship crumbled and both companies sued each other, with Nike retaining the naming rights to several shoes.<ref name="shoedog">{{Cite book |last=Knight |first=Philip H. |title=Shoe Dog: A Memoir by the Creator of Nike |title-link=Shoe Dog |year=2016 |isbn=978-1-5011-3591-0 |location=New York |oclc=945804148}}</ref>
[[Nike, Inc.]] (originally known as Blue Ribbon Sports) was founded to sell Onitsuka Tiger shoes in the U.S. When [[Phil Knight]] visited Japan in 1963, shortly after he graduated from [[Stanford University]], he was impressed by Onitsuka Tiger shoes and immediately visited the Onitsuka Tiger office and asked to be their sales agent in the U.S. After a number of years the relationship crumbled and both companies sued each other, with Nike retaining the naming rights to several shoes.<ref name="shoedog">{{Cite book |last=Knight |first=Philip H. |title=Shoe Dog: A Memoir by the Creator of Nike |title-link=Shoe Dog |year=2016 |isbn=978-1-5011-3591-0 |location=New York |oclc=945804148}}</ref>


==Sponsorships==
==Sponsorships==
[[File:Paris-FR-75-open de tennis-2019-Roland Garros-court Chatrier-6 juin-Djokovic-03 2.jpg|thumb|[[Novak Djokovic]] endorsed Asics footwear from the start of the 2018 season]]
[[File:Paris-FR-75-open de tennis-2019-Roland Garros-court Chatrier-6 juin-Djokovic-03 2.jpg|thumb|right|[[Novak Djokovic]] endorsed Asics footwear from the start of the 2018 season.]]
Asics sponsors a variety of sports associations, teams and individuals; sponsorships include [[World Athletics]] and the [[Los Angeles Marathon]].<ref>{{Cite web |last=McCullagh |first=Kevin |date=2019-09-27 |title=IAAF extends Asics deal for 10 years, approves name change |url=https://www.sportbusiness.com/news/iaaf-extends-asics-partnership-for-10-years-approves-name-change/ |access-date=2022-07-07 |website=SportBusiness |language=en-US}}</ref><ref>{{Cite web |last=Glendinning |first=Matthew |date=2019-04-11 |title=Asics returns to road running with LA Marathon deal |url=https://sponsorship.sportbusiness.com/news/asics-returns-to-road-running-with-la-marathon-deal/ |access-date=2022-07-07 |website=SportBusiness Sponsorship |language=en-GB}}</ref> The company announced on October 4, 2011, that it would be the new official kit manufacturer for the [[Australian Cricket Team]], replacing German manufacturer [[Adidas]].<ref>{{cite web|url = http://www.sportspromedia.com/news/asics_partner_with_cricket_australia/|title = ASICS partner with Cricket Australia – Sports Sponsorship news – Cricket Oceania|publisher = SportsPro Media|date = 2011-11-04|access-date = 2012-06-11|last = Emmett|first = James|archive-date = 2011-10-05|archive-url = https://web.archive.org/web/20111005195927/http://www.sportspromedia.com/news/asics_partner_with_cricket_australia/|url-status = live}}</ref>
Asics sponsors a variety of sports associations, teams and individuals; sponsorships include [[World Athletics]], the [[Los Angeles Marathon]], as well as individual athletes such as volleyball player [[Ran Takahashi]], footballer [[Takehiro Tomiyasu]], and tennis players [[Novak Djokovic]], [[Alex de Minaur]] and [[Jasmine Paolini]].<ref>{{Cite web |last=McCullagh |first=Kevin |date=2019-09-27 |title=IAAF extends Asics deal for 10 years, approves name change |url=https://www.sportbusiness.com/news/iaaf-extends-asics-partnership-for-10-years-approves-name-change/ |access-date=2022-07-07 |website=SportBusiness |language=en-US}}</ref><ref>{{Cite web |last=Glendinning |first=Matthew |date=2019-04-11 |title=Asics returns to road running with LA Marathon deal |url=https://sponsorship.sportbusiness.com/news/asics-returns-to-road-running-with-la-marathon-deal/ |access-date=2022-07-07 |website=SportBusiness Sponsorship |language=en-GB}}</ref> The company announced on October 4, 2011, that it would be the new official kit manufacturer for the [[Australian national cricket team]], replacing German manufacturer [[Adidas]].<ref>{{cite web|url = http://www.sportspromedia.com/news/asics_partner_with_cricket_australia/|title = ASICS partner with Cricket Australia – Sports Sponsorship news – Cricket Oceania|publisher = SportsPro Media|date = 2011-11-04|access-date = 2012-06-11|last = Emmett|first = James|archive-date = 2011-10-05|archive-url = https://web.archive.org/web/20111005195927/http://www.sportspromedia.com/news/asics_partner_with_cricket_australia/|url-status = live}}</ref> Asics is also the official sportswear partner of the [[Japanese Olympic Committee]].


==Working conditions==
==Working conditions==
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==Gallery==
==Gallery==
<gallery widths="150" heights="150">
<gallery widths="150" heights="150">
File:Asics brand logo (1977–2003).svg|alt=The Asics logo from 1977 to 2003.|The Asics logo from 1977 to 2005. This typeface is still used for the "Asics Tiger" line.<ref name="core77" />
File:Asics brand logo (1977–2003).svg|alt=The Asics logo from 1977 to 2003.|The Asics logo from 1977 to 2005. The typeface, designed by [[Herb Lubalin]], is still used for the "Asics Tiger" line.<ref name="core77" />
File:Asics wrestling shoes.jpg|A pair of Asics [[wrestling]] shoes, model ''Split Second V''
File:Asics wrestling shoes.jpg|A pair of Asics [[wrestling]] shoes, model ''Split Second V''
File:Kinsei.jpg|A pair of Asics [[running]] shoes, model ''GEL-Kinsei''
File:Kinsei.jpg|A pair of Asics [[running]] shoes, model ''GEL-Kinsei''
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File:ASICS Gel-Kayano 26 (womens).jpg|Asics Gel-Kayano 26, women's running shoes
File:ASICS Gel-Kayano 26 (womens).jpg|Asics Gel-Kayano 26, women's running shoes
</gallery>
</gallery>

==Notes==
{{Notelist}}


==References==
==References==
{{Reflist}}
{{reflist}}


==External links==
==External links==

Latest revision as of 02:45, 1 January 2025

For ASIC, see Application-specific integrated circuit.
ASICS Corporation
Native name
株式会社アシックス
Kabushiki gaisha Ashikkusu
Company typePublic (K.K)
TYO: 7936
IndustrySports equipment, textile
Founded
  • September 1, 1949; 75 years ago (September 1, 1949) (as Onitsuka Tiger)
  • 1977; 48 years ago (1977) (renamed to Asics)
FounderKihachiro Onitsuka [ja]
Headquarters
Kobe
,
Japan
Number of locations
≈ 1,900 outlet stores worldwide (2017)[1]
Area served
Worldwide
Key people
Motoi Oyama (Chairman and CEO)[2]
ProductsTrainers, clothing
BrandsOnitsuka Tiger
RevenueIncrease ¥570.4 billion (2023)
Increase ¥54.2 billion (2023)
Increase ¥35.2 billion (2023)
Number of employees
≈ 8,900 (2023)
Subsidiaries
Websitewww.asics.com
Footnotes / references
[3]

ASICS Corporation (Japanese: 株式会社アシックス, Hepburn: Kabushiki gaisha Ashikkusu), commonly known as simply Asics (/ˈæsɪks/, /ˈɑːsɪks/ or /ˈeɪsɪks/), is a Japanese multinational corporation that produces sportswear. Asics is best known for its sneakers, but also produces other footwear such as sandals, as well as clothing (T-shirts, jackets, hoodies, swimwear, compression garments, leggings, socks) and accessories (bags, backpacks, caps).

The name is an acronym for the Latin phrase anima sana in corpore sano (translated by Asics as "a sound mind, in a sound body"). It is headquartered in Kobe, Hyōgo Prefecture, Japan.

History

[edit]
Main article: Onitsuka Tiger
A diagram of the original "Tiger Stripes" design for the Mexico 66. Originally known as the Mexico Line (メキシコライン, Mekishiko Rain). Today, it is used by both Asics and its lifestyle brand, Onitsuka Tiger.

Asics began as Onitsuka Co., Ltd. on September 1, 1949.[4] Founder Kihachiro Onitsuka [ja] began manufacturing basketball shoes in his hometown of Kobe, Hyōgo Prefecture, Japan. The range of sports activities serviced by the company expanded to a variety of Olympic styles used since the 1950s by athletes worldwide. Onitsuka became particularly known for the Mexico 66 design,[5] in which the distinctive crossed stripes (now synonymous with the company as the "Tiger Stripes") were featured for the first time; martial artist Bruce Lee helped popularize the shoe. Onitsuka Tiger merged with fishing and sporting goods company GTO and athletic uniform maker Jelenk to form Asics Corporation in 1977;[4] Onitsuka was named president of the new company. Despite the name change, a vintage range of Asics shoes are still produced and sold internationally under the Onitsuka Tiger label.[6] In 2015, Asics launched its "Asics Tiger" lifestyle brand to market sportswear inspired by the company's designs of the 1970s to 1990s.[7]

Asics bought the Swedish outdoor brand Haglöfs for ¥11.4 billion ($128.7 million) on July 12, 2010.[8] In February 2016, Asics acquired fitness app Runkeeper.[9][10] LionRock Capital Limited acquired a 100% interest in Haglöfs from Asics on December 18, 2023.[11]

Interior of the Asics store on Newbury Street, in the Back Bay neighborhood of Boston, Massachusetts
An Asics store located in the new towns of Hong Kong

Asics generated ¥570.4 billion in net sales and ¥35.2 billion in net income in fiscal year 2023. 50% of the company's income came from the sale of performance running shoes, 33% from other shoes, 6% from apparel and equipment, and 11% from Onitsuka Tiger. 16% of the company's sales were in Japan, 21% in North America, 27% in Europe, 14% in China and 21% in other regions.[3]

In March 2021, Asics launched Unoha (ウノハ), a brand geared towards women.[12] The brand mainly sells its products online and does not use physical locations other than temporary pop-ups that appear around Japan.[13] Apart from being a female focused clothing brand, Unoha has also pledged to use organic and environmentally friendly materials in its products. Unoha's first brand ambassador was Harumi Sato.[14] On July 1, 2024, Asics announced that it had discontinued Unoha the previous month after only 3 years of existence.[15]

Relationship with Nike

[edit]
See also: Nike timeline

Nike, Inc. (originally known as Blue Ribbon Sports) was founded to sell Onitsuka Tiger shoes in the U.S. When Phil Knight visited Japan in 1963, shortly after he graduated from Stanford University, he was impressed by Onitsuka Tiger shoes and immediately visited the Onitsuka Tiger office and asked to be their sales agent in the U.S. After a number of years the relationship crumbled and both companies sued each other, with Nike retaining the naming rights to several shoes.[16]

Sponsorships

[edit]
Novak Djokovic endorsed Asics footwear from the start of the 2018 season.

Asics sponsors a variety of sports associations, teams and individuals; sponsorships include World Athletics, the Los Angeles Marathon, as well as individual athletes such as volleyball player Ran Takahashi, footballer Takehiro Tomiyasu, and tennis players Novak Djokovic, Alex de Minaur and Jasmine Paolini.[17][18] The company announced on October 4, 2011, that it would be the new official kit manufacturer for the Australian national cricket team, replacing German manufacturer Adidas.[19] Asics is also the official sportswear partner of the Japanese Olympic Committee.

Working conditions

[edit]

In March 2017, employees assembling Asics products in Cambodia fainted due to thick smoke present in the factory where they were working. The company responded to this by saying that it, along with the factory in question, would "address specific measures, with a focus on workers’ awareness and health and safety training, as well as including an improved air ventilation system".[20]

In March 2021, while several Western clothing brands expressed concern over allegations of forced Uyghur labor involved in Xinjiang cotton production, Asics also announced that the Australian Olympic Team uniform would not contain cotton sourced from Xinjiang.[21]

[edit]
  • The Asics logo from 1977 to 2003.
    The Asics logo from 1977 to 2005. The typeface, designed by Herb Lubalin, is still used for the "Asics Tiger" line.[7]
  • A pair of Asics wrestling shoes, model Split Second V
    A pair of Asics wrestling shoes, model Split Second V
  • A pair of Asics running shoes, model GEL-Kinsei
    A pair of Asics running shoes, model GEL-Kinsei
  • A pair of Asics running shoes, model Gel-Pulse 11
    A pair of Asics running shoes, model Gel-Pulse 11
  • Asics Gel-Cumulus 22, men's running shoes
    Asics Gel-Cumulus 22, men's running shoes
  • Asics Gel-Kayano 26, women's running shoes
    Asics Gel-Kayano 26, women's running shoes

References

[edit]
  1. ^ Ceballos, Francelia Rodriguez (February 10, 2017). "Asics opens subsidiaries in Chile and Peru". Fashion Network. Translated by Barbara Santamaria. Retrieved 2023-08-14.
  2. ^ "Compensation For DIRECTORs". Retrieved 2024-01-10.
  3. ^ a b "ASICS Integrated Report 2023" (PDF). ASICS. 2024-07-31. Retrieved July 31, 2024.
  4. ^ a b "ASICS Corporation Practical Information". ASICS. Archived from the original on 2022-03-08. Retrieved 2023-08-14.
  5. ^ Ryall, Julian (2019-11-02). "Bruce Lee, Uma Thurman and the story of Onitsuka Tiger shoes". South China Morning Post. Archived from the original on 2019-12-07. Retrieved 2022-06-27.
  6. ^ International Directory of Company Histories. Vol. 57. Jay P. Pederson, Thomson Gale. Detroit, Michigan: St. James Press. 2004. pp. 52–54. ISBN 978-1-55862-698-0. OCLC 769044990. Archived from the original on 2020-02-24 – via Funding Universe.{{cite book}}: CS1 maint: others (link)
  7. ^ a b "ASICS Tiger - by Bruce Mau Design / Core77 Design Awards". Core77. Retrieved 2023-04-13.
  8. ^ Katsumura, Mariko (2010-07-12). "Japan's ASICS buys Sweden's Haglofs for $128.7 mln". Reuters. Archived from the original on 2021-06-16. Retrieved 2011-05-19.
  9. ^ "RunKeeper acquired by sportswear giant Asics". VentureBeat. 2016-02-12. Retrieved 2019-07-19.
  10. ^ "Fitness App Runkeeper To Be Acquired By Running Shoe Maker ASICS". TechCrunch. 12 February 2016. Retrieved 2019-07-19.
  11. ^ "LionRock Capital Limited to acquire Haglöfs AB, one of the Nordics leading outdoor performance brands". Mynewsdesk - Haglöfs. 2023-12-18. Retrieved 2024-03-08.
  12. ^ "アシックスからライフスタイルブランドがデビュー、ラウンジウェアなど展開". FASHIONSNAP. 2021-03-09. Retrieved 2024-10-13.
  13. ^ "アシックスからライフスタイルブランド「ウノハ」誕生、エコな素材を用いた着心地の良いウェアやシューズ". Fashion Press (in Japanese). 2021-03-03. Retrieved 2023-08-21.
  14. ^ "株式会社アシックス プレスリリース" (in Japanese). ASICS. Retrieved 2023-08-21.
  15. ^ "アシックスがライフスタイルブランド「ウノハ」の販売終了を発表、立ち上げから約3年". FASHIONSNAP. 2024-07-01. Retrieved 2024-10-13.
  16. ^ Knight, Philip H. (2016). Shoe Dog: A Memoir by the Creator of Nike. New York. ISBN 978-1-5011-3591-0. OCLC 945804148.{{cite book}}: CS1 maint: location missing publisher (link)
  17. ^ McCullagh, Kevin (2019-09-27). "IAAF extends Asics deal for 10 years, approves name change". SportBusiness. Retrieved 2022-07-07.
  18. ^ Glendinning, Matthew (2019-04-11). "Asics returns to road running with LA Marathon deal". SportBusiness Sponsorship. Retrieved 2022-07-07.
  19. ^ Emmett, James (2011-11-04). "ASICS partner with Cricket Australia – Sports Sponsorship news – Cricket Oceania". SportsPro Media. Archived from the original on 2011-10-05. Retrieved 2012-06-11.
  20. ^ McVeigh, Karen (2017-06-24). "Cambodian female workers in Nike, Asics and Puma factories suffer mass faintings". The Guardian. Archived from the original on 2022-06-05. Retrieved 2022-06-27.
  21. ^ "ASICS head office clarifies that earlier post on sourcing Xinjiang cotton was unauthorised". Business & Human Rights Resource Centre. Retrieved 2023-12-01.
[edit]
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