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{{Short description|Indian e-commerce service}} |
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{{AfDM|page=Licious (2nd nomination)|year=2024|month=December|day=22|substed=yes|origtag=afdx|help=off}} |
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{{Infobox company |
{{Infobox company |
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| name = Licious |
| name = Licious |
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| logo = |
| logo = Licious-Logo.png |
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| logo_size = 160px |
| logo_size = 160px |
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| website = {{URL|https://www.licious.in/}} |
| website = {{URL|https://www.licious.in/}} |
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| footnotes = |
| footnotes = |
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| type = [[Privately held company|Private]] |
| type = [[Privately held company|Private]] |
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| founded = {{Start date and age|df=yes|2015|}}<ref>{{cite news |last1=Bora |first1=Garima |title=How Licious was founded after a messy episode of soan papdi packaging |url=https://economictimes.indiatimes.com/small-biz/entrepreneurship/how-licious-was-founded-after-a-messy-episode-of-soan-papdi-packaging/articleshow/86745895.cms |access-date=11 July 2023 |work=The Economic Times |date=4 October 2021}}</ref> |
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| founded = {{Start date and age|df=yes|2015|12|}} |
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| location = [[ |
| location = [[Bangalore]], India |
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| founders = |
| founders = Vivek Gupta <br/> Abhay Hanjura |
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| industry = [[Retail]] |
| industry = [[Retail]] |
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| services = [[Online grocer]] |
| services = [[Online grocer]] |
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| key_people = |
| key_people = |
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| revenue = {{increase}} {{INRConvert|747|c}} (FY23)<ref name="fy23"/> |
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| revenue = |
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| profit = {{negative increase}} {{INRConvert|-500|c}} (FY23)<ref name="fy23">{{cite news |last1=Manchanada |first1=Kunal |title=Licious gets a reality check: Rs 500 Cr loss, flat revenue in FY23 |url=https://entrackr.com/2023/09/licious-gets-a-reality-check-rs-500-cr-loss-flat-revenue-in-fy23/ |access-date=27 December 2023 |work=Entrackr |date=29 September 2023}}</ref> |
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| num_employees = |
| num_employees = 6,000 (2024)<ref name="liciousunicorn"/> |
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| parent = Delightful Gourmet Pvt. Ltd |
| parent = Delightful Gourmet Pvt. Ltd |
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| area_served = India |
| area_served = India |
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}} |
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'''Licious''' is an |
'''Licious''' is an [[e-commerce]] service that sells seafood and meat, in addition to [[Instant food|ready-to-cook]] and [[Convenience food|ready-to-eat]] products.<ref>{{cite web|url=https://www.businesstoday.in/entrepreneurship/news/story/licious-becomes-indias-30th-unicorn-in-2021-first-d2c-startup-to-enter-the-club-308484-2021-10-05|title=Licious becomes India's 30th unicorn in 2021; first D2C startup to enter the club|date=5 October 2021 }}</ref> It is operated by Delightful Gourmet Private Limited and headquartered in [[Bangalore]]. It was launched in 2015 by Abhay Hanjura and Vivek Gupta.<ref name="licious14">{{cite web|url=https://www.moneycontrol.com/news/business/startup/licious-turns-unicorn-raises-52-million-at-a-valuation-of-1-billion-7544991.html|title=Licious turns unicorn, raises $51 million at a valuation of $1 billion|date=5 October 2021 }}</ref> |
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==History== |
==History== |
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Vivek Gupta and his friend, Abhay Hanjura started Licious in 2015.<ref name="liciousunicorn">{{cite web|url=https://www.dnaindia.com/business/report-licious-founders-meet-vivek-gupta-badminton-enthusiast-who-built-rs-8000-crore-meat-firm-3030197|title=Meet Vivek Gupta, badminton enthusiast who built Licious valued at more than Rs 8,000 crore}}</ref> It is operated by Delightful Gourmet Pvt. Ltd.<ref name="lossfy22">{{cite web|url=https://www.livemint.com/companies/company-results/licious-fy22-loss-jumps-2-3-times-to-rs-856-crore-11668503499359.html|title=Licious FY22 loss jumps 2.3 times to ₹856 crore |
Vivek Gupta and his friend, Abhay Hanjura started Licious in 2015.<ref name="liciousunicorn">{{cite web|url=https://www.dnaindia.com/business/report-licious-founders-meet-vivek-gupta-badminton-enthusiast-who-built-rs-8000-crore-meat-firm-3030197|title=Meet Vivek Gupta, badminton enthusiast who built Licious valued at more than Rs 8,000 crore}}</ref> It is operated by Delightful Gourmet Pvt. Ltd.<ref name="lossfy22">{{cite web|url=https://www.livemint.com/companies/company-results/licious-fy22-loss-jumps-2-3-times-to-rs-856-crore-11668503499359.html|title=Licious FY22 loss jumps 2.3 times to ₹856 crore|work=mint |date=15 November 2022 |last1=Rawat |first1=Aman }}</ref><ref name="licious14"/><ref>{{Cite web |last=Ashrafi |first=Kunal Manchanda & Md Salman |date=2022-11-22 |title=Licious' revenue grows 64% in FY22 while losses past Rs 855 Cr |url=https://entrackr.com/2022/11/licious-revenue-grows-64-in-fy22-while-losses-past-rs-855-cr/ |access-date=2023-04-30 |website=Entrackr |language=en-US}}</ref> In 2021, Licious became India's 29th [[Unicorn (finance)|unicorn]] of the year and India's first [[direct-to-consumer]] (D2C) unicorn.<ref name="liciousunicorn"/><ref name="startupunicorn">{{cite web|url=https://www.business-standard.com/article/companies/meat-startup-licious-becomes-first-indian-d2c-unicorn-with-52-mn-fundraise-121100500752_1.html|title=Meat startup Licious becomes first Indian D2C unicorn with $52 mn fundraise|date=5 October 2021 }}</ref><ref>{{cite web|url=https://www.newindianexpress.com/business/2022/mar/15/unicorn-startup-licious-raises-usd-150-million-2430357.html|title=Unicorn startup Licious raises USD 150 million|date=15 March 2022 }}</ref> In October 2022, Licious launched direct-to-consumer, [[plant-based meat]] brand, UnCrave.<ref>{{cite web|url=https://www.livemint.com/companies/start-ups/licious-forays-into-plant-based-meat-business-11665392121129.html|title=Licious forays into plant-based meat business|date=10 October 2022 }}</ref><ref>{{cite web|url=https://startup.outlookindia.com/sector/e-commerce/licious-launches-d2c-plant-based-meat-brand-uncrave--news-6494|title=LICIOUS LAUNCHES 'UNCRAVE' D2C PLANT-BASED MEAT BRAND|date=11 October 2022 }}</ref><ref>{{cite web|url=https://www.livemint.com/companies/start-ups/licious-plant-based-meat-brand-uncrave-signs-vir-das-as-ambassador-11675837284782.html|title=Licious' plant-based meat brand UnCrave signs Vir Das as ambassador|work=mint |date=8 February 2023 |last1=Khosla |first1=Varuni }}</ref> |
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==Funding== |
==Funding== |
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In September |
In September 2015, Licious received $1 million in seed investment from former [[Infosys]] Board member and CFO T. V. Mohandas Pai.<ref>{{Cite news |date=2015-09-22 |title=Mohandas Pai invests in meat-delivery start-up Licious |language=en-IN |work=The Hindu |url=https://www.thehindu.com/business/Industry/mohandas-pai-invests-in-meatdelivery-startup-licious/article7678300.ece |access-date=2023-04-30 |issn=0971-751X}}</ref> In 2016, Licious received $3 million investment from [[Mayfield (company)|Mayfield Capital]] and 3one4 Capital. Next year Licious raised $10 million investment from existing and new ones including Mayfield India, 3one4 Capital, [[Sistema|Sistema Asia Fund]] and Neoplux Technology Fund.{{cn|date=December 2023}} |
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In 2018, Licious raised $25 million investment from Bertelsmann India Investments and Vertex Ventures Southeast Asia & India, |
In 2018, Licious raised $25 million investment from [[Bertelsmann|Bertelsmann India Investments]] and [[Vertex Holdings|Vertex Ventures Southeast Asia & India]], [[UCLA]], also invested in the company, along with Mayfield India, 3one4 Capital, Sistema Asla Fund and InnoVen Capital. In the same year they received $25 million funding from Japan's [[Nichirei|Nichirei Group]]. Existing Investors 3one4 Capital, Bertelsmann India Investment, Vertex Ventures Southeast Asia and India, UCLA and Sistema Asia Fund.<ref>{{Cite web |title=Winner, Winner, Chicken Dinner: The Incredible Growth Story Of Licious |url=https://www.forbesindia.com/article/take-one-big-story-of-the-day/winner-winner-chicken-dinner-the-incredible-growth-story-of-licious/63121/1 |access-date=2023-03-24 |website=Forbes India |language=en}}</ref> |
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In 2019 Licious raised $30 million funding from Singapore based Vertex Growth Fund. Existing investors including 3one4 Capital, Bertelsmann India Investments, |
In 2019 Licious raised $30 million funding from Singapore based Vertex Growth Fund. Existing investors including 3one4 Capital, Bertelsmann India Investments, Nichirei Corp, Vertex Ventures Southeast Asia, and Sistema Asla Fund.{{cn|date=December 2023}} |
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In 2021, Licious received $192 million from Teamsek and multiple private equity. In the same year they received $52 million funding from IIFL AMC |
In 2021, Licious received $192 million from Teamsek and multiple private equity. In the same year they received $52 million funding from [[India Infoline|IIFL AMC]], Avendus Future Leaders Fund and became India's first direct-to-customer Unicorn.<ref>{{Cite web |title=Meat And Seafood, Brand: Meat & Greet: How Licious Is Spicing Up Its Story - Forbes India |url=https://www.forbesindia.com/amp/article/take-one-big-story-of-the-day/meat-greet-how-licious-is-spicing-up-its-story/72343/1 |access-date=2023-03-24 |website=www.forbesindia.com}}</ref> |
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== |
==Operations== |
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⚫ | As of March 2023, Licious operates across 20+ cities in India,<ref>{{Cite web |last=Bureau |first=Indiaretailing |date=2021-01-25 |title=Licious announces entry to 7 strategic Tier I & II domestic markets |url=https://www.indiaretailing.com/2021/01/25/licious-announces-entry-to-7-strategic-tier-i-ii-domestic-markets/ |access-date=2023-04-30 |website=India Retailing |language=English}}</ref> serving over 1.2 million orders every month. It has [[Food processing|processing centers]] located in Bangalore, Mumbai and Gurugram.<ref>{{Cite web |last=S |first=Shanthi |date=2021-02-10 |title=From 100 Orders Per Day In 2015 To Over 20,000 In 2021: How Licious Cracked The Supply Chain |url=https://inc42.com/features/from-100-orders-per-day-in-2015-to-over-20000-in-2021-how-licious-cracked-the-supply-chain/ |access-date=2023-04-30 |website=Inc42 Media |language=en}}</ref> |
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==See also== |
==See also== |
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* FreshToHome |
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* Simply Fresh |
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* [[List of online grocers]] |
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* [[List of unicorn startup companies]] |
* [[List of unicorn startup companies]] |
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==External links== |
==External links== |
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*{{Official website|https://www.licious.in/}} |
*{{Official website|https://www.licious.in/}} |
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*{{Instagram|licious_foods}} |
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{{DEFAULTSORT:Licious}} |
{{DEFAULTSORT:Licious}} |
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[[Category:Companies based in |
[[Category:Companies based in Bengaluru]] |
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[[Category:Indian companies established in |
[[Category:Indian companies established in 2015]] |
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[[Category:Online grocers]] |
[[Category:Online grocers]] |
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[[Category:Online retailers of India]] |
[[Category:Online retailers of India]] |
Latest revision as of 06:39, 23 December 2024
An editor has nominated this article for deletion. You are welcome to participate in the deletion discussion, which will decide whether or not to retain it. |
Company type | Private |
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Industry | Retail |
Founded | 2015[1] |
Founders | Vivek Gupta Abhay Hanjura |
Headquarters | Bangalore, India |
Area served | India |
Services | Online grocer |
Revenue | ₹747 crore (US$87 million) (FY23)[2] |
₹−500 crore (US$−59 million) (FY23)[2] | |
Number of employees | 6,000 (2024)[3] |
Parent | Delightful Gourmet Pvt. Ltd |
Website | www |
Licious is an e-commerce service that sells seafood and meat, in addition to ready-to-cook and ready-to-eat products.[4] It is operated by Delightful Gourmet Private Limited and headquartered in Bangalore. It was launched in 2015 by Abhay Hanjura and Vivek Gupta.[5]
History
[edit]Vivek Gupta and his friend, Abhay Hanjura started Licious in 2015.[3] It is operated by Delightful Gourmet Pvt. Ltd.[6][5][7] In 2021, Licious became India's 29th unicorn of the year and India's first direct-to-consumer (D2C) unicorn.[3][8][9] In October 2022, Licious launched direct-to-consumer, plant-based meat brand, UnCrave.[10][11][12]
Funding
[edit]In September 2015, Licious received $1 million in seed investment from former Infosys Board member and CFO T. V. Mohandas Pai.[13] In 2016, Licious received $3 million investment from Mayfield Capital and 3one4 Capital. Next year Licious raised $10 million investment from existing and new ones including Mayfield India, 3one4 Capital, Sistema Asia Fund and Neoplux Technology Fund.[citation needed]
In 2018, Licious raised $25 million investment from Bertelsmann India Investments and Vertex Ventures Southeast Asia & India, UCLA, also invested in the company, along with Mayfield India, 3one4 Capital, Sistema Asla Fund and InnoVen Capital. In the same year they received $25 million funding from Japan's Nichirei Group. Existing Investors 3one4 Capital, Bertelsmann India Investment, Vertex Ventures Southeast Asia and India, UCLA and Sistema Asia Fund.[14]
In 2019 Licious raised $30 million funding from Singapore based Vertex Growth Fund. Existing investors including 3one4 Capital, Bertelsmann India Investments, Nichirei Corp, Vertex Ventures Southeast Asia, and Sistema Asla Fund.[citation needed]
In 2021, Licious received $192 million from Teamsek and multiple private equity. In the same year they received $52 million funding from IIFL AMC, Avendus Future Leaders Fund and became India's first direct-to-customer Unicorn.[15]
Operations
[edit]As of March 2023, Licious operates across 20+ cities in India,[16] serving over 1.2 million orders every month. It has processing centers located in Bangalore, Mumbai and Gurugram.[17]
See also
[edit]References
[edit]- ^ Bora, Garima (4 October 2021). "How Licious was founded after a messy episode of soan papdi packaging". The Economic Times. Retrieved 11 July 2023.
- ^ a b Manchanada, Kunal (29 September 2023). "Licious gets a reality check: Rs 500 Cr loss, flat revenue in FY23". Entrackr. Retrieved 27 December 2023.
- ^ a b c "Meet Vivek Gupta, badminton enthusiast who built Licious valued at more than Rs 8,000 crore".
- ^ "Licious becomes India's 30th unicorn in 2021; first D2C startup to enter the club". 5 October 2021.
- ^ a b "Licious turns unicorn, raises $51 million at a valuation of $1 billion". 5 October 2021.
- ^ Rawat, Aman (15 November 2022). "Licious FY22 loss jumps 2.3 times to ₹856 crore". mint.
- ^ Ashrafi, Kunal Manchanda & Md Salman (2022-11-22). "Licious' revenue grows 64% in FY22 while losses past Rs 855 Cr". Entrackr. Retrieved 2023-04-30.
- ^ "Meat startup Licious becomes first Indian D2C unicorn with $52 mn fundraise". 5 October 2021.
- ^ "Unicorn startup Licious raises USD 150 million". 15 March 2022.
- ^ "Licious forays into plant-based meat business". 10 October 2022.
- ^ "LICIOUS LAUNCHES 'UNCRAVE' D2C PLANT-BASED MEAT BRAND". 11 October 2022.
- ^ Khosla, Varuni (8 February 2023). "Licious' plant-based meat brand UnCrave signs Vir Das as ambassador". mint.
- ^ "Mohandas Pai invests in meat-delivery start-up Licious". The Hindu. 2015-09-22. ISSN 0971-751X. Retrieved 2023-04-30.
- ^ "Winner, Winner, Chicken Dinner: The Incredible Growth Story Of Licious". Forbes India. Retrieved 2023-03-24.
- ^ "Meat And Seafood, Brand: Meat & Greet: How Licious Is Spicing Up Its Story - Forbes India". www.forbesindia.com. Retrieved 2023-03-24.
- ^ Bureau, Indiaretailing (2021-01-25). "Licious announces entry to 7 strategic Tier I & II domestic markets". India Retailing. Retrieved 2023-04-30.
{{cite web}}
:|last=
has generic name (help) - ^ S, Shanthi (2021-02-10). "From 100 Orders Per Day In 2015 To Over 20,000 In 2021: How Licious Cracked The Supply Chain". Inc42 Media. Retrieved 2023-04-30.