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{{For|the airport serving Stillwater, Oklahoma assigned the [[International Civil Aviation Organization|ICAO]] code KSWO|Stillwater Regional Airport}}
{{short description|ABC/Telemundo affiliate in Lawton, Oklahoma}}
{{short description|ABC/Telemundo affiliate in Lawton, Oklahoma}}
{{For|the airport serving Stillwater, Oklahoma assigned the ICAO code KSWO|Stillwater Regional Airport}}
{{Use mdy dates|date=April 2024}}
{{Infobox television station
{{Infobox television station
| callsign = KSWO-TV
| callsign = KSWO-TV
| city = Lawton, Oklahoma
| city = Lawton, Oklahoma
| logo = [[File:KSWOLogo.png|275px|center]]
| logo = [[File:KSWO-TV 7 News logo.svg|275px|center]]
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[[File:KSWO-DT2 logo.png|115px]]
[[File:KSWO-DT2 logo.png|115px]]
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[[File:MeTV KSWO-DT2.png|115px]]
[[File:MeTV KSWO-DT2.png|115px]]
| branding = {{ubl|''KSWO 7 News'' (newscasts)|''Texoma Weekend Morning News''<br>(weekend morning newscasts co-produced with [[KAUZ-TV]])|Telemundo Texoma (DT2)|MeTV Texoma (DT3)}}
| branding = {{ubl|''KSWO 7 News''|Telemundo Texoma (DT2)|MeTV Texoma (DT3)}}
| slogan = ''You Can Count On Us''
| digital = 11 ([[VHF]])
| digital = 11 ([[very high frequency|VHF]])
| virtual = 7
| affiliations = {{ubl|'''7.1:''' [[American Broadcasting Company|ABC]]|'''7.2:''' [[Telemundo]]|''for others, see {{Section link||Subchannels}}''}}
| virtual = 7 ([[Program and System Information Protocol|PSIP]])
| translators = ''see {{section link||Translators}}''
| affiliations = {{ubl|'''7.1:''' [[American Broadcasting Company|ABC]]|'''7.2:''' [[Telemundo]]|'''7.3:''' [[MeTV]]|'''7.4:''' [[Dabl]]|'''7.5:''' [[True Crime Network]]}}
| translators = ''KKTM-LP 17 [[Altus, Oklahoma|Altus, OK]]<br>K31HC-D 31 [[Quanah, Texas|Quanah, TX]]''
| owner = [[Gray Television]]
| owner = [[Gray Television]]
| licensee = Gray Television Licensee, [[Limited liability company|LLC]]
| licensee = Gray Television Licensee, [[LLC]]
| operator =
| operator =
| location = [[Lawton, Oklahoma]][[Wichita Falls, Texas]]
| location = {{ubl|[[Lawton, Oklahoma]]|[[Wichita Falls, Texas]]}}
| country = United States
| country = United States
| airdate = {{Start date and age|1953|3|8|p=y}}
| airdate = {{Start date and age|1953|3|8|p=y}}
| last_airdate =
| last_airdate =
| callsign_meaning = '''S'''outh<br>'''W'''est<br>'''O'''klahoma
| callsign_meaning = [[Southwest Oklahoma]]
| sister_stations = [[KAUZ-TV]]
| sister_stations = [[KAUZ-TV]]
| former_callsigns =
| former_callsigns =
| former_channel_numbers = '''Analog:'''<br>7 (VHF, 1953–2009)
| former_channel_numbers = {{ubl|'''Analog:''' 7 (VHF, 1953–2009)|'''Digital:''' 23 (UHF, 2001–2003)}}
| former_affiliations = {{ubl|'''Secondary:'''|[[DuMont Television Network|DuMont]] (1953–1956)|'''DT3:'''|Local weather (2009–2011)|[[Live Well Network]] (2011–2014)|[[This TV]] (2014–2018)}}
| former_affiliations = {{ubl|[[DuMont Television Network|DuMont]] (secondary, 1953–1956)}}
| erp = 138 [[kilowatt|kW]]
| erp = 138 [[kW]]
| haat = {{convert|325.1|m|ft|0|abbr=on}}
| haat = {{convert|325.1|m|ft|0|abbr=on}}
| class =
| class =
| facility_id = 35645
| facility_id = 35645
| coordinates = {{nowrap|{{Coord|34|12|56.4|N|98|43|18.3|W|type:landmark_scale:2000}}}}
| coordinates = {{Coord|34|12|56.4|N|98|43|18.3|W|type:landmark_scale:2000}}
| licensing_authority = [[Federal Communications Commission|FCC]]
| licensing_authority = [[FCC]]
| website = {{url|https://www.kswo.com/}}
| website = {{URL|https://www.kswo.com/}}
}}
}}


'''KSWO-TV''', [[virtual channel]] 7 ([[Very high frequency|VHF]] [[digital terrestrial television|digital]] channel 11), is an [[American Broadcasting Company|ABC]]-[[network affiliate|affiliated]] [[television station]] [[city of license|licensed]] to [[Lawton, Oklahoma]], United States and serving the [[Texoma|western Texoma]] area encompassing [[Southwestern Oklahoma]] and [[North Texas|Western North Texas]]. The station is owned by [[Gray Television]], which also operates [[Wichita Falls, Texas]]-licensed dual [[CBS]]/[[The CW Plus|CW+]] affiliate [[KAUZ-TV]] (channel 6) under a [[shared services]] agreement (SSA) with owner [[American Spirit Media]] (although KAUZ maintains studio facilities separate from those which house KSWO-TV). KSWO-TV's studios are located on 60th Street in southeastern Lawton, and its transmitter is located near East 1940 and North 2390 Roads in rural southwestern [[Tillman County, Oklahoma]] (near [[Grandfield, Oklahoma|Grandfield]]).
'''KSWO-TV''' (channel 7) is a [[television station]] licensed to [[Lawton, Oklahoma]], United States, serving the [[Texoma|western Texoma]] area as an affiliate of [[American Broadcasting Company|ABC]] and [[Telemundo]]. It is owned by [[Gray Television]], which maintains a [[shared services]] agreement (SSA) with [[American Spirit Media]], owner of [[Wichita Falls, Texas]]–licensed [[CBS]] affiliate [[KAUZ-TV]] (channel 6), for the provision of certain services. KSWO-TV's studios are located on 60th Street in southeastern Lawton, and its transmitter is located near East 1940 and North 2390 Roads in rural southwestern [[Tillman County, Oklahoma]] (near [[Grandfield]]).

On [[cable television|cable]], KSWO-TV is carried on [[Spectrum (cable service)|Charter Spectrum]] channel 8 in both [[standard-definition television|standard]] and [[high-definition television|high definition]] in Wichita Falls, and on [[Fidelity Communications]] channels 7 (SD) and 407 (HD) in Lawton. (The station's SD feed is also carried on channel 7 on other cable systems within the Wichita Falls–Lawton area.)


==History==
==History==
===Early history===
===Early history===
On May 22, 1952, Oklahoma Quality Broadcasting Co. – a locally based company founded by M&D Finance Co. owner Ransom H. Drewry, who co-founded the licensee with a group of shareholders that included J.R. Montgomery (then-president of Lawton's City National Bank), T.R. Warkentin, Robert P. Scott (both of whom were minority partners in locally based S.W. Stationery) and G.G. Downing – submitted an application to the [[Federal Communications Commission]] (FCC) for a [[Planning permission#Broadcasting|construction permit]] to build and [[broadcast license|license]] to operate a broadcast television station in the Wichita Falls–Lawton market that would transmit on [[Very high frequency|VHF]] channel 7.<ref>{{cite web|title=Television Applications|url=http://www.worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/52-OCR/BC-1952-05-26-OCR-Page-0081.pdf|periodical=[[Broadcasting & Cable|Broadcasting-Telecasting]]|publisher=Broadcasting Publications, Inc.|via=World Radio History|format=[[PDF]]|page=81|date=May 26, 1952|access-date=June 15, 2018}}</ref><ref>{{cite web|title=For the Record|url=http://www.worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/52-OCR/BC-1952-12-29-OCR-Page-0052.pdf|periodical=Broadcasting-Telecasting|publisher=Broadcasting Publications, Inc.|via=World Radio History|format=PDF|page=104|date=February 15, 1954|access-date=June 15, 2018}}</ref><ref>{{cite news|title=Ransom H. Drewry|url=http://newsok.com/article/2453166|newspaper=[[The Oklahoman|The Daily Oklahoman]]|publisher=Oklahoma Publishing Company|date=January 7, 1994|access-date=August 5, 2017}}</ref><ref>{{cite news|title=Lawton Station Founder Dies|url=http://newsok.com/article/2453253|newspaper=The Daily Oklahoman|publisher=Oklahoma Publishing Company|date=January 7, 1994|access-date=August 5, 2017}}</ref> When the FCC awarded the license and permit for channel 7 to the Drewry-led group in December 1952, the group requested and received approval to assign '''KSWO-TV''' (for "<u>S</u>outh<u>w</u>est <u>O</u>klahoma") as the call letters for his television station; the calls were taken from the Lawton radio station that Drewry founded in 1941, KSWO-AM (1380, now [[KKRX]]). (Oklahoma Quality Broadcasting, which eventually became [[Drewry Communications]], signed on its second radio station, KRHD — named after his initials — in [[Duncan, Oklahoma|Duncan]] six years later in 1947; the KRHD callsign is now used by its ABC-affiliated [[KRHD-CD|sister station]] in [[Bryan, Texas|Bryan]]–[[College Station, Texas]].)<ref>{{cite web|title=Dozen New TV Grants|url=http://www.worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/52-OCR/BC-1952-12-29-OCR-Page-0051.pdf|periodical=Broadcasting-Telecasting|publisher=Broadcasting Publications, Inc.|via=World Radio History|format=PDF|page=51|date=December 29, 1952|access-date=June 15, 2018}}<br>{{cite web|title=Dozen New TV Grants|url=http://www.worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/52-OCR/BC-1952-12-29-OCR-Page-0058.pdf|periodical=Broadcasting-Telecasting|publisher=Broadcasting Publications, Inc.|via=World Radio History|format=PDF|page=58|date=December 29, 1952|access-date=June 15, 2018}}</ref><ref>{{cite web|title=For the Record|url=http://www.worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/53-OCR/BC-1953-02-16-OCR-Page-0112.pdf|periodical=Broadcasting-Telecasting|publisher=Broadcasting Publications, Inc.|via=World Radio History|format=PDF|page=112|date=February 16, 1953|access-date=June 29, 2018}}</ref>
On May 22, 1952, Oklahoma Quality Broadcasting Co.—a locally based company founded by M&D Finance Co. owner Ransom H. Drewry, who co-founded the licensee with a group of shareholders that included J. R. Montgomery (then-president of Lawton's City National Bank), T. R. Warkentin, Robert P. Scott (both of whom were minority partners in locally based S.W. Stationery) and G. G. Downing—submitted an application to the [[Federal Communications Commission]] (FCC) for a [[Planning permission#Broadcasting|construction permit]] to build and [[broadcast license|license]] to operate a broadcast television station in the Wichita Falls–Lawton market that would transmit on [[VHF]] channel 7.<ref>{{cite web|title=Television Applications|url=http://www.worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/52-OCR/BC-1952-05-26-OCR-Page-0081.pdf|periodical=[[Broadcasting-Telecasting]]|publisher=Broadcasting Publications, Inc.|via=World Radio History|page=81|date=May 26, 1952|access-date=June 15, 2018}}</ref><ref>{{cite web|title=For the Record|url=http://www.worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/52-OCR/BC-1952-12-29-OCR-Page-0052.pdf|periodical=Broadcasting-Telecasting|publisher=Broadcasting Publications, Inc.|via=World Radio History|page=104|date=February 15, 1954|access-date=June 15, 2018}}</ref><ref>{{cite news|title=Ransom H. Drewry|url=http://newsok.com/article/2453166|newspaper=[[The Daily Oklahoman]]|publisher=Oklahoma Publishing Company|date=January 7, 1994|access-date=August 5, 2017}}</ref><ref>{{cite news|title=Lawton Station Founder Dies|url=http://newsok.com/article/2453253|newspaper=The Daily Oklahoman|publisher=Oklahoma Publishing Company|date=January 7, 1994|access-date=August 5, 2017}}</ref> When the FCC awarded the license and permit for channel 7 to the Drewry-led group on December 23, 1952,<ref name="hc">{{FCC letter|hcards=yes|callsign=KSWO-TV|letterid=85437}}</ref> the group requested and received approval to assign KSWO-TV as the call letters for his television station; the calls were taken from the Lawton radio station that Drewry founded in 1941, KSWO (1380 AM, now [[KKRX]]).<ref>{{cite web|title=Dozen New TV Grants|url=http://www.worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/52-OCR/BC-1952-12-29-OCR-Page-0051.pdf|periodical=Broadcasting-Telecasting|publisher=Broadcasting Publications, Inc.|via=World Radio History|page=51|date=December 29, 1952|access-date=June 15, 2018}}<br>{{cite web|title=Dozen New TV Grants|url=http://www.worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/52-OCR/BC-1952-12-29-OCR-Page-0058.pdf|periodical=Broadcasting-Telecasting|publisher=Broadcasting Publications, Inc.|via=World Radio History|page=58|date=December 29, 1952|access-date=June 15, 2018}}</ref><ref>{{cite web|title=For the Record|url=http://www.worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/53-OCR/BC-1953-02-16-OCR-Page-0112.pdf|periodical=Broadcasting-Telecasting|publisher=Broadcasting Publications, Inc.|via=World Radio History|page=112|date=February 16, 1953|access-date=June 29, 2018}}</ref>


KSWO-TV first signed on the air on March 8, 1953; it was the second television station to sign on in the Wichita Falls-Lawton market, launching one week after [[CBS]] affiliate KWFT-TV (channel 6, later KSYD-TV and now [[KAUZ-TV]])—located across the Oklahoma–Texas state line in Wichita Falls—made its debut on March 1. (Wichita Falls [[NBC]] affiliate [[KFDX-TV]] [channel 3] would sign on one month later on April 12.)
KSWO-TV first signed on the air on March 8, 1953; it was the second television station to sign on in the Wichita Falls–Lawton market, launching one week after [[CBS]] affiliate KWFT-TV (channel 6, later KSYD-TV and now [[KAUZ-TV]])—located across the Oklahoma–Texas state line in Wichita Falls—made its debut on March 1. (Wichita Falls [[NBC]] affiliate [[KFDX-TV]] [channel 3] would sign on one month later, on April 12.) Channel 7 has been an ABC television affiliate since its debut, inheriting those rights through KSWO radio's longtime relationship with the progenitor ABC Radio Network; however, the station also maintained a secondary affiliation with the [[DuMont Television Network]]. The station originally maintained transmitter facilities located at its studios, located east of Lawton; construction on the studio facility was delayed 60 days due to inclement winter weather conditions that affected southwestern Oklahoma during the winter of that year, such so that the studio doors were covered with canvas until adequate doors were installed in the building. The transmitter was a relatively low-power unit that propagated a signal that reached over a limited {{convert|55|mi|km|0|adj=on}} radius spanning to [[Altus, Oklahoma|Altus]] to the west, Wichita Falls to the south, [[Anadarko, Oklahoma|Anadarko]] to the north, and [[Ringling, Oklahoma|Ringling]] to the east.
Channel 7 has been an ABC television affiliate since its debut, inheriting those rights through KSWO radio's longtime relationship with the progenitor ABC Radio Network; however, the station also maintained a secondary affiliation with the [[DuMont Television Network]]. The station originally maintained transmitter facilities located at its studios, located east of Lawton; construction on the studio facility was delayed 60 days due to inclement winter weather conditions that affected southwestern Oklahoma during the winter of that year, such so that the studio doors were covered with canvas until adequate doors were installed in the building. The transmitter was a relatively low-power unit that propagated a signal that reached over a limited 55-mile radius spanning to [[Altus, Oklahoma|Altus]] to the west, Wichita Falls to the south, [[Anadarko, Oklahoma|Anadarko]] to the north, and [[Ringling, Oklahoma|Ringling]] to the east.


By the late 1950s, other nearby ABC affiliates (such as [[KTEN]] in [[Ada, Oklahoma|Ada]] and [[KOCO-TV]], which had recently relocated to [[Oklahoma City]] from [[Enid, Oklahoma|Enid]]) began encroaching the northern and eastern fringes on KSWO's viewing area; however, wide gaps in channel 7's signal coverage existed to the south and west of Wichita Falls—the only primary ABC stations in [[North Texas|north]] and [[west Texas]] at the time were [[Dallas]] affiliate [[WFAA-TV]], and [[Amarillo, Texas|Amarillo]] affiliate [[KVII-TV]] ([[Lubbock, Texas|Lubbock]] and [[Abilene, Texas|Abilene]], respectively, did not get their own primary ABC affiliates until [[KAMC]] affiliated with the network in 1969, followed by the switch of [[KTXS-TV]] to ABC from CBS in 1979). KSWO disaffiliated from DuMont upon its shut down in 1956, amid various issues that arose from its relations with [[Paramount Pictures]] that hamstrung it from expansion; the station became a full-time ABC affiliate on November 10 of that year. On December 21, 1957, a fire caused extensive damage to the 60th Street studio facility; the station set up transmissions within 18 hours of the fire, although it had resorted to temporary setups during the interim until the damaged areas were rebuilt.
By the late 1950s, other nearby ABC affiliates (such as [[KTEN]] in [[Ada, Oklahoma|Ada]] and [[KOCO-TV]], which had recently relocated to [[Oklahoma City]] from [[Enid, Oklahoma|Enid]]) began encroaching the northern and eastern fringes on KSWO's viewing area; however, wide gaps in channel 7's signal coverage existed to the south and west of Wichita Falls—the only primary ABC stations in [[North Texas|north]] and [[west Texas]] at the time were [[Dallas]] affiliate [[WFAA-TV]], and [[Amarillo, Texas|Amarillo]] affiliate [[KVII-TV]] ([[Lubbock]] and [[Abilene, Texas|Abilene]], respectively, did not get their own primary ABC affiliates until [[KAMC]] affiliated with the network in 1969, followed by the switch of [[KTXS-TV]] to ABC from CBS in 1979). KSWO disaffiliated from DuMont upon its shut down in 1956, amid various issues that arose from its relations with [[Paramount Pictures]] that hamstrung it from expansion; the station became a full-time ABC affiliate on November 10 of that year. On December 15, 1957, a fire caused extensive damage to the 60th Street studio facility after gasoline being used to clean a weather map caught fire.<ref name="Corp571216">{{Cite news|url=https://www.newspapers.com/clip/92856305/tv-station-fire-damage-at-100000/|date=December 16, 1957|page=16-B|title=TV Station Fire Damage At $100,000|newspaper=Corpus Christi Times|location=Corpus Christi, Texas|via=Newspapers.com|access-date=January 18, 2022}}</ref><!-- Mon -->


In August 1959, the FCC gave permission for Drewry to construct a {{convert|1,059|ft|m|adj=mid|-tall}} tower near [[Grandfield, Oklahoma]], which would operate at 316,000 [[watt]]s of power (the maximum power allowable for stations broadcasting on VHF channels 7–13), thereby providing a more powerful signal that could extend KSWO-TV's reach to many portions of far southwestern Oklahoma and northwestern Texas where reception of the station had been marginal at best. Wichitex Radio and Television, and Sydney Grayson—the respective owners of NBC affiliate KFDX-TV and CBS affiliate KSYD-TV in Wichita Falls—opposed the application, resulting in Drewry having to convince the FCC that the [[construction permit]] needed to approved. The new site was located about halfway between Wichita Falls and Lawton (from a Lawton perspective, it was in the same direction as the Wichita Falls stations).<ref>{{cite web|title=Government notes|url=http://www.worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/59-OCR/1959-08-10-BC-OCR-Page-0074.pdf|periodical=Broadcasting|publisher=Broadcasting Publications, Inc.|via=World Radio History|format=PDF|page=74|date=August 10, 1959|access-date=June 23, 2018}}</ref><ref>{{cite web|title=For the Record|url=http://www.worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/59-OCR/1959-10-05-BC-OCR-Page-0112.pdf|periodical=Broadcasting|publisher=Broadcasting Publications, Inc.|via=World Radio History|format=PDF|page=112|date=October 5, 1959|access-date=June 23, 2018}}</ref>
In August 1959, the FCC gave permission for Drewry to construct a {{convert|1,059|ft|m|adj=mid|-tall}} tower near [[Grandfield, Oklahoma]], which would operate at 316,000 [[watt]]s of power (the maximum power allowable for stations broadcasting on VHF channels 7–13), thereby providing a more powerful signal that could extend KSWO-TV's reach to many portions of far southwestern Oklahoma and northwestern Texas where reception of the station had been marginal at best.{{r|hc}} Wichitex Radio and Television and Sydney Grayson—the respective owners of NBC affiliate KFDX-TV and CBS affiliate KSYD-TV in Wichita Falls—opposed the application, resulting in Drewry having to convince the FCC that the [[construction permit]] merited approval. The new site was located about halfway between Wichita Falls and Lawton (from a Lawton perspective, it was in the same direction as the Wichita Falls stations).<ref>{{cite web|title=Government notes|url=http://www.worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/59-OCR/1959-08-10-BC-OCR-Page-0074.pdf|periodical=Broadcasting|publisher=Broadcasting Publications, Inc.|via=World Radio History|page=74|date=August 10, 1959|access-date=June 23, 2018}}</ref><ref>{{cite web|title=For the Record|url=http://www.worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/59-OCR/1959-10-05-BC-OCR-Page-0112.pdf|periodical=Broadcasting|publisher=Broadcasting Publications, Inc.|via=World Radio History|page=112|date=October 5, 1959|access-date=June 23, 2018}}</ref>


The transmitter facility was activated on February 28, 1960, which extended channel 7's signal to encompass a much larger area of northwestern Texas and southwestern Oklahoma—bringing stronger reception of ABC network programming to additional areas of the two states for the first time.<ref>{{cite news|title=KSWO-TV Goes On Air Today From New 1,059 foot transmitter|newspaper=[[Lawton Constitution|Lawton Constitution and Morning Press]]|location=Lawton, Oklahoma|page=33|date=February 28, 1960}}</ref> Many years later, when Thornberry Television signed on [[KJTL]] (channel 18, now a [[Fox Broadcasting Company|Fox]] affiliate) as an [[Independent station (North America)|independent station]] in May 1985, it chose to build its transmitter facility near KSWO-TV's transmitter in Grandfield (ironically, KJTL is now operated by KFDX-TV, which continues maintain its own transmitter from the original site in Wichita Falls, as is the case with KAUZ-TV).
The transmitter facility was activated on February 28, 1960, extending channel 7's signal to encompass a much larger area of northwestern Texas and southwestern Oklahoma—bringing stronger reception of ABC network programming to additional areas of the two states for the first time.<ref name="Lawt600228">{{Cite news|url=https://www.newspapers.com/clip/92856776/kswo-tv-goes-on-air-today-from-new-1059/|date=February 28, 1960|page=33|title=KSWO-TV Goes On Air Today From New 1,059-Foot Tower|newspaper=The Lawton Constitution And Morning Press|location=Lawton, Oklahoma|via=Newspapers.com|access-date=January 18, 2022}}</ref><!-- Sun --> A second tower would be built at Grandfield for [[KJTL]] (channel 18) when it signed on in 1985.<ref name="Wich850505">{{Cite news|url=https://www.newspapers.com/clip/92856879/new-tv-station-to-open-may-11/|date=May 5, 1985|page=TV Week 2|first=Aubrey|last=Rodgers|title=New TV station to open May 11|newspaper=Wichita Falls Times|location=Wichita Falls, Texas|via=Newspapers.com|access-date=January 18, 2022}}</ref><!-- Sun -->


Over the years, Ransom Drewry and his family gradually expanded their broadcasting group by acquiring other stations in the northern half of Texas: [[KFDA-TV]] in Amarillo (acquired in 1976 through Amarillo Telecasters, a partnership between R.H. Drewry and Ray Herndon, majority owner of [[KMID-TV]] in [[Midland, Texas|Midland]]); [[KXXV-TV]] in [[Waco, Texas|Waco]] (acquired in 1994); [[KWES-TV]] in Midland, Texas and [[Big Spring, Texas|Big Spring]] [[Broadcast relay station#Satellite station|satellite]] KWAB-TV (both acquired in 1991); K60EE (now [[KTLE-LD]]) in [[Odessa, Texas|Odessa]] (acquired in 2001); [[KSCM-LP]] in Bryan (acquired in 2006) and [[KEYU (TV)|KEYU]] in Amarillo (acquired in 2009).
Over the years, Ransom Drewry and his family gradually expanded their broadcasting group by acquiring other stations in the northern half of Texas: [[KFDA-TV]] in Amarillo (acquired in 1976 through Amarillo Telecasters, a partnership between R. H. Drewry and Ray Herndon, majority owner of [[KMID-TV]] in [[Midland, Texas|Midland]]); [[KXXV-TV]] in [[Waco]] (acquired in 1994); [[KWES-TV]] in Midland and [[Big Spring, Texas|Big Spring]] [[Broadcast relay station#Satellite station|satellite]] KWAB-TV (both acquired in 1991); K60EE (now [[KTLE-LD]]) in [[Odessa, Texas|Odessa]] (acquired in 2001); [[KSCM-LP]] in Bryan (acquired in 2006); and [[KEYU (TV)|KEYU]] in Amarillo (acquired in 2009).


{{multiple image
{{multiple image
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| footer = A view looking towards visitor entrance (left); A view of KSWO-TV as seen from the road; most of the satellite dishes seen here are used by [[Fidelity Communications]]'s Lawton system, whose equipment is co-located in the building (right).
| footer = A view looking towards visitor entrance (left); A view of KSWO-TV as seen from the road; most of the satellite dishes seen here are used by [[Fidelity Communications]]'s Lawton system, whose equipment is co-located in the building (right).
}}
}}
From 1967 to 1970 and again since 1977, KSWO-TV has used some form of the [[Circle 7]] logo used by many ABC [[owned-and-operated station|owned-and-operated]] and affiliated stations that broadcast on channel 7. It is the longest-continuously used logo among the television stations in the Wichita Falls-Lawton market, having been used continuously since 1979—although the version first used in its second tenure of use for two years prior was similar in resemblance that used in the 1980s and 1990s by CBS affiliate [[KOSA-TV]] in Odessa. The station switched back to the proprietary version of the "Circle 7" initially designed by G. Dean Smith for ABC's [[ABC Owned Television Stations|owned-and-operated stations]] in 1979, as part of a reimaging that included the introduction of a new set as well as the ''[[Action News|Action 7 News]]'' brand for its newscasts. The current incarnation of the logo (introduced in 2001), which uses a red background instead of the blue standard for the proprietary ABC version of the logo, is similar in resemblance to the version used by [[Sunbeam Television]] stations [[WHDH (TV)|WHDH]] in [[Boston]] and [[WSVN]] in [[Miami]], and more closely, to the version used by fellow ABC affiliate [[KVIA-TV]] in [[El Paso, Texas]] since 1999.


The station [[sign-on and sign-off|signed off]] on a nightly basis until September 1997, when KSWO-TV converted to a 24-hour programming schedule, filling its former downtime with station-scheduled syndicated programming and infomercials on Friday/early Saturdays and Saturday/early Sundays and ABC's overnight newscast, ''[[World News Now]]'', during the rest of the week. In December 1997, Drewry sold KSWO radio, as well as KRHD (1350 AM, now [[KPNS (AM)|KPNS]]) and KRHD-FM (102.3 FM, now [[KKEN]] at 97.1 FM) in Duncan, to Anadarko-based Monroe-Stephens Broadcasting (majority owned by media executive Stanton M. Nelson) for $425,000; the sale of the radio stations allowed the company to focus its business interests around KSWO-TV and its sister television stations in [[Central Texas|Central]] and West Texas. ({{As of|2018}}, all three stations are now owned by Chickasha Oklahoma based Mollman Media.)<ref>{{cite web|title=Changing Hands|url=http://www.worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/97-OCR/BC-1997-12-08-OCR-Page-0087.pdf|periodical=Broadcasting & Cable|publisher=[[Reed Business Information|Cahners Business Information]]|via=World Radio History|format=PDF|page=87|date=December 8, 1997|access-date=June 22, 2018}}</ref>
In December 1997, Drewry sold KSWO radio, as well as KRHD (1350 AM, now [[KFTP]]) and KRHD-FM (102.3, now [[KKEN]]) in Duncan, to Anadarko-based Monroe-Stephens Broadcasting (majority owned by media executive Stanton M. Nelson) for $425,000; the sale of the radio stations allowed the company to focus its business interests around KSWO-TV and its sister television stations in Texas.<ref>{{cite web|title=Changing Hands|url=http://www.worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/97-OCR/BC-1997-12-08-OCR-Page-0087.pdf|periodical=Broadcasting & Cable|publisher=[[Reed Business Information|Cahners Business Information]]|via=World Radio History|page=87|date=December 8, 1997|access-date=June 22, 2018}}</ref>


On July 1, 2008, Drewry announced its intention to sell its eleven television stations (as well as radio station [[KTXC]] in [[Lamesa, Texas]]) to Dallas-based London Broadcasting Company—a company founded by Terry E. London, former CEO of [[Ryman Hospitality Properties|Gaylord Entertainment]], the previous year to acquire broadcast properties in small to mid-sized markets within Texas, beginning operations with the February 2008 purchase of CBS affiliate [[KYTX]] in [[Tyler, Texas|Tyler]]—for $115 million. While the deal received approval by the FCC, London Broadcasting filed a notice of non-consummation to the FCC in January 2009, after company management decided to terminate the deal due to market uncertainties resulting from the [[Great Recession in the United States|Great Recession]].<ref>{{cite web|title=London Buys Drewry Stations|url=http://www.broadcastingcable.com/news/programming/london-buys-drewry-stations/32664|author=Michael Malone|periodical=Broadcasting & Cable|publisher=Reed Business Information|date=July 1, 2008|access-date=August 15, 2015}}</ref><ref>{{cite web|title=London Broadcasting buys 11 stations from Drewry|url=http://www.bizjournals.com/dallas/stories/2008/06/30/daily34.html|newspaper=Dallas Business Journal|publisher=[[American City Business Journals]]|date=July 2, 2008|access-date=August 15, 2015}}</ref>
On July 1, 2008, Drewry announced its intention to sell its eleven television stations (as well as radio station [[KVLM|KTXC]] in [[Lamesa, Texas]]) to Dallas-based London Broadcasting Company—a company founded by Terry E. London, former CEO of [[Gaylord Entertainment]], the previous year to acquire broadcast properties in small- to mid-sized markets within Texas—for $115 million. While the deal received approval by the FCC, London Broadcasting filed a notice of non-consummation to the FCC in January 2009 after company management decided to terminate the deal due to market uncertainties resulting from the [[Great Recession in the United States|Great Recession]].<ref>{{cite web|title=London Buys Drewry Stations|url=http://www.broadcastingcable.com/news/programming/london-buys-drewry-stations/32664|first=Michael|last=Malone|periodical=Broadcasting & Cable|publisher=Reed Business Information|date=July 1, 2008|access-date=August 15, 2015}}</ref><ref>{{cite web|title=London Broadcasting buys 11 stations from Drewry|url=http://www.bizjournals.com/dallas/stories/2008/06/30/daily34.html|newspaper=Dallas Business Journal|publisher=[[American City Business Journals]]|date=July 2, 2008|access-date=August 15, 2015}}</ref>


===JSA with KAUZ-TV===
===JSA with KAUZ-TV===
On July 31, 2009, Drewry entered into a [[local marketing agreement|joint sales and shared services agreement]] with [[Hoak Media]], under which it assumed some operational responsibilities for longtime rival KAUZ-TV. The agreement, which took effect on August 3, allowed KSWO-TV to provide advertising and promotional services for KAUZ, while Hoak would retain responsibilities over channel 6's programming (including news operations), [[master control]] and production services.<ref name="KAUZ New Management">{{cite news|title=KAUZ-TV CBS affiliate in Wichita Falls under new management|url=http://www.timesrecordnews.com/news/kauz-tv-cbs-affiliate-wichita-falls-under-new-mana|author=Lynn Walker|newspaper=[[Wichita Falls Times Record News]]|publisher=[[E. W. Scripps Company]]|date=August 3, 2009|access-date=August 15, 2015}}</ref>
On July 31, 2009, Drewry entered into a [[local marketing agreement|joint sales and shared services agreement]] with [[Hoak Media]], under which it assumed some operational responsibilities for longtime rival KAUZ-TV. The agreement, which took effect on August 3, allowed KSWO-TV to provide advertising and promotional services for KAUZ, while Hoak would retain responsibilities over channel 6's programming (including news operations), [[master control]] and production services.<ref name="KAUZ New Management">{{cite news|title=KAUZ-TV CBS affiliate in Wichita Falls under new management|url=http://www.timesrecordnews.com/news/kauz-tv-cbs-affiliate-wichita-falls-under-new-mana|first=Lynn|last=Walker|newspaper=[[Wichita Falls Times Record News]]|publisher=[[E. W. Scripps Company]]|date=August 3, 2009|access-date=August 15, 2015}}</ref> The two stations did not consolidate all operations, owing to the distance between Wichita Falls and Lawton and the tailoring of each station's news service to those areas, though KAUZ-TV dismissed its general manager, news director, and sales manager, as well as a news photographer, to be replaced by staff from KSWO.<ref name="KAUZ New Management"/>


In January 2012, KSWO became the second television station in the Wichita Falls–Lawton market and the eighth station in Oklahoma to begin carrying syndicated programming in [[high-definition television|high definition]]. The switch was part of a series of upgrades to KSWO and KAUZ's shared master control facility at the former's Lawton studio.<ref>{{cite web|title=KAUZ, KSWO Upgrade With Utah Scientific|url=http://www.broadcastingcable.com/news/local-tv/kauz-kswo-upgrade-utah-scientific/43302|first=George|last=Winslow|periodical=Broadcasting & Cable|publisher=[[NewBay Media]]|date=January 31, 2012|access-date=August 4, 2017}}</ref>
Unlike the SSA formed in 1999 between KFDX-TV and Fox affiliate KJTL when the latter was purchased by [[Nexstar Media Group|Nexstar Broadcasting Group]] partner company [[Mission Broadcasting]], the operations of the two stations were not consolidated as KAUZ and KSWO maintain distinct focuses on their respective portions of the market. Outside of those assumed by Drewry under the agreement, KAUZ's operations remained largely autonomous from KSWO; both stations maintain separate studio facilities (KAUZ continues to operate from its longtime facility on [[U.S. Route 277|Seymour Highway]] in Wichita Falls, more than a one-hour drive from the KSWO building in Lawton), news departments and non-management staff. However, KAUZ-TV laid off four staffers following the formation of the JSA/SSA—[[general manager]] Mike deLier, [[news director]] Dan Garcia, [[sales manager]] Randy Stone and news photographer Jim Allen—with those positions being assumed by existing KSWO-TV staff.<ref name="KAUZ New Management"/>

In January 2012, KSWO became the second television station in the Wichita Falls–Lawton market and the eighth station in Oklahoma to begin carrying syndicated programming in [[high-definition television|high definition]]. The switch was part of a series of upgrades to KSWO and KAUZ's shared master control facility at the former's Lawton studio, which also allowed the seamless insertion of on-screen severe weather alert maps, news and school/event closing tickers, and [[Emergency Alert System]] tests during network and syndicated programming on both stations without downgrading HD content to standard definition.<ref>{{cite web|title=KAUZ, KSWO Upgrade With Utah Scientific|url=http://www.broadcastingcable.com/news/local-tv/kauz-kswo-upgrade-utah-scientific/43302|author=George Winslow|periodical=Broadcasting & Cable|publisher=[[NewBay Media]]|date=January 31, 2012|access-date=August 4, 2017}}</ref>


===Raycom Media ownership===
===Raycom Media ownership===
[[File:KSWO-TV 03.jpg|thumb|right|150px|An image of the tower information; this is the tower used to send the signal to their main transmitter in Grandfield, Oklahoma.]]
[[File:KSWO-TV 03.jpg|thumb|right|150px|The base of the tower at KSWO-TV's Lawton studios, which sends the signal to the main Grandfield transmitter and also hosts UHF fill-in K31MK-D]]
On August 10, 2015, [[Montgomery, Alabama]]-based [[Raycom Media]] announced that it would purchase Drewry's eight television stations for $160 million; as part of the deal, [[American Spirit Media]] would purchase the license of and other assets belonging to KAUZ-TV from Hoak Media. While KSWO and KAUZ would remain jointly operated, the existing joint sales agreement between KSWO and KAUZ would be terminated upon the sale's closure due to an FCC rule implemented that year, which prohibited such agreements by counting the sale of 15% or more of advertising time by one station to a competing junior partner station in the JSA as a [[duopoly (broadcasting)|duopoly]] in violation with the agency's ownership rules (the Wichita Falls-Lawton market has only four full-power television stations, four fewer than that allowed to legally form a duopoly, with the remaining stations consisting of [[low-power broadcasting|low-power]] outlets). The sale was completed on December 1.<ref name="TVNC Drewry Raycom">{{cite web|title=Raycom Buying Drewry For $160 Million|url=http://www.tvnewscheck.com/article/87548/raycom-buying-drewry-for-160-million|author=Harry A. Jessell|website=TVNewsCheck|publisher=NewsCheck Media|date=August 10, 2015|access-date=August 12, 2015}}</ref><ref name="TRN Drewry Raycom">{{cite news|title=KAUZ, KSWO to change ownership|url=http://www.timesrecordnews.com/news/local-news/kauz-kswo-to-change-ownership_87085413|author=Lynn Walker|newspaper=Wichita Falls Times-Record News|publisher=[[Journal Media Group]]|date=August 11, 2015|access-date=August 12, 2015}}</ref><ref>{{cite news|title=KSWO Included In Deal Of Several Stations|url=https://www.swoknews.com/local/kswo-included-deal-several-stations|newspaper=[[Lawton Constitution]]|publisher=Lawton Publishing Company|date=August 11, 2015|access-date=June 23, 2018}}</ref><ref>{{cite web|title=Raycom Acquires Drewry Stations for $160 Million|url=http://www.broadcastingcable.com/news/local-tv/raycom-acquires-drewry-stations-160-million/143460|author=Michael Malone|periodical=Broadcasting & Cable|publisher=NewBay Media|date=August 18, 2015|access-date=August 4, 2017}}</ref><ref>{{cite web|title=Raycom Media Completes $160 Million Acquisition of Drewry Communications|url=http://www.broadcastingcable.com/news/local-tv/raycom-media-completes-160-million-acquisition-drewry-communications/146111|author=Jonathan Kuperberg|periodical=Broadcasting & Cable|publisher=NewBay Media|date=December 1, 2015}}</ref><ref>{{cite web|title=Raycom Closes On Drewry TV-Radio Buy|url=http://www.tvnewscheck.com/article/90407/raycom-closes-on-drewry-tvradio-buy|website=TVNewsCheck|publisher=NewsCheck Media|date=December 1, 2015|access-date=June 23, 2018}}</ref>
On August 10, 2015, [[Montgomery, Alabama]]–based [[Raycom Media]] announced that it would purchase Drewry's eight television stations for $160 million; as part of the deal, [[American Spirit Media]] would purchase the license of and other assets belonging to KAUZ-TV from Hoak Media. While KSWO and KAUZ would remain jointly operated, the existing joint sales agreement between KSWO and KAUZ would be terminated upon the sale's closure due to an FCC rule implemented that year, which prohibited such agreements by counting the sale of 15% or more of advertising time by one station to a competing junior partner station in the JSA as a [[duopoly (broadcasting)|duopoly]] that would not be permitted in the Wichita Falls–Lawton market under the agency's ownership rules. The sale was completed on December 1.<ref name="TVNC Drewry Raycom">{{cite web|title=Raycom Buying Drewry For $160 Million|url=http://www.tvnewscheck.com/article/87548/raycom-buying-drewry-for-160-million|first=Harry A.|last=Jessell|website=TVNewsCheck|publisher=NewsCheck Media|date=August 10, 2015|access-date=August 12, 2015}}</ref><ref name="TRN Drewry Raycom">{{cite news|title=KAUZ, KSWO to change ownership|url=http://www.timesrecordnews.com/news/local-news/kauz-kswo-to-change-ownership_87085413|first=Lynn|last=Walker|newspaper=Wichita Falls Times-Record News|publisher=[[Journal Media Group]]|date=August 11, 2015|access-date=August 12, 2015}}</ref><ref>{{cite news|title=KSWO Included In Deal Of Several Stations|url=https://www.swoknews.com/local/kswo-included-deal-several-stations|newspaper=[[Lawton Constitution]]|publisher=Lawton Publishing Company|date=August 11, 2015|access-date=June 23, 2018}}</ref><ref>{{cite web|title=Raycom Acquires Drewry Stations for $160 Million|url=http://www.broadcastingcable.com/news/local-tv/raycom-acquires-drewry-stations-160-million/143460|first=Michael|last=Malone|periodical=Broadcasting & Cable|publisher=NewBay Media|date=August 18, 2015|access-date=August 4, 2017}}</ref><ref>{{cite web|title=Raycom Media Completes $160 Million Acquisition of Drewry Communications|url=http://www.broadcastingcable.com/news/local-tv/raycom-media-completes-160-million-acquisition-drewry-communications/146111|first=Jonathan|last=Kuperberg|periodical=Broadcasting & Cable|publisher=NewBay Media|date=December 1, 2015}}</ref><ref>{{cite web|title=Raycom Closes On Drewry TV-Radio Buy|url=http://www.tvnewscheck.com/article/90407/raycom-closes-on-drewry-tvradio-buy|website=TVNewsCheck|publisher=NewsCheck Media|date=December 1, 2015|access-date=June 23, 2018}}</ref>


Upon the JSA's termination, Raycom entered into a shared services agreement with KAUZ, under which KSWO would handle news production, administrative and production operations, and provide equipment and building space for that station; despite this, KAUZ remains based out of Wichita Falls and continues to largely operate independently of channel 7.<ref name="TVNC Drewry Raycom"/><ref name="TRN Drewry Raycom"/> Through its ownership by Drewry, KSWO-TV had been one of the few television stations in the country not owned by a major network that has had the same callsign, owner and primary network affiliation throughout its history; it was also the only remaining major television station in the Wichita Falls–Lawton market to be locally owned.
Upon the JSA's termination, Raycom entered into a shared services agreement with KAUZ, under which KSWO would handle news production, administrative and production operations and provide equipment and building space for that station; despite this, KAUZ remains based out of Wichita Falls and continues to largely operate independently of channel 7.<ref name="TVNC Drewry Raycom"/><ref name="TRN Drewry Raycom"/>


===Sale to Gray Television===
===Sale to Gray Television===
On June 25, 2018, [[Atlanta]]-based [[Gray Television]] announced it had reached an agreement with Raycom to merge their respective broadcasting assets (consisting of Raycom's 63 existing owned-and/or-operated television stations, including KSWO and the JSA/SSA with KAUZ-TV, and Gray's 93 television stations) under Gray's corporate umbrella. The cash-and-stock merger transaction valued at $3.6 billion – in which Gray shareholders would acquire preferred stock currently held by Raycom – resulted in KSWO/KAUZ gaining new [[sister station]]s in nearby markets: CBS affiliates [[KXII]] in [[Sherman, Texas]], KOSA-TV in Odessa–Midland, Texas (with which KAUZ was co-owned from 1988 to 2000), and [[KWTX-TV]] in Waco as well as Bryan semi-satellite [[KBTX-TV]]. (Two other former Drewry stations acquired by Raycom in 2015, KXXV and KWES-TV, were sold to the [[E. W. Scripps Company]] and [[Tegna Inc.]] respectively, to comply with FCC ownership rules prohibiting common ownership of two of the four highest-rated stations in a single market.)<ref>{{cite press release|title=GRAY AND RAYCOM TO COMBINE IN A $3.6 BILLION TRANSACTION|url=https://www.raycommedia.com/gray-and-raycom-to-combine-in-a-3-6-billion-transaction/#amnewsers|website=[[Raycom Media]]|date=June 25, 2018|access-date=June 25, 2018|archive-url=https://web.archive.org/web/20180625161249/https://www.raycommedia.com/gray-and-raycom-to-combine-in-a-3-6-billion-transaction/#amnewsers|archive-date=June 25, 2018|url-status=dead}}</ref><ref name="graycom">{{cite web|url=http://www.tvnewscheck.com/article/114556/gray-to-buy-raycom-for-36-billion|title=Gray To Buy Raycom For $3.6 Billion|last=Miller|first=Mark K.|work=TVNewsCheck|publisher=NewsCheckMedia|date=June 25, 2018|access-date=June 25, 2018}}</ref><ref>{{cite web|title=Gray Buying Raycom for $3.6B|url=https://www.broadcastingcable.com/news/gray-buying-raycom-for-3-6b|author=John Eggerton|periodical=Broadcasting & Cable|publisher=NewBay Media|date=June 25, 2018}}</ref><ref>{{cite web|title=Gray Acquiring Raycom For $3.65B, Forming No. 3 Local TV Group|url=https://deadline.com/2018/06/grey-acquiring-raycom-for-3-65-billion-forming-no-3-local-tv-group-1202416667/|author=Dade Hayes|website=[[Deadline Hollywood]]|publisher=[[Penske Media Corporation]]|date=June 25, 2018}}</ref> The sale was approved on December 20,<ref>[https://www.broadcastingcable.com/news/fcc-ok-with-gray-raycom-merger "FCC OK with Gray/Raycom Merger"], [[Broadcasting & Cable]], 20 December 2018, Retrieved 20 December 2018.</ref> and was completed on January 2, 2019.<ref>{{cite web|url=https://tvnewscheck.com/article/top-news/227754/gray-closes-3-6-billion-raycom-merger/|title=Gray Closes On $3.6 Billion Raycom Merger|work=TVNewsCheck|publisher=NewsCheckMedia|date=January 2, 2019|access-date=January 3, 2019}}</ref>
On June 25, 2018, [[Atlanta]]-based [[Gray Television]] announced it had reached a $3.6 billion agreement with Raycom to merge their respective broadcasting assets (consisting of Raycom's 63 existing owned-and/or-operated television stations, including KSWO and the JSA/SSA with KAUZ-TV, and Gray's 93 television stations) under Gray's corporate umbrella.<ref>{{cite press release|title=GRAY AND RAYCOM TO COMBINE IN A $3.6 BILLION TRANSACTION|url=https://www.raycommedia.com/gray-and-raycom-to-combine-in-a-3-6-billion-transaction/#amnewsers|website=[[Raycom Media]]|date=June 25, 2018|access-date=June 25, 2018|archive-url=https://web.archive.org/web/20180625161249/https://www.raycommedia.com/gray-and-raycom-to-combine-in-a-3-6-billion-transaction/#amnewsers|archive-date=June 25, 2018|url-status=dead}}</ref><ref name="graycom">{{cite web|url=http://www.tvnewscheck.com/article/114556/gray-to-buy-raycom-for-36-billion|title=Gray To Buy Raycom For $3.6 Billion|last=Miller|first=Mark K.|work=TVNewsCheck|publisher=NewsCheckMedia|date=June 25, 2018|access-date=June 25, 2018}}</ref><ref>{{cite web|title=Gray Buying Raycom for $3.6B|url=https://www.broadcastingcable.com/news/gray-buying-raycom-for-3-6b|first=John|last=Eggerton|periodical=Broadcasting & Cable|publisher=NewBay Media|date=June 25, 2018}}</ref><ref>{{cite web|title=Gray Acquiring Raycom For $3.65B, Forming No. 3 Local TV Group|url=https://deadline.com/2018/06/grey-acquiring-raycom-for-3-65-billion-forming-no-3-local-tv-group-1202416667/|first=Dade|last=Hayes|website=[[Deadline Hollywood]]|publisher=[[Penske Media Corporation]]|date=June 25, 2018}}</ref> The sale was approved on December 20<ref>{{cite news|url=https://www.broadcastingcable.com/news/fcc-ok-with-gray-raycom-merger|title=FCC OK with Gray/Raycom Merger|work=Broadcasting & Cable|date=December 20, 2018|access-date=December 20, 2018}}</ref> and was completed on January 2, 2019.<ref>{{cite web|url=https://tvnewscheck.com/article/top-news/227754/gray-closes-3-6-billion-raycom-merger/|title=Gray Closes On $3.6 Billion Raycom Merger|work=TVNewsCheck|publisher=NewsCheckMedia|date=January 2, 2019|access-date=January 3, 2019}}</ref>


==Subchannels==
==News operation==
{{As of|January 2018}}, KSWO-TV presently broadcasts {{frac|26|1|2}} hours of locally produced newscasts each week (with {{frac|4|1|2}} hours each weekday and two hours each on Saturdays and Sundays). In regards to the number of hours devoted to news programming, it is the highest local newscast output among the Wichita Falls–Lawton market's broadcast television stations, tied with NBC affiliate KFDX-TV and beating KSWO's CBS-affiliated sister station KAUZ-TV's weekly news total by a half-hour.
===KSWO-DT2===
'''KSWO-DT2''' (branded as '''"Telemundo Texoma"''') is the [[Telemundo]]-affiliated second [[digital subchannel]] of KSWO-TV, broadcasting in standard definition on VHF digital channel 11.2 (or virtual channel 7.2 via PSIP). On cable and satellite, KSWO-DT2 is available on Fidelity Communications channel 14 (in standard definition) in Lawton, Charter Spectrum channel 5 (in standard definition) and digital channel 1212 (in high definition, with the HD feed being cable-only) in Wichita Falls.


Because of KSWO's status as the only major-network affiliate licensed to a city on the Oklahoma side of the Wichita Falls–Lawton market, the station's newscasts tend to focus more on Lawton and surrounding areas of southwestern Oklahoma, with a secondary focus on stories occurring in northwest Texas. Among the three local television news operations in the area, KSWO maintains a ratings stronghold on the Oklahoma side of the Wichita Falls–Lawton market, while KAUZ and KFDX primarily compete for the audience on the Texas side.
In September 2006, KSWO launched a digital subchannel on virtual channel 7.2 to serve as an affiliate of the [[Spanish language in the United States|Spanish language]] broadcast network Telemundo; the subchannel subsequently began to be carried by Fidelity Communications channel 99 in Lawton and Time Warner Cable channel 43 in Wichita Falls.


===KSWO-DT3===
===News department history===
KSWO pioneered new developments in weather forecasting for its viewing area throughout its history, particularly in regard to its coverage of severe weather events affecting its nearly 30-county viewing area encompassing southwestern Oklahoma and western north Texas. Channel 7 was the first television station in the area to have its own on-site weather radar (which was originally displayed in black and white as the station had not yet acquired color broadcasting equipment nor did colorizing techniques for radar displays exist at the time) in the late 1950s or early 1960s, had introduced the market's first color radar in 1976 (branded as "Accu-scan 7"), and introduced the area's first Doppler weather radar in 1984 (more than ten years ahead of the installations of such a system by arch-rivals KFDX and KAUZ).
'''KSWO-DT3''' (branded as '''"MeTV Texoma"''') is the [[MeTV]]-affiliated third digital subchannel of KSWO-TV, broadcasting in standard definition on VHF digital channel 11.3 (or virtual channel 7.3 via PSIP). On cable and satellite, KSWO-DT3 is available on Fidelity Communications basic channel 5 in Lawton, and Charter Spectrum digital channel 1240 in Wichita Falls.


KSWO-TV has several longtime veterans who have been with the station for 20 years or longer. Jan Stratton—who also served as the station's news director until July 2006—served as evening anchor continuously for 33 years from 1981 until her retirement in January 2014.<ref>{{cite web|title=Jan Stratton reflects on her outstanding career|url=http://www.kswo.com/story/24605855/jan-stratton-reflects-on-her-outstanding-career|website=KSWO-TV|publisher=Drewry Communications|date=January 31, 2014|access-date=June 22, 2018}}</ref><ref>{{cite web|title=Jan Stratton Calling It A Career After This Week|url=http://www.swoknews.com/local/jan-stratton-calling-it-career-after-week|first=Tiffany|last=Martinez|newspaper=Lawton Constitution|publisher=Lawton Publishing Company|date=January 27, 2014|access-date=June 22, 2018}}</ref><ref>{{cite web|title=Jan Stratton Signs Off KSWO After 34 Years|url=https://www.adweek.com/tvspy/jan-stratton-signs-off-kswo-after-34-years/115477|first=Kevin|last=Eck|website=[[Adweek|TVSpy]]|publisher=[[Mecklermedia|Mediabistro Holdings]]|date=February 3, 2014|access-date=June 22, 2018}}</ref> Co-anchor and former news director, David Bradley, who was with the station from 1986 until 2017 (when he accepted an anchor job at fellow ABC affiliate KVII-TV in Amarillo, Texas), originated at channel 7 with a thirteen-year tenure as sports director/weeknight sports anchor before he moved to the news side as KSWO's primary weeknight anchor in 1999.<ref>{{cite web|title=David Bradley Gone From KSWO After 31 Years|url=https://www.adweek.com/tvspy/david-bradley-gone-from-kswo-after-31-years/191526|first=Stephanie|last=Tsoflias Siegel|website=TVSpy|publisher=Beringer Capital|date=June 23, 2017|access-date=June 22, 2018}}</ref> Tom Charles, a familiar face to Channel 7 viewers since the early 1960s, officially retired from KSWO-TV after 45 years of service on December 31, 2010; Charles served as chief weathercaster/meteorologist from 1964 to 1996 and then as anchor of the 5:30&nbsp;a.m. newscast and co-anchor of ''Good Morning Texoma'' from 2000 to 2010 following a four-year stint as chief meteorologist at CBS affiliate KAUZ-TV.<ref>{{cite web|title=Anchor Tom Charles retires after 46 years|url=http://www.kswo.com/story/13764014/anchor-tom-charles-retires-after-46-years|website=KSWO-TV|publisher=Drewry Communications|date=December 31, 2010|access-date=June 22, 2018}}</ref> Larry Patton, who has been employed by the station since 1967, has served as general manager of KSWO-TV since 1977; Patton was inducted into the Oklahoma Association of Broadcasters Hall of Fame in March 2015.<ref>{{cite web|title=KSWO's General Manager inducted into OAB Hall of Fame|url=http://www.kswo.com/story/28637118/kswos-general-manager-inducted-into-oab-hall-of-fame|website=KSWO-TV|publisher=Drewry Communications|date=March 27, 2015|access-date=June 22, 2018}}</ref>
In February 2009, KSWO-TV launched a digital subchannel on virtual channel 7.3, which initially operated as a 24-hour news channel (branded as "SkyWarn 7 Weather 24/7") that featured loops of [[weather radar]] and [[weather satellite|satellite]] imagery, current conditions (including maps detailing actual and apparent temperatures, winds, humidity and [[dew point]]s within the KSWO viewing area), live footage from the station's SkyCams (in Lawton, Wichita Falls, Altus, Duncan and [[Fort Sill]]), and local and regional forecasts. On July 30, 2011, KSWO-DT3 converted into an affiliate of the [[Live Well Network]], a lifestyle-oriented multicast service owned by [[Disney-ABC Television Group]] (the channel was relegated to a [[streaming media|live stream]] on the station's website and [[mobile app]] before being discontinued in 2015).<ref>{{cite web|title=Notice about KSWO-DT3|url=https://www.facebook.com/KSWO7News/posts/299750553369955|publisher=KSWO-TV/Drewry Communications|via=[[Facebook]]|date=October 27, 2011|access-date=June 23, 2018}}</ref> At that time, KSWO began producing a half-hour prime time newscast at 9:00&nbsp;p.m. for the subchannel that aired on Monday through Friday evenings, and competed with a longer-established 9:00 newscast produced by KFDX-TV for Fox affiliate KJTL as well as a similar weeknight-only newscast produced by KAUZ-TV for its [[The CW|CW]]-affiliated DT2 subchannel. After the channel converted to Live Well Network, the stream was moved exclusively online via the KSWO website. For unknown reasons, the online stream of the channel was removed from the website in January 2017 (the computer within the studio's weather center that was used to run the stream was repurposed for forecasting use).


KSWO broadcast Dr. [[James "Red" Duke]]'s syndicated medical reports to viewers in Texoma throughout much of the 1980s and 1990s. The station launched a local [[Breakfast television|morning newscast]] in 1989, when it launched the traditional news program ''Good Morning Texoma''. Originally airing for 30 minutes from 6:30 to 7&nbsp;a.m., the program would expand to one hour in September 1992, then to {{frac|1|1|2}} hours in September 1999, and finally to two hours in September 2009. ''Good Morning Texoma'' would eventually expand to weekends in January 1993, making KSWO the first television station in the Wichita Falls-Lawton market to launch a weekend morning newscast, with the debut of one-hour-long Saturday and Sunday editions at 8&nbsp;a.m. (the 8&nbsp;a.m. edition of the weekend broadcasts would later be reduced to a half-hour in January 2010, at which time it was joined by an additional half-hour weekend edition at 6:30&nbsp;a.m.).
On December 31, 2014, as a result of the network's decision to relegate its distribution to ABC's eight owned-and-operated stations, KSWO-DT3 disaffiliated from Live Well to become an affiliate of the movie-focused entertainment network [[This TV]]. With the affiliation switch, KSWO cancelled the prime time newscast, opting to carry feature films carried on the This TV network feed during that timeslot. The program, however, was brought back to the subchannel in May 2015, after KSWO-DT3 began preempting This TV programming each weeknight from 9:00 to 11:00 to run local news and off-network syndicated sitcoms, before reversing course and resuming carriage of the full This network schedule the following year.<ref>{{cite web|title=A small minor newscast change… #18|url=https://changingnewscasts.wordpress.com/2014/12/31/small-minor-newscast-change-18/|author=Roly Ortega|website=The Changing Newscasts Blog|date=December 31, 2014|access-date=August 5, 2017}}</ref><ref>{{cite web|title=A small minor newscast change… #38|url=https://changingnewscasts.wordpress.com/2015/05/20/small-minor-newscast-change-38/|author=Roly Ortega|website=The Changing Newscasts Blog|date=May 20, 2015|access-date=August 5, 2017}}</ref> On January 1, 2018, KSWO-DT3 became an affiliate of MeTV (which was co-owned with This TV under [[Weigel Broadcasting]] ownership until November 2013, when Weigel transferred its interest in the latter to [[Tribune Broadcasting]]).<ref>{{cite web|title=MeTV notice about KSWO-DT3|url=https://www.facebook.com/metvnetwork/?hc_ref=ARRViSf8xQ_Ajpeaqgd9xdHXAJ7rwIkeS0CBmDALqHdC-VGodBd46zSmdZgf4FQgL4E&fref=nf|publisher=KSWO-TV/Raycom Media|via=[[Facebook]]|date=January 3, 2018|access-date=June 23, 2018}}</ref>


In 1996, the station discontinued its longtime ''Action 7 News'' moniker for its newscasts and rebranded its news programming under the ''7 News'' banner. In late May of that year, KSWO broadcast its early morning newscast, ''Good Morning Texoma'', with limited backup electricity; the newscast was conducted virtually in the dark due to electrical outages that had affected the Lawton area after a complex of severe thunderstorms rolled through southern Oklahoma the previous night with areas of damaging [[straight-line winds]]. The only power available to the studio came from a [[portable generator]] located in one of the station's live trucks, which also served as a makeshift [[studio-transmitter link]] to relay the signal to the transmitter dish at the Grandfield site. The broadcast was done with one camera, one tape deck and one microphone (which was passed between the anchors). In 1999, the station introduced a combined newsroom/studio set that is heavily downscaled version of the "Newsplex" set used at the time by WHDH in Boston and WSVN in Miami, both of which also integrate their anchor desk within their newsrooms. (In January 2018, the "Newsplex" was repainted and remodeled to include updated [[duratrans]] and widescreen monitors; KSWO's newscasts were temporarily moved to a separate area on the newsroom's second level until the remodeling was completed.)
==Digital television==

===Digital channels===
For the May 2009 ratings period, according to [[Nielsen Media Research]], KSWO's newscasts ranked in first place on weekdays in the morning, 6 and 10&nbsp;p.m. timeslots. However, the station has experienced a slight decline in its ratings ever since Drewry management consolidated certain news department assets belonging to Wichita Falls-based KAUZ with channel 7's news operation in the fall of 2009, and transferred longtime station manager, Mike Taylor, to KAUZ to serve as that station's general manager. Ironically, Nexstar Broadcasting Group-owned KFDX, which maintains the only other news operation in the Lawton–Wichita Falls market, has shown improvement with its ratings rather than an increase either for KAUZ or KSWO. In June 2011, KSWO began broadcasting its local newscasts in high definition, becoming the first station in the Wichita Falls-Lawton market to make the upgrade; the 9&nbsp;p.m. newscast on KSWO-DT3 was included in the upgrade.
The station's digital signal is [[Multiplex (TV)|multiplexed]]:

For most of the JSA/SSA's existence, KSWO and KAUZ retained fully separate local news programs, due to the stations' distance from one another and their focus on different portions of the Wichita Falls–Lawton market. The two stations began simulcasting local news for the first time on January 6, 2018, when KSWO and KAUZ consolidated production of their respective half-hour weekend 8&nbsp;a.m. newscasts into a single program, under the unified title ''Texoma Weekend Morning News'', that is simulcast on both stations and utilizes KSWO's existing weekend morning news staff (KSWO maintains a separate 6:30&nbsp;a.m. newscast on Saturday and Sunday mornings, which carries the same title).

===On-air staff===
====Notable former on-air staff====
* [[Don Armes]] – agricultural reporter (1999–2002; now 63rd House District Rep. in the [[Oklahoma House of Representatives]])
* [[Kevin Ogle]] – reporter (now at [[KFOR-TV]] in [[Oklahoma City]])
* [[Randy Scott (sportscaster)|Randy Scott]] – sports anchor/reporter (2004–2005; now at [[ESPN]])

==Technical information==
===Subchannels===
The station's signal is [[Multiplex (TV)|multiplexed]]:
{| class="wikitable"
{| class="wikitable"
|+Subchannels of KSWO-TV<ref>{{cite web|title=RabbitEars TV Query for KSWO|url=http://www.rabbitears.info/market.php?request=station_search&callsign=KSWO#station|website=[[RabbitEars]]|access-date=August 4, 2017}}</ref>
|-
! [[Digital subchannel#United States|Channel]]
! [[Digital subchannel#United States|Channel]]
! [[Display resolution|Video]]
! [[Display resolution|Res.]]
! [[Aspect ratio (image)|Aspect]]
! [[Aspect ratio (image)|Aspect]]
! Short name
! [[Program and System Information Protocol#What PSIP does|PSIP Short Name]]
! Programming
! Programming<ref>{{cite web|title=RabbitEars TV Query for KSWO-TV|url=http://www.rabbitears.info/market.php?request=station_search&callsign=KSWO#station|website=[[RabbitEars]]|access-date=August 4, 2017}}</ref>
|-
|-
! scope = "row" | 7.1
| 7.1 || [[720p]] || [[16:9]] || KSWO-HD || Main KSWO-TV programming / [[American Broadcasting Company|ABC]]
| rowspan="3" | [[720p]] || rowspan="5" | [[16:9]] || KSWO-HD || [[American Broadcasting Company|ABC]]
|-
|-
! scope = "row" | 7.2
| 7.2 || rowspan=4| [[480i]] || rowspan=2| [[4:3]] || Telemun || [[Telemundo]]
| Telemun || [[Telemundo]]
|-
|-
! scope = "row" | 7.3
| 7.3 || MeTV || [[MeTV]]
| MeTV || [[MeTV]]
|-
|-
! scope = "row" | 7.4
| 7.4 || rowspan=2|16:9 || Dabl || [[Dabl]]
| rowspan="2" |480i
| DABL || [[Dabl]]
|-
|-
! scope = "row" | 7.5
| 7.5 || Justice || [[True Crime Network]]
| TruCrim || [[True Crime Network]]
|}
|}

In 2006, KSWO-TV launched a Telemundo subchannel. The third subchannel previously aired a loop of weather forecasts, [[Live Well Network]], and [[This TV]]; a 9 p.m. newscast aired on it from 2011 to 2014 and 2015 to 2016.


===Analog-to-digital conversion===
===Analog-to-digital conversion===
KSWO-TV shut down its analog signal, over VHF channel 7, on February 17, 2009, the original target date in which full-power television stations in the United States were to [[Digital television transition in the United States|transition from analog to digital broadcasts]] under federal mandate. The station cited the need to place its digital antenna where the analog transmitter was located for its decision to go forward with the transition on the originally scheduled date, despite a [[United States Congress|Congressional]] vote the previous month that pushed back the analog-to-digital cutoff for full-power stations to June 12.<ref>{{cite news|title=KSWO to stick to original DTV transition date|url=http://www.kswo.com/Global/story.asp?S=9803807|website=KSWO-TV|publisher=Drewry Communications|date=February 6, 2009}}</ref><ref name="Analog to Digital">{{cite web|title=DTV Tentative Channel Designations for the First and the Second Rounds|url=https://apps.fcc.gov/edocs_public/attachmatch/DA-06-1082A2.pdf|publisher=[[Federal Communications Commission]]|format=PDF|access-date=June 26, 2017|archive-url=https://web.archive.org/web/20130829004251/http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-06-1082A2.pdf|archive-date=August 29, 2013}}</ref> The station's digital signal remained on its pre-transition VHF channel 11. Through the use of [[Program and System Information Protocol|PSIP]], digital television receivers display the station's [[virtual channel]] as its former VHF analog channel 7.
KSWO-TV shut down its analog signal, over VHF channel 7, on February 17, 2009, the original target date on which full-power television stations in the United States were to [[Digital television transition in the United States|transition from analog to digital broadcasts]] under federal mandate. The station cited the need to place its digital antenna where the analog transmitter was located for its decision to go forward with the transition on the originally scheduled date, despite a [[United States Congress|Congressional]] vote the previous month that pushed back the analog-to-digital cutoff for full-power stations to June 12.<ref>{{cite news|title=KSWO to stick to original DTV transition date|url=http://www.kswo.com/Global/story.asp?S=9803807|website=KSWO-TV|publisher=Drewry Communications|date=February 6, 2009}}</ref><ref name="Analog to Digital">{{cite web|title=DTV Tentative Channel Designations for the First and the Second Rounds|url=https://apps.fcc.gov/edocs_public/attachmatch/DA-06-1082A2.pdf|publisher=[[Federal Communications Commission]]|access-date=June 26, 2017|archive-url=https://web.archive.org/web/20130829004251/http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-06-1082A2.pdf|archive-date=August 29, 2013}}</ref> The station's digital signal remained on its pre-transition VHF channel 11, using [[virtual channel]] 7.


==Programming==
===Translators===
In addition to the main Grandfield transmitter, a community-owned translator in [[Quanah, Texas]], rebroadcasts KSWO-TV, as does a UHF fill-in translator in Lawton which was activated in January 2022. Gray also owns construction permits for further UHF fill-in translators to serve the Altus and Wichita Falls areas.
KSWO-TV currently broadcasts the full ABC network schedule, with the only programming preemptions being the ''[[ABC News]] Brief'' seen during [[ABC Daytime]] programming, and situations in which preemption of the network's daytime and prime time programs is necessary to allow the main channel to provide extended coverage of [[breaking news]] or [[severe weather]] events (in some instances, these programs may either be rebroadcast on KSWO on tape delay in place of the station's regular overnight programming, however, cable and satellite subscribers have the option of watching the affected shows on ABC's desktop and mobile streaming platforms or its cable/satellite [[video-on-demand]] service the day after their initial airing). The station carries the network's [[Sunday morning talk show|political/news discussion program]] ''[[This Week (American TV program)|This Week]]'' on a half-hour [[broadcast delay|delay]] on Sunday mornings (at 9:30&nbsp;a.m.), due to its broadcast of the hour-long religious program ''[[In Touch with Dr. Charles Stanley]]''.<ref name="KSWO schedule">{{cite web|title=TitanTV Programming Guide – What's on TV, Movies, Reality Shows and Local News: KSWO-TV schedule|url=http://kswo.titantv.com/apg/ttv.aspx?siteid=77273|website=Titan TV|publisher=Broadcast Interactive Media, LLC|access-date=January 19, 2018}}</ref>


* [[Altus, OK]]: {{FCC-LMS-Facility|130241|3=KKTM-LD}} 21
[[Broadcast syndication|Syndicated]] programs broadcast by KSWO-TV {{as of|September 2017|lc=y}} include ''[[Live with Kelly and Ryan]]'', ''[[The Ellen DeGeneres Show]]'', ''[[Castle (TV series)|Castle]]'', ''[[The Doctors (2008 TV series)|The Doctors]]'' and ''[[Extra (American TV program)|Extra]]''.<ref name="KSWO schedule"/> KSWO-TV has broadcast the annual West Texas Rehabilitation Center [[telethon]] from Abilene each year since 1971. The telethon airs on a Saturday night each January on television stations serving various markets in northern, western and central Texas.
* [[Jolly, Texas|Jolly]]/Wichita Falls, TX: {{FCC-LMS-Facility|186356|3=K19KE-D}}

* [[Lawton, OK]]: {{FCC-LMS-Facility|188675|3=K31MK-D}}
==News operation==
* [[Quanah, TX]]: {{FCC-LMS-Facility|129470|3=K31HC-D}}
{{As of|January 2018}}, KSWO-TV presently broadcasts 26½ hours of locally produced newscasts each week (with 4½ hours each weekday and two hours each on Saturdays and Sundays). In regards to the number of hours devoted to news programming, it is the highest local newscast output among the Wichita Falls–Lawton market's broadcast television stations, tied with NBC affiliate KFDX-TV and beating KSWO's CBS-affiliated sister station KAUZ-TV's weekly news total by a half-hour.

Because of KSWO's status as the only major-network affiliate licensed to a city on the Oklahoma side of the Wichita Falls–Lawton market, the station's newscasts tend to focus more on Lawton and surrounding areas of southwestern Oklahoma, with a secondary focus on stories occurring in northwest Texas. Among the three local television news operations in the area, KSWO maintains a ratings stronghold on the Oklahoma side of the Wichita Falls–Lawton market, while KAUZ and KFDX primarily compete for the audience on the Texas side.

===News department history===
KSWO pioneered new developments in weather forecasting for its viewing area throughout its history, particularly in regard to its coverage of severe weather events affecting its nearly 30-county viewing area encompassing southwestern Oklahoma and western north Texas. Channel 7 was the first television station in the area to have its own on-site weather radar (which was originally displayed in black and white as the station had not yet acquired color broadcasting equipment nor did colorizing techniques for radar displays exist at the time) in the late 1950s or early 1960s, had introduced the market's first color radar in 1976 (branded as "Accu-scan 7"), and introduced the area's first Doppler weather radar in 1984 (more than ten years ahead of the installations of such a system by arch-rivals KFDX and KAUZ).

KSWO-TV has several longtime veterans who have been with the station for 20 years or longer. Jan Stratton – who also served as the station's news director until July 2006 – served as evening anchor continuously for 33 years from 1981 until her retirement in January 2014.<ref>{{cite web|title=Jan Stratton reflects on her outstanding career|url=http://www.kswo.com/story/24605855/jan-stratton-reflects-on-her-outstanding-career|website=KSWO-TV|publisher=Drewry Communications|date=January 31, 2014|access-date=June 22, 2018}}</ref><ref>{{cite web|title=Jan Stratton Calling It A Career After This Week|url=http://www.swoknews.com/local/jan-stratton-calling-it-career-after-week|author=Tiffany Martinez|newspaper=Lawton Constitution|publisher=Lawton Publishing Company|date=January 27, 2014|access-date=June 22, 2018}}</ref><ref>{{cite web|title=Jan Stratton Signs Off KSWO After 34 Years|url=https://www.adweek.com/tvspy/jan-stratton-signs-off-kswo-after-34-years/115477|author=Kevin Eck|website=[[Adweek|TVSpy]]|publisher=[[Mecklermedia|Mediabistro Holdings]]|date=February 3, 2014|access-date=June 22, 2018}}</ref> Co-anchor and former news director, David Bradley, who was with the station from 1986 until 2017 (when he accepted an anchor job at fellow ABC affiliate KVII-TV in Amarillo, Texas), originated at channel 7 with a thirteen-year tenure as [[sports director]]/weeknight sports anchor before he moved to the news side as KSWO's primary weeknight anchor in 1999.<ref>{{cite web|title=David Bradley Gone From KSWO After 31 Years|url=https://www.adweek.com/tvspy/david-bradley-gone-from-kswo-after-31-years/191526|author=Stephanie Tsoflias Siegel|website=TVSpy|publisher=Beringer Capital|date=June 23, 2017|access-date=June 22, 2018}}</ref> Tom Charles, a familiar face to Channel 7 viewers since the early 1960s, officially retired from KSWO-TV after 45 years of service on December 31, 2010; Charles served as chief weathercaster/meteorologist from 1964 to 1996 and then as anchor of the 5:30&nbsp;a.m. newscast and co-anchor of ''Good Morning Texoma'' from 2000 to 2010 following a four-year stint as chief meteorologist at CBS affiliate KAUZ-TV.<ref>{{cite web|title=Anchor Tom Charles retires after 46 years|url=http://www.kswo.com/story/13764014/anchor-tom-charles-retires-after-46-years|website=KSWO-TV|publisher=Drewry Communications|date=December 31, 2010|access-date=June 22, 2018}}</ref> Larry Patton, who has been employed by the station since 1967, has served as general manager of KSWO-TV since 1977; Patton was inducted into the Oklahoma Association of Broadcasters Hall of Fame in March 2015.<ref>{{cite web|title=KSWO's General Manager inducted into OAB Hall of Fame|url=http://www.kswo.com/story/28637118/kswos-general-manager-inducted-into-oab-hall-of-fame|website=KSWO-TV|publisher=Drewry Communications|date=March 27, 2015|access-date=June 22, 2018}}</ref>

KSWO broadcast Dr. [[James "Red" Duke]]'s syndicated medical reports to viewers in Texoma throughout much of the 1980s and 1990s. The station launched a local [[Breakfast television|morning newscast]] in 1989, when it launched the traditional news program ''Good Morning Texoma''. Originally airing for 30 minutes from 6:30 to 7:00&nbsp;a.m., the program would expand to one hour in September 1992, then to 1½ hours in September 1999, and finally to two hours in September 2009. ''Good Morning Texoma'' would eventually expand to weekends in January 1993, making KSWO the first television station in the Wichita Falls-Lawton market to launch a weekend morning newscast, with the debut of one-hour-long Saturday and Sunday editions at 8:00&nbsp;a.m. (the 8:00&nbsp;a.m. edition of the weekend broadcasts would later be reduced to a half-hour in January 2010, at which time it was joined by an additional half-hour weekend edition at 6:30&nbsp;a.m.).

In 1996, the station discontinued its longtime ''Action 7 News'' moniker for its newscasts and rebranded its news programming under the ''7 News'' banner. In late May of that year, KSWO broadcast its early morning newscast, ''Good Morning Texoma'', with limited backup electricity; the newscast was conducted virtually in the dark due to electrical outages that had affected the Lawton area after a complex of severe thunderstorms rolled through southern Oklahoma the previous night with areas of damaging [[Downburst#Straight-line winds|straight-line winds]]. The only power available to the studio came from a [[portable generator]] located in one of the station's live trucks, which also served as a makeshift [[studio-transmitter link]] to relay the signal to the transmitter dish at the Grandfield site. The broadcast was done with one camera, one tape deck and one microphone (which was passed between the anchors). In 1999, the station introduced a combined newsroom/studio set that is heavily downscaled version of the "Newsplex" set used at the time by WHDH in Boston and WSVN in Miami, both of which also integrate their anchor desk within their newsrooms. (In January 2018, the "Newsplex" was repainted and remodeled to include updated [[duratrans]] and widescreen monitors; KSWO's newscasts were temporarily moved to a separate area on the newsroom's second level until the remodeling was completed.)

For the May 2009 ratings period, according to [[Nielsen Media Research]], KSWO's newscasts ranked in first place on weekdays in the morning, 6:00 and 10:00&nbsp;p.m. timeslots. However, the station has experienced a slight decline in its ratings ever since Drewry management consolidated certain news department assets belonging to Wichita Falls-based KAUZ with channel 7's news operation in the fall of 2009, and transferred longtime station manager, Mike Taylor, to KAUZ to serve as that station's general manager. Ironically, Nexstar Broadcasting Group-owned KFDX, which maintains the only other news operation in the Lawton–Wichita Falls market, has shown improvement with its ratings rather than an increase either for KAUZ or KSWO. In June 2011, KSWO began broadcasting its local newscasts in high definition, becoming the first station in the Wichita Falls-Lawton market to make the upgrade; the 9:00&nbsp;p.m. newscast on KSWO-DT3 was included in the upgrade.

For most of the JSA/SSA's existence, KSWO and KAUZ retained fully separate local news programs, due to the stations' distance from one another and their focus on different portions of the Wichita Falls–Lawton market. The two stations began simulcasting local news for the first time on January 6, 2018, when KSWO and KAUZ consolidated production of their respective half-hour weekend 8:00&nbsp;a.m. newscasts into a single program, under the unified title ''Texoma Weekend Morning News'', that is simulcast on both stations and utilizes KSWO's existing weekend morning news staff (KSWO maintains a separate 6:30&nbsp;a.m. newscast on Saturday and Sunday mornings, which carries the same title).

===On-air staff===
====Notable former on-air staff====
* [[Don Armes]] – agricultural reporter (1999–2002; now 63rd House District Rep. in the [[Oklahoma House of Representatives]])
* Paul Harrop – anchor/reporter (2006–2007; now with the [[Aircraft Owners and Pilots Association]] as a videojournalist/producer for ''AOPA Live'')
* [[Kevin Ogle]] – reporter (now at [[KFOR-TV]] in [[Oklahoma City]])
* [[Randy Scott (sportscaster)|Randy Scott]] – sports anchor/reporter (2004–2005; now at [[ESPN]])


==References==
==References==
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==External links==
==External links==
* {{Official website|https://www.kswo.com/}}
* {{Official website|https://www.kswo.com/}}
* {{TVQ|KSWO-TV}}
* {{TVQ|KKTM-LP}}
* {{BIA|KSWO|TV|TV}}


{{Wichita Falls TV}}
{{Wichita Falls TV}}
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{{Gray TV}}
{{Gray TV}}


[[Category:1953 establishments in Oklahoma]]
{{DEFAULTSORT:Kswo-Tv}}
[[Category:ABC network affiliates]]
[[Category:American Broadcasting Company affiliates]]
[[Category:Telemundo network affiliates]]
[[Category:MeTV affiliates]]
[[Category:Dabl affiliates]]
[[Category:Dabl affiliates]]
[[Category:True Crime Network affiliates]]
[[Category:Television stations in Wichita Falls, Texas|SWO-TV]]
[[Category:Gray Television]]
[[Category:Gray Television]]
[[Category:MeTV affiliates]]
[[Category:Telemundo affiliates]]
[[Category:Television channels and stations established in 1953]]
[[Category:Television channels and stations established in 1953]]
[[Category:1953 establishments in Oklahoma]]
[[Category:Television stations in Wichita Falls, Texas|SWO-TV]]
[[Category:True Crime Network affiliates]]

Revision as of 04:32, 2 September 2024

KSWO-TV


CityLawton, Oklahoma
Channels
Branding
  • KSWO 7 News
  • Telemundo Texoma (DT2)
  • MeTV Texoma (DT3)
Programming
Affiliations
Ownership
Owner
KAUZ-TV
History
First air date
March 8, 1953 (71 years ago) (1953-03-08)
Former channel number(s)
  • Analog: 7 (VHF, 1953–2009)
  • Digital: 23 (UHF, 2001–2003)
  • DuMont (secondary, 1953–1956)
Call sign meaning
Southwest Oklahoma
Technical information[1]
Licensing authority
FCC
Facility ID35645
ERP138 kW
HAAT325.1 m (1,067 ft)
Transmitter coordinates34°12′56.4″N 98°43′18.3″W / 34.215667°N 98.721750°W / 34.215667; -98.721750
Translator(s)see § Translators
Links
Public license information
Websitewww.kswo.com

KSWO-TV (channel 7) is a television station licensed to Lawton, Oklahoma, United States, serving the western Texoma area as an affiliate of ABC and Telemundo. It is owned by Gray Television, which maintains a shared services agreement (SSA) with American Spirit Media, owner of Wichita Falls, Texas–licensed CBS affiliate KAUZ-TV (channel 6), for the provision of certain services. KSWO-TV's studios are located on 60th Street in southeastern Lawton, and its transmitter is located near East 1940 and North 2390 Roads in rural southwestern Tillman County, Oklahoma (near Grandfield).

History

Early history

On May 22, 1952, Oklahoma Quality Broadcasting Co.—a locally based company founded by M&D Finance Co. owner Ransom H. Drewry, who co-founded the licensee with a group of shareholders that included J. R. Montgomery (then-president of Lawton's City National Bank), T. R. Warkentin, Robert P. Scott (both of whom were minority partners in locally based S.W. Stationery) and G. G. Downing—submitted an application to the Federal Communications Commission (FCC) for a construction permit to build and license to operate a broadcast television station in the Wichita Falls–Lawton market that would transmit on VHF channel 7.[2][3][4][5] When the FCC awarded the license and permit for channel 7 to the Drewry-led group on December 23, 1952,[6] the group requested and received approval to assign KSWO-TV as the call letters for his television station; the calls were taken from the Lawton radio station that Drewry founded in 1941, KSWO (1380 AM, now KKRX).[7][8]

KSWO-TV first signed on the air on March 8, 1953; it was the second television station to sign on in the Wichita Falls–Lawton market, launching one week after CBS affiliate KWFT-TV (channel 6, later KSYD-TV and now KAUZ-TV)—located across the Oklahoma–Texas state line in Wichita Falls—made its debut on March 1. (Wichita Falls NBC affiliate KFDX-TV [channel 3] would sign on one month later, on April 12.) Channel 7 has been an ABC television affiliate since its debut, inheriting those rights through KSWO radio's longtime relationship with the progenitor ABC Radio Network; however, the station also maintained a secondary affiliation with the DuMont Television Network. The station originally maintained transmitter facilities located at its studios, located east of Lawton; construction on the studio facility was delayed 60 days due to inclement winter weather conditions that affected southwestern Oklahoma during the winter of that year, such so that the studio doors were covered with canvas until adequate doors were installed in the building. The transmitter was a relatively low-power unit that propagated a signal that reached over a limited 55-mile (89 km) radius spanning to Altus to the west, Wichita Falls to the south, Anadarko to the north, and Ringling to the east.

By the late 1950s, other nearby ABC affiliates (such as KTEN in Ada and KOCO-TV, which had recently relocated to Oklahoma City from Enid) began encroaching the northern and eastern fringes on KSWO's viewing area; however, wide gaps in channel 7's signal coverage existed to the south and west of Wichita Falls—the only primary ABC stations in north and west Texas at the time were Dallas affiliate WFAA-TV, and Amarillo affiliate KVII-TV (Lubbock and Abilene, respectively, did not get their own primary ABC affiliates until KAMC affiliated with the network in 1969, followed by the switch of KTXS-TV to ABC from CBS in 1979). KSWO disaffiliated from DuMont upon its shut down in 1956, amid various issues that arose from its relations with Paramount Pictures that hamstrung it from expansion; the station became a full-time ABC affiliate on November 10 of that year. On December 15, 1957, a fire caused extensive damage to the 60th Street studio facility after gasoline being used to clean a weather map caught fire.[9]

In August 1959, the FCC gave permission for Drewry to construct a 1,059-foot-tall (323 m) tower near Grandfield, Oklahoma, which would operate at 316,000 watts of power (the maximum power allowable for stations broadcasting on VHF channels 7–13), thereby providing a more powerful signal that could extend KSWO-TV's reach to many portions of far southwestern Oklahoma and northwestern Texas where reception of the station had been marginal at best.[6] Wichitex Radio and Television and Sydney Grayson—the respective owners of NBC affiliate KFDX-TV and CBS affiliate KSYD-TV in Wichita Falls—opposed the application, resulting in Drewry having to convince the FCC that the construction permit merited approval. The new site was located about halfway between Wichita Falls and Lawton (from a Lawton perspective, it was in the same direction as the Wichita Falls stations).[10][11]

The transmitter facility was activated on February 28, 1960, extending channel 7's signal to encompass a much larger area of northwestern Texas and southwestern Oklahoma—bringing stronger reception of ABC network programming to additional areas of the two states for the first time.[12] A second tower would be built at Grandfield for KJTL (channel 18) when it signed on in 1985.[13]

Over the years, Ransom Drewry and his family gradually expanded their broadcasting group by acquiring other stations in the northern half of Texas: KFDA-TV in Amarillo (acquired in 1976 through Amarillo Telecasters, a partnership between R. H. Drewry and Ray Herndon, majority owner of KMID-TV in Midland); KXXV-TV in Waco (acquired in 1994); KWES-TV in Midland and Big Spring satellite KWAB-TV (both acquired in 1991); K60EE (now KTLE-LD) in Odessa (acquired in 2001); KSCM-LP in Bryan (acquired in 2006); and KEYU in Amarillo (acquired in 2009).

A view looking towards visitor entrance (left); A view of KSWO-TV as seen from the road; most of the satellite dishes seen here are used by Fidelity Communications's Lawton system, whose equipment is co-located in the building (right).

In December 1997, Drewry sold KSWO radio, as well as KRHD (1350 AM, now KFTP) and KRHD-FM (102.3, now KKEN) in Duncan, to Anadarko-based Monroe-Stephens Broadcasting (majority owned by media executive Stanton M. Nelson) for $425,000; the sale of the radio stations allowed the company to focus its business interests around KSWO-TV and its sister television stations in Texas.[14]

On July 1, 2008, Drewry announced its intention to sell its eleven television stations (as well as radio station KTXC in Lamesa, Texas) to Dallas-based London Broadcasting Company—a company founded by Terry E. London, former CEO of Gaylord Entertainment, the previous year to acquire broadcast properties in small- to mid-sized markets within Texas—for $115 million. While the deal received approval by the FCC, London Broadcasting filed a notice of non-consummation to the FCC in January 2009 after company management decided to terminate the deal due to market uncertainties resulting from the Great Recession.[15][16]

JSA with KAUZ-TV

On July 31, 2009, Drewry entered into a joint sales and shared services agreement with Hoak Media, under which it assumed some operational responsibilities for longtime rival KAUZ-TV. The agreement, which took effect on August 3, allowed KSWO-TV to provide advertising and promotional services for KAUZ, while Hoak would retain responsibilities over channel 6's programming (including news operations), master control and production services.[17] The two stations did not consolidate all operations, owing to the distance between Wichita Falls and Lawton and the tailoring of each station's news service to those areas, though KAUZ-TV dismissed its general manager, news director, and sales manager, as well as a news photographer, to be replaced by staff from KSWO.[17]

In January 2012, KSWO became the second television station in the Wichita Falls–Lawton market and the eighth station in Oklahoma to begin carrying syndicated programming in high definition. The switch was part of a series of upgrades to KSWO and KAUZ's shared master control facility at the former's Lawton studio.[18]

Raycom Media ownership

The base of the tower at KSWO-TV's Lawton studios, which sends the signal to the main Grandfield transmitter and also hosts UHF fill-in K31MK-D

On August 10, 2015, Montgomery, Alabama–based Raycom Media announced that it would purchase Drewry's eight television stations for $160 million; as part of the deal, American Spirit Media would purchase the license of and other assets belonging to KAUZ-TV from Hoak Media. While KSWO and KAUZ would remain jointly operated, the existing joint sales agreement between KSWO and KAUZ would be terminated upon the sale's closure due to an FCC rule implemented that year, which prohibited such agreements by counting the sale of 15% or more of advertising time by one station to a competing junior partner station in the JSA as a duopoly that would not be permitted in the Wichita Falls–Lawton market under the agency's ownership rules. The sale was completed on December 1.[19][20][21][22][23][24]

Upon the JSA's termination, Raycom entered into a shared services agreement with KAUZ, under which KSWO would handle news production, administrative and production operations and provide equipment and building space for that station; despite this, KAUZ remains based out of Wichita Falls and continues to largely operate independently of channel 7.[19][20]

Sale to Gray Television

On June 25, 2018, Atlanta-based Gray Television announced it had reached a $3.6 billion agreement with Raycom to merge their respective broadcasting assets (consisting of Raycom's 63 existing owned-and/or-operated television stations, including KSWO and the JSA/SSA with KAUZ-TV, and Gray's 93 television stations) under Gray's corporate umbrella.[25][26][27][28] The sale was approved on December 20[29] and was completed on January 2, 2019.[30]

News operation

As of January 2018, KSWO-TV presently broadcasts 26+12 hours of locally produced newscasts each week (with 4+12 hours each weekday and two hours each on Saturdays and Sundays). In regards to the number of hours devoted to news programming, it is the highest local newscast output among the Wichita Falls–Lawton market's broadcast television stations, tied with NBC affiliate KFDX-TV and beating KSWO's CBS-affiliated sister station KAUZ-TV's weekly news total by a half-hour.

Because of KSWO's status as the only major-network affiliate licensed to a city on the Oklahoma side of the Wichita Falls–Lawton market, the station's newscasts tend to focus more on Lawton and surrounding areas of southwestern Oklahoma, with a secondary focus on stories occurring in northwest Texas. Among the three local television news operations in the area, KSWO maintains a ratings stronghold on the Oklahoma side of the Wichita Falls–Lawton market, while KAUZ and KFDX primarily compete for the audience on the Texas side.

News department history

KSWO pioneered new developments in weather forecasting for its viewing area throughout its history, particularly in regard to its coverage of severe weather events affecting its nearly 30-county viewing area encompassing southwestern Oklahoma and western north Texas. Channel 7 was the first television station in the area to have its own on-site weather radar (which was originally displayed in black and white as the station had not yet acquired color broadcasting equipment nor did colorizing techniques for radar displays exist at the time) in the late 1950s or early 1960s, had introduced the market's first color radar in 1976 (branded as "Accu-scan 7"), and introduced the area's first Doppler weather radar in 1984 (more than ten years ahead of the installations of such a system by arch-rivals KFDX and KAUZ).

KSWO-TV has several longtime veterans who have been with the station for 20 years or longer. Jan Stratton—who also served as the station's news director until July 2006—served as evening anchor continuously for 33 years from 1981 until her retirement in January 2014.[31][32][33] Co-anchor and former news director, David Bradley, who was with the station from 1986 until 2017 (when he accepted an anchor job at fellow ABC affiliate KVII-TV in Amarillo, Texas), originated at channel 7 with a thirteen-year tenure as sports director/weeknight sports anchor before he moved to the news side as KSWO's primary weeknight anchor in 1999.[34] Tom Charles, a familiar face to Channel 7 viewers since the early 1960s, officially retired from KSWO-TV after 45 years of service on December 31, 2010; Charles served as chief weathercaster/meteorologist from 1964 to 1996 and then as anchor of the 5:30 a.m. newscast and co-anchor of Good Morning Texoma from 2000 to 2010 following a four-year stint as chief meteorologist at CBS affiliate KAUZ-TV.[35] Larry Patton, who has been employed by the station since 1967, has served as general manager of KSWO-TV since 1977; Patton was inducted into the Oklahoma Association of Broadcasters Hall of Fame in March 2015.[36]

KSWO broadcast Dr. James "Red" Duke's syndicated medical reports to viewers in Texoma throughout much of the 1980s and 1990s. The station launched a local morning newscast in 1989, when it launched the traditional news program Good Morning Texoma. Originally airing for 30 minutes from 6:30 to 7 a.m., the program would expand to one hour in September 1992, then to 1+12 hours in September 1999, and finally to two hours in September 2009. Good Morning Texoma would eventually expand to weekends in January 1993, making KSWO the first television station in the Wichita Falls-Lawton market to launch a weekend morning newscast, with the debut of one-hour-long Saturday and Sunday editions at 8 a.m. (the 8 a.m. edition of the weekend broadcasts would later be reduced to a half-hour in January 2010, at which time it was joined by an additional half-hour weekend edition at 6:30 a.m.).

In 1996, the station discontinued its longtime Action 7 News moniker for its newscasts and rebranded its news programming under the 7 News banner. In late May of that year, KSWO broadcast its early morning newscast, Good Morning Texoma, with limited backup electricity; the newscast was conducted virtually in the dark due to electrical outages that had affected the Lawton area after a complex of severe thunderstorms rolled through southern Oklahoma the previous night with areas of damaging straight-line winds. The only power available to the studio came from a portable generator located in one of the station's live trucks, which also served as a makeshift studio-transmitter link to relay the signal to the transmitter dish at the Grandfield site. The broadcast was done with one camera, one tape deck and one microphone (which was passed between the anchors). In 1999, the station introduced a combined newsroom/studio set that is heavily downscaled version of the "Newsplex" set used at the time by WHDH in Boston and WSVN in Miami, both of which also integrate their anchor desk within their newsrooms. (In January 2018, the "Newsplex" was repainted and remodeled to include updated duratrans and widescreen monitors; KSWO's newscasts were temporarily moved to a separate area on the newsroom's second level until the remodeling was completed.)

For the May 2009 ratings period, according to Nielsen Media Research, KSWO's newscasts ranked in first place on weekdays in the morning, 6 and 10 p.m. timeslots. However, the station has experienced a slight decline in its ratings ever since Drewry management consolidated certain news department assets belonging to Wichita Falls-based KAUZ with channel 7's news operation in the fall of 2009, and transferred longtime station manager, Mike Taylor, to KAUZ to serve as that station's general manager. Ironically, Nexstar Broadcasting Group-owned KFDX, which maintains the only other news operation in the Lawton–Wichita Falls market, has shown improvement with its ratings rather than an increase either for KAUZ or KSWO. In June 2011, KSWO began broadcasting its local newscasts in high definition, becoming the first station in the Wichita Falls-Lawton market to make the upgrade; the 9 p.m. newscast on KSWO-DT3 was included in the upgrade.

For most of the JSA/SSA's existence, KSWO and KAUZ retained fully separate local news programs, due to the stations' distance from one another and their focus on different portions of the Wichita Falls–Lawton market. The two stations began simulcasting local news for the first time on January 6, 2018, when KSWO and KAUZ consolidated production of their respective half-hour weekend 8 a.m. newscasts into a single program, under the unified title Texoma Weekend Morning News, that is simulcast on both stations and utilizes KSWO's existing weekend morning news staff (KSWO maintains a separate 6:30 a.m. newscast on Saturday and Sunday mornings, which carries the same title).

On-air staff

Notable former on-air staff

Technical information

Subchannels

The station's signal is multiplexed:

Subchannels of KSWO-TV[37]
Channel Res. Aspect Short name Programming
7.1 720p 16:9 KSWO-HD ABC
7.2 Telemun Telemundo
7.3 MeTV MeTV
7.4 480i DABL Dabl
7.5 TruCrim True Crime Network

In 2006, KSWO-TV launched a Telemundo subchannel. The third subchannel previously aired a loop of weather forecasts, Live Well Network, and This TV; a 9 p.m. newscast aired on it from 2011 to 2014 and 2015 to 2016.

Analog-to-digital conversion

KSWO-TV shut down its analog signal, over VHF channel 7, on February 17, 2009, the original target date on which full-power television stations in the United States were to transition from analog to digital broadcasts under federal mandate. The station cited the need to place its digital antenna where the analog transmitter was located for its decision to go forward with the transition on the originally scheduled date, despite a Congressional vote the previous month that pushed back the analog-to-digital cutoff for full-power stations to June 12.[38][39] The station's digital signal remained on its pre-transition VHF channel 11, using virtual channel 7.

Translators

In addition to the main Grandfield transmitter, a community-owned translator in Quanah, Texas, rebroadcasts KSWO-TV, as does a UHF fill-in translator in Lawton which was activated in January 2022. Gray also owns construction permits for further UHF fill-in translators to serve the Altus and Wichita Falls areas.

References

  1. ^ "Facility Technical Data for KSWO-TV". Licensing and Management System. Federal Communications Commission.
  2. ^ "Television Applications" (PDF). Broadcasting-Telecasting. Broadcasting Publications, Inc. May 26, 1952. p. 81. Retrieved June 15, 2018 – via World Radio History.
  3. ^ "For the Record" (PDF). Broadcasting-Telecasting. Broadcasting Publications, Inc. February 15, 1954. p. 104. Retrieved June 15, 2018 – via World Radio History.
  4. ^ "Ransom H. Drewry". The Daily Oklahoman. Oklahoma Publishing Company. January 7, 1994. Retrieved August 5, 2017.
  5. ^ "Lawton Station Founder Dies". The Daily Oklahoman. Oklahoma Publishing Company. January 7, 1994. Retrieved August 5, 2017.
  6. ^ a b FCC History Cards for KSWO-TV
  7. ^ "Dozen New TV Grants" (PDF). Broadcasting-Telecasting. Broadcasting Publications, Inc. December 29, 1952. p. 51. Retrieved June 15, 2018 – via World Radio History.
    "Dozen New TV Grants" (PDF). Broadcasting-Telecasting. Broadcasting Publications, Inc. December 29, 1952. p. 58. Retrieved June 15, 2018 – via World Radio History.
  8. ^ "For the Record" (PDF). Broadcasting-Telecasting. Broadcasting Publications, Inc. February 16, 1953. p. 112. Retrieved June 29, 2018 – via World Radio History.
  9. ^ "TV Station Fire Damage At $100,000". Corpus Christi Times. Corpus Christi, Texas. December 16, 1957. p. 16-B. Retrieved January 18, 2022 – via Newspapers.com.
  10. ^ "Government notes" (PDF). Broadcasting. Broadcasting Publications, Inc. August 10, 1959. p. 74. Retrieved June 23, 2018 – via World Radio History.
  11. ^ "For the Record" (PDF). Broadcasting. Broadcasting Publications, Inc. October 5, 1959. p. 112. Retrieved June 23, 2018 – via World Radio History.
  12. ^ "KSWO-TV Goes On Air Today From New 1,059-Foot Tower". The Lawton Constitution And Morning Press. Lawton, Oklahoma. February 28, 1960. p. 33. Retrieved January 18, 2022 – via Newspapers.com.
  13. ^ Rodgers, Aubrey (May 5, 1985). "New TV station to open May 11". Wichita Falls Times. Wichita Falls, Texas. p. TV Week 2. Retrieved January 18, 2022 – via Newspapers.com.
  14. ^ "Changing Hands" (PDF). Broadcasting & Cable. Cahners Business Information. December 8, 1997. p. 87. Retrieved June 22, 2018 – via World Radio History.
  15. ^ Malone, Michael (July 1, 2008). "London Buys Drewry Stations". Broadcasting & Cable. Reed Business Information. Retrieved August 15, 2015.
  16. ^ "London Broadcasting buys 11 stations from Drewry". Dallas Business Journal. American City Business Journals. July 2, 2008. Retrieved August 15, 2015.
  17. ^ a b Walker, Lynn (August 3, 2009). "KAUZ-TV CBS affiliate in Wichita Falls under new management". Wichita Falls Times Record News. E. W. Scripps Company. Retrieved August 15, 2015.
  18. ^ Winslow, George (January 31, 2012). "KAUZ, KSWO Upgrade With Utah Scientific". Broadcasting & Cable. NewBay Media. Retrieved August 4, 2017.
  19. ^ a b Jessell, Harry A. (August 10, 2015). "Raycom Buying Drewry For $160 Million". TVNewsCheck. NewsCheck Media. Retrieved August 12, 2015.
  20. ^ a b Walker, Lynn (August 11, 2015). "KAUZ, KSWO to change ownership". Wichita Falls Times-Record News. Journal Media Group. Retrieved August 12, 2015.
  21. ^ "KSWO Included In Deal Of Several Stations". Lawton Constitution. Lawton Publishing Company. August 11, 2015. Retrieved June 23, 2018.
  22. ^ Malone, Michael (August 18, 2015). "Raycom Acquires Drewry Stations for $160 Million". Broadcasting & Cable. NewBay Media. Retrieved August 4, 2017.
  23. ^ Kuperberg, Jonathan (December 1, 2015). "Raycom Media Completes $160 Million Acquisition of Drewry Communications". Broadcasting & Cable. NewBay Media.
  24. ^ "Raycom Closes On Drewry TV-Radio Buy". TVNewsCheck. NewsCheck Media. December 1, 2015. Retrieved June 23, 2018.
  25. ^ "GRAY AND RAYCOM TO COMBINE IN A $3.6 BILLION TRANSACTION". Raycom Media (Press release). June 25, 2018. Archived from the original on June 25, 2018. Retrieved June 25, 2018.
  26. ^ Miller, Mark K. (June 25, 2018). "Gray To Buy Raycom For $3.6 Billion". TVNewsCheck. NewsCheckMedia. Retrieved June 25, 2018.
  27. ^ Eggerton, John (June 25, 2018). "Gray Buying Raycom for $3.6B". Broadcasting & Cable. NewBay Media.
  28. ^ Hayes, Dade (June 25, 2018). "Gray Acquiring Raycom For $3.65B, Forming No. 3 Local TV Group". Deadline Hollywood. Penske Media Corporation.
  29. ^ "FCC OK with Gray/Raycom Merger". Broadcasting & Cable. December 20, 2018. Retrieved December 20, 2018.
  30. ^ "Gray Closes On $3.6 Billion Raycom Merger". TVNewsCheck. NewsCheckMedia. January 2, 2019. Retrieved January 3, 2019.
  31. ^ "Jan Stratton reflects on her outstanding career". KSWO-TV. Drewry Communications. January 31, 2014. Retrieved June 22, 2018.
  32. ^ Martinez, Tiffany (January 27, 2014). "Jan Stratton Calling It A Career After This Week". Lawton Constitution. Lawton Publishing Company. Retrieved June 22, 2018.
  33. ^ Eck, Kevin (February 3, 2014). "Jan Stratton Signs Off KSWO After 34 Years". TVSpy. Mediabistro Holdings. Retrieved June 22, 2018.
  34. ^ Tsoflias Siegel, Stephanie (June 23, 2017). "David Bradley Gone From KSWO After 31 Years". TVSpy. Beringer Capital. Retrieved June 22, 2018.
  35. ^ "Anchor Tom Charles retires after 46 years". KSWO-TV. Drewry Communications. December 31, 2010. Retrieved June 22, 2018.
  36. ^ "KSWO's General Manager inducted into OAB Hall of Fame". KSWO-TV. Drewry Communications. March 27, 2015. Retrieved June 22, 2018.
  37. ^ "RabbitEars TV Query for KSWO". RabbitEars. Retrieved August 4, 2017.
  38. ^ "KSWO to stick to original DTV transition date". KSWO-TV. Drewry Communications. February 6, 2009.
  39. ^ "DTV Tentative Channel Designations for the First and the Second Rounds" (PDF). Federal Communications Commission. Archived from the original (PDF) on August 29, 2013. Retrieved June 26, 2017.