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Public diplomacy in Israel refers to Israel's efforts to communicate directly with citizens of other nations to inform and influence their perceptions, with the aim of garnering support or tolerance for the Israeli government's strategic objectives. Historically, these efforts have evolved from being called "propaganda" by early Zionists (when the term was considered neutral), with Theodor Herzl advocating such activities in 1899,^[1] to the more contemporary Hebrew term "hasbara" introduced by Nahum Sokolow, which translates roughly to "explaining". This communicative strategy seeks to justify actions and is considered reactive and event-driven.

In recent times, Israel has shifted toward calling its efforts "public diplomacy", indicating a strategic move away from a defensive posture to a more proactive and comprehensive approach. This involves various forms of communication and interaction with foreign publics, including mass communication through social media and traditional media, as well as cultural diplomacy. Key Israeli government bodies involved in public diplomacy include the IDF Spokesperson's Unit, the Prime Minister's Office, and the Ministry of Foreign Affairs, and pro-Israeli civil society organizations.

The history of Israeli public diplomacy dates to the early 20th century, with notable efforts during the pre-statehood period, the establishment of the state, and significant developments in response to changing geopolitical challenges. Methods employed range from traditional media outreach to digital campaigns, with a focus on shaping foreign public opinion, particularly in the United States, and coordinating with diaspora Zionist organizations to promote a favorable narrative of Israel. This multifaceted approach reflects Israel's ongoing efforts to navigate complex international dynamics and bolster its global standing.

Terms and types

Different terms have been used to describe Israel's and other actors' efforts to reach audiences abroad.

Among early Zionists it was common to label communicative efforts propaganda. Theodor Herzl used the term at the 3rd Zionist Congress in 1899, where he asked fellow Zionists in the audience "to engage in propaganda".^[1] At the time the term "propaganda" was considered neutral. The term is now pejorative. Propaganda is now typically used for official government statements or by critics of pro-Israeli advocacy groups to portray the communication as misleading and manipulative.

Hasbara was formally introduced to the Zionist vocabulary by Nahum Sokolow.^[1] Hasbara (Hebrew: הַסְבָּרָה) has no direct English translation, but roughly means "explaining". It is a communicative strategy that "seeks to explain actions, whether or not they are justified".^[2] As it focuses on providing explanations about one's actions, hasbara has been called a "reactive and event-driven approach".^[3]^[4] In 2003, Ron Schleifer called hasbara "a positive sounding synonym for 'propaganda'".^[5]

Today,^{[clarification needed]} Israeli practitioners tend to label their communicative efforts "public diplomacy", not hasbara, indicating a shift in strategy. They consider a focus on "explaining" too defensive and prefer to actively determine the agenda by being less reactive and more proactive, moving to a more comprehensive, long-term strategic approach.^[4]^[6]^[7]^[8]^[9]

Israeli public diplomacy encompasses different forms of communication and other forms of interaction with the public abroad. For instance, Israel engages in open and fully attributable, unidirectional mass communication that targets so far unaffiliated civil populations in other countries (a form of communication Hirschberger defines as "external communication"^[4]), both via social media and traditional mass media. The Israeli government uses this type of communication especially to depict Israel positively (a communication strategy Hirschberger calls "branding").^[4] The Israeli government and pro-Israeli groups also use interventive communication to counter what they see as attempts at delegitimisation of Israel, e.g., in the context of BDS. The Israeli government also engages in activities beyond communicative efforts in social media and the traditional mass media, e.g., in the form of cultural diplomacy. The communicative efforts of pro-Israeli civil society groups are partially also called "advocacy".

Sources for disseminating information

Various branches of the Israeli government as well as pro-Israeli civil society organizations engage in public diplomacy efforts:

IDF Spokesperson's Unit: The spokesperson's unit of the Israeli Defense Forces (IDF) plays a central role in the Israeli government's public diplomacy.^[10] The IDF's English-language Facebook page is one of the most-followed army social media worldwide.^[10] The unit has become Israel's largest spokesperson unit, with more than 400 officers, civilians and soldiers. There is also a reserve unit of almost 1,200 soldiers and officers.^[11]^[10] As of 2017, the unit has 15 staff members that are responsible only for the IDF's social media platforms to reach audiences abroad.^[12] As of 2015, the IDF is active on 30 different social media platforms.^[12]^[13]
Spokesperson's Unit of COGAT: The Coordination of Government Activities in the Territories (COGAT), the IDF unit responsible for coordination and liaison with the Palestinian Authority,^[14] has a spokesperson's unit of its own as well as its own social media channels in English and Arabic.^[15]
Prime Minister's Office (PMO): Within the Israel Prime Minister's Office, the Government Press Office (GPO), the Public Diplomacy Directorate and the National Information Directorate are involved in public diplomacy efforts.^[16] The National Information Directorate is in charge of coordinating "the public diplomacy activities of various governmental bodies in foreign and security affairs, and on socioeconomic issues" (Israel PMO s.a.^{[further explanation needed]}).^[17]^[16] The Public Diplomacy Directorate is responsible for communicating the Prime Minister's and the government's policies and decisions.^[16]^[17] The directorate is headed by the Prime Minister's Media Advisor.^[16]^[17]
Ministry of Foreign Affairs (MFA): The Israeli Ministry of Foreign Affairs also has a Public Diplomacy Directorate. "The directorate consists of the Media and Public Affairs Division, the Division for Cultural Affairs and Scientific Cooperation and the Bureau for Religious Affairs and Relations with the Jewish Diaspora. The Media and Public Affairs Division comprises one department in charge of 'branding', a department in charge of collecting information, producing visual media content such as videos and drafting policy papers for briefing Israeli missions all around the world, as well as the spokesperson's bureau, which is in charge of the relationship with the press. Furthermore, the division also has an academic department and a small department dealing with issues of civil society affairs, especially the battle against BDS. Finally, the ministry has also a Digital Diplomacy Department, which is in charge of all digital channels of the ministry".^[16]^{[attribution needed]}
Pro-Israeli civil society organizations: Various civil society organizations and initiatives from Israel and abroad support the Israeli public diplomacy efforts.^[18] Prominent examples are StandWithUs, the American Israel Public Affairs Committee (AIPAC), the Washington Institute for Near East Policy (WINEP), the Anti-Defamation League (ADL), Christians United for Israel (CUFI), the Israel on Campus Coalition, the AMCHA Initiative and "The David Project".^[19]
Masbirim Israel: In 2010, the Israeli Ministry of Information and Diaspora Affairs launched the PR campaign "Masbirim Israel". The campaign intended to encourage Israeli citizens to contribute to improving Israel's image by talking with their international contacts about the country.^[20]

History

Stand run by Chrétiens Amis d'Israël denouncing the "new antisemitism" at an exhibition in Lausanne, Switzerland — An example of a Hasbara stand.

1970–1999

Early mentions of the term hasbara in English mainstream print media^[21]^{[original research]} date from the late 1970s and describe it as "overseas image-building".^[22] According to The Washington Post, this work "is called hasbara when the purpose is to reshape public opinion abroad".^[23] In the early 1980s, hasbara was defined as a "public relations campaign".^[24] In Newsweek it was described as "explaining".^[25] In 1986, The New York Times reported that a program for "communicating defense goals" was started in the late 1970s, and a 1984 implementation of a "Hasbara Project" to "train foreign-service officers in communications by placing them with American companies". Carl Spielvogel, chairman of Backer & Spielvogel, traveled to Israel to advise the government on communicating its defense goals. The trip led to the Hasbara Project, an internship program established to train foreign-service officers in communications by placing them with American companies.^[26]

Shmuel Katz's book Battleground: Fact and Fantasy in Palestine, published in 1973, was described as "an encyclopedic source-book for those involved in Israel's hasbara (public relations) effort" by Moshe Phillips, a national director of Herut North America's U.S. section.^[27] In 1977, Prime Minister Menachem Begin named Katz "Adviser to the Prime Minister of Information Abroad".^[28]^[29]

In May 1992, The Jerusalem Post reported that American Jewish leaders hardly reacted to news that the Foreign Ministry's hasbara department would be eliminated as part of a sweeping reorganization of the ministry. Malcolm Hoenlein noted there had been talk of streamlining the ministry's hasbara functions for some time. He said that merging the hasbara department's functions with those of the press department did not portend any downgrading in the priority the Likud government gives to hasbara abroad. Abe Foxman reacted similarly, saying he was "not distressed or disturbed", and noted that disseminating hasbara has always been the responsibility of every Foreign Ministry staff officer, especially those working abroad; if eliminating one department means everyone will assume greater responsibility for his or her own efforts in distributing hasbara, then he is all in favor. It also reported that personnel in foreign hasbara departments would be shifted to press departments, which is where much of the work currently done by hasbara officials properly belongs. He explained that Israel's efforts to provide hasbara abroad would focus on media communications.^[30]

2000–2009

In 2001, Shmuel Katz published a retrospective of Israeli hasbara efforts and said that hasbara "must be tackled not by occasional sudden sallies but by a separate permanent department in the government."^[31] Sharon did increase hasbara efforts, but did not create a cabinet-level ministry for that purpose.^[32]

Also in 2001, the Israeli Foreign Affairs Ministry,^[33] the diplomatic arm of the Government of Israel, was a co-sponsor of the Hasbara Fellowships activities of Aish HaTorah.^[34] In May 2007, the Fellowships' website called for volunteers for a team of Wikipedians to make sure Israel is presented fairly and accurately".^[35]^{[non-primary source needed]}

In 2002, the Israeli State Comptroller's office issued a report critical of Israel's PR efforts. "A lack of an overall strategic public relations conception and objective" and lack of coordination between the various organizations were mentioned. Funding levels are modest; the Ministry of Foreign Affairs spent about US$8.6 million on these efforts in 2002, and the Government Press Office was budgeted at US$100,000.^[36]

In 2008, the Jewish Agency for Israel's Department for Jewish Zionist Education had a webpage titled "Hasbara, Israeli Advocacy, Your Guide to the Middle East Conflict".^[37]^{[non-primary source needed]}^{[undue weight? – discuss]}

In 2008, Yarden Vatikay was appointed to coordinate Israel's domestic and foreign media policy.^[38]

In 2009, Israel's foreign ministry organized volunteers to add pro-Israeli commentary on news websites.^[39]^[40]^[41] In July 2009, it was announced that the Israeli Foreign Ministry would assemble an "internet warfare" squad to spread pro-Israel messages on various websites, with funding of ₪600,000 (about $150,000).^[42]^{[unreliable source?]}

2010 to present

A 2010 report produced for the Israeli cabinet by the Reut Institute and cited by the newspaper Haaretz exemplifies the common Israeli view that hasbara efforts are needed to respond to what it describes as a diffuse "delegitimization network" of anti-Israel activists. As Haaretz put it, "The network's activists—'delegitimizers' the report dubs them—are relatively marginal: young people, anarchists, migrants and radical political activists." The newspaper also cites the report as saying this network promotes pro-Palestinian activities in Europe as "trendy", and calls for it to be monitored by Israeli intelligence services, and for the cabinet to treat the network as a strategic threat. It concludes that Israel was not prepared to meet the threat this network posed and that a counter-effort must be more vigorously undertaken to respond to it.^[43]

Neil Lazarus said in 2012 that what he calls "low budget, grassroots Hasbara 2.0" has come of age, and commends websites that keep track of what supporters see as anti-Israel media bias, and that promote email campaigns on Israel's behalf. He observes that "Israel's hasbara seems to be becoming more dynamic, as the Diaspora takes responsibility", and that "Even day schools and MASA programs have been conscripted to the task."^[44]

Methods

An article once on the World Union of Jewish Students website described methods it attributed to Palestinian activists, and offered advice on how to respond. Describing demonstrators as "youths", for example, creates a different impression from calling them "children". The article drew attention to the subtle differences of meaning between words such as demonstration and riot, terror organization and Palestinian political organization. It advised against name-calling and point-scoring.^[45]^{[non-primary source needed]}^{[undue weight? – discuss]}

Edward Said wrote in 2001 that hasbara methods used during the Second Intifada included lunches and free trips for influential journalists; seminars for Jewish university students; invitations to congressmen; pamphlets and donation of money for election campaigns; telling photographers and writers what to photograph or write about; lecture and concert tours by prominent Israelis; frequent references to the Holocaust; advertisements in the newspapers attacking Arabs and praising Israel.^[46]

In 2007, the Israel Citizens Information Council (ICIC) said its purpose was "to assist efforts to explain Israeli life from the vantage point of the average Israeli citizen. Towards that end, the ICIC enlists Israelis from all walks of life to participate in its various projects ... One of our major activities is the production of special Powerpoint presentations which we post on our website. These presentations review specific aspects and issues related to Israel and the Middle East."^[47]^{[non-primary source needed]}^{[undue weight? – discuss]}

In 2012, the Israeli Foreign Ministry published new guidelines on the appropriate use of social media methods by its diplomatic staff. There have been multiple instances of embarrassing and inappropriate tweets and posts by Israeli embassies, such as one in Ireland criticizing a Knesset member.^[48]^{[undue weight? – discuss]}

Shaping foreign public opinion

Israeli officials have emphasized the importance of molding American public opinion to influence U.S. foreign policy favourably toward Israel. For example, Prime Minister Benjamin Netanyahu has said, "In the last 30 years, I appeared innumerable times in the American media and met thousands of American leaders. I developed a certain ability to influence public opinion." Netanyahu made this statement in the context of the Israeli government's decade-long effort to pressure for military action against Iran. He added that this "is the most important thing: the ability to sway public opinion in the United States against the regime in Iran."^[49]

Coordination with diaspora Zionist organizations

According to The Israel Lobby and U.S. Foreign Policy by John Mearsheimer and Stephen Walt, major American Jewish organizations have played a significant role in advancing an Israeli state narrative to the American public. They quote Rabbi Alexander M. Schindler, former chair of the Conference of Presidents of Major American Jewish Organizations, saying "The Presidents' Conference and its members have been instruments of official governmental Israeli policy. It was seen as our task to receive directions from government circles and to do our best no matter what to affect the Jewish community." Similarly, they quote Hyman Bookbinder, a high-ranking official of the American Jewish Committee, as saying "Unless something is terribly pressing, really critical or fundamental, you parrot Israel's line in order to retain American support. As American Jews, we don't go around saying Israel is wrong about its policies."^[50]

Mitchell Bard has written, "by framing the issues in terms of the national interest, AIPAC can attract broader support than would ever be possible if it was perceived to represent only the interests of Israel. This does not mean AIPAC does not have a close relationship with Israeli officials; it does, albeit unofficially. Even so, the lobby sometimes comes into conflict with the Israeli government".^[51]

According to Shivi Greenfield and Nachman Shai, the Israeli government (particularly the Ministry of Foreign Affairs, the former Ministry of Public Diplomacy & Diaspora Affairs, and the Ministry of Tourism) has worked with various Israeli and international non-government organizations to promote Israeli public diplomacy within the global Jewish diaspora and international community. Notable Israeli NGOs involved in public diplomacy have included the Jewish Agency for Israel, Israel Project, HonestReporting, the Middle East Media Research Institute (MEMRI), and Palestinian Media Watch (PMW). The Israeli government has also partnered with several Jewish and Christian Zionist NGOs in the U.S. and abroad, including the Anti-Defamation League (ADL), American Israel Public Affairs Committee (AIPAC), American Jewish Committee (AJC), the Conference of Presidents of Major American Jewish Organizations, Christians United for Israel (CUFI), the Jewish Federations of North America (JFNA), and the Zionist Organization of America (ZOA).^[52]^[53]

According to Greenfield and Shai, the Israeli government and sympathetic NGOs, including Hillel International, B'nai B'rith, Israel at Heart, and StandWithUs, have sought to promote sympathy for Israel among university students through study tours (such as Birthright Israel and Masa Israel, talks, meetings, distributing educational materials, distributing educational materials, gift packages, fundraising, and blood donations. These campus outreaches seek to strengthen ties between Israel and the Jewish diaspora and support efforts by Jewish students to combat so-called "anti-Israel" activism on campus such as Israeli Apartheid Week.^[54]^[52]^[55] Shai identifies the "Israel on Campus Coalition" as the umbrella organization for most pro-Israel American campus organizations. It is funded by the Schusterman Foundation and Hillel.^[55]

According to Shahar Burla, the Israeli Foreign and Public Diplomacy ministries worked with local Australian Jewish community and Zionist organizations such as the local chapter of the United Israel Appeal, the Australasian Union of Jewish Students, the Zionist Council of New South Wales and the New South Wales Jewish Board of Deputies to mobilize Australian Jews into supporting Israeli hasbara efforts during the 2010 Gaza flotilla raid. The Ministry of Public Diplomacy and Diaspora Affairs established a "Communications Room" to circulate pro-Israel information to the global Jewish diaspora. These mobilization efforts via email messages, websites, traditional media, meetings and demonstrations. Pro-Israel sympathizers were encouraged to share pro-Israel videos and articles on social media platforms, respond to blogs and TV shows, and write editorial letters.^[56]

References

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^ Avi Hyman (10 September 2004). "The Hasbara Hijack". Arutz Sheva. Archived from the original on 12 July 2007. Retrieved 8 August 2014.{{cite web}}: CS1 maint: unfit URL (link), from archive.org
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^ ^a ^b ^c ^d Hirschberger, Bernd (2021). "External Communication in Social Media During Asymmetric Conflicts". transcript Verlag. Archived from the original on 1 August 2021. Retrieved 31 July 2021.
^ Schleifer, Ron (Spring 2003). "Jewish and Contemporary Origins of Israeli Hasbara". Jewish Political Studies Review. 15 (1/2): 123. JSTOR 25834565. Archived from the original on 29 October 2023. Retrieved 26 February 2024.
^ Shenhav, Shaul R.; Sheafer, Tamir; Gabay, Itay (2010). "Incoherent Narrator: Israeli Public Diplomacy During the Disengagement and the Elections in the Palestinian Authority". Israel Studies. 15 (3): 143–162. doi:10.2979/isr.2010.15.3.143. ISSN 1084-9513. JSTOR 10.2979/isr.2010.15.3.143. S2CID 143966369. Archived from the original on 1 August 2021. Retrieved 1 August 2021.
^ Kretschmer, Lisa-Maria (25 July 2017). "Imagine there is war and it is tweeted live: an analysis of digital diplomacy in the Israeli-Palestinian conflict". Global Media Journal - German Edition. 7(2017) (1). Archived from the original on 1 August 2021. Retrieved 1 August 2021.
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^ Hirschberger, Bernd. "External Communication in Social Media During Asymmetric Conflicts". transcript Verlag. p. 221. Archived from the original on 1 August 2021. Retrieved 1 August 2021.
^ Shai 2018, p. 125-126.
^ Hershkovitz, Shay (1 April 2012). "Masbirim Israel: Israel's PR Campaign as Glocalized and Grobalized Political Prosumption". American Behavioral Scientist. 56 (4): 511–530. doi:10.1177/0002764211429366. ISSN 0002-7642. S2CID 145394029.
^ Based on a search of nexislexis for the term "hasbara" in electronically available "Major U.S. and World Publications", between January 1, 1940, and January 1, 1987
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^ "Numbers Game Clouds Toll in Lebanon; Israel Issues New Low Figures". The Washington Post. 18 June 1982. For several weeks now, Israel has had under way a hasbara, or public relations campaign, aimed at recuperating from the propaganda battering that the Palestine Liberation Organization, the International Committee of the Red Cross and the Western media based in Beirut inflicted on Israel's image during the early part of the war.
^ "Beginism Without Begin Today". Newsweek. 12 September 1983. ... the diminutive Shamir—he is shorter than Begin—is known in the Jerusalem press corps as 'the tiny terrorist'. He is a strong believer in hasbara, Hebrew for 'explaining'. He believes that by explaining Israel's rationale and historical imperatives, hostile world opinion could be turned around. Hasbara could become one of Shamir's major duties. With its many problems—and a new prime minister—Israel can use all the friends it can get.
^ "To Help Israel Improve Public Relations". The New York Times. 6 June 1986. Archived from the original on 3 December 2016. Retrieved 12 February 2017.
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^ "American Jews quiet over publicity reform", The Jerusalem Post, 4 May 1992
^ Katz, Shmuel (16 August 2001). "Tinkering with 'Hasbara'". The Jerusalem Post. Archived from the original on 20 May 2018. Retrieved 6 April 2009.
^ Rosenblatt, Gary (12 December 2003). "Israel Targets PR, Finally; Sharon calls for bolstering hasbara; Foreign Ministry supporting several projects here". New York Jewish Week. JTA. Archived from the original on 15 August 2022. Retrieved 15 August 2022.
^ "What 'Hasbara' Is Really All About" Archived 1 June 2007 at the Wayback Machine. Meir, Gideon, 24 May 2005
^ Arenson, Karen W. (26 February 2007). "Film's View of Islam Stirs Anger on Campuses". The New York Times. Archived from the original on 17 May 2017. Retrieved 16 April 2017.
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^ Silverstein, Richard (9 January 2009). "Hasbara spam alert". The Guardian. Archived from the original on 2 December 2016. Retrieved 12 December 2016.
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^ Ravid, Barak (15 August 2012). "Israel's Foreign Ministry Gives Envoys a Lesson on Twitter Diplomacy". Haaretz. Archived from the original on 25 February 2021. Retrieved 11 October 2021. Recent embarrassing Facebook and Twitter posts prompt Foreign Ministry to update social media guidelines for Israeli diplomats around the world.
^ "The Secret History of the Push to Strike Iran". The New York Times Magazine. 6 September 2019. Archived from the original on 9 March 2021. Retrieved 28 June 2020.
^ Mearsheimer and Walt 2007, p. 121.
^ Bard, Mitchell (2009). "The Pro-Israel & Pro-Arab Lobbies". Jewish Virtual Library. American-Israeli Cooperative Enterprise. Archived from the original on 14 September 2021. Retrieved 11 October 2021.
^ ^a ^b "The Hasbara Apparatus: Units, Tasks, and Areas of Responsibility" (PDF). Molad: the center for the renewal of Israeli democracy. 27 December 2012. Archived (PDF) from the original on 20 October 2021. Retrieved 5 November 2021.
^ Shai 2018, p. 124-127.
^ Greenfield, Shivi (27 December 2021). "Israeli hasbara: Myths and facts" (PDF). Molad: the center for the renewal of Israeli democracy. Archived (PDF) from the original on 20 October 2021. Retrieved 11 November 2021.
^ ^a ^b Shai, 2018 & 129-30.
^ Burla, Shahar (2015). "Chapter 3: Israeli Government and Diaspora Mobilisation: The Flotilla to Gaza and Australian Jewry as a Case Study". In Burla, Shahar; Lawerence, Dashiel (eds.). Australia & Israel: A Diasporic, Cultural and Political Relationship. Sussex Academic Press. pp. 50–70. ISBN 9781845196882.

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 {{Short description|Public relations work by the State of Israel}}
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-Public diplomacy in Israel refers to the country's efforts to communicate directly with citizens of other nations to inform and influence their perceptions, with the aim of garnering support or tolerance for the Israeli government's strategic objectives. Historically, these efforts have evolved from being labeled as "propaganda" among early [[Zionism|Zionists]], with [[Theodor Herzl]] advocating for such activities in 1899,<ref name="Gideon Kouts 2016">{{Cite journal|last=Kouts|first=Gideon|date=2016|title=From Sokolow to "Explaining Israel": The Zionist "Hasbara" First "Campaign Strategy Paper" and Its Applications|url=https://www.jstor.org/stable/26624281|journal=Revue Européenne des Études Hébraïques|issue=18|pages=103–146|jstor=26624281|issn=1280-9640|access-date=1 August 2021|archive-date=1 August 2021|archive-url=https://web.archive.org/web/20210801005316/https://www.jstor.org/stable/26624281|url-status=live}}</ref> to the more contemporary term "hasbara" introduced by [[Nahum Sokolow]], which translates roughly to "explaining" in Hebrew. This communicative strategy seeks to justify actions and is considered reactive and event-driven.
+Public diplomacy in Israel refers to Israel's efforts to communicate directly with citizens of other nations to inform and influence their perceptions, with the aim of garnering support or tolerance for the Israeli government's strategic objectives. Historically, these efforts have evolved from being called "propaganda" by early [[Zionism|Zionists]] (when the term was considered neutral), with [[Theodor Herzl]] advocating such activities in 1899,<ref name="Gideon Kouts 2016">{{Cite journal|last=Kouts|first=Gideon|year=2016|title=From Sokolow to 'Explaining Israel': The Zionist "Hasbara" First "Campaign Strategy Paper" and Its Applications|url=https://www.jstor.org/stable/26624281|journal=Revue Européenne des Études Hébraïques|issue=18|pages=103–146|jstor=26624281|issn=1280-9640|access-date=1 August 2021|archive-date=1 August 2021|archive-url=https://web.archive.org/web/20210801005316/https://www.jstor.org/stable/26624281|url-status=live}}</ref> to the more contemporary Hebrew term "'''hasbara'''" introduced by [[Nahum Sokolow]], which translates roughly to "explaining". This communicative strategy seeks to justify actions and is considered reactive and event-driven.
-In recent times, Israeli practitioners have shifted towards labeling their efforts as "public diplomacy," indicating a strategic move away from a defensive posture to a more proactive and comprehensive approach. This involves various forms of communication and interaction with foreign publics, including mass communication through social media and traditional media, as well as cultural diplomacy. Key Israeli government bodies involved in public diplomacy include the [[IDF Spokesperson's Unit]], the Prime Minister's Office, and the Ministry of Foreign Affairs, along with support from pro-Israeli civil society organizations.
+In recent times, Israel has shifted toward calling its efforts "public diplomacy", indicating a strategic move away from a defensive posture to a more proactive and comprehensive approach. This involves various forms of communication and interaction with foreign publics, including mass communication through social media and traditional media, as well as cultural diplomacy. Key Israeli government bodies involved in public diplomacy include the [[IDF Spokesperson's Unit]], the Prime Minister's Office, and the Ministry of Foreign Affairs, and pro-Israeli civil society organizations.
-The history of Israeli public diplomacy dates back to the early 20th century, with notable efforts during the pre-statehood period, the establishment of the state, and significant developments in response to changing geopolitical challenges. Methods employed range from traditional media outreach to digital campaigns, with a focus on shaping foreign public opinion, particularly in the [[United States]], and coordinating with [[diaspora]] Zionist organizations to promote a favorable narrative of Israel. This multifaceted approach reflects Israel's ongoing efforts to navigate complex international dynamics and bolster its global standing.
+The history of Israeli public diplomacy dates to the early 20th century, with notable efforts during the pre-statehood period, the establishment of the state, and significant developments in response to changing geopolitical challenges. Methods employed range from traditional media outreach to digital campaigns, with a focus on shaping foreign public opinion, particularly in the United States, and coordinating with [[diaspora]] Zionist organizations to promote a favorable narrative of Israel. This multifaceted approach reflects Israel's ongoing efforts to navigate complex international dynamics and bolster its global standing.
 == Terms and types ==
 Different terms have been used to describe Israel's and other actors' efforts to reach audiences abroad.
-Among early [[Zionism|Zionists]] it was common to label communicative efforts [[propaganda]]. [[Theodor Herzl]] used the term at the 3rd Zionist Congress in 1899, where he asked fellow Zionists in the audience "to engage in propaganda".<ref name="Gideon Kouts 2016">{{Cite journal|last=Kouts|first=Gideon|date=2016|title=From Sokolow to "Explaining Israel": The Zionist "Hasbara" First "Campaign Strategy Paper" and Its Applications|url=https://www.jstor.org/stable/26624281|journal=Revue Européenne des Études Hébraïques|issue=18|pages=103–146|jstor=26624281|issn=1280-9640|access-date=1 August 2021|archive-date=1 August 2021|archive-url=https://web.archive.org/web/20210801005316/https://www.jstor.org/stable/26624281|url-status=live}}</ref> At the time the term "propaganda" was considered neutral. The term is now [[pejorative]]. Propaganda is now typically used for official government statements or by critics of pro-Israeli advocacy groups to portray the communication as misleading and manipulative.
+Among early [[Zionism|Zionists]] it was common to label communicative efforts [[propaganda]]. [[Theodor Herzl]] used the term at the 3rd Zionist Congress in 1899, where he asked fellow Zionists in the audience "to engage in propaganda".<ref name="Gideon Kouts 2016">{{Cite journal|last=Kouts|first=Gideon|year=2016|title=From Sokolow to 'Explaining Israel': The Zionist "Hasbara" First "Campaign Strategy Paper" and Its Applications|url=https://www.jstor.org/stable/26624281|journal=Revue Européenne des Études Hébraïques|issue=18|pages=103–146|jstor=26624281|issn=1280-9640|access-date=1 August 2021|archive-date=1 August 2021|archive-url=https://web.archive.org/web/20210801005316/https://www.jstor.org/stable/26624281|url-status=live}}</ref> At the time the term "propaganda" was considered neutral. The term is now [[pejorative]]. Propaganda is now typically used for official government statements or by critics of pro-Israeli advocacy groups to portray the communication as misleading and manipulative.
-'''''Hasbara''''' was formally introduced to the Zionist vocabulary by [[Nahum Sokolow]].<ref name="Gideon Kouts 2016" /> ''Hasbara'' ({{lang-he|הַסְבָּרָה}}) has no direct English translation, but roughly means "explaining". It is a communicative strategy that "seeks to explain actions, whether or not they are justified".<ref>{{cite web|author=Avi Hyman|date=September 10, 2004|title=The Hasbara Hijack|url=http://www.israelnationalnews.com/Articles/Article.aspx/4175|url-status=unfit|archive-url=https://web.archive.org/web/20070712184358/http://www.israelnationalnews.com/Articles/Article.aspx/4175|archive-date=July 12, 2007|access-date=August 8, 2014|work=[[Arutz Sheva|Israel National News]]}}, from archive.org</ref> As it focuses on providing explanations about one's actions, ''hasbara'' has been called a "reactive and event-driven approach".<ref>{{Cite web|title=Public diplomacy in Israel – is it a lost cause?|url=https://www.jpost.com/opinion/public-diplomacy-in-israel-is-it-a-lost-cause-386459|access-date=2021-08-01|website=The Jerusalem Post {{!}} JPost.com|date=January 2015|language=en-US|archive-date=1 August 2021|archive-url=https://web.archive.org/web/20210801005316/https://www.jpost.com/opinion/public-diplomacy-in-israel-is-it-a-lost-cause-386459|url-status=live}}</ref><ref name=":0">{{Cite web|last=Hirschberger|first=Bernd|date=2021|title=External Communication in Social Media During Asymmetric Conflicts|url=https://www.transcript-verlag.de/978-3-8376-5509-4/external-communication-in-social-media-during-asymmetric-conflicts/|access-date=2021-07-31|website=transcript Verlag|language=en|archive-date=1 August 2021|archive-url=https://web.archive.org/web/20210801005318/https://www.transcript-verlag.de/978-3-8376-5509-4/external-communication-in-social-media-during-asymmetric-conflicts/|url-status=live}}</ref> In 2003, [[Ron Schleifer]] called hasbara "a positive sounding synonym for 'propaganda'".<ref>{{cite journal |last1=Schleifer |first1=Ron |title=Jewish and Contemporary Origins of Israeli Hasbara |journal=Jewish Political Studies Review |date=Spring 2003 |volume=15 |issue=1/2 |page=123 |jstor=25834565 |url=https://www.jstor.org/stable/25834565 |access-date=26 February 2024 |archive-date=29 October 2023 |archive-url=https://web.archive.org/web/20231029213751/https://www.jstor.org/stable/25834565 |url-status=live }}</ref>
+''Hasbara'' was formally introduced to the Zionist vocabulary by [[Nahum Sokolow]].<ref name="Gideon Kouts 2016" /> ''Hasbara'' ({{lang-he|הַסְבָּרָה}}) has no direct English translation, but roughly means "explaining". It is a communicative strategy that "seeks to explain actions, whether or not they are justified".<ref>{{cite web|author=Avi Hyman|date=September 10, 2004|title=The Hasbara Hijack|url=http://www.israelnationalnews.com/Articles/Article.aspx/4175|url-status=unfit|archive-url=https://web.archive.org/web/20070712184358/http://www.israelnationalnews.com/Articles/Article.aspx/4175|archive-date=July 12, 2007|access-date=August 8, 2014|publisher=[[Arutz Sheva]]}}, from archive.org</ref> As it focuses on providing explanations about one's actions, ''hasbara'' has been called a "reactive and event-driven approach".<ref>{{Cite web|title=Public diplomacy in Israel – is it a lost cause?|url=https://www.jpost.com/opinion/public-diplomacy-in-israel-is-it-a-lost-cause-386459|access-date=2021-08-01|website=The Jerusalem Post {{!}} JPost.com|date=January 2015|language=en-US|archive-date=1 August 2021|archive-url=https://web.archive.org/web/20210801005316/https://www.jpost.com/opinion/public-diplomacy-in-israel-is-it-a-lost-cause-386459|url-status=live}}</ref><ref name=":0">{{Cite web|last=Hirschberger|first=Bernd|year=2021|title=External Communication in Social Media During Asymmetric Conflicts|url=https://www.transcript-verlag.de/978-3-8376-5509-4/external-communication-in-social-media-during-asymmetric-conflicts/|access-date=2021-07-31|website=transcript Verlag|language=en|archive-date=1 August 2021|archive-url=https://web.archive.org/web/20210801005318/https://www.transcript-verlag.de/978-3-8376-5509-4/external-communication-in-social-media-during-asymmetric-conflicts/|url-status=live}}</ref> In 2003, [[Ron Schleifer]] called hasbara "a positive sounding synonym for 'propaganda'".<ref>{{cite journal |last1=Schleifer |first1=Ron |title=Jewish and Contemporary Origins of Israeli Hasbara |journal=Jewish Political Studies Review |date=Spring 2003 |volume=15 |issue=1/2 |page=123 |jstor=25834565 |url=https://www.jstor.org/stable/25834565 |access-date=26 February 2024 |archive-date=29 October 2023 |archive-url=https://web.archive.org/web/20231029213751/https://www.jstor.org/stable/25834565 |url-status=live }}</ref>
-Today,{{clarify|Sources cited range in age, could we put more precise timeframe on this?|date=February 2024}} Israeli practitioners tend to label their communicative efforts "public diplomacy", not ''hasbara'', indicating a shift in strategy. They consider a focus on "explaining" too defensive and prefer to actively determine the agenda by being less reactive and more proactive, moving to a more comprehensive, long-term strategic approach.<ref name=":0" /><ref>{{Cite journal|last1=Shenhav|first1=Shaul R.|last2=Sheafer|first2=Tamir|last3=Gabay|first3=Itay|date=2010|title=Incoherent Narrator: Israeli Public Diplomacy During the Disengagement and the Elections in the Palestinian Authority|url=https://www.jstor.org/stable/10.2979/isr.2010.15.3.143|journal=Israel Studies|volume=15|issue=3|pages=143–162|doi=10.2979/isr.2010.15.3.143|jstor=10.2979/isr.2010.15.3.143|s2cid=143966369|issn=1084-9513|access-date=1 August 2021|archive-date=1 August 2021|archive-url=https://web.archive.org/web/20210801005316/https://www.jstor.org/stable/10.2979/isr.2010.15.3.143|url-status=live}}</ref><ref>{{Cite journal|last=Kretschmer|first=Lisa-Maria|date=2017-07-25|title=Imagine there is war and it is tweeted live: an analysis of digital diplomacy in the Israeli-Palestinian conflict|url=https://www.db-thueringen.de/receive/dbt_mods_00032677|journal=Global Media Journal - German Edition|language=en|volume=7(2017)|issue=1|access-date=1 August 2021|archive-date=1 August 2021|archive-url=https://web.archive.org/web/20210801005318/https://www.db-thueringen.de/receive/dbt_mods_00032677|url-status=live}}</ref><ref>{{Cite journal|last=Gilboa|first=Eytan|date=2006-10-01|title=Public Diplomacy: The Missing Component in Israel's Foreign Policy|url=https://doi.org/10.1080/13533310600890067|journal=Israel Affairs|volume=12|issue=4|pages=715–747|doi=10.1080/13533310600890067|s2cid=143245560|issn=1353-7121}}</ref><ref>{{Cite web|url=https://www.mfa.gov.il/mfa/abouttheministry/pages/what%20hasbara%20is%20really%20all%20about%20-%20may%202005.aspx|title=What "Hasbara" Is Really All About|publisher=[[Ministry of Foreign Affairs (Israel)|Israeli Ministry of Foreign Affairs]]|date=2005-05-25|access-date=2021-08-01|archive-date=1 August 2021|archive-url=https://web.archive.org/web/20210801005319/https://www.mfa.gov.il/mfa/abouttheministry/pages/what%20hasbara%20is%20really%20all%20about%20-%20may%202005.aspx|url-status=live}}</ref>
+Today,{{clarify|Sources cited range in age, could we put more precise timeframe on this?|date=February 2024}} Israeli practitioners tend to label their communicative efforts "public diplomacy", not ''hasbara'', indicating a shift in strategy. They consider a focus on "explaining" too defensive and prefer to actively determine the agenda by being less reactive and more proactive, moving to a more comprehensive, long-term strategic approach.<ref name=":0" /><ref>{{Cite journal|last1=Shenhav|first1=Shaul R.|last2=Sheafer|first2=Tamir|last3=Gabay|first3=Itay|year=2010|title=Incoherent Narrator: Israeli Public Diplomacy During the Disengagement and the Elections in the Palestinian Authority|url=https://www.jstor.org/stable/10.2979/isr.2010.15.3.143|journal=Israel Studies|volume=15|issue=3|pages=143–162|doi=10.2979/isr.2010.15.3.143|jstor=10.2979/isr.2010.15.3.143|s2cid=143966369|issn=1084-9513|access-date=1 August 2021|archive-date=1 August 2021|archive-url=https://web.archive.org/web/20210801005316/https://www.jstor.org/stable/10.2979/isr.2010.15.3.143|url-status=live}}</ref><ref>{{Cite journal|last=Kretschmer|first=Lisa-Maria|date=2017-07-25|title=Imagine there is war and it is tweeted live: an analysis of digital diplomacy in the Israeli-Palestinian conflict|url=https://www.db-thueringen.de/receive/dbt_mods_00032677|journal=Global Media Journal - German Edition|language=en|volume=7(2017)|issue=1|access-date=1 August 2021|archive-date=1 August 2021|archive-url=https://web.archive.org/web/20210801005318/https://www.db-thueringen.de/receive/dbt_mods_00032677|url-status=live}}</ref><ref>{{Cite journal|last=Gilboa|first=Eytan|date=2006-10-01|title=Public Diplomacy: The Missing Component in Israel's Foreign Policy|url=https://doi.org/10.1080/13533310600890067|journal=Israel Affairs|volume=12|issue=4|pages=715–747|doi=10.1080/13533310600890067|s2cid=143245560|issn=1353-7121}}</ref><ref>{{Cite web|url=https://www.mfa.gov.il/mfa/abouttheministry/pages/what%20hasbara%20is%20really%20all%20about%20-%20may%202005.aspx|title=What "Hasbara" Is Really All About|publisher=[[Ministry of Foreign Affairs (Israel)|Israeli Ministry of Foreign Affairs]]|date=2005-05-25|access-date=2021-08-01|archive-date=1 August 2021|archive-url=https://web.archive.org/web/20210801005319/https://www.mfa.gov.il/mfa/abouttheministry/pages/what%20hasbara%20is%20really%20all%20about%20-%20may%202005.aspx|url-status=live}}</ref>
 Israeli public diplomacy encompasses different forms of communication and other forms of interaction with the public abroad. For instance, Israel engages in open and fully attributable, unidirectional mass communication that targets so far unaffiliated civil populations in other countries (a form of communication Hirschberger defines as "external communication"<ref name=":0" />), both via social media and traditional mass media. The Israeli government uses this type of communication especially to depict Israel positively (a communication strategy Hirschberger calls "branding").<ref name=":0" /> The Israeli government and pro-Israeli groups also use interventive communication to counter what they see as attempts at [[delegitimisation of Israel]], e.g., in the context of [[Boycott, Divestment and Sanctions|BDS]]. The Israeli government also engages in activities beyond communicative efforts in social media and the traditional mass media, e.g., in the form of [[cultural diplomacy]]. The communicative efforts of pro-Israeli civil society groups are partially also called "advocacy".
@@ Line 22: / Line 22: @@
 == Sources for disseminating information ==
 Various branches of the Israeli government as well as pro-Israeli civil society organizations engage in public diplomacy efforts:
 * [[IDF Spokesperson's Unit]]: The spokesperson's unit of the [[Israel Defense Forces|Israeli Defense Forces (IDF)]] plays a central role in the Israeli government's public diplomacy.<ref name=":1">{{Cite web|last=Hirschberger|first=Bernd|title=External Communication in Social Media During Asymmetric Conflicts|url=https://www.transcript-verlag.de/978-3-8376-5509-4/external-communication-in-social-media-during-asymmetric-conflicts/|access-date=2021-08-01|website=transcript Verlag|page=100|language=en|archive-date=1 August 2021|archive-url=https://web.archive.org/web/20210801005318/https://www.transcript-verlag.de/978-3-8376-5509-4/external-communication-in-social-media-during-asymmetric-conflicts/|url-status=live}}</ref> The IDF's English-language Facebook page is one of the most-followed army social media worldwide.<ref name=":1" /> The unit has become Israel's largest spokesperson unit, with more than 400 officers, civilians and soldiers. There is also a reserve unit of almost 1,200 soldiers and officers.<ref>{{Cite journal|last1=Gilboa|first1=Eytan|last2=Shai|first2=Nachman|date=2011-01-01|title=Rebuilding Public Diplomacy: The Case Of Israel|url=https://brill.com/view/book/edcoll/9789047441755/Bej.9789004179400.i-309_004.xml|journal=Trials of Engagement|language=en|pages=33–54|doi=10.1163/ej.9789004179400.i-309.12|isbn=9789047441755|access-date=1 August 2021|archive-date=31 July 2022|archive-url=https://web.archive.org/web/20220731181140/https://brill.com/view/book/edcoll/9789047441755/Bej.9789004179400.i-309_004.xml|url-status=live}}</ref><ref name=":1" /> As of 2017, the unit has 15 staff members that are responsible only for the IDF's social media platforms to reach audiences abroad.<ref name=":2">{{Cite web|last=Hirschberger|first=Bernd|title=External Communication in Social Media During Asymmetric Conflicts|url=https://www.transcript-verlag.de/978-3-8376-5509-4/external-communication-in-social-media-during-asymmetric-conflicts/|access-date=2021-08-01|website=transcript Verlag|page=101|language=en|archive-date=1 August 2021|archive-url=https://web.archive.org/web/20210801005318/https://www.transcript-verlag.de/978-3-8376-5509-4/external-communication-in-social-media-during-asymmetric-conflicts/|url-status=live}}</ref> As of 2015, the IDF is active on 30 different social media platforms.<ref name=":2" /><ref>{{Cite web|date=2015-01-31|title=British Army unveils 'Twitter troops' for social media fight|url=https://www.channel4.com/news/british-army-military-social-media-unit-twitter-troops|access-date=2021-08-01|website=Channel 4 News|language=en-GB|archive-date=1 August 2021|archive-url=https://web.archive.org/web/20210801141813/https://www.channel4.com/news/british-army-military-social-media-unit-twitter-troops|url-status=live}}</ref>
 * Spokesperson's Unit of COGAT: The [[Coordinator of Government Activities in the Territories|Coordination of Government Activities in the Territories (COGAT)]], the IDF unit responsible for coordination and liaison with the Palestinian Authority,<ref>{{Cite web|title=About Coordination of Government Activities in the Territories|url=https://www.gov.il/en/departments/about/aboutcogat|access-date=2021-08-01|website=GOV.IL|language=en|archive-date=1 August 2021|archive-url=https://web.archive.org/web/20210801143312/https://www.gov.il/en/departments/about/aboutcogat|url-status=live}}</ref> has a spokesperson's unit of its own as well as its own social media channels in English and Arabic.<ref>{{Cite web|last=Hirschberger|first=Bernd|title=External Communication in Social Media During Asymmetric Conflicts|url=https://www.transcript-verlag.de/978-3-8376-5509-4/external-communication-in-social-media-during-asymmetric-conflicts/|access-date=2021-08-01|website=transcript Verlag|page=102|language=en|archive-date=1 August 2021|archive-url=https://web.archive.org/web/20210801005318/https://www.transcript-verlag.de/978-3-8376-5509-4/external-communication-in-social-media-during-asymmetric-conflicts/|url-status=live}}</ref>
 * Prime Minister's Office (PMO): Within the Israel Prime Minister's Office, the Government Press Office (GPO), the Public Diplomacy Directorate and the National Information Directorate are involved in public diplomacy efforts.<ref name=":3">{{Cite web|last=Hirschberger|first=Bernd|title=External Communication in Social Media During Asymmetric Conflicts|url=https://www.transcript-verlag.de/978-3-8376-5509-4/external-communication-in-social-media-during-asymmetric-conflicts/|access-date=2021-08-01|website=transcript Verlag|page=104|language=en|archive-date=1 August 2021|archive-url=https://web.archive.org/web/20210801005318/https://www.transcript-verlag.de/978-3-8376-5509-4/external-communication-in-social-media-during-asymmetric-conflicts/|url-status=live}}</ref> The National Information Directorate is in charge of coordinating "the public diplomacy activities of various governmental bodies in foreign and security affairs, and on socioeconomic issues" (Israel PMO s.a.{{explain|reason=What is "s.a." here?|date=December 2023}}).<ref name=":4">{{Cite web|title=About Prime Minister's Office|url=https://www.gov.il/en/departments/about/about_pm_office|access-date=2021-08-01|website=GOV.IL|language=en|archive-date=16 August 2021|archive-url=https://web.archive.org/web/20210816130854/https://www.gov.il/en/departments/about/about_pm_office|url-status=live}}</ref><ref name=":3" /> The Public Diplomacy Directorate is responsible for communicating the Prime Minister's and the government's policies and decisions.<ref name=":3" /><ref name=":4" /> The directorate is headed by the Prime Minister's Media Advisor.<ref name=":3" /><ref name=":4" />
-* Ministry of Foreign Affairs (MFA): The Israeli Ministry of Foreign Affairs also has a Public Diplomacy Directorate. "The directorate consists of the Media and Public Affairs Division, the Division for Cultural Affairs and Scientific Cooperation and the Bureau for Religious Affairs and Relations with the Jewish Diaspora. The Media and Public Affairs Division comprises one department in charge of 'branding', a department in charge of collecting information, producing visual media content such as videos and drafting policy papers for briefing Israeli missions all around the world, as well as the spokesperson’s bureau, which is in charge of the relationship with the press. Furthermore, the division also has an academic department and a small department dealing with issues of civil society affairs, especially the battle against BDS. Finally, the ministry has also a Digital Diplomacy Department, which is in charge of all digital channels of the ministry".<ref name=":3" />{{attribution needed|date=December 2023}}
+* Ministry of Foreign Affairs (MFA): The Israeli Ministry of Foreign Affairs also has a Public Diplomacy Directorate. "The directorate consists of the Media and Public Affairs Division, the Division for Cultural Affairs and Scientific Cooperation and the Bureau for Religious Affairs and Relations with the Jewish Diaspora. The Media and Public Affairs Division comprises one department in charge of 'branding', a department in charge of collecting information, producing visual media content such as videos and drafting policy papers for briefing Israeli missions all around the world, as well as the spokesperson's bureau, which is in charge of the relationship with the press. Furthermore, the division also has an academic department and a small department dealing with issues of civil society affairs, especially the battle against BDS. Finally, the ministry has also a Digital Diplomacy Department, which is in charge of all digital channels of the ministry".<ref name=":3" />{{attribution needed|date=December 2023}}
 * Pro-Israeli civil society organizations: Various civil society organizations and initiatives from Israel and abroad support the Israeli public diplomacy efforts.<ref>{{Cite web|last=Hirschberger|first=Bernd|title=External Communication in Social Media During Asymmetric Conflicts|url=https://www.transcript-verlag.de/978-3-8376-5509-4/external-communication-in-social-media-during-asymmetric-conflicts/|access-date=2021-08-01|website=transcript Verlag|page=221|language=en|archive-date=1 August 2021|archive-url=https://web.archive.org/web/20210801005318/https://www.transcript-verlag.de/978-3-8376-5509-4/external-communication-in-social-media-during-asymmetric-conflicts/|url-status=live}}</ref> Prominent examples are [[StandWithUs]], the [[American Israel Public Affairs Committee|American Israel Public Affairs Committee (AIPAC)]], the [[Washington Institute for Near East Policy]] (WINEP), the [[Anti-Defamation League]] (ADL), [[Christians United for Israel]] (CUFI),  the [[Israel on Campus Coalition]], the [[AMCHA Initiative]] and "[[The David Project]]".{{sfn|Shai|2018|p=125-126}}
 * [[Masbirim Israel]]: In 2010, the Israeli Ministry of Information and Diaspora Affairs launched the PR campaign "Masbirim Israel". The campaign intended to encourage Israeli citizens to contribute to improving Israel's image by talking with their international contacts about the country.<ref>{{Cite journal|last=Hershkovitz|first=Shay|date=2012-04-01|title=Masbirim Israel: Israel's PR Campaign as Glocalized and Grobalized Political Prosumption|url=https://doi.org/10.1177/0002764211429366|journal=American Behavioral Scientist|language=en|volume=56|issue=4|pages=511–530|doi=10.1177/0002764211429366|s2cid=145394029|issn=0002-7642}}</ref>
@@ Line 39: / Line 38: @@
 |newspaper=The Washington Post |date=1982-06-18|quote=For several weeks now, Israel has had under way a hasbara, or public relations campaign, aimed at recuperating from the propaganda battering that the [[Palestine Liberation Organization]], the [[International Committee of the Red Cross]] and the Western media based in Beirut inflicted on Israel's image during the early part of the war.}}</ref> In ''[[Newsweek]]'' it was described as "explaining".<ref>{{cite news |title=Beginism Without Begin Today |newspaper=Newsweek |date=1983-09-12|quote=...&nbsp;the diminutive Shamir—he is shorter than Begin—is known in the Jerusalem press corps as 'the tiny terrorist'. He is a strong believer in hasbara, Hebrew for 'explaining'. He believes that by explaining Israel's rationale and historical imperatives, hostile world opinion could be turned around. Hasbara could become one of Shamir's major duties. With its many problems—and a new prime minister—Israel can use all the friends it can get.}}</ref> In 1986, ''The New York Times'' reported that a program for "communicating defense goals" was started in the late 1970s, and a 1984 implementation of a "Hasbara Project" to "train foreign-service officers in communications by placing them with American companies". [[Carl Spielvogel]], chairman of Backer & Spielvogel, traveled to Israel to advise the government on communicating its defense goals. The trip led to the Hasbara Project, an internship program established to train foreign-service officers in communications by placing them with American companies.<ref>{{cite news |title=To Help Israel Improve Public Relations |newspaper=The New York Times |date=1986-06-06 |url=https://www.nytimes.com/1986/06/06/nyregion/new-york-day-by-day-to-help-israel-improve-public-relations.html |access-date=12 February 2017 |archive-date=3 December 2016 |archive-url=https://web.archive.org/web/20161203042736/http://www.nytimes.com/1986/06/06/nyregion/new-york-day-by-day-to-help-israel-improve-public-relations.html |url-status=live }}</ref>
-[[Shmuel Katz (politician)|Shmuel Katz]]'s book ''[[Battleground: Fact and Fantasy in Palestine]]'', published in 1973, was described as "an encyclopedic source-book for those involved in Israel's ''hasbara'' (public relations) effort" by Moshe Phillips, a national director of [[Herut | Herut North America's]] <!-- Herut North America - https://herutna.org/ -->U.S. section.<ref>{{cite news |title=Shmuel Katz's Legacy |author=Moshe Phillips |url=http://www.israelnationalnews.com/Articles/Article.aspx/7991 |publisher=Arutz Sheva |date=2008-05-22 |access-date=2012-01-12 |archive-date=2 December 2008 |archive-url=https://web.archive.org/web/20081202001707/http://www.israelnationalnews.com/Articles/Article.aspx/7991 |url-status=live }}</ref> In 1977, Prime Minister [[Menachem Begin]] named Katz "Adviser to the Prime Minister of Information Abroad".<ref>{{cite news |title=Adviser to Begin quits to Campaign against Him |newspaper=The New York Times |date=1978-01-06 |url=https://query.nytimes.com/gst/abstract.html?res=9904E1D6123EE632A25755C0A9679C946990D6CF |access-date=12 February 2017 |archive-date=5 March 2016 |archive-url=https://web.archive.org/web/20160305164723/http://query.nytimes.com/gst/abstract.html?res=9904E1D6123EE632A25755C0A9679C946990D6CF |url-status=live }}</ref><ref>{{Cite web |date=2004-11-13 |title=Knesset Member, Shmuel Katz |url=http://www.knesset.gov.il/mk/eng/mk_eng.asp?mk_individual_id_t=464 |access-date=2023-12-07 |archive-url=https://web.archive.org/web/20041113194955/http://www.knesset.gov.il/mk/eng/mk_eng.asp?mk_individual_id_t=464 |archive-date=13 November 2004 }}</ref>
+[[Shmuel Katz (politician)|Shmuel Katz]]'s book ''[[Battleground: Fact and Fantasy in Palestine]]'', published in 1973, was described as "an encyclopedic source-book for those involved in Israel's ''hasbara'' (public relations) effort" by Moshe Phillips, a national director of  [[Herut|Herut North America's]] <!-- Herut North America - https://herutna.org/ -->U.S. section.<ref>{{cite news |title=Shmuel Katz's Legacy |author=Moshe Phillips |url=http://www.israelnationalnews.com/Articles/Article.aspx/7991 |publisher=Arutz Sheva |date=2008-05-22 |access-date=2012-01-12 |archive-date=2 December 2008 |archive-url=https://web.archive.org/web/20081202001707/http://www.israelnationalnews.com/Articles/Article.aspx/7991 |url-status=live }}</ref> In 1977, Prime Minister [[Menachem Begin]] named Katz "Adviser to the Prime Minister of Information Abroad".<ref>{{cite news |title=Adviser to Begin quits to Campaign against Him |newspaper=The New York Times |date=1978-01-06 |url=https://query.nytimes.com/gst/abstract.html?res=9904E1D6123EE632A25755C0A9679C946990D6CF |access-date=12 February 2017 |archive-date=5 March 2016 |archive-url=https://web.archive.org/web/20160305164723/http://query.nytimes.com/gst/abstract.html?res=9904E1D6123EE632A25755C0A9679C946990D6CF |url-status=live }}</ref><ref>{{Cite web |date=2004-11-13 |title=Knesset Member, Shmuel Katz |url=http://www.knesset.gov.il/mk/eng/mk_eng.asp?mk_individual_id_t=464 |access-date=2023-12-07 |archive-url=https://web.archive.org/web/20041113194955/http://www.knesset.gov.il/mk/eng/mk_eng.asp?mk_individual_id_t=464 |archive-date=13 November 2004 }}</ref>
 In May 1992, ''[[The Jerusalem Post]]'' reported that American Jewish leaders hardly reacted to news that the Foreign Ministry's hasbara department would be eliminated as part of a sweeping reorganization of the ministry. [[Malcolm Hoenlein]] noted there had been talk of streamlining the ministry's hasbara functions for some time. He said that merging the hasbara department's functions with those of the press department did not portend any downgrading in the priority the [[Likud]] government gives to hasbara abroad. [[Abe Foxman]] reacted similarly, saying he was "not distressed or disturbed", and noted that disseminating hasbara has always been the responsibility of every Foreign Ministry staff officer, especially those working abroad; if eliminating one department means everyone will assume greater responsibility for his or her own efforts in distributing hasbara, then he is all in favor. It also reported that personnel in foreign hasbara departments would be shifted to press departments, which is where much of the work currently done by hasbara officials properly belongs. He explained that Israel's efforts to provide hasbara abroad would focus on media communications.<ref>"American Jews quiet over publicity reform", ''The Jerusalem Post'', 4 May 1992</ref>
 ===2000–2009===
-In 2001, Shmuel Katz published a retrospective of Israeli hasbara efforts and said that hasbara "must be tackled not by occasional sudden sallies but by a separate permanent department in the government."<ref>{{cite news |title=Tinkering with 'Hasbara' |url=http://www.freeman.org/m_online/sep01/katz.htm |first=Shmuel |last=Katz |work=Jerusalem Post |date=August 16, 2001 |access-date=6 April 2009 |archive-date=20 May 2018 |archive-url=https://web.archive.org/web/20180520054449/http://www.freeman.org/m_online/sep01/katz.htm |url-status=dead }}</ref> Sharon did increase hasbara efforts, but did not create a cabinet-level ministry for that purpose.<ref>{{cite news |last1=Rosenblatt |first1=Gary |author1-link=Gary Rosenblatt |title=Israel Targets PR, Finally; Sharon calls for bolstering hasbara; Foreign Ministry supporting several projects here |url=https://www.jta.org/2003/12/12/ny/israel-targets-pr-finally |access-date=August 15, 2022 |work=[[The Jewish Week|New York Jewish Week]] |agency=[[Jewish Telegraphic Agency|JTA]] |date=December 12, 2003 |archive-date=15 August 2022 |archive-url=https://web.archive.org/web/20220815200758/https://www.jta.org/2003/12/12/ny/israel-targets-pr-finally |url-status=live }}</ref>
+In 2001, Shmuel Katz published a retrospective of Israeli hasbara efforts and said that hasbara "must be tackled not by occasional sudden sallies but by a separate permanent department in the government."<ref>{{cite news |title=Tinkering with 'Hasbara' |url=http://www.freeman.org/m_online/sep01/katz.htm |first=Shmuel |last=Katz |work=The Jerusalem Post |date=August 16, 2001 |access-date=6 April 2009 |archive-date=20 May 2018 |archive-url=https://web.archive.org/web/20180520054449/http://www.freeman.org/m_online/sep01/katz.htm |url-status=dead }}</ref> Sharon did increase hasbara efforts, but did not create a cabinet-level ministry for that purpose.<ref>{{cite news |last1=Rosenblatt |first1=Gary |author1-link=Gary Rosenblatt |title=Israel Targets PR, Finally; Sharon calls for bolstering hasbara; Foreign Ministry supporting several projects here |url=https://www.jta.org/2003/12/12/ny/israel-targets-pr-finally |access-date=August 15, 2022 |work=[[The Jewish Week|New York Jewish Week]] |agency=[[Jewish Telegraphic Agency|JTA]] |date=December 12, 2003 |archive-date=15 August 2022 |archive-url=https://web.archive.org/web/20220815200758/https://www.jta.org/2003/12/12/ny/israel-targets-pr-finally |url-status=live }}</ref>
 Also in 2001, the [[Foreign Affairs Minister of Israel|Israeli Foreign Affairs Ministry]],<ref name="Meir1">[http://www.mfa.gov.il/MFA/About+the+Ministry/Structure+and+departments/What+Hasbara+Is+Really+All+About+-+May+2005.htm "What 'Hasbara' Is Really All About"] {{Webarchive|url=https://web.archive.org/web/20070601171727/http://www.mfa.gov.il/MFA/About+the+Ministry/Structure+and+departments/What+Hasbara+Is+Really+All+About+-+May+2005.htm |date=1 June 2007 }}. Meir, Gideon, 24 May 2005</ref> the diplomatic arm of the Government of Israel, was a co-sponsor of the [[Hasbara Fellowships]] activities of [[Aish HaTorah]].<ref>{{cite news
@@ Line 65: / Line 64: @@
 In 2008, [[Yarden Vatikay]] was appointed to coordinate Israel's domestic and foreign [[media policy]].<ref>{{cite news |work=[[The Jewish Chronicle]] |location=London |last=Pfeffer |first=Anshel |date=February 8, 2008 |url=http://www.thejc.com/home.aspx?ParentId=m11s19&SecId=19&AId=57904&ATypeId=1 |title=New media czar lost for a message |access-date=20 February 2008 |archive-date=16 April 2008 |archive-url=https://web.archive.org/web/20080416194243/http://www.thejc.com/home.aspx?ParentId=m11s19&SecId=19&AId=57904&ATypeId=1 |url-status=live }}</ref>
-In 2009, Israel's foreign ministry organized volunteers to add pro-Israeli commentary on news websites.<ref>{{cite news |title=Hasbara spam alert |last=Silverstein |first=Richard |date=January 9, 2009 |url=https://www.theguardian.com/commentisfree/2009/jan/09/israel-foreign-ministry-media?commentpage=3&commentposted=1 |work=The Guardian |access-date=12 December 2016 |archive-date=2 December 2016 |archive-url=https://web.archive.org/web/20161202020627/https://www.theguardian.com/commentisfree/2009/jan/09/israel-foreign-ministry-media?commentpage=3&commentposted=1 |url-status=live }}</ref><ref>{{cite news|title=Latest hasbara weapon: 'Army of bloggers' |first=Jonathan |last=Beck |date=January 18, 2009 |url=http://fr.jpost.com/servlet/Satellite?cid=1232292897417&pagename=JPost/JPArticle/ShowFull |work=Jerusalem Post |url-status=dead |archive-url=https://web.archive.org/web/20111001163236/http://fr.jpost.com/servlet/Satellite?cid=1232292897417&pagename=JPost%2FJPArticle%2FShowFull |archive-date=2011-10-01 }}</ref><ref>{{cite news |title=Israel recruits 'army of bloggers' to combat anti-Zionist Web sites |first=Cnaan |last=Liphshiz |date=2009-01-19 |url=https://www.haaretz.com/israel-recruits-army-of-bloggers-to-combat-anti-zionist-web-sites-1.268393 |work=Haaretz |access-date=23 January 2018 |archive-date=13 October 2017 |archive-url=https://web.archive.org/web/20171013215316/https://www.haaretz.com/israel-recruits-army-of-bloggers-to-combat-anti-zionist-web-sites-1.268393 |url-status=live }}</ref> In July 2009, it was announced that the Israeli Foreign Ministry would assemble an "internet warfare" squad to spread pro-Israel messages on various websites, with funding of [[Israeli new shekel|₪]]600,000 (about $150,000).<ref>{{cite news |first=Rona |last=Kuperboim |newspaper=Ynetnews |date=10 July 2009 |url=http://www.ynetnews.com/articles/1,7340,L-3744516,00.html |title=Thought-police is here |access-date=6 December 2023 |archive-date=18 December 2023 |archive-url=https://web.archive.org/web/20231218124120/https://www.ynetnews.com/articles/1,7340,L-3744516,00.html |url-status=live }}</ref>{{Unreliable source?|date=December 2021}}
+In 2009, Israel's foreign ministry organized volunteers to add pro-Israeli commentary on news websites.<ref>{{cite news |title=Hasbara spam alert |last=Silverstein |first=Richard |date=January 9, 2009 |url=https://www.theguardian.com/commentisfree/2009/jan/09/israel-foreign-ministry-media?commentpage=3&commentposted=1 |work=The Guardian |access-date=12 December 2016 |archive-date=2 December 2016 |archive-url=https://web.archive.org/web/20161202020627/https://www.theguardian.com/commentisfree/2009/jan/09/israel-foreign-ministry-media?commentpage=3&commentposted=1 |url-status=live }}</ref><ref>{{cite news|title=Latest hasbara weapon: 'Army of bloggers' |first=Jonathan |last=Beck |date=January 18, 2009 |url=http://fr.jpost.com/servlet/Satellite?cid=1232292897417&pagename=JPost/JPArticle/ShowFull |work=The Jerusalem Post |url-status=dead |archive-url=https://web.archive.org/web/20111001163236/http://fr.jpost.com/servlet/Satellite?cid=1232292897417&pagename=JPost%2FJPArticle%2FShowFull |archive-date=2011-10-01 }}</ref><ref>{{cite news |title=Israel recruits 'army of bloggers' to combat anti-Zionist Web sites |first=Cnaan |last=Liphshiz |date=2009-01-19 |url=https://www.haaretz.com/israel-recruits-army-of-bloggers-to-combat-anti-zionist-web-sites-1.268393 |work=Haaretz |access-date=23 January 2018 |archive-date=13 October 2017 |archive-url=https://web.archive.org/web/20171013215316/https://www.haaretz.com/israel-recruits-army-of-bloggers-to-combat-anti-zionist-web-sites-1.268393 |url-status=live }}</ref> In July 2009, it was announced that the Israeli Foreign Ministry would assemble an "internet warfare" squad to spread pro-Israel messages on various websites, with funding of [[Israeli new shekel|₪]]600,000 (about $150,000).<ref>{{cite news |first=Rona |last=Kuperboim |newspaper=Ynetnews |date=10 July 2009 |url=http://www.ynetnews.com/articles/1,7340,L-3744516,00.html |title=Thought-police is here |access-date=6 December 2023 |archive-date=18 December 2023 |archive-url=https://web.archive.org/web/20231218124120/https://www.ynetnews.com/articles/1,7340,L-3744516,00.html |url-status=live }}</ref>{{Unreliable source?|date=December 2021}}
 ===2010 to present===
+{{See also|Israeli public diplomacy in the Israel–Hamas war}}
 A 2010 report produced for the Israeli cabinet by the [[Reut Institute]] and cited by the newspaper ''[[Haaretz]]'' exemplifies the common Israeli view that ''hasbara'' efforts are needed to respond to what it describes as a diffuse "delegitimization network" of anti-Israel activists. As ''Haaretz'' put it, "The network's activists—'delegitimizers' the report dubs them—are relatively marginal: young people, anarchists, migrants and radical political activists." The newspaper also cites the report as saying this network promotes pro-Palestinian activities in Europe as "trendy", and calls for it to be monitored by Israeli intelligence services, and for the cabinet to treat the network as a strategic threat. It concludes that Israel was not prepared to meet the threat this network posed and that a counter-effort must be more vigorously undertaken to respond to it.<ref>{{cite news |title=Think tank: Israel faces global delegitimization campaign |first=Barak |last=Ravid |url=http://www.haaretz.com/print-edition/news/think-tank-israel-faces-global-delegitimization-campaign-1.265967 |newspaper=Haaretz |date=2010-02-12 |access-date=2012-01-12 |archive-date=28 January 2012 |archive-url=https://web.archive.org/web/20120128061518/http://www.haaretz.com/print-edition/news/think-tank-israel-faces-global-delegitimization-campaign-1.265967 |url-status=live }}</ref>
@@ Line 73: / Line 73: @@
 ==Methods==
-In 2007, the [[Israel Citizens Information Council]] (ICIC) said its purpose was "to assist efforts to explain Israeli life from the vantage point of the average Israeli citizen. Towards that end, the ICIC enlists Israelis from all walks of life to participate in its various projects&nbsp;... One of our major activities is the production of special [[Microsoft PowerPoint|Powerpoint]] presentations which we post on our website. These presentations review specific aspects and issues related to Israel and the [[Middle East]]."<ref>{{cite web |url=http://www.hasbara.com/ |title=Hasbara |publisher=Hasbara |access-date=2014-03-07 |archive-url=https://web.archive.org/web/20070829141354/http://www.hasbara.com/ |archive-date=2007-08-29 |url-status=dead }}</ref>{{primary inline|date=February 2024}}{{undue inline|date=February 2024}}
 An article once on the [[World Union of Jewish Students]] website described methods it attributed to Palestinian activists, and offered advice on how to respond. Describing demonstrators as "youths", for example, creates a different impression from calling them "children". The article drew attention to the subtle differences of meaning between words such as demonstration and riot, terror organization and Palestinian political organization. It advised against name-calling and point-scoring.<ref>{{cite web |url=http://www.wujs.org.il/activist/campaigns/propaganda_devices.shtml |title=Seven Basic Propaganda Devices |publisher=World Union of Jewish Students |year=2004 |archive-url=https://web.archive.org/web/20040321191650/http://www.wujs.org.il/activist/campaigns/propaganda_devices.shtml |archive-date=2004-03-21 |access-date=2014-07-30 }}</ref>{{primary inline|date=February 2024}}{{undue inline|date=February 2024}}
-[[Edward Said]] wrote{{when|date=February 2024}} that hasbara methods used during the [[Second Intifada]] included lunches and free trips for influential journalists; seminars for Jewish university students; invitations to congressmen; pamphlets and donation of money for election campaigns; telling photographers and writers what to photograph or write about; lecture and concert tours by prominent Israelis; frequent references to the Holocaust; advertisements in the newspapers attacking Arabs and praising Israel.<ref>{{cite web |url=http://www.mediamonitors.net/edward37.html |title=Propaganda and war (by Edward Said) |publisher=Media Monitors Network |date=2001-08-31 |access-date=2014-03-07 |archive-date=22 July 2014 |archive-url=https://web.archive.org/web/20140722025653/http://www.mediamonitors.net/edward37.html |url-status=live }}</ref>{{dead link|date=February 2024}}
+[[Edward Said]] wrote in 2001 that hasbara methods used during the [[Second Intifada]] included lunches and free trips for influential journalists; seminars for Jewish university students; invitations to congressmen; pamphlets and donation of money for election campaigns; telling photographers and writers what to photograph or write about; lecture and concert tours by prominent Israelis; frequent references to the Holocaust; advertisements in the newspapers attacking Arabs and praising Israel.<ref>{{cite web |url=http://www.mediamonitors.net/edward37.html |title=Propaganda and war (by Edward Said) |publisher=Media Monitors Network |date=2001-08-31 |access-date=2014-03-07 |archive-date=22 July 2014 |archive-url=https://web.archive.org/web/20140722025653/http://www.mediamonitors.net/edward37.html |url-status=live }}</ref>
+In 2007, the [[Israel Citizens Information Council]] (ICIC) said its purpose was "to assist efforts to explain Israeli life from the vantage point of the average Israeli citizen. Towards that end, the ICIC enlists Israelis from all walks of life to participate in its various projects&nbsp;... One of our major activities is the production of special [[Microsoft PowerPoint|Powerpoint]] presentations which we post on our website. These presentations review specific aspects and issues related to Israel and the [[Middle East]]."<ref>{{cite web |title=Hasbara |url=http://www.hasbara.com/ |url-status=dead |archive-url=https://web.archive.org/web/20070829141354/http://www.hasbara.com/ |archive-date=2007-08-29 |access-date=2014-03-07 |publisher=Hasbara}}</ref>{{primary inline|date=February 2024}}{{undue inline|date=February 2024}}
 In 2012, the Israeli Foreign Ministry published new guidelines on the appropriate use of social media methods by its diplomatic staff. There have been multiple instances of embarrassing and inappropriate tweets and posts by Israeli embassies, such as one in Ireland criticizing a [[Knesset]] member.<ref>{{cite news |last1=Ravid |first1=Barak |title=Israel's Foreign Ministry Gives Envoys a Lesson on Twitter Diplomacy |url=https://www.haaretz.com/how-to-tweet-for-israeli-envoys-1.5284517 |access-date=11 October 2021 |work=[[Haaretz]] |date=15 August 2012 |archive-url=https://web.archive.org/web/20210225024825/https://www.haaretz.com/how-to-tweet-for-israeli-envoys-1.5284517 |archive-date=25 February 2021 |quote=Recent embarrassing Facebook and Twitter posts prompt Foreign Ministry to update social media guidelines for Israeli diplomats around the world.|url-status=live}}</ref>{{undue inline|date=February 2024}}
@@ Line 91: / Line 91: @@
 According to ''[[The Israel Lobby and U.S. Foreign Policy]]'' by [[John Mearsheimer]] and [[Stephen Walt]], major American Jewish organizations have played a significant role in advancing an Israeli state narrative to the American public. They quote Rabbi [[Alexander M. Schindler]], former chair of the [[Conference of Presidents of Major American Jewish Organizations]], saying "The Presidents' Conference and its members have been instruments of official governmental Israeli policy. It was seen as our task to receive directions from government circles and to do our best no matter what to affect the Jewish community." Similarly, they quote [[Hyman Bookbinder]], a high-ranking official of the [[American Jewish Committee]], as saying "Unless something is terribly pressing, really critical or fundamental, you parrot Israel's line in order to retain American support. As American Jews, we don't go around saying Israel is wrong about its policies."{{sfn|Mearsheimer and Walt|2007|p=121}}
-[[Mitchell Bard]] has written, "by framing the issues in terms of the national interest, AIPAC can attract broader support than would ever be possible if it was perceived to represent only the interests of Israel. This does not mean AIPAC does not have a close relationship with Israeli officials; it does, albeit unofficially. Even so, the lobby sometimes comes into conflict with the Israeli government".<ref name="JVLMitchellBard">{{cite web |last1=Bard |first1=Mitchell |title=The Pro-Israel & Pro-Arab Lobbies |url=https://www.jewishvirtuallibrary.org/the-pro-israel-and-pro-arab-lobbies |website=Jewish Virtual Library |publisher=[[American-Israeli Cooperative Enterprise]] |date=2009|access-date=11 October 2021 |archive-url=https://web.archive.org/web/20210914230914/http://www.jewishvirtuallibrary.org/jsource/US-Israel/lobby.html |archive-date=14 September 2021 |url-status=live}}</ref>
+[[Mitchell Bard]] has written, "by framing the issues in terms of the national interest, AIPAC can attract broader support than would ever be possible if it was perceived to represent only the interests of Israel. This does not mean AIPAC does not have a close relationship with Israeli officials; it does, albeit unofficially. Even so, the lobby sometimes comes into conflict with the Israeli government".<ref name="JVLMitchellBard">{{cite web |last1=Bard |first1=Mitchell |title=The Pro-Israel & Pro-Arab Lobbies |url=https://www.jewishvirtuallibrary.org/the-pro-israel-and-pro-arab-lobbies |website=Jewish Virtual Library |publisher=[[American-Israeli Cooperative Enterprise]] |year=2009|access-date=11 October 2021 |archive-url=https://web.archive.org/web/20210914230914/http://www.jewishvirtuallibrary.org/jsource/US-Israel/lobby.html |archive-date=14 September 2021 |url-status=live}}</ref>
 According to [[Shivi Greenfield]] and [[Nachman Shai]], the Israeli government (particularly the [[Ministry of Foreign Affairs (Israel)|Ministry of Foreign Affairs]], the former Ministry of Public Diplomacy & Diaspora Affairs, and the [[Ministry of Tourism (Israel)|Ministry of Tourism]]) has worked with various Israeli and international non-government organizations to promote Israeli public diplomacy within the global Jewish diaspora and international community. Notable Israeli NGOs involved in public diplomacy have included the [[Jewish Agency for Israel]], [[Israel Project]], [[HonestReporting]], the [[Middle East Media Research Institute]] (MEMRI), and [[Palestinian Media Watch]] (PMW). The Israeli government has also partnered with several Jewish and [[Christian Zionism|Christian Zionist]] NGOs in the U.S. and abroad, including the [[Anti-Defamation League]] (ADL), [[American Israel Public Affairs Committee]] (AIPAC), [[American Jewish Committee]] (AJC), the [[Conference of Presidents of Major American Jewish Organizations]], [[Christians United for Israel]] (CUFI), the [[Jewish Federations of North America]] (JFNA), and the [[Zionist Organization of America]] (ZOA).<ref name="Greenfield Hasbara Apparatus">{{cite web |title=The Hasbara Apparatus: Units, Tasks, and Areas of Responsibility |url=http://www.molad.org/images/upload/files/37830581085043.pdf |publisher=Molad: the center for the renewal of Israeli democracy |access-date=5 November 2021 |date=27 December 2012 |archive-date=20 October 2021 |archive-url=https://web.archive.org/web/20211020220930/http://www.molad.org/images/upload/files/37830581085043.pdf |url-status=live }}</ref>{{sfn|Shai|2018|p=124-127}}
@@ Line 103: / Line 103: @@
 * [[Act.IL]]
 * [[Israeli Military Censor]]
+* [[Israeli public diplomacy in the Israel–Hamas war]]
 * [[Jewish Internet Defense Force]]
 * [[Media coverage of the Arab–Israeli conflict]]
@@ Line 116: / Line 117: @@
 == Further reading ==
 * [[Loretta Alper]] and [[Jeremy Earp]], [http://www.aljazeera.com/programmes/specialseries/2017/03/occupation-american-mind-170304122330451.html Occupation of the American Mind], [[Al Jazeera English]], 2017
-*{{cite journal |last1=Aouragh |first1=Miriyam |title=Hasbara 2.0: Israel's Public Diplomacy in the Digital Age |journal=Middle East Critique |date=2016 |volume=25 |issue=3 |pages=271–297 |doi=10.1080/19436149.2016.1179432 |s2cid=147947753 |url=http://westminsterresearch.wmin.ac.uk/18123/1/final%20Hasbara%202%200%20Israel%20s%20Public%20Diplomacy%20in%20the%20Digital%20Age.pdf }}
+* {{cite journal |last1=Aouragh |first1=Miriyam |title=Hasbara 2.0: Israel's Public Diplomacy in the Digital Age |journal=Middle East Critique |year=2016 |volume=25 |issue=3 |pages=271–297 |doi=10.1080/19436149.2016.1179432 |s2cid=147947753 |url=http://westminsterresearch.wmin.ac.uk/18123/1/final%20Hasbara%202%200%20Israel%20s%20Public%20Diplomacy%20in%20the%20Digital%20Age.pdf }}
 * [[Associated Press]], [https://www.usatoday.com/story/news/world/2013/08/14/israel-students-social-media/2651715/ Israel to pay students to defend it online], ''[[USAToday]]'', 2013
-*{{cite journal |last1=Avraham |first1=Eli |title=Marketing and managing nation branding during prolonged crisis: The case of Israel |journal=Place Branding and Public Diplomacy |date=28 September 2009 |volume=5 |issue=3 |pages=202–212 |doi=10.1057/pb.2009.15 |s2cid=154880514 }}
+* {{cite journal |last1=Avraham |first1=Eli |title=Marketing and managing nation branding during prolonged crisis: The case of Israel |journal=Place Branding and Public Diplomacy |date=28 September 2009 |volume=5 |issue=3 |pages=202–212 |doi=10.1057/pb.2009.15 |s2cid=154880514 }}
-*{{cite book |last1=Cummings |first1=Jonathan |title=Israel's Public Diplomacy: The Problems of Hasbara, 1966-1975 |date=2016 |publisher=Rowman & Littlefield Publishers |location=London |isbn=978-1-4422-6598-1 |url=https://rowman.com/ISBN/9781442265981/Israels-Public-Diplomacy-The-Problems-of-Hasbara-1966-1975}}
+* {{cite book |last1=Cummings |first1=Jonathan |title=Israel's Public Diplomacy: The Problems of Hasbara, 1966-1975 |date=2016 |publisher=Rowman & Littlefield Publishers |location=London |isbn=978-1-4422-6598-1 |url=https://rowman.com/ISBN/9781442265981/Israels-Public-Diplomacy-The-Problems-of-Hasbara-1966-1975}}
-*{{cite journal |last1=Dart |first1=Jon |title='Brand Israel': hasbara and Israeli sport |journal=Sports in Society |date=2016 |volume=19 |issue=10 |pages=1402–1418 |doi=10.1080/17430437.2015.1133595 |s2cid=147689077 |url=https://eprints.leedsbeckett.ac.uk/id/eprint/2206/3/Brand%20Israel_hasbara%20and%20Israeli%20sport.pdf }}
+* {{cite journal |last1=Dart |first1=Jon |title='Brand Israel': hasbara and Israeli sport |journal=Sports in Society |year=2016 |volume=19 |issue=10 |pages=1402–1418 |doi=10.1080/17430437.2015.1133595 |s2cid=147689077 |url=https://eprints.leedsbeckett.ac.uk/id/eprint/2206/3/Brand%20Israel_hasbara%20and%20Israeli%20sport.pdf }}
-*{{cite book |last1=Gilboa |first1=Eytan |last2=Shai |first2=Nachman |date=2011|editor-last1=Fisher |editor-first1=Ali |editor-last2=Scott |editor-first2=Scott|title=Trials of Engagement – The Future of Public Diplomacy |publisher=Brill-Nijhoff |pages=33–54 |chapter=Rebuilding Public Diplomacy – The Case Of Israel |isbn=9789047441755}}
+* {{cite book |last1=Gilboa |first1=Eytan |last2=Shai |first2=Nachman |date=2011|editor-last1=Fisher |editor-first1=Ali |editor-last2=Scott |editor-first2=Scott|title=Trials of Engagement – The Future of Public Diplomacy |publisher=Brill-Nijhoff |pages=33–54 |chapter=Rebuilding Public Diplomacy – The Case Of Israel |isbn=9789047441755}}
-*{{cite book |last=Gilboa |first=Eytan |date=2013|editor-last=Inbar |editor-first=Efraim |title=Israel's Strategic Agenda |publisher=Routledge |pages=102–134 |chapter=Public Diplomacy – The Missing Component in Israel’s Foreign Policy |isbn=9780415495196}}
+* {{cite book |last=Gilboa |first=Eytan |date=2013|editor-last=Inbar |editor-first=Efraim |title=Israel's Strategic Agenda |publisher=Routledge |pages=102–134 |chapter=Public Diplomacy – The Missing Component in Israel's Foreign Policy |isbn=9780415495196}}
-*{{cite journal |last1=Goodman |first1=Giora |title=Explaining the occupation: Israeli hasbara and the occupied territories in the aftermath of the June 1967 war |journal=Journal of Israeli History |date=9 September 2017 |volume=36 |issue=1 |pages=71–93 |doi=10.1080/13531042.2017.1366716 |s2cid=159708295 }}
+* {{cite journal |last1=Goodman |first1=Giora |title=Explaining the occupation: Israeli hasbara and the occupied territories in the aftermath of the June 1967 war |journal=Journal of Israeli History |date=9 September 2017 |volume=36 |issue=1 |pages=71–93 |doi=10.1080/13531042.2017.1366716 |s2cid=159708295 }}
-*{{cite book |last1=Hirschberger |first1=Bernd |title=External Communication in Social Media During Asymmetric Conflicts A Theoretical Model and Empirical Case Study of the Conflict in Israel and Palestine |date=2021 |publisher=transcript Verlag |location=[[Bielefeld]] |isbn=978-3-8394-5509-8 |url=https://www.transcript-verlag.de/978-3-8376-5509-4/external-communication-in-social-media-during-asymmetric-conflicts/?number=978-3-8394-5509-8 |access-date=11 October 2021}}
+* {{cite book |last1=Hirschberger |first1=Bernd |title=External Communication in Social Media During Asymmetric Conflicts A Theoretical Model and Empirical Case Study of the Conflict in Israel and Palestine |date=2021 |publisher=transcript Verlag |location=[[Bielefeld]] |isbn=978-3-8394-5509-8 |url=https://www.transcript-verlag.de/978-3-8376-5509-4/external-communication-in-social-media-during-asymmetric-conflicts/?number=978-3-8394-5509-8 |access-date=11 October 2021}}
-*{{cite book |last1=Mearsheimer |first1=John |author-link1=John Mearsheimer |last2=Walt |first2=Stephen |author-link2=Stephen Walt|date=2007 |title=The Israel Lobby and U.S. Foreign Policy|publisher=Farrar, Straus and Giroux |location=New York |isbn=9780374177720}}
+* {{cite book |last1=Mearsheimer |first1=John |author-link1=John Mearsheimer |last2=Walt |first2=Stephen |author-link2=Stephen Walt|date=2007 |title=The Israel Lobby and U.S. Foreign Policy|publisher=Farrar, Straus and Giroux |location=New York |isbn=9780374177720}}
-*{{cite journal |last1=Schleifer |first1=Ron |title=Jewish and Contemporary Origins of Israeli Hasbara |journal=Jewish Political Studies Review |date=2003 |volume=15 |issue=1–2 |pages=125–153 |jstor=25834565 |url=https://www.jstor.org/stable/25834565 |access-date=11 October 2021}}
+* {{cite journal |last1=Schleifer |first1=Ron |title=Jewish and Contemporary Origins of Israeli Hasbara |journal=Jewish Political Studies Review |year=2003 |volume=15 |issue=1–2 |pages=125–153 |jstor=25834565 |url=https://www.jstor.org/stable/25834565 |access-date=11 October 2021}}
-*{{cite book |last1=Shai |first1=Nachman |title=Hearts and Minds: Israel and the Battle for Public Opinion |date=2018 |publisher=State University of New York Press |location=[[Albany, New York]] |isbn=9781438469058 |url=https://www.sunypress.edu/p-6526-hearts-and-minds.aspx |access-date=11 October 2021}}
+* {{cite book |last1=Shai |first1=Nachman |title=Hearts and Minds: Israel and the Battle for Public Opinion |date=2018 |publisher=State University of New York Press |location=[[Albany, New York]] |isbn=9781438469058 |url=https://www.sunypress.edu/p-6526-hearts-and-minds.aspx |access-date=11 October 2021}}
 {{DEFAULTSORT:Public Diplomacy (Israel)}}
@@ Line 133: / Line 134: @@
 [[Category:Public relations]]
 [[Category:Foreign relations of Israel]]
-[[Category:Propaganda by topic]]
+[[Category:Politics of the Israeli–Palestinian conflict]]
 [[Category:Propaganda in Israel]]
 [[Category:Propaganda in the United States]]