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{{Short description|British designer}}
{{Use dmy dates|date=January 2014}}
{{Use dmy dates|date=January 2014}}
{{orphan|date=December 2012}}
[[File:Luke-Booth.png|thumbnail|Luke Booth at Packaging Innovation show London 2011]]
[[File:Luke-Booth.png|thumbnail|Luke Booth at Packaging Innovation show London 2011]]
'''Luke Booth''' is a product designer and inventor. Booth, and his uncle [[Christopher Eves]], successfully participated in the BBC television show, [[Dragons' Den]] and received investment to launch their packaging solutions for the FMCG{{What|date=November 2022}}, retail and leisure markets.<ref name=Batt>{{cite news|last=Francis|first=Batt|title=Uncle and nephew to appear on Dragons' Den this weekend|url=http://www.sloughexpress.co.uk/Entertainment/Cinema/Film-News/Uncle-and-nephew-to-appear-on-Dragons-Den-this-weekend-23112012.htm|accessdate=11 December 2012|newspaper=Slough Express|date=23 November 2012}}</ref>

'''Luke Booth''' is a product designer and inventor. Booth, and his uncle [[Christopher Eves]], successfully participated in the BBC television show, [[Dragons' Den]] and received investment to launch their packaging solutions for the FMCG, Retail & Leisure markets.<ref name=Batt>{{cite news|last=Francis|first=Batt|title=Uncle and nephew to appear on Dragons' Den this weekend|url=http://www.sloughexpress.co.uk/Entertainment/Cinema/Film-News/Uncle-and-nephew-to-appear-on-Dragons-Den-this-weekend-23112012.htm|accessdate=11 December 2012|newspaper=Slough Express|date=23 November 2012}}</ref>


==Background==
==Background==
Booth studied Product Design at the [[Central Saint Martins]] (CSM) in London. Booth won a Starpack Gold star for the BevBax that carriers Food and Drink in one that rips open into a tray.<ref name=Packnewsliz>{{cite news|last=Gyekye|first=Liz|title=Berkshire-based design consultancy creates pint beer carrier for Carling|url=http://www.packagingnews.co.uk/news/pint-beer-carrier-for-carling/|accessdate=13 December 2012|newspaper=Packaging News|date=28 August 2012}}</ref>
Booth studied Product Design at the [[Central Saint Martins]] (CSM) in London. He won a Starpack Gold star for the BevBax food and drink carrier that rips open into a tray.<ref name=Packnewsliz>{{cite news|last=Gyekye|first=Liz|title=Berkshire-based design consultancy creates pint beer carrier for Carling|url=http://www.packagingnews.co.uk/news/pint-beer-carrier-for-carling/|accessdate=13 December 2012|newspaper=Packaging News|date=28 August 2012}}</ref>
In 2011 Booth set up P4CK with Eves.
In 2011 Booth set up P4CK with Eves.


==Dragons Den==
==Dragons Den==
Co-founders of P4CK, Booth and Eves appeared on BBC’s [[Dragons' Den (UK)|Dragons' Den]] Episode 11 Series 10.<ref name=Den11of12>{{cite web|last=Zoe|first=Thorman|title=Dragons' Den Series 10 Episode 11|url=http://www.bbc.co.uk/programmes/b01p51qs|work=BBC 2 Dragons' Den|publisher=BBC|accessdate=11 December 2012}}</ref> Viewers saw the pair receive backing from TV star [[Theo Paphitis]], after a nervous pitch. [[Theo Paphitis|Paphitis]] committed to giving Booth and Eves £50,000 for 30% equity in their business.
Co-founders of P4CK, Booth and Eves appeared on BBC's [[Dragons' Den (UK)|Dragons' Den]] Episode 11 Series 10.<ref name=Den11of12>{{cite web|last=Zoe|first=Thorman|title=Dragons' Den Series 10 Episode 11|url=http://www.bbc.co.uk/programmes/b01p51qs|work=BBC 2 Dragons' Den|publisher=BBC|accessdate=11 December 2012}}</ref>


The pair faced a grilling by the Dragons and originally pitched for £50,000 funding for 10% equity. However, [[Theo Paphitis|Paphitis]] liked the idea and said that he was willing to back “two young guys trying to make it work”.<ref name=Packnews>{{cite news|last=Liz|first=Gyekye|title=P4CK gets backing from Dragons’ Den star|url=http://www.packagingnews.co.uk/news/p4ck-dragons-den/|accessdate=11 December 2012|newspaper=Packaging News|date=26 November 2012}}</ref><ref name=PPMAG>{{cite journal|last=Rutherford |first=Melanie |author2=IOM3 |title=Box Clever |journal=Packaging Professional Magazine |date=September–October 2012 |volume=35 |issue=5 |pages=11, 12, 13 |url=http://www.iom3.org/feature/box-clever-p4ck-bevbax?c=2756 |accessdate=11 December 2012 }}{{dead link|date=May 2017 |bot=InternetArchiveBot |fix-attempted=yes }}</ref><ref name=P4ckstory>{{cite web|last=Nye |first=Jason |title=P4CK - Our Story |url=http://p4ck.co.uk/whos-who/ |work=P4CK |publisher=P4CK Ltd |accessdate=11 December 2012 |deadurl=yes |archiveurl=https://web.archive.org/web/20121204090925/http://p4ck.co.uk/whos-who/ |archivedate=4 December 2012 |df= }}</ref>
The pair faced a grilling by the Dragons and originally pitched for £50,000 funding for 10% equity. [[Theo Paphitis]] liked the idea and said that he was willing to back the idea,<ref name=Packnews>{{cite news|last=Liz|first=Gyekye|title=P4CK gets backing from Dragons' Den star|url=http://www.packagingnews.co.uk/news/p4ck-dragons-den/|accessdate=11 December 2012|newspaper=Packaging News|date=26 November 2012}}</ref><ref name=PPMAG>{{cite journal|last=Rutherford |first=Melanie |author2=IOM3 |title=Box Clever |journal=Packaging Professional Magazine |date=September–October 2012 |volume=35 |issue=5 |pages=11, 12, 13 |url=http://www.iom3.org/feature/box-clever-p4ck-bevbax?c=2756 |accessdate=11 December 2012 }}{{dead link|date=May 2017 |bot=InternetArchiveBot |fix-attempted=yes }}</ref><ref name=P4ckstory>{{cite web|last=Nye |first=Jason |title=P4CK - Our Story |url=http://p4ck.co.uk/whos-who/ |work=P4CK |publisher=P4CK Ltd |accessdate=11 December 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20121204090925/http://p4ck.co.uk/whos-who/ |archivedate=4 December 2012 }}</ref> giving Booth and Eves £50,000 for 30% equity in their business.


==Products==
==Products==
[[File:Flexicarr™.png|thumbnail|Flexicarry™ is the only flexible multi-cup carrier in the world, which can conveniently and safely carry and share 1, 2, 3 or 4 drinks with one-hand without spilling.]]


Flexicarry™ - Supplied flat, its international patented design, invented by Booth and Eves; uses 40% less raw material than a card carrier. Its perfectly balanced with 1, 2, 3 or 4 pints. Health and safety accredited for stadia.<ref name=LinFelxi>{{cite web|last=Lin|first=Derrick|title=Flexicarry|url=http://www.packagingoftheworld.com/2012/08/flexicarry.html|work=Packaging Of The World|publisher=Packaging Of The World|accessdate=11 December 2012}}</ref>
Flexicarry- Food carrier, supplied flat. Internationally patented; uses 40% less raw material than a card carrier and balances with 1, 2, 3 or 4 pints. Health and safety accredited for stadia.<ref name=LinFelxi>{{cite web|last=Lin|first=Derrick|title=Flexicarry|url=http://www.packagingoftheworld.com/2012/08/flexicarry.html|work=Packaging Of The World|accessdate=11 December 2012}}</ref>


BevBax™ - Carrier food and drink easily in one hand.
BevBax- Carry food and drink in one hand.


Bax™ - is a revolutionary solution to retail packaging, and is perfectly suited to a number of ambient and chilled retail categories. By employing a unique application of cardboard sleeve and bag, manufacturers and retailers benefit from: A significant reduction in packaging weight, High visibility shelf presence, A packaging point of difference. Variations with the bag element of the Bax™ enable this product to be used across categories where solutions such as foil wrap or vacuum pack are required. The introduction of a window within the bag, or tailoring the shape to the cardboard outer can add further to the shelf presence of the product.
Bax- retail packaging employing cardboard sleeve and bag, reducing packaging weight, High visibility shelf presence, Can be used where foil wrap or vacuum pack are required.


[[File:IPA-Image.png|thumbnail|Carrybar™]]
[[File:IPA-Image.png|thumbnail|Carrybar]]


Carrybar™ - P4CK launched its new drinks carrier, the CarryBar™, at Twickenham’s 90,000 capacity stadium on Saturday 17 November, at the QBE Internationals; England v. Australia match. The unique, patent pending cardboard carrier enables the efficient and easy transportation of four pints of beer. Some 100,000 carriers were produced by Benson Group at its Bardon, Leicestershire, headquarters, with the print-run split between Guinness and Greene King IPA branding. The Korsnäs Kraft Board products were printed, cut and glued prior to flat-pack despatch.The Carrybar employs a unique central bar mechanism to provide high levels of robustness and stability. All of this is delivered in a packaging solution that uses 33% less material than our nearest competitor.<ref name=Packeurope>{{cite news|last=Europe|first=Packaging|title=CarryBar successful try for P4CK design team|url=http://www.packagingeurope.com/Packaging-Europe-News/50956/CarryBar-successful-try-for-P4CK-design-team.html|accessdate=11 December 2012|newspaper=Packaging Europe|date=27 November 2012|deadurl=yes|archiveurl=https://web.archive.org/web/20121201142715/http://www.packagingeurope.com/Packaging-Europe-News/50956/CarryBar-successful-try-for-P4CK-design-team.html|archivedate=1 December 2012|df=dmy-all}}</ref>
Carrybar- P4CK launched its new drinks carrier, the CarryBar, at the Twickenham stadium on Saturday 17 November, at the QBE Internationals; England v. Australia match. Can carry four pints of beer. Some 100,000 carriers were produced by Benson Group with Guinness and Greene King IPA branding. The Carrybar employs a central bar mechanism, and uses 33% less material than a comparable product.<ref name=Packeurope>{{cite news|last=Europe|first=Packaging|title=CarryBar successful try for P4CK design team|url=http://www.packagingeurope.com/Packaging-Europe-News/50956/CarryBar-successful-try-for-P4CK-design-team.html|accessdate=11 December 2012|newspaper=Packaging Europe|date=27 November 2012|url-status=dead|archiveurl=https://web.archive.org/web/20121201142715/http://www.packagingeurope.com/Packaging-Europe-News/50956/CarryBar-successful-try-for-P4CK-design-team.html|archivedate=1 December 2012|df=dmy-all}}</ref>


[[File:3 WAY CRACKER.jpg|thumbnail|A 3 sided cracker that adds a quirky twist to the Christmas experience.]]
[[File:3 WAY CRACKER.jpg|thumbnail|A 3-sided Christmas cracker.]]


3 Sided Christmas cracker
3-Sided Christmas cracker


==References==
==References==

Latest revision as of 14:16, 24 August 2024

Luke Booth at Packaging Innovation show London 2011

Luke Booth is a product designer and inventor. Booth, and his uncle Christopher Eves, successfully participated in the BBC television show, Dragons' Den and received investment to launch their packaging solutions for the FMCG[clarification needed], retail and leisure markets.[1]

Background

[edit]

Booth studied Product Design at the Central Saint Martins (CSM) in London. He won a Starpack Gold star for the BevBax food and drink carrier that rips open into a tray.[2] In 2011 Booth set up P4CK with Eves.

Dragons Den

[edit]

Co-founders of P4CK, Booth and Eves appeared on BBC's Dragons' Den Episode 11 Series 10.[3]

The pair faced a grilling by the Dragons and originally pitched for £50,000 funding for 10% equity. Theo Paphitis liked the idea and said that he was willing to back the idea,[4][5][6] giving Booth and Eves £50,000 for 30% equity in their business.

Products

[edit]

Flexicarry- Food carrier, supplied flat. Internationally patented; uses 40% less raw material than a card carrier and balances with 1, 2, 3 or 4 pints. Health and safety accredited for stadia.[7]

BevBax- Carry food and drink in one hand.

Bax- retail packaging employing cardboard sleeve and bag, reducing packaging weight, High visibility shelf presence, Can be used where foil wrap or vacuum pack are required.

Carrybar

Carrybar- P4CK launched its new drinks carrier, the CarryBar, at the Twickenham stadium on Saturday 17 November, at the QBE Internationals; England v. Australia match. Can carry four pints of beer. Some 100,000 carriers were produced by Benson Group with Guinness and Greene King IPA branding. The Carrybar employs a central bar mechanism, and uses 33% less material than a comparable product.[8]

A 3-sided Christmas cracker.

3-Sided Christmas cracker

References

[edit]
  1. ^ Francis, Batt (23 November 2012). "Uncle and nephew to appear on Dragons' Den this weekend". Slough Express. Retrieved 11 December 2012.
  2. ^ Gyekye, Liz (28 August 2012). "Berkshire-based design consultancy creates pint beer carrier for Carling". Packaging News. Retrieved 13 December 2012.
  3. ^ Zoe, Thorman. "Dragons' Den Series 10 Episode 11". BBC 2 Dragons' Den. BBC. Retrieved 11 December 2012.
  4. ^ Liz, Gyekye (26 November 2012). "P4CK gets backing from Dragons' Den star". Packaging News. Retrieved 11 December 2012.
  5. ^ Rutherford, Melanie; IOM3 (September–October 2012). "Box Clever". Packaging Professional Magazine. 35 (5): 11, 12, 13. Retrieved 11 December 2012.{{cite journal}}: CS1 maint: numeric names: authors list (link)[permanent dead link]
  6. ^ Nye, Jason. "P4CK - Our Story". P4CK. P4CK Ltd. Archived from the original on 4 December 2012. Retrieved 11 December 2012.
  7. ^ Lin, Derrick. "Flexicarry". Packaging Of The World. Retrieved 11 December 2012.
  8. ^ Europe, Packaging (27 November 2012). "CarryBar successful try for P4CK design team". Packaging Europe. Archived from the original on 1 December 2012. Retrieved 11 December 2012.
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