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Co-founders of P4CK, Booth and Eves appeared on BBC's [[Dragons' Den (UK)|Dragons' Den]] Episode 11 Series 10.<ref name=Den11of12>{{cite web|last=Zoe|first=Thorman|title=Dragons' Den Series 10 Episode 11|url=http://www.bbc.co.uk/programmes/b01p51qs|work=BBC 2 Dragons' Den|publisher=BBC|accessdate=11 December 2012}}</ref>
Co-founders of P4CK, Booth and Eves appeared on BBC's [[Dragons' Den (UK)|Dragons' Den]] Episode 11 Series 10.<ref name=Den11of12>{{cite web|last=Zoe|first=Thorman|title=Dragons' Den Series 10 Episode 11|url=http://www.bbc.co.uk/programmes/b01p51qs|work=BBC 2 Dragons' Den|publisher=BBC|accessdate=11 December 2012}}</ref>


The pair faced a grilling by the Dragons and originally pitched for £50,000 funding for 10% equity. [[Theo Paphitis]] liked the idea and said that he was willing to back the idea,<ref name=Packnews>{{cite news|last=Liz|first=Gyekye|title=P4CK gets backing from Dragons’ Den star|url=http://www.packagingnews.co.uk/news/p4ck-dragons-den/|accessdate=11 December 2012|newspaper=Packaging News|date=26 November 2012}}</ref><ref name=PPMAG>{{cite journal|last=Rutherford |first=Melanie |author2=IOM3 |title=Box Clever |journal=Packaging Professional Magazine |date=September–October 2012 |volume=35 |issue=5 |pages=11, 12, 13 |url=http://www.iom3.org/feature/box-clever-p4ck-bevbax?c=2756 |accessdate=11 December 2012 }}{{dead link|date=May 2017 |bot=InternetArchiveBot |fix-attempted=yes }}</ref><ref name=P4ckstory>{{cite web|last=Nye |first=Jason |title=P4CK - Our Story |url=http://p4ck.co.uk/whos-who/ |work=P4CK |publisher=P4CK Ltd |accessdate=11 December 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20121204090925/http://p4ck.co.uk/whos-who/ |archivedate=4 December 2012 }}</ref> giving Booth and Eves £50,000 for 30% equity in their business.
The pair faced a grilling by the Dragons and originally pitched for £50,000 funding for 10% equity. [[Theo Paphitis]] liked the idea and said that he was willing to back the idea,<ref name=Packnews>{{cite news|last=Liz|first=Gyekye|title=P4CK gets backing from Dragons' Den star|url=http://www.packagingnews.co.uk/news/p4ck-dragons-den/|accessdate=11 December 2012|newspaper=Packaging News|date=26 November 2012}}</ref><ref name=PPMAG>{{cite journal|last=Rutherford |first=Melanie |author2=IOM3 |title=Box Clever |journal=Packaging Professional Magazine |date=September–October 2012 |volume=35 |issue=5 |pages=11, 12, 13 |url=http://www.iom3.org/feature/box-clever-p4ck-bevbax?c=2756 |accessdate=11 December 2012 }}{{dead link|date=May 2017 |bot=InternetArchiveBot |fix-attempted=yes }}</ref><ref name=P4ckstory>{{cite web|last=Nye |first=Jason |title=P4CK - Our Story |url=http://p4ck.co.uk/whos-who/ |work=P4CK |publisher=P4CK Ltd |accessdate=11 December 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20121204090925/http://p4ck.co.uk/whos-who/ |archivedate=4 December 2012 }}</ref> giving Booth and Eves £50,000 for 30% equity in their business.


==Products==
==Products==


Flexicarry- Food carrier, supplied flat. Internationally patented; uses 40% less raw material than a card carrier and balances with 1, 2, 3 or 4 pints. Health and safety accredited for stadia.<ref name=LinFelxi>{{cite web|last=Lin|first=Derrick|title=Flexicarry|url=http://www.packagingoftheworld.com/2012/08/flexicarry.html|work=Packaging Of The World|publisher=Packaging Of The World|accessdate=11 December 2012}}</ref>
Flexicarry- Food carrier, supplied flat. Internationally patented; uses 40% less raw material than a card carrier and balances with 1, 2, 3 or 4 pints. Health and safety accredited for stadia.<ref name=LinFelxi>{{cite web|last=Lin|first=Derrick|title=Flexicarry|url=http://www.packagingoftheworld.com/2012/08/flexicarry.html|work=Packaging Of The World|accessdate=11 December 2012}}</ref>


BevBax- Carry food and drink in one hand.
BevBax- Carry food and drink in one hand.

Latest revision as of 14:16, 24 August 2024

Luke Booth at Packaging Innovation show London 2011

Luke Booth is a product designer and inventor. Booth, and his uncle Christopher Eves, successfully participated in the BBC television show, Dragons' Den and received investment to launch their packaging solutions for the FMCG[clarification needed], retail and leisure markets.[1]

Background

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Booth studied Product Design at the Central Saint Martins (CSM) in London. He won a Starpack Gold star for the BevBax food and drink carrier that rips open into a tray.[2] In 2011 Booth set up P4CK with Eves.

Dragons Den

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Co-founders of P4CK, Booth and Eves appeared on BBC's Dragons' Den Episode 11 Series 10.[3]

The pair faced a grilling by the Dragons and originally pitched for £50,000 funding for 10% equity. Theo Paphitis liked the idea and said that he was willing to back the idea,[4][5][6] giving Booth and Eves £50,000 for 30% equity in their business.

Products

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Flexicarry- Food carrier, supplied flat. Internationally patented; uses 40% less raw material than a card carrier and balances with 1, 2, 3 or 4 pints. Health and safety accredited for stadia.[7]

BevBax- Carry food and drink in one hand.

Bax- retail packaging employing cardboard sleeve and bag, reducing packaging weight, High visibility shelf presence, Can be used where foil wrap or vacuum pack are required.

Carrybar

Carrybar- P4CK launched its new drinks carrier, the CarryBar, at the Twickenham stadium on Saturday 17 November, at the QBE Internationals; England v. Australia match. Can carry four pints of beer. Some 100,000 carriers were produced by Benson Group with Guinness and Greene King IPA branding. The Carrybar employs a central bar mechanism, and uses 33% less material than a comparable product.[8]

A 3-sided Christmas cracker.

3-Sided Christmas cracker

References

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  1. ^ Francis, Batt (23 November 2012). "Uncle and nephew to appear on Dragons' Den this weekend". Slough Express. Retrieved 11 December 2012.
  2. ^ Gyekye, Liz (28 August 2012). "Berkshire-based design consultancy creates pint beer carrier for Carling". Packaging News. Retrieved 13 December 2012.
  3. ^ Zoe, Thorman. "Dragons' Den Series 10 Episode 11". BBC 2 Dragons' Den. BBC. Retrieved 11 December 2012.
  4. ^ Liz, Gyekye (26 November 2012). "P4CK gets backing from Dragons' Den star". Packaging News. Retrieved 11 December 2012.
  5. ^ Rutherford, Melanie; IOM3 (September–October 2012). "Box Clever". Packaging Professional Magazine. 35 (5): 11, 12, 13. Retrieved 11 December 2012.{{cite journal}}: CS1 maint: numeric names: authors list (link)[permanent dead link]
  6. ^ Nye, Jason. "P4CK - Our Story". P4CK. P4CK Ltd. Archived from the original on 4 December 2012. Retrieved 11 December 2012.
  7. ^ Lin, Derrick. "Flexicarry". Packaging Of The World. Retrieved 11 December 2012.
  8. ^ Europe, Packaging (27 November 2012). "CarryBar successful try for P4CK design team". Packaging Europe. Archived from the original on 1 December 2012. Retrieved 11 December 2012.
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