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Jeffrey Kent Ayeroff
Jeffrey Kent Ayeroff
Born	Jeffrey Kent Ayeroff; January 20, 1947 (age 77); Culver City, California, U.S.
Alma mater	USC Gould School of Law (JD)
Occupation	Music executive

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Jeffrey Kent Ayeroff (born January 20, 1947) is an American record executive who has worked for A&M, Warner Records, Virgin U.S., Work Group, Apple, and Shangri-La Music. He founded Rock the Vote in 1990 in response to a censorship campaign against artists’ use of explicit language.^[1]^[2]

Biography

Jeff Ayeroff graduated from USC Gould School of Law in 1971,^{[citation needed]} and worked as an Entertainment Attorney before joining the ranks at A&M Records as an assistant to then-President of the label, Gil Friesen, in 1974. He became A&M's Director of Product Management & Creative Services in 1977 followed by Vice President of Marketing and Creative Services in 1978.^[3] At A&M, Ayeroff developed visual campaigns for The Police,^[4] Peter Frampton, The Carpenters, and Supertramp, to name a few. Beginning in 1983, his duties as senior vice president of Warner Bros. Records , included overseeing marketing, advertising, creative direction and music videos for artists such as: Madonna,^[2] Steve Winwood, ZZ Top, Don Henley, Prince, and Dire Straits. Ayeroff earned two Grammy Award nominations in the category of Grammy Award for Best Recording Package in 1985 and 1986 for his work with A-ha and Talking Heads.^[5] He sensed massive potential in the fledgling A-ha and convinced executives at Warner Records to create the iconic music video for "Take On Me", which he himself had conceived. His creative direction on the Stop Making Sense album cover was also included in the Museum of Modern Art exhibition "Making Modern Music: Design For Ear and Eye."^[6]

Ayeroff left Warner Records in 1987 and, along with partner Jordan Harris, opened the U.S. label offices for Virgin Records after an invitation from company owner Richard Branson. Ayeroff and Harris signed and marketed an artist roster at Virgin U.S. which included Paula Abdul,^[7] Janet Jackson, Lenny Kravitz, The Smashing Pumpkins and others.^[8]

During his time at Virgin Records, Ayeroff also founded the progressive-aligned political organization Rock the Vote to help increase voter turnout among voters ages 18 to 24. Through alliances with other Entertainment companies, such as MTV, Ayeroff created commercial and print campaigns with contemporary music artists to appeal to a young voter demographic.^[9] The organization supported the National Voter Registration Act of 1993, commonly referred to as the "motor voter" bill, which expanded access to voter registration. It was signed into law by President Bill Clinton. The law requires state governments to offer voter registration opportunities to any eligible person who applies for or renews a driver's license or public assistance. Rock The Vote also protested against the Parents Music Resource Center who, at the time, began advocating for warning labels to be added on covers of music releases that contained profane lyrics. It was reported in 2016 that Rock The Vote had registered more than 6 million voters online.^[10]

In August 1993, both Ayeroff & Harris resigned from Virgin Records after the company was sold to Thorn EMI. Industry sources said the resignations were because of a management logjam at the company and the subsequent erosion of their duties.^[11]^[12]

Ayeroff and Harris went on to co-found Work Group in 1995, a West Coast-based subsidiary of Sony Music,^[13]^[14]^[15] where they developed the careers of Jennifer Lopez, Jamiroquai, Fiona Apple,^[16] Len, Sponge, Imperial Drag, and Esthero. In July 1999, both Ayeroff and Harris departed the label six months prior to their contract expiration. Sources cited that both were unhappy with Sony after consolidation of promotion duties for all Epic Records labels under one department, in addition to Sony not allowing Ayeroff and Harris to buy a piece of the company they helped build.^[17]^[18]

Ayeroff was hired by Apple Records in 2000, as a key consultant to oversee the marketing of 1, a career-spanning retrospective of The Beatles which has sold over 30 million copies worldwide to date.^[19]

Returning to the Warner Records in 2001 as the label's chief creative director and vice chairman,^[16] he oversaw the visual campaigns for Josh Groban, My Chemical Romance, Green Day, and more.^[20] Ayeroff left Warner Bros. in 2004 at the conclusion of his contract.

In 2008, Ayeroff became co-CEO (along with Jon Rubin) of Steve Bing's boutique label imprint Shangri-La Music.^[21] Ayeroff and Rubin also began ArtistsFirst, a creative and marketing consulting agency, which has launched international humanitarian activism with its music.

Selected Credits

Year	Album	Artist	Credit
1983	Cuts Like a Knife	Bryan Adams	Art direction
1983	Synchronicity	The Police	Art direction, design
1984	Camouflage	Rod Stewart	Art direction
1984	Kiss the Sky	Jimi Hendrix	Art direction
1984	Like a Virgin	Madonna	Art direction
1984	Stop Making Sense	Talking Heads	Liner notes, writer, design, package design
1985	Done with Mirrors	Aerosmith	Cover art concept
1985	Hunting High and Low	A-Ha	Art direction
1986	Back in the High Life	Steve Winwood	Art direction
1986	Graceland	Paul Simon	Art direction
1986	Parade	Prince & The Revolution	Art direction
1986	True Blue	Madonna	Art direction
1988	Roll With It	Steve Winwood	Art direction, design
1989	Let Love Rule	Lenny Kravitz	Liner notes, art direction
1989	Mystery Girl	Roy Orbison	Art direction
2003	Closer	Josh Groban	Art direction
2007	Instant Karma: The Amnesty International Campaign to Save Darfur	Various artists	Executive producer
2007	Last Man Standing	Jerry Lee Lewis	Executive producer
2012	Chimes of Freedom: The Songs of Bob Dylan	Various artists	Executive producer, art direction

^[22]^[23]

Awards

In 2005, Ayeroff received the Kratz Award for Creative Excellence from The Music Video Producer's Association, an award which recognizes exceptional accomplishments in music video production.^[24]

References

^ Jod Kaftan (June 7, 2009). "Music to My Eyes". Los Angeles Times Magazine. Retrieved August 16, 2018.
^ ^a ^b Tom Waldman (2003). We All Want to Change the World: Rock and Politics from Elvis to Eminem. Taylor Trade Publishing. p. 250. ISBN 978-1-4616-2579-7.
^ Unknown (July 15, 1978). "Meyer, Ayeroff Named at A&M" (PDF). Cash Box. p. 10. Retrieved May 17, 2019.
^ Patrick Goldstein (April 8, 1979). "A&M Plots The Police Breakout". Los Angeles Times. p. N80. Jeff Ayeroff, A&M;'s vice president of creative services, let the graphics stand, but he toned down the logo and colors. 'We cleaned up the band's image,' he admitted. 'We made them look more pop and more immediate so that the record could have more of an impact without compromising their image.'
^ www.grammy.com https://www.grammy.com/grammys/artists/jeffrey-kent-ayeroff. Retrieved May 26, 2019. {{cite web}}: Missing or empty |title= (help)^{[title missing]}
^ "Making Music Modern: Design for Ear and Eye" (PDF). MOMA. November 15, 2014. Archived from the original (PDF) on September 22, 2015. Retrieved May 27, 2019.
^ Carla Hall (March 25, 1990). "Paula Abdul, Soaring Straight Up". The Washington Post. Retrieved May 27, 2019.
^ Robert Hillburn (February 10, 1987). "More Artists Venture Into Virgin Territory". Los Angeles Times. Retrieved February 10, 2019.
^ Jordan Runtagh (July 12, 2016). "10 Major Moments in Rock The Vote History". Rolling Stone. Retrieved May 27, 2019.
^ Christine Birkner (July 31, 2016). "After 26 Years, Rock the Vote Is Still Driving Young People to the Polls". AdWeek. Retrieved May 27, 2019.
^ Bruce Haring (August 10, 1993). "Two exex ankle Virgin". Variety. Retrieved May 27, 2019.
^ Chuck Philips (August 10, 1993). "Founders of Virgin Records' U.S. Unit Quit : Music: Co-Chairmen Jeff Ayeroff and Jordan Harris deny they were pressured to resign amid rumored tension with President Phil Quartararo, who is replacing them". Los Angeles Times. Retrieved May 27, 2019.
^ Neil Strauss (January 2, 1995). "Winds of Change Hit Music's Top Tier". The New York Times.
^ Robert Hilburn (February 4, 1987). "More Artists Venture Into Virgin Territory". Los Angeles Times. Retrieved May 27, 2019.
^ Chris Morris (November 16, 1994). "Ayeroff, Harris Talk About L.A. Sony Label". Billboard. Retrieved May 27, 2019.
^ ^a ^b Justin Oppelaar (August 21, 2001). "Ayeroff Rewinds at WB". Variety. Retrieved May 27, 2019.
^ Melinda Newman (July 3, 1999). "Work Regroups After Key Exits". Billboard. Retrieved May 27, 2019.
^ Adam Sandler (June 21, 1999). "Work team may ankle Sony Music". Variety. Retrieved May 27, 2019.
^ Rob Brunner (December 29, 2001). "Why the Beatles greatest hits album is topping the charts". Entertainment Weekly. Retrieved December 29, 2001.
^ Melinda Newman (December 18, 2004). "Ayeroff Exits". Billboard. p. 13. Retrieved May 27, 2019.
^ Robert Levine (August 29, 2009). "The Billboard Q&A With Jeff Ayeroff". Billboard. p. 21. Retrieved May 27, 2019.
^ "Jeff Ayeroff at All Music Guide". AllMusic. Retrieved February 13, 2019.
^ "Jeffrey Kent Ayeroff at All Music Guide". AllMusic. Retrieved February 13, 2019.
^ Steven Gottlieb (May 12, 2005). "News: MVPA Awards Tonight". VideoStatic. Retrieved May 12, 2005.

External links

[1] Jod Kaftan (June 7, 2009). "Music to My Eyes". Los Angeles Times Magazine. Retrieved August 16, 2018.

[Waldman2003-2] Tom Waldman (2003). We All Want to Change the World: Rock and Politics from Elvis to Eminem. Taylor Trade Publishing. p. 250. ISBN 978-1-4616-2579-7.

[3] Unknown (July 15, 1978). "Meyer, Ayeroff Named at A&M" (PDF). Cash Box. p. 10. Retrieved May 17, 2019.

[4] Patrick Goldstein (April 8, 1979). "A&M Plots The Police Breakout". Los Angeles Times. p. N80. Jeff Ayeroff, A&M;'s vice president of creative services, let the graphics stand, but he toned down the logo and colors. 'We cleaned up the band's image,' he admitted. 'We made them look more pop and more immediate so that the record could have more of an impact without compromising their image.'

[5] www.grammy.com https://www.grammy.com/grammys/artists/jeffrey-kent-ayeroff. Retrieved May 26, 2019. {{cite web}}: Missing or empty |title= (help)^{[title missing]}

[6] "Making Music Modern: Design for Ear and Eye" (PDF). MOMA. November 15, 2014. Archived from the original (PDF) on September 22, 2015. Retrieved May 27, 2019.

[7] Carla Hall (March 25, 1990). "Paula Abdul, Soaring Straight Up". The Washington Post. Retrieved May 27, 2019.

[8] Robert Hillburn (February 10, 1987). "More Artists Venture Into Virgin Territory". Los Angeles Times. Retrieved February 10, 2019.

[9] Jordan Runtagh (July 12, 2016). "10 Major Moments in Rock The Vote History". Rolling Stone. Retrieved May 27, 2019.

[10] Christine Birkner (July 31, 2016). "After 26 Years, Rock the Vote Is Still Driving Young People to the Polls". AdWeek. Retrieved May 27, 2019.

[11] Bruce Haring (August 10, 1993). "Two exex ankle Virgin". Variety. Retrieved May 27, 2019.

[12] Chuck Philips (August 10, 1993). "Founders of Virgin Records' U.S. Unit Quit : Music: Co-Chairmen Jeff Ayeroff and Jordan Harris deny they were pressured to resign amid rumored tension with President Phil Quartararo, who is replacing them". Los Angeles Times. Retrieved May 27, 2019.

[13] Neil Strauss (January 2, 1995). "Winds of Change Hit Music's Top Tier". The New York Times.

[14] Robert Hilburn (February 4, 1987). "More Artists Venture Into Virgin Territory". Los Angeles Times. Retrieved May 27, 2019.

[15] Chris Morris (November 16, 1994). "Ayeroff, Harris Talk About L.A. Sony Label". Billboard. Retrieved May 27, 2019.

[variety-16] Justin Oppelaar (August 21, 2001). "Ayeroff Rewinds at WB". Variety. Retrieved May 27, 2019.

[17] Melinda Newman (July 3, 1999). "Work Regroups After Key Exits". Billboard. Retrieved May 27, 2019.

[18] Adam Sandler (June 21, 1999). "Work team may ankle Sony Music". Variety. Retrieved May 27, 2019.

[19] Rob Brunner (December 29, 2001). "Why the Beatles greatest hits album is topping the charts". Entertainment Weekly. Retrieved December 29, 2001.

[20] Melinda Newman (December 18, 2004). "Ayeroff Exits". Billboard. p. 13. Retrieved May 27, 2019.

[21] Robert Levine (August 29, 2009). "The Billboard Q&A With Jeff Ayeroff". Billboard. p. 21. Retrieved May 27, 2019.

[22] "Jeff Ayeroff at All Music Guide". AllMusic. Retrieved February 13, 2019.

[23] "Jeffrey Kent Ayeroff at All Music Guide". AllMusic. Retrieved February 13, 2019.

[24] Steven Gottlieb (May 12, 2005). "News: MVPA Awards Tonight". VideoStatic. Retrieved May 12, 2005.

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+{{Short description|American record executive}}
 {{Infobox person
 | name               = Jeffrey Kent Ayeroff
-| image              =
+| image              = Jeff Ayeroff.jpg
 | image_size         =
 | alt                =
 | caption            =
-| birth_name         =
+| birth_name         = Jeffrey Kent Ayeroff
 | birth_date         = {{Birth date and age|1947|1|20|mf=yes}}
 | birth_place        = [[Culver City, California]], U.S.
@@ Line 21: / Line 22: @@
 }}
-'''Jeffrey Kent Ayeroff''' (born 1947) is an American record executive who has worked for [[A&M Records|A&M]], [[Warner Records]], [[Virgin Records|Virgin U.S.]], [[Work Group]], [[Apple Records|Apple]], and [[Shangri-La Music]]. He founded [[Rock the Vote]] in 1990 in response to a censorship campaign against artists’ use of explicit language.<ref>{{cite web |url=http://www.latimes.com/la-mag-june072009-jeff-ayeroff-story.html |title= Music to My Eyes|access-date= August 16, 2018 |author= Jod Kaftan |date= June 7, 2009|work= Los Angeles Times Magazine}}</ref><ref name="Waldman2003" />
+'''Jeffrey Kent Ayeroff''' (born January 20, 1947) is an American record executive who has worked for [[A&M Records|A&M]], [[Warner Records]], [[Virgin Records|Virgin U.S.]], [[Work Group]], [[Apple Records|Apple]], and [[Shangri-La Music]]. He founded [[Rock the Vote]] in 1990 in response to a censorship campaign against artists’ use of explicit language.<ref>{{cite web |url=http://www.latimes.com/la-mag-june072009-jeff-ayeroff-story.html |title= Music to My Eyes|access-date= August 16, 2018 |author= Jod Kaftan |date= June 7, 2009|work= Los Angeles Times Magazine}}</ref><ref name="Waldman2003" />
 ==Biography==
-Jeff Ayeroff graduated from [[USC Gould School of Law]] in 1971,{{cn|date=November 2019}} and worked as an Entertainment Attorney before joining the ranks at [[A&M Records]] as an assistant to then-President of the label, [[Gil Friesen]], in 1974. He became A&M's Director of Product Management & Creative Services in 1977 followed by Vice President of Marketing and Creative Services in 1978.<ref>{{cite web |url=https://www.americanradiohistory.com/Archive-Cash-Box/70s/1978/CB-1978-07-15.pdf |title= Meyer, Ayeroff Named at A&M |access-date= May 17, 2019 |author= Unknown |date= July 15, 1978 |work= Cash Box |page= 10}}</ref> At A&M, Ayeroff developed visual campaigns for [[The Police]],<ref>{{cite news |author= Patrick Goldstein |date= April 8, 1979 |title= A&M Plots The Police Breakout |work= Los Angeles Times |page= N80 |quote=Jeff Ayeroff, A&M;'s vice president of creative services, let the graphics stand, but he toned down the logo and colors. 'We cleaned up the band's image,' he admitted. 'We made them look more pop and more immediate so that the record could have more of an impact without compromising their image.'}}</ref> [[Peter Frampton]], [[The Carpenters]], and [[Supertramp]], to name a few. Beginning in 1983, his duties as senior vice president of [[Warner Bros. Records]] , included overseeing marketing, advertising, creative direction and music videos for artists such as: [[Madonna (entertainer)|Madonna]],<ref name="Waldman2003">{{cite book |author=Tom Waldman |year=2003 |title=We All Want to Change the World: Rock and Politics from Elvis to Eminem |url=https://books.google.com/books?id=uNUXW_xHK3QC&pg=PA250 |publisher=Taylor Trade Publishing |page=250 |isbn=978-1-4616-2579-7}}</ref> [[Steve Winwood]], [[ZZ Top]], [[Don Henley]], [[Prince (musician)|Prince]], and [[Dire Straits]]. Ayeroff earned two [[Grammy Award]] nominations in the category of [[Grammy Award for Best Recording Package]] in 1985 and 1986 for his work with [[A-ha]] and [[Talking Heads]].<ref>https://www.grammy.com/grammys/artists/jeffrey-kent-ayeroff Retrieved May 26, 2019.</ref> His creative direction on the [[Stop Making Sense (album)|''Stop Making Sense'']] album cover was also included in the [[Museum of Modern Art]] exhibition, "Making Modern Music: Design For Ear and Eye."<ref>{{cite web |url=http://press.moma.org/wp-content/files_mf/mmmchecklist52115.pdf |title= Making Music Modern: Design for Ear and Eye |access-date= May 27, 2019 |date= November 15, 2014 |work= MOMA |archive-url= https://web.archive.org/web/20150922020532/http://press.moma.org/wp-content/files_mf/mmmchecklist52115.pdf |archive-date= September 22, 2015}}</ref>
+Jeff Ayeroff graduated from [[USC Gould School of Law]] in 1971,{{citation needed|date=November 2019}} and worked as an Entertainment Attorney before joining the ranks at [[A&M Records]] as an assistant to then-President of the label, [[Gil Friesen]], in 1974. He became A&M's Director of Product Management & Creative Services in 1977 followed by Vice President of Marketing and Creative Services in 1978.<ref>{{cite web |url=https://www.americanradiohistory.com/Archive-Cash-Box/70s/1978/CB-1978-07-15.pdf |title= Meyer, Ayeroff Named at A&M |access-date= May 17, 2019 |author= Unknown |date= July 15, 1978 |work= Cash Box |page= 10}}</ref> At A&M, Ayeroff developed visual campaigns for [[The Police]],<ref>{{cite news |author= Patrick Goldstein |date= April 8, 1979 |title= A&M Plots The Police Breakout |work= Los Angeles Times |page= N80 |quote=Jeff Ayeroff, A&M;'s vice president of creative services, let the graphics stand, but he toned down the logo and colors. 'We cleaned up the band's image,' he admitted. 'We made them look more pop and more immediate so that the record could have more of an impact without compromising their image.'}}</ref> [[Peter Frampton]], [[The Carpenters]], and [[Supertramp]], to name a few. Beginning in 1983, his duties as senior vice president of [[Warner Bros. Records]] , included overseeing marketing, advertising, creative direction and music videos for artists such as: [[Madonna (entertainer)|Madonna]],<ref name="Waldman2003">{{cite book |author=Tom Waldman |year=2003 |title=We All Want to Change the World: Rock and Politics from Elvis to Eminem |url=https://books.google.com/books?id=uNUXW_xHK3QC&pg=PA250 |publisher=Taylor Trade Publishing |page=250 |isbn=978-1-4616-2579-7}}</ref> [[Steve Winwood]], [[ZZ Top]], [[Don Henley]], [[Prince (musician)|Prince]], and [[Dire Straits]]. Ayeroff earned two [[Grammy Award]] nominations in the category of [[Grammy Award for Best Recording Package]] in 1985 and 1986 for his work with [[A-ha]] and [[Talking Heads]].<ref>{{cite web |url=https://www.grammy.com/grammys/artists/jeffrey-kent-ayeroff |title= |website=www.grammy.com |access-date=May 26, 2019}}{{title missing|date=May 2022}}</ref> He sensed massive potential in the fledgling A-ha and convinced executives at [[Warner Records]] to create the iconic music video for "[[Take On Me]]", which he himself had conceived. His creative direction on the [[Stop Making Sense (album)|''Stop Making Sense'']] album cover was also included in the [[Museum of Modern Art]] exhibition "Making Modern Music: Design For Ear and Eye."<ref>{{cite web |url=http://press.moma.org/wp-content/files_mf/mmmchecklist52115.pdf |title= Making Music Modern: Design for Ear and Eye |access-date= May 27, 2019 |date= November 15, 2014 |work= MOMA |archive-url= https://web.archive.org/web/20150922020532/http://press.moma.org/wp-content/files_mf/mmmchecklist52115.pdf |archive-date= September 22, 2015}}</ref>
-Ayeroff left [[Warner Records]] in 1987 and, along with partner Jordan Harris, opened the U.S. label offices for [[Virgin Records]] after an invitation from company owner [[Richard Branson]]. Ayeroff and Harris signed and marketed an artist roster at Virgin U.S. which included [[Paula Abdul]],<ref>{{cite web |url=https://www.washingtonpost.com/archive/lifestyle/style/1990/03/25/paula-abdul-soaring-straight-up/b11d0418-7754-4e56-84fb-000f5a215bff/ |title= Paula Abdul, Soaring Straight Up |access-date= May 27, 2019 |author= Carla Hall |date= March 25, 1990 |work= The Washington Post}}</ref> [[Janet Jackson]], [[Lenny Kravitz]], [[The Smashing Pumpkins]] and others.<ref>{{cite web |url=http://articles.latimes.com/1987-02-04/entertainment/ca-437_1_virgin-territory |title= More Artists Venture Into Virgin Territory |access-date= February 10, 2019 |author= Robert Hillburn |date= February 10, 1987|work= Los Angeles Times}}</ref>
+Ayeroff left [[Warner Records]] in 1987 and, along with partner Jordan Harris, opened the U.S. label offices for [[Virgin Records]] after an invitation from company owner [[Richard Branson]]. Ayeroff and Harris signed and marketed an artist roster at Virgin U.S. which included [[Paula Abdul]],<ref>{{cite news |url=https://www.washingtonpost.com/archive/lifestyle/style/1990/03/25/paula-abdul-soaring-straight-up/b11d0418-7754-4e56-84fb-000f5a215bff/ |title= Paula Abdul, Soaring Straight Up |access-date= May 27, 2019 |author= Carla Hall |date= March 25, 1990 |newspaper= The Washington Post}}</ref> [[Janet Jackson]], [[Lenny Kravitz]], [[The Smashing Pumpkins]] and others.<ref>{{cite web |url=https://www.latimes.com/archives/la-xpm-1987-02-04-ca-437-story.html |title= More Artists Venture Into Virgin Territory |access-date= February 10, 2019 |author= Robert Hillburn |date= February 10, 1987|work= Los Angeles Times}}</ref>
-During his time at Virgin Records, Ayeroff also founded the progressive-aligned political organization [[Rock the Vote]] to help increase voter turnout among voters ages 18 to 24. Through alliances with other Entertainment companies, such as [[MTV]], Ayeroff created commercial and print campaigns with contemporary music artists to appeal to a young voter demographic.<ref>{{cite web |url=https://www.rollingstone.com/culture/culture-lists/10-major-moments-in-rock-the-vote-history-15453/r-e-m-patron-saints-of-rock-the-vote-1991-37964/ |title= 10 Major Moments in Rock The Vote History |access-date= May 27, 2019 |author= Jordan Runtagh |date= July 12, 2016 |work= Rolling Stone}}</ref> The organization supported the [[National Voter Registration Act of 1993]], commonly referred to as the "motor voter" bill, which expanded access to voter registration. It was signed into law by President [[Bill Clinton]]. The law requires state governments to offer voter registration opportunities to any eligible person who applies for or renews a driver's license or public assistance. Rock The Vote also protested against the [[Parents Music Resource Center]] who, at the time, began advocating for warning labels to be added on covers of music releases that contained profane lyrics. It was reported in 2016 that Rock The Vote had registered more than 6 million voters online.<ref>{{cite web |url=https://www.adweek.com/brand-marketing/after-26-years-rock-vote-still-driving-young-people-polls-172593/ |title= After 26 Years, Rock the Vote Is Still Driving Young People to the Polls |access-date= May 27, 2019 |author= Christine Birkner |date= July 31, 2016 |work= AdWeek}}</ref>
+During his time at Virgin Records, Ayeroff also founded the progressive-aligned political organization [[Rock the Vote]] to help increase voter turnout among voters ages 18 to 24. Through alliances with other Entertainment companies, such as [[MTV]], Ayeroff created commercial and print campaigns with contemporary music artists to appeal to a young voter demographic.<ref>{{cite magazine |url=https://www.rollingstone.com/culture/culture-lists/10-major-moments-in-rock-the-vote-history-15453/r-e-m-patron-saints-of-rock-the-vote-1991-37964/ |title= 10 Major Moments in Rock The Vote History |access-date= May 27, 2019 |author= Jordan Runtagh |date= July 12, 2016 |magazine= Rolling Stone}}</ref> The organization supported the [[National Voter Registration Act of 1993]], commonly referred to as the "motor voter" bill, which expanded access to voter registration. It was signed into law by President [[Bill Clinton]]. The law requires state governments to offer voter registration opportunities to any eligible person who applies for or renews a driver's license or public assistance. Rock The Vote also protested against the [[Parents Music Resource Center]] who, at the time, began advocating for warning labels to be added on covers of music releases that contained profane lyrics. It was reported in 2016 that Rock The Vote had registered more than 6 million voters online.<ref>{{cite web |url=https://www.adweek.com/brand-marketing/after-26-years-rock-vote-still-driving-young-people-polls-172593/ |title= After 26 Years, Rock the Vote Is Still Driving Young People to the Polls |access-date= May 27, 2019 |author= Christine Birkner |date= July 31, 2016 |work= AdWeek}}</ref>
-In August 1993, both Ayeroff & Harris resigned from Virgin Records after the company was sold to [[Thorn EMI]]. Industry sources said the resignations were because of a management logjam at the company and the subsequent erosion of their duties.<ref>{{cite web |url=https://variety.com/1993/music/news/two-exex-ankle-virgin-109493/ |title= Two exex ankle Virgin |access-date= May 27, 2019 |author= Bruce Haring |date= August 10, 1993 |work= Variety}}</ref> <ref>{{cite web |url=https://www.latimes.com/archives/la-xpm-1993-08-10-fi-22301-story.html |title= Founders of Virgin Records' U.S. Unit Quit : Music: Co-Chairmen Jeff Ayeroff and Jordan Harris deny they were pressured to resign amid rumored tension with President Phil Quartararo, who is replacing them. |access-date= May 27, 2019 |author= Chuck Phillips |date= August 10, 1993 |work= Los Angeles Times}}</ref>
+In August 1993, both Ayeroff & Harris resigned from Virgin Records after the company was sold to [[Thorn EMI]]. Industry sources said the resignations were because of a management logjam at the company and the subsequent erosion of their duties.<ref>{{cite web |url=https://variety.com/1993/music/news/two-exex-ankle-virgin-109493/ |title= Two exex ankle Virgin |access-date= May 27, 2019 |author= Bruce Haring |date= August 10, 1993 |work= Variety}}</ref><ref>{{cite web |url=https://www.latimes.com/archives/la-xpm-1993-08-10-fi-22301-story.html |title= Founders of Virgin Records' U.S. Unit Quit : Music: Co-Chairmen Jeff Ayeroff and Jordan Harris deny they were pressured to resign amid rumored tension with President Phil Quartararo, who is replacing them. |access-date= May 27, 2019 |author=Chuck Philips |author-link=Chuck Philips |date= August 10, 1993 |work= Los Angeles Times}}</ref>
-Ayeroff and Harris went on to co-found [[Work Group]] in 1995, a West Coast-based subsidiary of [[Sony Music]],<ref>{{cite web |url=https://www.nytimes.com/1995/01/02/business/winds-of-change-hit-music-s-top-tier.html |title= Winds of Change Hit Music's Top Tier |author= Neil Strauss |date= January 2, 1995 |work= The New York Times}}</ref><ref>{{cite web |url=https://www.latimes.com/archives/la-xpm-1987-02-04-ca-437-story.html |title= More Artists Venture Into Virgin Territory |access-date= May 27, 2019 |author= Robert Hilburn |date= February 4, 1987 |work= Los Angeles Times}}</ref><ref>{{cite web |url=https://books.google.com/books?id=aggEAAAAMBAJ&pg=PA134&dq=Ayeroff+Harris+Talk+ABout+L.A.+Sony+Label+Billboard&hl=en&sa=X&ved=0ahUKEwih1r6f8LriAhUyJzQIHfSBB-cQ6AEIKjAA#v=onepage&q=Ayeroff%20Harris%20Talk%20ABout%20L.A.%20Sony%20Label%20Billboard&f=false |title= Ayeroff, Harris Talk About L.A. Sony Label |access-date= May 27, 2019 |author= Chris Morris |date= November 16, 1994 |work= Billboard}}</ref> where they developed the careers of [[Jennifer Lopez]], [[Jamiroquai]], [[Fiona Apple]],<ref name="variety" /> [[Len (band)|Len]], [[Sponge (band)|Sponge]], [[Imperial Drag]], and [[Esthero]]. In July 1999, both Ayeroff and Harris departed the label six months prior to their contract expiration. Sources cited that both were unhappy with Sony after consolidation of promotion duties for all [[Epic Records]] labels under one department, in addition to Sony not allowing Ayeroff and Harris to buy a piece of the company they helped build.<ref>{{cite web |url=https://books.google.com/books?id=jAgEAAAAMBAJ&pg=PA113&dq=Epic+OUtlines+Work%27s+status+after+CoPresidents%27+departure&hl=en&sa=X&ved=0ahUKEwixqJCZ8rriAhXI3J4KHT19BuYQ6AEILDAA#v=onepage&q=Epic%20OUtlines%20Work's%20status%20after%20Co-Presidents'%20departure&f=false |title= Work Regroups After Key Exits |access-date= May 27, 2019 |author= Melinda Newman |date= July 3, 1999 |work= Billboard}}</ref><ref>{{cite web |url=https://variety.com/1999/music/news/work-team-may-ankle-sony-music-1117503294/ |title= Work team may ankle Sony Music |access-date= May 27, 2019 |author= Adam Sandler |date= June 21, 1999 |work= Variety}}</ref>
+Ayeroff and Harris went on to co-found [[Work Group]] in 1995, a West Coast-based subsidiary of [[Sony Music]],<ref>{{cite web |url=https://www.nytimes.com/1995/01/02/business/winds-of-change-hit-music-s-top-tier.html |title= Winds of Change Hit Music's Top Tier |author= Neil Strauss |date= January 2, 1995 |work= The New York Times}}</ref><ref>{{cite web |url=https://www.latimes.com/archives/la-xpm-1987-02-04-ca-437-story.html |title= More Artists Venture Into Virgin Territory |access-date= May 27, 2019 |author= Robert Hilburn |date= February 4, 1987 |work= Los Angeles Times}}</ref><ref>{{cite magazine |url=https://books.google.com/books?id=aggEAAAAMBAJ&q=Ayeroff+Harris+Talk+ABout+L.A.+Sony+Label+Billboard&pg=PA134 |title= Ayeroff, Harris Talk About L.A. Sony Label |access-date= May 27, 2019 |author= Chris Morris |date= November 16, 1994 |magazine= Billboard}}</ref> where they developed the careers of [[Jennifer Lopez]], [[Jamiroquai]], [[Fiona Apple]],<ref name="variety" /> [[Len (band)|Len]], [[Sponge (band)|Sponge]], [[Imperial Drag]], and [[Esthero]]. In July 1999, both Ayeroff and Harris departed the label six months prior to their contract expiration. Sources cited that both were unhappy with Sony after consolidation of promotion duties for all [[Epic Records]] labels under one department, in addition to Sony not allowing Ayeroff and Harris to buy a piece of the company they helped build.<ref>{{cite magazine |url=https://books.google.com/books?id=jAgEAAAAMBAJ&q=Epic+OUtlines+Work%27s+status+after+Co-Presidents%27+departure&pg=PA113 |title= Work Regroups After Key Exits |access-date= May 27, 2019 |author= Melinda Newman |date= July 3, 1999 |magazine= Billboard}}</ref><ref>{{cite web |url=https://variety.com/1999/music/news/work-team-may-ankle-sony-music-1117503294/ |title= Work team may ankle Sony Music |access-date= May 27, 2019 |author= Adam Sandler |date= June 21, 1999 |work= Variety}}</ref>
-Ayeroff was hired by [[Apple Records]] in 2000, as a key consultant to oversee the marketing of [[1 (Beatles album)|1]], a career-spanning retrospective of [[The Beatles]] which has sold over 30 million copies worldwide to date.<ref>{{cite web |url=https://ew.com/article/2000/12/29/why-beatles-greatest-hits-album-topping-charts// |title= Why the Beatles greatest hits album is topping the charts |access-date= December 29, 2001 |author= Rob Brunner |date= December 29, 2001|work= Entertainment Weekly}}</ref>
+Ayeroff was hired by [[Apple Records]] in 2000, as a key consultant to oversee the marketing of [[1 (Beatles album)|1]], a career-spanning retrospective of [[The Beatles]] which has sold over 30 million copies worldwide to date.<ref>{{cite magazine |url=https://ew.com/article/2000/12/29/why-beatles-greatest-hits-album-topping-charts// |title= Why the Beatles greatest hits album is topping the charts |access-date= December 29, 2001 |author= Rob Brunner |date= December 29, 2001|magazine= Entertainment Weekly}}</ref>
-Returning to the [[Warner Records]] in 2001 as the label's chief creative director and vice chairman,<ref name="variety">{{cite web |url=https://variety.com/2001/music/news/ayeroff-rewinds-at-wb-1117851532/ |title= Ayeroff Rewinds at WB |access-date= May 27, 2019 |author= Justin Oppelaar |date= August 21, 2001 |work= Variety}}</ref> he oversaw the visual campaigns for [[Josh Groban]], [[My Chemical Romance]], [[Green Day]], and more.<ref>{{cite magazine |url=https://books.google.se/books?id=QRMEAAAAMBAJ&pg=PA13 |title= Ayeroff Exits |author= Melinda Newman |date= December 18, 2004 |work= Billboard |page= 13 |access-date= May 27, 2019}}</ref> Ayeroff left Warner Bros. in 2004 at the conclusion of his contract.
+Returning to the [[Warner Records]] in 2001 as the label's chief creative director and vice chairman,<ref name="variety">{{cite web |url=https://variety.com/2001/music/news/ayeroff-rewinds-at-wb-1117851532/ |title= Ayeroff Rewinds at WB |access-date= May 27, 2019 |author= Justin Oppelaar |date= August 21, 2001 |work= Variety}}</ref> he oversaw the visual campaigns for [[Josh Groban]], [[My Chemical Romance]], [[Green Day]], and more.<ref>{{cite magazine |url=https://books.google.com/books?id=QRMEAAAAMBAJ&pg=PA13 |title= Ayeroff Exits |author= Melinda Newman |date= December 18, 2004 |magazine= Billboard |page= 13 |access-date= May 27, 2019}}</ref> Ayeroff left Warner Bros. in 2004 at the conclusion of his contract.
-In 2008, Ayeroff became co-CEO (along with Jon Rubin) of the boutique label imprint [[Shangri-La Music]]<ref>{{cite magazine |url=https://books.google.com/books?id=u_9FbUvqGfUC&pg=PT20&lpg=PT20&dq=Shangri+La+Music+Ayeroff&source=bl&ots=DEVR59TMac&sig=ACfU3U2JbPAgf6EcjjqJmWDC4savuU_05A&hl=en&sa=X&ved=2ahUKEwiW4auF_rviAhVIqZ4KHQhhBmA4ChDoATAEegQICRAB#v=onepage&q=Shangri%20La%20Music%20Ayeroff&f=false |title= The Billboard Q&A With Jeff Ayeroff |author= Robert Levine |date= August 29, 2009 |work= Billboard |page= 21 |access-date= May 27, 2019}}</ref>. Ayeroff and Rubin also began ArtistsFirst, a creative and marketing consulting agency, which has launched international humanitarian activism with its music.
+In 2008, Ayeroff became co-CEO (along with Jon Rubin) of [[Steve Bing]]'s boutique label imprint [[Shangri-La Music]].<ref>{{cite magazine |url=https://books.google.com/books?id=u_9FbUvqGfUC&q=Shangri+La+Music+Ayeroff&pg=PT20 |title= The Billboard Q&A With Jeff Ayeroff |author= Robert Levine |date= August 29, 2009 |magazine= Billboard |page= 21 |access-date= May 27, 2019}}</ref> Ayeroff and Rubin also began ArtistsFirst, a creative and marketing consulting agency, which has launched international humanitarian activism with its music.
 == Selected Credits ==
@@ Line 46: / Line 47: @@
 ! Year !! Album !! Artist !! Credit
 |-
-| 1983 || ''[[Cuts Like a Knife]]'' || Bryan Adams || Art direction
+| 1983 || ''[[Cuts Like a Knife]]'' || [[Bryan Adams]]|| Art direction
 |-
-| 1983 || ''[[Synchronicity (The Police album)|Synchronicity]]'' || The Police || Art direction, design
+| 1983 || ''[[Synchronicity (The Police album)|Synchronicity]]'' || [[The Police]]|| Art direction, design
 |-
-| 1984 || ''[[Camouflage (Rod Stewart album)|Camouflage]]''  || Rod Stewart || Art direction
+| 1984 || ''[[Camouflage (Rod Stewart album)|Camouflage]]''  || [[Rod Stewart]]|| Art direction
 |-
-| 1984 || ''[[Kiss the Sky (Jimi Hendrix album)|Kiss the Sky]]''  || Jimi Hendrix || Art direction
+| 1984 || ''[[Kiss the Sky (Jimi Hendrix album)|Kiss the Sky]]''  || [[Jimi Hendrix]]|| Art direction
 |-
-| 1984 || ''[[Like a Virgin (album)|Like a Virgin]]''  || Madonna || Art direction
+| 1984 || ''[[Like a Virgin (album)|Like a Virgin]]''  || [[Madonna]]|| Art direction
 |-
-| 1984 || ''[[Stop Making Sense]]'' || Talking Heads || Liner notes, writer, design, package design
+| 1984 || ''[[Stop Making Sense]]'' || [[Talking Heads]]|| Liner notes, writer, design, package design
 |-
-| 1985 || ''[[Done with Mirrors]]'' || Aerosmith || Cover art concept
+| 1985 || ''[[Done with Mirrors]]'' || [[Aerosmith]]|| Cover art concept
 |-
-| 1985 || ''[[Hunting High and Low]]'' || A-Ha || Art direction
+| 1985 || ''[[Hunting High and Low]]'' || [[A-ha|A-Ha]]|| Art direction
 |-
-| 1986 || ''[[Back in the High Life]]'' || Steve Winwood || Art direction
+| 1986 || ''[[Back in the High Life]]'' || [[Steve Winwood]]|| Art direction
 |-
-| 1986 || ''[[Graceland (album)|Graceland]]'' || Paul Simon || Art direction
+| 1986 || ''[[Graceland (album)|Graceland]]'' || [[Paul Simon]]|| Art direction
 |-
-| 1986 || ''[[Parade (Prince album)|Parade]]'' || Prince & The Revolution || Art direction
+| 1986 || ''[[Parade (Prince album)|Parade]]'' || [[Prince & The Revolution]]|| Art direction
 |-
-| 1986 || ''[[True Blue (Madonna album)|True Blue]]'' || Madonna || Art direction
+| 1986 || ''[[True Blue (Madonna album)|True Blue]]'' || [[Madonna]]|| Art direction
 |-
-| 1989 || ''[[Let Love Rule (Lenny Kravitz album)|Let Love Rule]]'' || Lenny Kravitz || Liner notes, art direction
+| 1988 || ''[[Roll With It (album)|Roll With It]]'' || Steve Winwood || Art direction, design
 |-
-| 1989 || ''[[Mystery Girl]]'' || Roy Orbison || Art direction
+| 1989 || ''[[Let Love Rule (Lenny Kravitz album)|Let Love Rule]]'' || [[Lenny Kravitz]]|| Liner notes, art direction
 |-
-| 2003 || ''[[Closer (Josh Groban album)|Closer]]'' || Josh Groban || Art direction
+| 1989 || ''[[Mystery Girl]]'' || [[Roy Orbison]]|| Art direction
+|-
+| 2003 || ''[[Closer (Josh Groban album)|Closer]]'' || [[Josh Groban]]|| Art direction
 |-
 | 2007 || ''[[Instant Karma: The Amnesty International Campaign to Save Darfur]]'' || Various artists || Executive producer
 |-
-| 2007 || ''[[Last Man Standing (Jerry Lee Lewis album)|Last Man Standing]]'' || Jerry Lee Lewis || Executive producer
+| 2007 || ''[[Last Man Standing (Jerry Lee Lewis album)|Last Man Standing]]'' || [[Jerry Lee Lewis]]|| Executive producer
 |-
 | 2012 || ''[[Chimes of Freedom (album)|Chimes of Freedom]]: The Songs of Bob Dylan'' || Various artists || Executive producer, art direction
@@ Line 95: / Line 98: @@
 * [https://www.billboard.com/articles/business/6762490/livia-tortella-oped-artist-development-black-box-warner-bros Billboard article]
+{{Virgin Records}}
 {{authority control}}
+{{DEFAULTSORT:Ayeroff, Jeff}}
 [[Category:American music industry executives]]
-[[Category:Music industry executives]]
 [[Category:1947 births]]
 [[Category:Living people]]
 [[Category:People from Culver City, California]]
-[[Category:University of Southern California Law School alumni]]
+[[Category:USC Gould School of Law alumni]]
 [[Category:American democracy activists]]
 [[Category:Warner Records]]

v t e Virgin Music
People	Jeff Ayeroff Richard Branson Nik Powell Rob Stevenson
Subsidiaries	Astralwerks Records Back Porch Records Caroline Records Caroline France Charisma Records Dindisc E.G. Records Fiction Records Fontana Records Front Line Higher Octave Music Hut Records Immortal Records Narada Productions Noo Trybe Records Point Blank Records Rap-A-Lot Records Real World Records Vernon Yard Recordings Virgin Records Virgin Schallplatten
Related	List of Virgin Records artists Atlantic Records EMI EMI Records Thorn EMI Capitol Music Group Universal Music Group Virgin EMI Records V2 Records

Authority control databases
International	VIAF WorldCat
National	United States Netherlands Israel
Artists	MusicBrainz Museum of Modern Art