WMTX: Difference between revisions

WMTX
Tampa, Florida;
Broadcast area	Tampa Bay area
Frequency	100.7 MHz (HD Radio)
Branding	Mix 100.7
Programming
Format	Adult contemporary
Subchannels	HD2: WHNZ simulcast (Talk/business);
Ownership
Owner	iHeartMedia; (iHM Licenses, LLC);
Sister stations	WDAE; WFLA; WFLZ-FM; WFUS; WHNZ; WRUB; WXTB;
History
First air date	November 1947; (76 years ago)
Former call signs	WDAE-FM (1947–1966, 1968–1976); WATL-FM (1966–1968); WAVV (1976–1978); WJYW (1978–1982); WIQI (1982–1986); WUSA-FM (1986–1996); WUKS (1996–1998); WAKS (1998–1999);
Call sign meaning	"Tampa Bay's Mix 100.7" (transposed)
Technical information
Licensing authority	FCC
Facility ID	23078
Class	C
ERP	100,000 watts
HAAT	472 meters (1,549 ft)
Links
Public license information	Public file; LMS;
Webcast	Listen live (via iHeartRadio);
Website	tampabaysmix.iheart.com

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Revision as of 23:58, 10 August 2024

WMTX (100.7 FM) is a commercial radio station in Tampa, Florida, known as "Mix 100.7". It has an adult contemporary radio format, switching to Christmas music for much of November and December. It is owned by iHeartMedia, with its studios and offices on Gandy Boulevard in Tampa.^[2] WMTX serves as the primary Emergency Alert System station for the Tampa Bay area.

WMTX has an effective radiated power (ERP) of 100,000 watts, its transmitter site is off Rhodine Road in Riverview.^[3] WMTX broadcasts using HD Radio technology; its HD-2 digital subchannel airs a simulcast of WHNZ's talk/business format, while their HD-3 subchannel formerly carried "Up! Tampa Bay," a contemporary Christian format. The HD3 subchannel has since been turned off.

Station history

CBS programming and beautiful music

In November 1947, the station signed on the air as WDAE-FM.^[4] It originally broadcast at 105.7 MHz and was powered at only 1,000 watts, a fraction of its current output. It simulcast co-owned WDAE (1250 AM) and the two stations were owned by the Tampa Times newspaper. WDAE-AM-FM were CBS Radio Network affiliates, running its dramas, comedies, news, sports and other programming during the Golden Age of Radio. The station carried the WATL call sign from 1966 to 1968, returning to WDAE-FM after two years.

In the late 1960s, WDAE-FM flipped to beautiful music, airing quarter-hour sweeps of mostly instrumental cover versions of popular songs, as well as Broadway and Hollywood show tunes. To give it a separate identity from its AM sister station, which aired teen-oriented Top 40 music, the FM station changed its call letters to WAVV in 1976, to represent the word "Wave". During the WAVV years, the station's tagline was "Waves of Beautiful Music". In 1978, the call sign changed to WJYW, to represent the word "Joy".

Adult contemporary

In 1982, the station flipped from beautiful music to adult contemporary and the call sign changed to WIQI ("W-101"). In 1986, the call sign changed to WUSA-FM (sharing the call sign with a Gannett sister station, Washington D.C. CBS television affiliate WUSA-TV), while still being named "W-101" before rebranding as simply "101 WUSA" in July 1994.^[5]^[6]

In December 1996, after Gannett traded the station to Jacor, the station flipped to hot adult contemporary and rebranded as "100.7 Kiss FM", with the call letters changing to WUKS.^[7] In 1998, the call letters were changed to WAKS. During the "Kiss" era, the station was the home of the popular, locally syndicated Mason Dixon Morning Show. On August 28, 1999, at midnight, the station became "Mix 100.7", and the call sign changed to WMTX (which was first used on 95.7 FM as "Mix 96"). Community outrage was highly noted in local newspapers and on other radio stations.^[8] Under the "Mix" branding, the station flipped to a mainstream adult contemporary format. The station initially carried Casey's Top 20 countdown, hosted by Casey Kasem, and Backtrax USA. The format gradually shifted to adult top 40.

iHeartMedia ownership

Both WMTX and its AM counterpart, WDAE, were acquired by Clear Channel Communications in 1999.^[9] In 2019, for the first time in its history, WMTX flipped to all-Christmas music for the holiday season, a week before WDUV or Joy FM (88.1, 91.5 and 91.7) usually flip to all-Christmas.^[10]

In 2020, WMTX shifted from adult top 40, returning to adult contemporary music, but still calling itself "Mix 100.7".

WMTX-HD2

In early 2007, WMTX launched an HD2 digital subchannel with a soft AC format. On December 17, 2007, WMTX-HD2 dropped the soft AC format to introduce the LGBTQ-oriented "Pride Radio" service, featuring dance and rhythmic hits.

On January 28, 2013, WMTX-HD2 changed its format to classic rock, branded as "Thunder Tampa Bay", and began to be relayed on FM translators W233AV 94.5 (Gulfport) and W290BJ 105.9 (West Tampa).^[11] On September 24, 2014, WMTX-HD2 started simulcasting on W256CT 99.1 (Bayonet Point). In the fall of 2015, WMTX-HD2 began simulcasting on translator W275AZ 102.9 (Wesley Chapel South). The "Thunder" branding and format was previously used on sister station WTBT 105.5/103.5 (now WFUS) from 1995 to 2005.

On June 3, 2016, WMTX-HD2 shifted its format to classic hits, still branded as "Thunder Tampa Bay".^[12] However, one month later, WMTX-HD2 returned to classic rock, still branded as "Thunder Tampa Bay".^[13]

On December 13, 2016, WMTX-HD2 flipped to classic hip hop as "Throwback 94.5 & 105.9", complementing urban contemporary sister station WBTP.^[14]

On January 11, 2019, WMTX-HD2 announced that it would be changing its format the following Monday, and began directing listeners to WBTP.^[15] On January 14, W233AV, W256CT and W290BJ began simulcasting news/talk-formatted WFLA. The classic hip hop format continued on WMTX's HD2 sub-channel, with the HD3 subchannel carrying "The Breeze", a soft AC format from iHeartRadio.

On July 26, 2021, WMTX-HD2 changed their format to a simulcast of Spanish news/talk-formatted WHNZ, branded as "Acción 1250".^[16]

References

^ "Facility Technical Data for WMTX". Licensing and Management System. Federal Communications Commission.
^ "Mix 100.7 Contact Info: Number, Address, Advertising & More". Mix 100.7. Retrieved January 26, 2024.
^ "WMTX-FM 100.7 MHz - Tampa, FL". radio-locator.com. Retrieved January 26, 2024.
^ "Broadcasting Yearbook of 1950" (PDF).
^ "RR-1994-07-01" (PDF).
^ "See ya, W-101, your number's up - sort of". St. Petersburg Times. July 1, 1994. Archived from the original on January 13, 2017. Retrieved July 7, 2017.
^ "R&R-1996-12-13" (PDF).
^ "RR-1999-09-03" (PDF).
^ "D-Radio-All-BC-YB-2000-2" (PDF).
^ "WMTX Makes First Time Christmas Move". Radioinsight. November 23, 2019.
^ "Thunder Returns to Tampa Bay". RadioInsight. January 28, 2013.
^ "Thunder Tampa Bay Shifts to Classic Hits". RadioInsight. June 3, 2016.
^ "Thunder Tampa Bay Returns to Classic Rock". RadioInsight. July 8, 2016.
^ "iHeart Throws Back In Tampa". RadioInsight. December 14, 2016. Retrieved January 11, 2019.
^ "Throwback Tampa Bay Preparing New Format". RadioInsight. January 11, 2019. Retrieved January 11, 2019.
^ "IHEARTMEDIA EXPANDS ACCIÓN TO JACKSONVILLE & TAMPA". RadioInsight. July 26, 2021.

External links

Official website
Facility details for Facility ID 23078 (WMTX) in the FCC Licensing and Management System
WMTX in Nielsen Audio's FM station database

27°49′12″N 82°15′40″W / 27.820°N 82.261°W / 27.820; -82.261

[1] "Facility Technical Data for WMTX". Licensing and Management System. Federal Communications Commission.

[2] "Mix 100.7 Contact Info: Number, Address, Advertising & More". Mix 100.7. Retrieved January 26, 2024.

[3] "WMTX-FM 100.7 MHz - Tampa, FL". radio-locator.com. Retrieved January 26, 2024.

[4] "Broadcasting Yearbook of 1950" (PDF).

[5] "RR-1994-07-01" (PDF).

[6] "See ya, W-101, your number's up - sort of". St. Petersburg Times. July 1, 1994. Archived from the original on January 13, 2017. Retrieved July 7, 2017.

[7] "R&R-1996-12-13" (PDF).

[8] "RR-1999-09-03" (PDF).

[9] "D-Radio-All-BC-YB-2000-2" (PDF).

[10] "WMTX Makes First Time Christmas Move". Radioinsight. November 23, 2019.

[11] "Thunder Returns to Tampa Bay". RadioInsight. January 28, 2013.

[12] "Thunder Tampa Bay Shifts to Classic Hits". RadioInsight. June 3, 2016.

[13] "Thunder Tampa Bay Returns to Classic Rock". RadioInsight. July 8, 2016.

[14] "iHeart Throws Back In Tampa". RadioInsight. December 14, 2016. Retrieved January 11, 2019.

[15] "Throwback Tampa Bay Preparing New Format". RadioInsight. January 11, 2019. Retrieved January 11, 2019.

[16] "IHEARTMEDIA EXPANDS ACCIÓN TO JACKSONVILLE & TAMPA". RadioInsight. July 26, 2021.

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@@ Line 1: / Line 1: @@
-{{For|the radio station in Clearwater, Florida at 95.7 FM known as WMTX from 1990-1998|WBTP}}
+{{For|the radio station in Clearwater, Florida, at 95.7 FM known as WMTX from 1990 to 1998|WRUB (FM)}}
+{{Use mdy dates|date=January 2024}}
 {{Infobox radio station
 | name             = WMTX
@@ Line 6: / Line 6: @@
 | logo_size        = 200px
 | city             = [[Tampa, Florida]]
-| area             = [[Tampa Bay Area]]
+| area             = [[Tampa Bay area]]
 | branding         = ''Mix 100.7''
-| frequency        = 100.7 [[Megahertz|MHz]] {{HD Radio}}
+| frequency        = 100.7 [[MHz]] {{HD Radio}}
 | translator       =
-| airdate          = {{start date and age|1947|11|p=y}}
+| airdate          = {{start date and age|1947|11|p=y|br=yes}}
 | format           = [[Adult contemporary]]
-| subchannels      = HD2: [[WHNZ]] simulcast ([[Spanish language|Spanish]] [[Talk radio|News/Talk]])<br />HD3: "Up! Tampa Bay" ([[Contemporary Christian]])
+| subchannels      = {{ubl|HD2: [[WHNZ]] simulcast ([[Talk radio|Talk]]/[[Business journalism|business]])|}}
-| erp              = 100,000 [[watt]]s
+| erp              = {{val|100000|u=[[watt]]s|fmt=commas}}
 | haat             = {{Convert|472|meters}}
 | class            = C
+| licensing_authority = [[Federal Communications Commission|FCC]]
 | facility_id      = 23078
 | callsign_meaning = "Tampa Bay's Mix 100.7" (transposed)
-| former_callsigns = WDAE-FM (1947-1966,<br />1968-1976)<br />WATL-FM (1966-1968)<br />WAVV (1976-1978)<br />WJYW (1978-1982)<br />WIQI (1982-1986)<br />WUSA-FM (1986-1996)<br />WUKS (1996-1998)<br />WAKS (1998-1999)
+| former_callsigns = {{ubl|WDAE-FM (1947–1966, 1968–1976)|WATL-FM (1966–1968)|WAVV (1976–1978)|WJYW (1978–1982)|WIQI (1982–1986)|WUSA-FM (1986–1996)|WUKS (1996–1998)|WAKS (1998–1999)}}
-| owner            = [[iHeartMedia, Inc.]]
+| owner            = [[iHeartMedia]]
 | licensee         = iHM Licenses, LLC
-| sister_stations  = [[WBTP]], [[WDAE]], [[WFLA (AM)|WFLA]], [[WFLZ-FM]], [[WFUS]], [[WHNZ]], [[WXTB]]
+| sister_stations  = {{hlist|[[WDAE]]|[[WFLA (AM)|WFLA]]|[[WFLZ-FM]]|[[WFUS]]|[[WHNZ]]|[[WRUB (FM)|WRUB]]|[[WXTB]]}}
+| webcast          = {{ubl|{{iHeartRadio|689}}|}}
-| webcast          = [https://www.iheart.com/live/mix-1007-689/ Listen Live]<br> [https://www.iheart.com/live/up-tampa-bay-8867/ Listen Live (HD3)]
-| website          = [https://tampabaysmix.iheart.com/ tampabaysmix.iheart.com]
+| website          = {{URL|https://tampabaysmix.iheart.com/}}
 }}
-'''WMTX''' (100.7 [[FM broadcasting|FM]]) is a [[commercial radio|commercial]] [[radio station]] in [[Tampa, Florida]], known as "Mix 100.7". It has an [[adult contemporary]] [[radio format]], switching to [[Christmas music]] for much of November and December.  It is owned by [[iHeartMedia, Inc.]], with its [[radio studio|studio]]s and offices on Gandy Boulevard in Tampa.<ref>[https://tampabaysmix.iheart.com/contact/ TampaBaysMix.com/contact]</ref> WMTX serves as the primary [[Emergency Alert System]] station for the [[Tampa Bay area]].
+'''WMTX''' (100.7 [[FM broadcasting|FM]]) is a commercial radio station in [[Tampa, Florida]], known as "Mix 100.7". It has an [[adult contemporary]] radio format, switching to [[Christmas music]] for much of November and December. It is owned by [[iHeartMedia]], with its studios and offices on Gandy Boulevard in Tampa.<ref>{{Cite web |title=Mix 100.7 Contact Info: Number, Address, Advertising & More |url=https://tampabaysmix.iheart.com/contact/ |access-date=January 26, 2024 |website=Mix 100.7 |language=en}}</ref> WMTX serves as the primary [[Emergency Alert System]] station for the [[Tampa Bay area]].
-WMTX has an [[effective radiated power]] (ERP) of 100,000 [[watt]]s.  The [[transmitter]] site is off Rhodine Road in [[Riverview, Florida|Riverview]].<ref>[https://radio-locator.com/cgi-bin/finder?call=wmtx&x=0&y=0&sr=Y&s=C Radio-Locator.com/WMTX]</ref>  WMTX broadcasts using [[HD Radio]] technology; its HD-2 [[digital subchannel]] airs a simulcast of [[WHNZ]]'s Spanish-language [[news/talk]] format, while their HD-3 subchannel carries "Up! Tampa Bay," a [[Contemporary Christian]] format.
+WMTX has an [[effective radiated power]] (ERP) of 100,000 watts, its [[transmitter]] site is off Rhodine Road in [[Riverview, Florida|Riverview]].<ref>{{Cite web |title=WMTX-FM 100.7 MHz - Tampa, FL |url=https://radio-locator.com/cgi-bin/finder?call=wmtx&x=0&y=0&sr=Y&s=C |access-date=January 26, 2024 |website=radio-locator.com}}</ref> WMTX broadcasts using [[HD Radio]] technology; its HD-2 digital subchannel airs a simulcast of [[WHNZ]]'s [[Talk radio|talk]]/[[Business journalism|business]] format, while their HD-3 subchannel formerly carried "Up! Tampa Bay," a [[contemporary Christian]] format. The HD3 subchannel has since been turned off.
 ==Station history==
-===CBS programming and Beautiful music===
+===CBS programming and beautiful music===
-In November 1947, the station [[Sign-on|signed on]] the air as '''WDAE-FM'''.<ref>[https://worldradiohistory.com/Archive-BC-YB/1950/RADIO%20&%20TV%20ALL%20YB%201950%20B&W-11.pdf Information] from [[Broadcasting & Cable|Broadcasting Yearbook]] 1950 page 116</ref>  It originally broadcast at 105.7&nbsp;MHz and was powered at only 1,000 watts, a fraction of its current output.  It [[simulcast]] co-owned WDAE (1250 AM) and the two stations were owned by the ''[[Tampa Times]]'' newspaper.   WDAE-AM-FM were [[CBS Radio News|CBS Radio]] [[Network affiliate]]s, running its dramas, comedies, news, sports and other programming during the ''[[Golden Age of Radio]]''.  The station carried the '''WATL''' [[call sign]] from 1966 to 1968, returning to WDAE-FM after two years.
+In November 1947, the station signed on the air as WDAE-FM.<ref>{{Cite web |title=Broadcasting Yearbook of 1950 |url=https://worldradiohistory.com/Archive-BC-YB/1950/RADIO%20&%20TV%20ALL%20YB%201950%20B&W-11.pdf}}</ref> It originally broadcast at 105.7&nbsp;MHz and was powered at only 1,000 watts, a fraction of its current output. It [[simulcast]] co-owned WDAE (1250 AM) and the two stations were owned by the ''[[Tampa Times]]'' newspaper. WDAE-AM-FM were [[CBS Radio News|CBS Radio]] Network affiliates, running its dramas, comedies, news, sports and other programming during the ''[[Golden Age of Radio]]''. The station carried the WATL [[call sign]] from 1966 to 1968, returning to WDAE-FM after two years.
-In the late 1960s, WDAE-FM flipped to [[beautiful music]], airing quarter hour sweeps of mostly instrumental [[cover version]]s of popular songs, as well as [[Broadway theatre|Broadway]] and [[Cinema of the United States|Hollywood]] show tunes.  To give it a separate identity from its AM [[sister station]], which aired teen-oriented [[Top 40]] music, the FM station changed its call letters to '''WAVV''' in 1976, to represent the word "Wave."  During the WAVV years, the station's tagline was "Waves of Beautiful Music". In 1978, the call sign changed to '''WJYW''', to represent the word "Joy."
+In the late 1960s, WDAE-FM flipped to [[beautiful music]], airing quarter-hour sweeps of mostly instrumental cover versions of popular songs, as well as [[Broadway theatre|Broadway]] and [[Cinema of the United States|Hollywood]] show tunes. To give it a separate identity from its AM [[sister station]], which aired teen-oriented [[Top 40]] music, the FM station changed its call letters to WAVV in 1976, to represent the word "Wave". During the WAVV years, the station's tagline was "Waves of Beautiful Music". In 1978, the call sign changed to WJYW, to represent the word "Joy".
 ===Adult contemporary===
-In 1982, the station flipped from beautiful music to [[adult contemporary music]] and the call sign changed to '''WIQI''' ("W-101"). In 1986, the call sign changed to '''WUSA-FM''' (named after Washington D.C. CBS television station [[WUSA-TV]] since June 1986), while still being named "W-101" before rebranding as simply "101 WUSA" in July 1994.<ref>http://www.americanradiohistory.com/Archive-RandR/1990s/1994/RR-1994-07-01.pdf {{Bare URL PDF|date=March 2022}}</ref><ref>[https://pqasb.pqarchiver.com/tampabay/doc/263042568.html?FMT=ABS&FMTS=ABS:FT&type=current&date=Jul+1%2C+1994&author=Fischer%2C+Roger&pub=St.+Petersburg+Times&edition=&startpage=6.B.8.B&desc=See+ya%2C+W-101%2C+your+number%27s+up+-+sort+of+Series%3A+RADIO%3B+EntertAinMent+AND+THE+ARTS/  "See ya, W-101, your number's up - sort of"], ''St. Petersburg Times'' (July 1, 1994) - dead link</ref>
+In 1982, the station flipped from beautiful music to [[adult contemporary]] and the call sign changed to WIQI ("W-101"). In 1986, the call sign changed to WUSA-FM (sharing the call sign with a [[Gannett]] sister station, Washington D.C. CBS television affiliate [[WUSA-TV]]), while still being named "W-101" before rebranding as simply "101 WUSA" in July 1994.<ref>{{Cite web |title=RR-1994-07-01 |url=http://www.americanradiohistory.com/Archive-RandR/1990s/1994/RR-1994-07-01.pdf}}</ref><ref>{{Cite news |date=July 1, 1994 |title=See ya, W-101, your number's up - sort of |url=https://www.proquest.com/docview/263042568 |work=St. Petersburg Times |access-date=July 7, 2017 |archive-date=January 13, 2017 |archive-url=https://web.archive.org/web/20170113144312/http://pqasb.pqarchiver.com/tampabay/doc/263042568.html?FMT=ABS&FMTS=ABS:FT&type=current&date=Jul+1%2C+1994&author=Fischer%2C+Roger&pub=St.+Petersburg+Times&edition=&startpage=6.B.8.B&desc=See+ya%2C+W-101%2C+your+number%27s+up+-+sort+of+Series%3A+RADIO%3B+EntertAinMent+AND+THE+ARTS/ |url-status=live }}</ref>
-In December 1996, after Gannett traded the station to [[Jacor]], the station flipped to [[hot adult contemporary]] and rebranded as "Kiss 100.7", with the call letters changing to '''WUKS'''.<ref>http://www.americanradiohistory.com/Archive-RandR/1990s/1996/R&R-1996-12-13.pdf {{Bare URL PDF|date=March 2022}}</ref> In 1998, the call letters were changed to '''WAKS'''. During the "Kiss" era, the station was the home of the popular, locally syndicated Mason Dixon Morning Show. On August 28, 1999, at midnight, the station became "Mix 100.7", and the call sign changed to '''WMTX''' (which was first used on [[WBTP|95.7 FM]] as "Mix 96"). Community outrage was highly noted in local newspapers and on other radio stations.<ref>http://www.americanradiohistory.com/Archive-RandR/1990s/1999/RR-1999-09-03.pdf {{Bare URL PDF|date=March 2022}}</ref> Under the "Mix" branding, the station flipped to a [[adult contemporary music|mainstream adult contemporary]] format. The station initially carried Casey's Top 20 countdown, hosted by [[Casey Kasem]], and [[Backtrax USA]]. The format gradually shifted to [[Adult Top 40]].
+In December 1996, after Gannett traded the station to [[Jacor]], the station flipped to [[hot adult contemporary]] and rebranded as "100.7 Kiss FM", with the call letters changing to WUKS.<ref>{{Cite web |title=R&R-1996-12-13 |url=http://www.americanradiohistory.com/Archive-RandR/1990s/1996/R&R-1996-12-13.pdf}}</ref> In 1998, the call letters were changed to WAKS. During the "Kiss" era, the station was the home of the popular, locally syndicated Mason Dixon Morning Show. On August 28, 1999, at midnight, the station became "Mix 100.7", and the call sign changed to WMTX (which was first used on [[WRUB (FM)|95.7 FM]] as "Mix 96"). Community outrage was highly noted in local newspapers and on other radio stations.<ref>{{Cite web |title=RR-1999-09-03 |url=http://www.americanradiohistory.com/Archive-RandR/1990s/1999/RR-1999-09-03.pdf}}</ref> Under the "Mix" branding, the station flipped to a mainstream adult contemporary format. The station initially carried ''Casey's Top 20'' countdown, hosted by [[Casey Kasem]], and ''[[Backtrax USA]]''. The format gradually shifted to [[adult top 40]].
 ===iHeartMedia ownership===
-Both WMTX and its AM counterpart, WDAE, were acquired by [[Clear Channel Communications]] in 1999.<ref>[https://worldradiohistory.com/Archive-BC-YB/2000/D-Radio-All-BC-YB-2000-2.pdf Broadcasting & Cable Yearbook 2000 page D-104]</ref>  In 2019, for the first time in its history, WMTX flipped to all-[[Christmas music]] for the holiday season, a week before [[WDUV]] or [[WJIS|Joy FM]] (88.1, 91.5 and 91.7) usually flip to all-Christmas.<ref>{{cite web | url=https://radioinsight.com/headlines/181953/wmtx-makes-first-time-christmas-move/ | title=WMTX Makes First Time Christmas Move }}</ref>
+Both WMTX and its AM counterpart, WDAE, were acquired by [[Clear Channel Communications]] in 1999.<ref>{{Cite web |title=D-Radio-All-BC-YB-2000-2 |url=https://worldradiohistory.com/Archive-BC-YB/2000/D-Radio-All-BC-YB-2000-2.pdf}}</ref> In 2019, for the first time in its history, WMTX flipped to all-[[Christmas music]] for the holiday season, a week before [[WDUV]] or [[WJIS|Joy FM]] (88.1, 91.5 and 91.7) usually flip to all-Christmas.<ref>{{cite web |date=November 23, 2019 |title=WMTX Makes First Time Christmas Move |url=https://radioinsight.com/headlines/181953/wmtx-makes-first-time-christmas-move/ |website=Radioinsight}}</ref>
-In 2020, WMTX shifted from Adult Top 40, returning to adult contemporary music, but still calling itself "Mix 100.7."
+In 2020, WMTX shifted from adult top 40, returning to adult contemporary music, but still calling itself "Mix 100.7".
-==Signal==
-WMTX transmits from a [[radio masts and towers|tower]] in Riverview, Florida, shared with six other FM radio stations, and nearly all of the TV stations serving Tampa Bay. WMTX's signal is powered at 100,000 watts, the maximum for most stations in Florida.  Its [[radio masts and towers|tower]] stands at {{Convert|472| meters}} in [[height above average terrain]] (HAAT). With a good radio, the station can be heard as far away as [[Orlando]] and [[Cape Coral, Florida|Cape Coral]].
 ==WMTX-HD2==
-[[File:WMTX-HD2 logo.png|thumb|200px|left|Former logo of WMTX-HD2]]
+[[File:WMTX-HD2 logo.png|thumb|200px|Former logo of WMTX-HD2]]
-In early 2007, WMTX launched an [[HD Radio|HD2]] [[digital subchannel]] with a [[Adult contemporary music|Soft AC]] format.  On December 17, 2007, WMTX HD-2 dropped the Soft AC format to introduce the [[LGBTQ]]-oriented "[[Pride Radio (HD)|Pride Radio]]" service, featuring Dance and Rhythmic Hits.
+In early 2007, WMTX launched an [[HD Radio|HD2]] [[digital subchannel]] with a [[soft AC]] format. On December 17, 2007, WMTX-HD2 dropped the soft AC format to introduce the [[LGBTQ]]-oriented "[[Pride Radio]]" service, featuring dance and rhythmic hits.
-On January 28, 2013, WMTX-HD2 changed its format to [[classic rock]], branded as "Thunder Tampa Bay", and began to be relayed on FM translators W233AV 94.5 (Gulfport) and W290BJ 105.9 (West Tampa).<ref>[http://radioinsight.com/blog/headlines/80755/thunder-returns-to-tampa-bay/ Thunder Returns to Tampa Bay] Radioinsight - January 28, 2013</ref> On September 24, 2014, WMTX-HD2 started simulcasting on W256CT 99.1 (Bayonet Point). In the Fall of 2015, WMTX-HD2 began simulcasting on translator W275AZ 102.9 (Wesley Chapel South). The "Thunder" branding and format was previously used on sister station WTBT 105.5/103.5 (now [[WFUS]]) from 1995 to 2005.
+On January 28, 2013, WMTX-HD2 changed its format to [[classic rock]], branded as "Thunder Tampa Bay", and began to be relayed on FM translators W233AV 94.5 (Gulfport) and W290BJ 105.9 (West Tampa).<ref>{{Cite web |date=January 28, 2013 |title=Thunder Returns to Tampa Bay |url=http://radioinsight.com/blog/headlines/80755/thunder-returns-to-tampa-bay/ |website=RadioInsight}}</ref> On September 24, 2014, WMTX-HD2 started simulcasting on W256CT 99.1 (Bayonet Point). In the fall of 2015, WMTX-HD2 began simulcasting on translator W275AZ 102.9 (Wesley Chapel South). The "Thunder" branding and format was previously used on sister station WTBT 105.5/103.5 (now [[WFUS]]) from 1995 to 2005.
-On June 3, 2016, WMTX-HD2 shifted its format to [[classic hits]], still branded as "Thunder Tampa Bay".<ref>[https://radioinsight.com/blog/headlines/106630/thunder-tampa-bay-shifts-to-classic-hits/ Thunder Tampa Bay Shifts to Classic Hits] Radioinsight - June 3, 2016</ref> However, one month later, WMTX-HD2 returned to classic rock, still branded as "Thunder Tampa Bay".<ref>[https://radioinsight.com/blog/headlines/106630/thunder-tampa-bay-shifts-to-classic-hits/ Thunder Tampa Bay Returns to Classic Rock] Radioinsight - July 8, 2016</ref>
+On June 3, 2016, WMTX-HD2 shifted its format to [[classic hits]], still branded as "Thunder Tampa Bay".<ref>{{Cite web |date=June 3, 2016 |title=Thunder Tampa Bay Shifts to Classic Hits |url=https://radioinsight.com/blog/headlines/106630/thunder-tampa-bay-shifts-to-classic-hits/ |website=RadioInsight}}</ref> However, one month later, WMTX-HD2 returned to classic rock, still branded as "Thunder Tampa Bay".<ref>{{Cite web |date=July 8, 2016 |title=Thunder Tampa Bay Returns to Classic Rock |url=https://radioinsight.com/blog/headlines/106630/thunder-tampa-bay-shifts-to-classic-hits/ |website=RadioInsight}}</ref>
-On December 13, 2016, WMTX-HD2 flipped to [[classic hip hop]] as "Throwback 94.5 & 105.9", complementing [[Urban Contemporary]] sister station [[WBTP]].<ref>{{Cite web|url=https://radioinsight.com/headlines/109697/iheart-throws-back-in-tampa/|title=iHeart Throws Back In Tampa|date=2016-12-14|website=RadioInsight|language=en-US|access-date=2019-01-11}}</ref>
+On December 13, 2016, WMTX-HD2 flipped to [[classic hip hop]] as "Throwback 94.5 & 105.9", complementing [[urban contemporary]] sister station [[WRUB (FM)|WBTP]].<ref>{{Cite web|url=https://radioinsight.com/headlines/109697/iheart-throws-back-in-tampa/|title=iHeart Throws Back In Tampa|date=December 14, 2016|website=RadioInsight|language=en-US|access-date=January 11, 2019}}</ref>
-On January 11, 2019, WMTX-HD2 announced that it would be changing its format the following Monday, and began directing listeners to WBTP.<ref>{{Cite web|url=https://radioinsight.com/headlines/173632/throwback-tampa-bay-preparing-new-format/|title=Throwback Tampa Bay Preparing New Format|date=2019-01-11|website=RadioInsight|language=en-US|access-date=2019-01-11}}</ref> On January 14, W233AV, W256CT and W290BJ began simulcasting news/talk-formatted [[WFLA (AM)|WFLA]].  The classic hip hop format continued on WMTX's HD2 sub-channel, with the HD3 subchannel carrying "The Breeze," a [[Soft AC]] format from [[iHeartRadio]].
+On January 11, 2019, WMTX-HD2 announced that it would be changing its format the following Monday, and began directing listeners to WBTP.<ref>{{Cite web|url=https://radioinsight.com/headlines/173632/throwback-tampa-bay-preparing-new-format/|title=Throwback Tampa Bay Preparing New Format|date=January 11, 2019|website=RadioInsight|language=en-US|access-date=January 11, 2019}}</ref> On January 14, W233AV, W256CT and W290BJ began simulcasting news/talk-formatted [[WFLA (AM)|WFLA]]. The classic hip hop format continued on WMTX's HD2 sub-channel, with the HD3 subchannel carrying "The Breeze", a soft AC format from [[iHeartRadio]].
-On July 26, 2021, WMTX-HD2 changed their format to a simulcast of Spanish news/talk-formatted [[WHNZ]], branded as "Acción 1250".<ref>[https://radioinsight.com/headlines/211100/iheartmedia-expands-accion-to-jacksonville-tampa/ iHeartMedia Expands Acción To Jacksonville & Tampa] Radioinsight - July 26, 2021</ref>
+On July 26, 2021, WMTX-HD2 changed their format to a simulcast of Spanish news/talk-formatted [[WHNZ]], branded as "Acción 1250".<ref>{{Cite web |date=July 26, 2021 |title=IHEARTMEDIA EXPANDS ACCIÓN TO JACKSONVILLE & TAMPA |url=https://radioinsight.com/headlines/211100/iheartmedia-expands-accion-to-jacksonville-tampa/ |website=RadioInsight}}</ref>
 ==References==
+{{reflist}}
-<references/>
 ==External links==
-*[https://tampabaysmix.iheart.com/ WMTX Website]
+* {{officialwebsite|https://tampabaysmix.iheart.com/}}
-*{{FM station data|WMTX}}
+* {{FM station data|23078|WMTX}}
-{{Tampa Bay Radio}}
 {{Adult Contemporary Radio Stations in Florida}}
 {{IHeartMedia}}
+{{Tampa Bay Radio}}
 {{coord|27.820|N|82.261|W|type:landmark_region:US_source:FCC|display=title}}
-[[Category:Mainstream adult contemporary radio stations in the United States]]
+[[Category:1947 establishments in Florida]]
-[[Category:Radio stations in the Tampa Bay area|MTX]]
 [[Category:IHeartMedia radio stations]]
+[[Category:Mainstream adult contemporary radio stations in the United States]]
 [[Category:Radio stations established in 1947]]
-[[Category:1947 establishments in Florida]]
+[[Category:Radio stations in the Tampa Bay area|MTX]]

v t e iHeartMedia
Corporate officers	Bob Pittman (Chairman/CEO)
Board of directors	Lowry Mays Irving Azoff B. J. "Red" McCombs J. C. Watts John H. Williams
AM radio stations	KABQ KAKC KASI KATZ KBFP KBME KBMR KCBL KCJB KCOL KCQL KCSJ KDFD KEIB KENI KEX KFAB KFAN KFBK KFBX KFI KFIV KFOO KFXR KFYI KFYR KGB KGHM KGME KGMY KHEY KHHO KHOW KHTY KHVH KHVN KIIX KIKI KION KJR KKGM KKSF KKTX KKXL KLAC KLSD KLTC KLVI KMJM KMNS KNEW KNRS KNST KOA KOGA KOGO KOY KPOJ KPRC KPTR KPWK KQNT KRDU KRRZ KRZR KSSK KSTE KTBZ KTKR KTLK KTOK KTRH KTSM KTZN KTZR KUBE KUNO KVET KVNS KWHN KWSL KWSX KWTX KXEW KXIC KXMR KXNO KXYZ KZFS WAAX WAEB WARF WAVZ WBBD WBEX WBGA WBGG WBHP WBIN WBIZ WBZ WBZT WCAO WCCF WCHI WCHO WCKY WCOS WCWA WDAE WDAK WDAS WDFN WDIA WDIZ WDOV WDSC WELI WENE WERC WESC WFLA WFLF WFNN WFXJ WFXN WGIG WGIR WGRB WGST WGVL WGY WHAM WHAS WHEN WHJJ WHLO WHNZ WHO WHOS WHP WHTK WHTY WHUC WHYN WIBA WIHB WILM WIMA WINR WINZ WIOD WISN WIZE WJAS WJBO WJDX WJDY WJET WJIP WJMX WJNO WJYZ WKBN WKBZ WKCY WKDW WKIP WKJK WKMQ WKRC WKRD WLAC WLAN WLAP WLTP WLW WMAN WMEQ WMFN WMGE WMMB WMMV WMRE WMRN WMT WMXF WNCO WNDE WNIO WNTM WOAI WOC WODT WOFX WOKY WONE WONW WOOD WOR WPCH WPEK WPKX WPOP WQLL WRAK WRAW WREC WRKK WRKO WRSO WRZX WSAI WSAN WSDV WSEK WSFC WSFZ WSOK WSPD WSRW WSYR WTAG WTAM WTEL WTGM WTKG WTKS WTKT WTLM WTLY WTSO WTUP WTVN WUST WVHU WVOC WWCD WWNC WWRK WWRL WWTF WWTX WWVA WXBN WXKS WYGM WYLD WYNF WYTS WZMG WZTA WZWB
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