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{{multiple issues|
{{Orphan|date=August 2014}}
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{{Infobox software
{{Infobox software
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'''LANDR Audio''' is a [[Cloud computing|cloud-based]] music creation platform developed by MixGenius, an [[artificial intelligence]] company based in [[Montreal]], [[Quebec]]. Since launching with its flagship automated [[Mastering (audio)|mastering]] service in 2014, LANDR has expanded its offerings to include [[Music industry#Rise of digital online distribution|distribution services]], a music [[Sampling (music)|samples]] library, [[Virtual Studio Technology|virtual studio technology]] (VSTs) and [[Plug-in (computing)|plug-ins]], a service marketplace for musicians, and online video conferencing.
'''LANDR''' is an online, cloud-based, automated [[audio mastering|mastering]] service developed by [[MixGenius]] in Montreal, QC. It allows for the upload of audio tracks in various formats which are then instantly [[digital signal processing|digitally mastered]] using [[artificial intelligence]] algorithms . Free and paid services are offered.


==Technology==
==History==
MixGenius launched an automated mastering service in 2014 under the name LANDR, meant to represent the left and right audio channels. The engine, developed through several years, was built by analyzing thousands of mastered tracks and by doing research and analysis on the workflows of mastering engineers. The engine performs the standard mastering processes, such as [[Equalization (audio)|equalization]], [[Dynamic range compression|dynamic compression]], audio excitement or saturation, and [[Limiter|limiting]]/maximizing.<ref>{{Cite web|last=Hayes|first=Tyler|date=2014-07-02|title=Why The Music Industry's Next Big Disruption Is in the Recording Studio|url=https://www.fastcompany.com/3032642/why-the-music-industrys-next-big-disruption-is-in-the-recording-studio|access-date=2021-06-09|website=Fast Company|language=en-US}}</ref>
{{See also|audio mastering}}


The company, now mainly referred to as LANDR Audio, continues to add services to their platform with the goal of bridging the gap between [[Do it yourself|DIY]] musicians and the professional music market under CEO Pascal Pilon.
Traditional [[audio mastering]] is done by one or more [[mastering engineer]]s in a specialized mastering studio with analog and/or digital equipment. LANDR's mastering process, however, is completely automated through the use of algorithms based on automated mastering research performed at the Center for Digital Music (C4DM) at [[Queen Mary University of London]].<ref>{{cite web|url=http://www.forbes.com/sites/karstenstrauss/2014/06/16/making-money-on-the-music-mix-meet-mixgenius/ |title=Making Money On The Music Mix: Meet MixGenius|publisher=Forbes.com |date=2014-06-16 |accessdate=2014-08-21}}</ref><ref>{{cite web|last=Bouchard |first=Greg |url=http://noisey.vice.com/en_ca/blog/landr-technology-interview|title=Will LANDR replace music engineers?|publisher=Noisey Vice|date=2014-07-25 |accessdate=2014-08-21}}</ref> It currently offers broad genre detection (performed automatically) to select a specific mastering style. The results of each mastering are used by the software to adjust the overall performance over time.<ref>{{cite web|last=Khawaja |first=Jemayel |url=http://thump.vice.com/words/meet-landr-a-service-that-masters-your-tracks-instantly |title=Meet LANDR: A Service That Masters Your Tracks Instantly|publisher=Thump|date=2014-07-23 |accessdate=2014-08-21}}</ref>


LANDR has also created educational materials to help musicians improve their music production skills. Their educational content is disseminated through their blog, social media, and YouTube channel.
==Service==
LANDR currently only offers cloud-based mastering. User input is limited to coarse intensity selection however further customization is planned. LANDR accepts most audio formats of any size and length. Users upload the file to LANDR's servers which perform the mastering and prepare an output file for download. The free service offers 2 (two) Low-Res. 192k MP3 mastered downloads, while paid options are either 4 or unlimited uncompressed WAVs per month.


=== Product timeline ===
==Recognition==

LANDR has won multiple awards within the music industry such as the [[Canadian Music Week]] Music Technovation Award in 2014, given to "companies that made a big impact on the art and business of music using technology in the past year."<ref>{{cite web|url=http://cmw.net/media/press-room/landr-wins-music-technovation-award-at-cmw-2014/ |title=LANDR Wins Music Technovation Award at CMW 2014|publisher=Canadian Music Week|date=2013-01-24 |accessdate=2014-08-21}}</ref> LANDR was also one of the SF MusicTech Summit Startup Innovators Challenge winners as well as the Culture and Entertainment Technologies winner in the [[SXSW]] V2Venture competition.<ref>{{cite web|url=http://www.sfmusictech.com/2014/05/15/startup-innovators-challenge-winners-announced/|title=Startup Innovators Challenge Winners Announced|publisher=SF MusicTech Summit |date=2014-05-15 |accessdate=2014-08-21}}</ref><ref>{{cite web|last=Cox |first=Jessica |url=http://sxswv2v.com/news/2014/congratulations-v2venture-winners |title=Congratulations to the V2Venture Winners!|publisher=SXSW V2V|date=2014-07-16 |accessdate=2014-08-21}}</ref>
* 2014: AI mastering
* 2017: Music distribution
* 2018: Music samples library
* 2019: Rent-to-own VSTs and plug-ins
* 2020: Collaboration tools & services marketplace
* 2021: Proprietary VSTs and plug-ins

== Products and services ==

=== AI Mastering ===
Traditional music mastering is a post-production process by which a mastering engineer cleans up and normalizes an audio track to achieve a uniform and consistent master recording from which copies can be reliably made. The LANDR AI engine recreates this process to produce release-ready masters that conform to, both, physical and digital distribution quality standards.

The LANDR engine analyzes uploaded tracks and creates a mastering chain catered to the style and genre of that track. Users can then use presets or choose to customize their masters using various settings and features. Users can also choose the file format of their final master or master in batches for consistent sound across multi-track releases. The engine offers various output formats, though WAVs are the standard choice for music distribution.

=== Music distribution ===
LANDR Distribution allows users to release and monetize their music on digital streaming platforms like [[Spotify]], [[Apple Music]], and TikTok. LANDR users can currently distribute to 70 [[Music industry#Rise of digital online distribution|digital service providers]] (DSPs) and aggregators resulting in a full stable of over 150 digital streaming stores and platforms. LANDR has also been named a preferred partner of both Apple Music and Spotify since 2020.

=== Audio samples ===
The curated library hosts over one million samples from various third-party providers and is updated weekly with new content.

The Samples marketplace also hosts AI-led tools to help users search and preview samples in context. '''Selector''' suggests complementary samples to users as they browse. '''Creator''', a browser-based audio interface, allows users to preview and play with samples while they browse the library. Tracks made with Creator can also be shared directly to TikTok.

In 2021, LANDR launched a proprietary Samples plug-in to allow users to browse and preview the Samples library from within their preferred [[digital audio workstation]] (DAW).

=== VSTs & plug-ins ===
LANDR hosts a variety of free, subscription-based, and rent-to-own VSTs and plug-ins for DAWs. The rent-to-own program allows users to pay a monthly fee over a set period of time before owning their product license outright.

=== Network and marketplace ===
Aimed at music professionals and DIY creators alike, the LANDR Network service marketplace allows users to create profiles, upload music, and connect with fellow artists and professionals to buy and sell their services. It also offers online collaboration tools like '''Sessions''', video conferencing that allows users to sync and share DAW audio, and '''Projects''', a collaborative, online workspace.

==Reception==
LANDR won the Technovation Award at [[Canadian Music Week]] in 2014<ref>{{Cite web|last=Strauss|first=Karsten|title=Making Money on the Music Mix: Meet MixGenius|url=https://www.forbes.com/sites/karstenstrauss/2014/06/16/making-money-on-the-music-mix-meet-mixgenius/|access-date=2021-04-26|website=Forbes|language=en}}</ref> and has continued to grow in popularity since. The company was number 18 on [[CNBC]]'s February 28, 2017 edition of their "Upstart 25" lists.<ref>{{cite web|url=https://www.cnbc.com/2017/02/28/upstart-25-landr-audio.html|title=Upstart 25: LANDR Audio|publisher=[[CNBC]]|date=February 28, 2017|accessdate=September 20, 2018}}</ref>

In a ''[[Pitchfork (website)|Pitchfork]]'' feature about mastering, Jordan Kisner noted that responses from users of LANDR were mixed, reasoning that they found the site's technology to not be "flexible or intelligent" and that "You get what you pay for: a computer algorithm, rather than a live engineer with taste and experience."<ref>{{cite web|last=Kisner|first=Jordan|date=May 19, 2016|url=https://pitchfork.com/features/article/9894-the-dark-art-of-mastering-music/|title=The Dark Art of Mastering Music|work=[[Pitchfork (website)|Pitchfork]]|accessdate=September 20, 2018}}</ref> However, despite hesitancy from the community to embrace artificial intelligence in music production spaces, LANDR received positive feedback from industry leaders like [[Bob Weir]] ([[Grateful Dead]]),<ref>{{Cite magazine|title=LANDR Brings Music Mastering to the Cloud, Helping Major Labels & Bedroom Acts Alike|url=https://www.billboard.com/articles/business/8499104/landr-music-mastering-online-cloud-major-labels-bedroom-artists|access-date=2021-04-26|magazine=Billboard|date=19 February 2019|language=en}}</ref> [[Tiga (musician)|Tiga]],<ref>{{Cite web|title=LANDR Podcast Launches - Promoting Cloud-Based Mastering To The Masses|url=https://www.clashmusic.com/news/landr-podcast-launches-promoting-cloud-based-mastering-to-the-masses|access-date=2021-04-26|website=Clash Magazine|date=August 2014 |language=en}}</ref> and [[Nas]].<ref>{{Cite web|date=2015-07-07|title=Nas, Richie Hawtin invest in LANDR|url=https://www.factmag.com/2015/07/07/nas-richie-hawtin-invest-in-nearly-foolproof-cloud-based-mastering-service/|access-date=2021-04-26|website=Fact Magazine|language=en-US}}</ref> Notably, the engine was utilized by [[Gwen Stefani]]’s team at the 2016 Grammys,<ref>{{Cite magazine|title=LANDR Brings Music Mastering to the Cloud, Helping Major Labels & Bedroom Acts Alike|url=https://www.billboard.com/articles/business/8499104/landr-music-mastering-online-cloud-major-labels-bedroom-artists|access-date=2021-04-26|magazine=Billboard|date=19 February 2019|language=en}}</ref> cementing its place as a professional audio production tool.


==References==
==References==
<references />
{{Reflist}}

==External links==
*[https://www.landr.com/ Official website]

{{Music digital distribution platforms}}
{{Authority control}}


[[Category:Music industry]]
[[Category:Music production]]
[[Category:Music production companies]]
[[Category:Music production software]]
[[Category:Music promoters]]
[[Category:Services marketing]]
[[Category:Music streaming services]]
[[Category:Audio engineering]]
[[Category:Audio engineering]]
[[Category:Digital signal processing]]
[[Category:Sampling (music)]]

Latest revision as of 21:15, 17 July 2024

LANDR
Developer(s)MixGenius
Websitewww.landr.com Edit this on Wikidata

LANDR Audio is a cloud-based music creation platform developed by MixGenius, an artificial intelligence company based in Montreal, Quebec. Since launching with its flagship automated mastering service in 2014, LANDR has expanded its offerings to include distribution services, a music samples library, virtual studio technology (VSTs) and plug-ins, a service marketplace for musicians, and online video conferencing.

History

[edit]

MixGenius launched an automated mastering service in 2014 under the name LANDR, meant to represent the left and right audio channels. The engine, developed through several years, was built by analyzing thousands of mastered tracks and by doing research and analysis on the workflows of mastering engineers. The engine performs the standard mastering processes, such as equalization, dynamic compression, audio excitement or saturation, and limiting/maximizing.[1]

The company, now mainly referred to as LANDR Audio, continues to add services to their platform with the goal of bridging the gap between DIY musicians and the professional music market under CEO Pascal Pilon.

LANDR has also created educational materials to help musicians improve their music production skills. Their educational content is disseminated through their blog, social media, and YouTube channel.

Product timeline

[edit]
  • 2014: AI mastering
  • 2017: Music distribution
  • 2018: Music samples library
  • 2019: Rent-to-own VSTs and plug-ins
  • 2020: Collaboration tools & services marketplace
  • 2021: Proprietary VSTs and plug-ins

Products and services

[edit]

AI Mastering

[edit]

Traditional music mastering is a post-production process by which a mastering engineer cleans up and normalizes an audio track to achieve a uniform and consistent master recording from which copies can be reliably made. The LANDR AI engine recreates this process to produce release-ready masters that conform to, both, physical and digital distribution quality standards.

The LANDR engine analyzes uploaded tracks and creates a mastering chain catered to the style and genre of that track. Users can then use presets or choose to customize their masters using various settings and features. Users can also choose the file format of their final master or master in batches for consistent sound across multi-track releases. The engine offers various output formats, though WAVs are the standard choice for music distribution.

Music distribution

[edit]

LANDR Distribution allows users to release and monetize their music on digital streaming platforms like Spotify, Apple Music, and TikTok. LANDR users can currently distribute to 70 digital service providers (DSPs) and aggregators resulting in a full stable of over 150 digital streaming stores and platforms. LANDR has also been named a preferred partner of both Apple Music and Spotify since 2020.

Audio samples

[edit]

The curated library hosts over one million samples from various third-party providers and is updated weekly with new content.

The Samples marketplace also hosts AI-led tools to help users search and preview samples in context. Selector suggests complementary samples to users as they browse. Creator, a browser-based audio interface, allows users to preview and play with samples while they browse the library. Tracks made with Creator can also be shared directly to TikTok.

In 2021, LANDR launched a proprietary Samples plug-in to allow users to browse and preview the Samples library from within their preferred digital audio workstation (DAW).

VSTs & plug-ins

[edit]

LANDR hosts a variety of free, subscription-based, and rent-to-own VSTs and plug-ins for DAWs. The rent-to-own program allows users to pay a monthly fee over a set period of time before owning their product license outright.

Network and marketplace

[edit]

Aimed at music professionals and DIY creators alike, the LANDR Network service marketplace allows users to create profiles, upload music, and connect with fellow artists and professionals to buy and sell their services. It also offers online collaboration tools like Sessions, video conferencing that allows users to sync and share DAW audio, and Projects, a collaborative, online workspace.

Reception

[edit]

LANDR won the Technovation Award at Canadian Music Week in 2014[2] and has continued to grow in popularity since. The company was number 18 on CNBC's February 28, 2017 edition of their "Upstart 25" lists.[3]

In a Pitchfork feature about mastering, Jordan Kisner noted that responses from users of LANDR were mixed, reasoning that they found the site's technology to not be "flexible or intelligent" and that "You get what you pay for: a computer algorithm, rather than a live engineer with taste and experience."[4] However, despite hesitancy from the community to embrace artificial intelligence in music production spaces, LANDR received positive feedback from industry leaders like Bob Weir (Grateful Dead),[5] Tiga,[6] and Nas.[7] Notably, the engine was utilized by Gwen Stefani’s team at the 2016 Grammys,[8] cementing its place as a professional audio production tool.

References

[edit]
  1. ^ Hayes, Tyler (2014-07-02). "Why The Music Industry's Next Big Disruption Is in the Recording Studio". Fast Company. Retrieved 2021-06-09.
  2. ^ Strauss, Karsten. "Making Money on the Music Mix: Meet MixGenius". Forbes. Retrieved 2021-04-26.
  3. ^ "Upstart 25: LANDR Audio". CNBC. February 28, 2017. Retrieved September 20, 2018.
  4. ^ Kisner, Jordan (May 19, 2016). "The Dark Art of Mastering Music". Pitchfork. Retrieved September 20, 2018.
  5. ^ "LANDR Brings Music Mastering to the Cloud, Helping Major Labels & Bedroom Acts Alike". Billboard. 19 February 2019. Retrieved 2021-04-26.
  6. ^ "LANDR Podcast Launches - Promoting Cloud-Based Mastering To The Masses". Clash Magazine. August 2014. Retrieved 2021-04-26.
  7. ^ "Nas, Richie Hawtin invest in LANDR". Fact Magazine. 2015-07-07. Retrieved 2021-04-26.
  8. ^ "LANDR Brings Music Mastering to the Cloud, Helping Major Labels & Bedroom Acts Alike". Billboard. 19 February 2019. Retrieved 2021-04-26.
[edit]
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