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{{Infobox single
{{Infobox song
| Name = Ten Percent
| name = Ten Percent
| Cover =
| cover =
| Caption =
| alt =
⚫
| border = yes
⚫
| Artist = [[Double Exposure (band)|Double Exposure]]
| Album = Ten Percent
| type = single
⚫
| artist = [[Double Exposure (band)|Double Exposure]]
⚫
| A-side =
| B-side =
| album = [[Ten Percent]]
⚫
| released = {{start date|1976|5}}
⚫
| Border = yes
| recorded =
⚫
| Released = {{start date|1976|5}}
⚫
| studio =
| Format = [[gramophone record|7"]], [[12"]]
| Recorded =
| venue =
| Genre =
| genre =
| Length = 6:51 <small>(album version)</small><br>9:42 <small>(12" version)</small>
| length = 6:51 <small>(album version)</small><br>9:42 <small>(12" version)</small><br>3:05 <small>(7" version)</small>
| Label = [[Salsoul Records]]
| label = [[Salsoul Records]]
| Writer = Allan Felder, T.G. Conway
| writer = [[Allan Felder]], T.G. Conway
| producer = [[Norman Harris (musician)|Norman Harris]]<ref>{{cite web|title=45cat.com|url=https://www.45cat.com/record/sz2008|website=45cat.com|accessdate=February 17, 2021}}</ref>
| Producer = [[Norman Harris]]
| Certification =
| prev_title =
| Last single =
| prev_year =
| next_title = My Love Is Free
| This single = "'''Ten Percent'''" <br> (1976)
| Next single = "My Love Is Free" <br> (1976)
| next_year = 1976
| Misc =
}}
}}


In 1976, [[Salsoul Records]] released their eighth release, [[Walter Gibbons]]' [[remix]] of [[Double Exposure (band)|Double Exposure]]'s [[disco]] song "Ten Percent".<ref name="DM">{{cite web|url= http://www.discomuseum.com/WalterGibbons.html|title=discomuseum}}</ref>
In 1976, [[Salsoul Records]] released their eighth release, [[Walter Gibbons]]' [[remix]] of [[Double Exposure (band)|Double Exposure]]'s [[disco]] song '''"Ten Percent"'''.<ref name="DM">{{cite web|url=http://www.discomuseum.com/WalterGibbons.html |title=discomuseum |url-status=dead |archiveurl=https://web.archive.org/web/20070922024634/http://www.discomuseum.com/WalterGibbons.html |archivedate=September 22, 2007 }}</ref> "Ten Percent" was the first commercially available [[12-inch single]].<ref>{{Cite magazine|title=A New 12 -Inch 45 Salsoul Disco Label|magazine=Billboard|date=15 May 1976|pages=3, 38}}</ref><ref>{{Cite magazine|title=Club DJs Blend Cuts For Cos.' Disco Disks|magazine=Billboard|date=15 May 1976|pages=1, 39}}</ref> Although, according to the record label, the actual title of this record is Ten Per Cent, not Ten Percent.<ref>{{cite web|url=https://www.discogs.com/Double-Exposure-Ten-Per-Cent/release/8786 |title=Double Exposure - Ten Per Cent (Vinyl) |website=Discogs.com |date= |accessdate=2016-10-11}}</ref>
'''"Ten Percent"''' was the first commercially available [[12-inch single]].{{Citation needed|date=March 2008}}


The [[12-inch single]] was reserved for [[DJ]]s until the release of "Ten Percent." [[Disco]] had already begun to exploit the [[12-inch]]'s allowance for higher volumes, better sound quality, and longer playing time, but no record companies had previously seen commercial value in the new format.<ref name="Lawrence 2003">{{cite book| author = Lawrence, Tim| title = Love Saves the Day: A History of American Dance Music Culture, 1970-1979| publisher =Duke University Press| year = 2003| id = ISBN 0-8223-3198-5}}</ref>
The [[12-inch single]] was reserved for [[DJ]]s until the release of "Ten Percent." [[Disco]] had already begun to exploit the [[12-inch]]'s allowance for higher volumes, better sound quality, and longer playing time, but no record companies had previously seen commercial value in the new format.<ref name="Lawrence 2003">{{cite book| author = Lawrence, Tim| title = Love Saves the Day: A History of American Dance Music Culture, 1970-1979| url = https://archive.org/details/lovesavesdayhist00lawr| url-access = registration| publisher =Duke University Press| year = 2003| isbn = 0-8223-3198-5}}</ref>


==Production==
==Production==
Ken Cayre, the head of [[Salsoul Records]], decided to sign a number of famous musicians and bands to the label, hoping to "consolidate the success of the faceless [[Salsoul Orchestra]]", and [[Double Exposure (band)|Double Exposure]] was chosen as the newly signed band whose first release, "Ten Percent," would feature the orchestra and be promoted with a 12-inch single as well as the typical [[seven-inch]] format.<ref name="Lawrence 2003"/> Walter Gibbons was a DJ, not a producer, but his innovative skills, along with his punctuality and serious nature, got Gibbons the "Ten Percent" assignment at [[Salsoul Records]]. One of his original techniques was "taking two records and working them back and forth in order to extend the drum breaks," a technique he applied to the "Ten Percent" mix, which displeased the original songwriter, Allan Felder, but which was supported by Salsoul in the front-page story in which [[Billboard (magazine)|Billboard magazine]] covered the release.<ref name="Lawrence 2003"/> It was "mostly an exercise in stretching the original track out,"<ref name="BW">{{cite web|url=http://www.slate.com/id/2068368 |title=The Remixmasters: A History Lesson for Puffy Combs|author=Williams, Ben |accessdate=2008-01-16 |work=Slate |publisher=slate.com }}</ref> and Gibbons transformed it from a "four-minute song into a nine-minute-forty-five-second-cut-and-paste roller coaster."<ref name="Lawrence 2003"/>
Ken Cayre, the head of [[Salsoul Records]], decided to sign a number of famous musicians and bands to the label, hoping to "consolidate the success of the faceless [[Salsoul Orchestra]]", and [[Double Exposure (band)|Double Exposure]] was chosen as the newly signed band whose first release, "Ten Percent," would feature the orchestra and be promoted with a 12-inch single as well as the typical [[seven-inch]] format.<ref name="Lawrence 2003"/> Walter Gibbons was a DJ, not a producer, but his innovative skills, along with his punctuality and serious nature, got Gibbons the "Ten Percent" assignment at [[Salsoul Records]]. One of his original techniques was "taking two records and working them back and forth in order to extend the drum breaks," a technique he applied to the "Ten Percent" mix, which displeased the original songwriter, Allan Felder, but which was supported by Salsoul in the front-page story in which [[Billboard (magazine)|Billboard magazine]] covered the release.<ref name="Lawrence 2003"/> It was "mostly an exercise in stretching the original track out,"<ref name="BW">{{cite web|url=http://www.slate.com/id/2068368 |title=The Remixmasters: A History Lesson for Puffy Combs|author=Williams, Ben |accessdate=2008-01-16 |work=Slate |date=29 July 2002|publisher=slate.com }}</ref> and Gibbons transformed it from a "four-minute song into a nine-minute-forty-five-second-cut-and-paste roller coaster."<ref name="Lawrence 2003"/>


==Public Reaction==
==Public reaction==
When Gibbons first played the "Ten Percent" 12" remix at Gallery21, where he was a regular DJ, one witness said "it sounded so new, going backwards and forwards. It built and built like it would never stop. The dance floor just exploded."<ref name="Lawrence 2003"/>
When Gibbons first played the "Ten Percent" 12" remix at Galaxy 21, where he was a regular DJ. One witness said, "It sounded so new, going backwards and forwards. It built and built like it would never stop. The dance floor just exploded."<ref name="Lawrence 2003"/>
<ref>Peter Shapiro "The Secret History Of Disco" 2005 pp46</ref>


==Chart history==
==Chart history==
{|class="wikitable"
{|class="wikitable"
⚫
|-
!align="left"|Chart (1976)
!align="left"|Chart (1976)
!align="left"|Peak<br>position
!align="left"|Peak<br>position
|-
|-
|align="left"|US [[Hot R&B/Hip-Hop Songs|R&B Singles]]<ref>{{cite book |title=Top R&B/Hip-Hop Sinlges: 1942-2004 |last=Whitburn |first=Joel |authorlink=Joel Whitburn |year=2005 |publisher=Record Research |page=170}}</ref>
|align="left"|US [[Hot R&B/Hip-Hop Songs|R&B Singles]]<ref>{{cite book |title=Top R&B/Hip-Hop Singles: 1942-2004 |last=Whitburn |first=Joel |authorlink=Joel Whitburn |year=2005 |publisher=Record Research |page=170}}</ref>
|align="center"|63
| style="text-align:center;"|63
⚫
|-
⚫
|align="left"|US [[Billboard Hot 100]]
⚫
|align="center"|54
|-
|-
⚫
|align="left"|US [[Billboard Hot 100|''Billboard'' Hot 100]]
|align="left"|[[Dance/Club Play Singles]]<ref>[{{Allmusic|class=album|id=r52990|pure_url=yes}} allmusic]</ref>
⚫
| style="text-align:center;"|54
⚫
|align="center"|2 <ref>{{cite book |title= Hot Dance/Disco: 1974-2003|last=Whitburn |first=Joel |authorlink=Joel Whitburn |year=2004 |publisher=Record Research |page=82}}</ref>
|-
|-
|align="left"|US [[Hot Dance Club Play]] Singles <ref>{{cite web|author=Craig Lytle |url=http://www.allmusic.com/album/the-two-of-us-mw0000847172 |title=The Two of Us - Yarbrough & Peoples &#124; Songs, Reviews, Credits |publisher=[[AllMusic]] |date= |accessdate=2016-10-11}}</ref>
⚫
| style="text-align:center;"|2 <ref>{{cite book |title= Hot Dance/Disco: 1974-2003|last=Whitburn |first=Joel |authorlink=Joel Whitburn |year=2004 |publisher=Record Research |page=82}}</ref>
|}
|}


==Release==
==Release==
Release Date: May, 1976
*Release Date: May, 1976:
Album Jacket: 4-colors, with a center window showing the record's label
Album Jacket: 4-colors, with a center window showing the record's label
Price: $2.98
Price: $2.98
Speed: 45rpm
Speed: 45rpm
Publicity: front-page stories in [[Billboard (magazine)|Billboard magazine]] and [[Record World]]
Publicity: front-page stories in [[Billboard (magazine)|Billboard magazine]] and [[Record World]]


==Effects on Dance Music==
==Effects on dance music==
"Ten Percent" was a "dancefloor stormer that radically changed the disco underground in terms of record production." <ref name="DM"/> The release "signalled the rise of remixers" <ref name="NYT">{{cite news|url=http://www.nytimes.com/2005/01/09/arts/music/09leed.html |title=Mix and Mash |accessdate=2008-01-16 |work=NYTimes |publisher=nytimes.com | first=Jeff | last=Leeds | date=2005-01-09}}</ref> and the rise of the DJ. It also proved that releasing multiple versions of the same song was financially beneficial.
"Ten Percent" was a "dancefloor stormer that radically changed the disco underground in terms of record production."<ref name="DM"/> The release "signalled the rise of remixers",<ref name="NYT">{{cite news|url=https://www.nytimes.com/2005/01/09/arts/music/09leed.html |title=Mix and Mash |accessdate=2008-01-16 |work=[[The New York Times]] | first=Jeff | last=Leeds | date=2005-01-09}}</ref> and the rise of the DJ.


==References==
==References==
{{Reflist}}
<div class="references-small">
<references />


== External links ==
==External links==
*[http://timlawrence.info/linernotes/2005/walter_g.php/ Mixed With Love: The Musical World Of Walter Gibbons]
*[http://timlawrence.info/linernotes/2005/walter_g.php/ Mixed With Love: The Musical World Of Walter Gibbons]


[[Category:1976 singles]]
[[Category:1976 singles]]
[[Category:Disco songs]]
[[Category:American disco songs]]
[[Category:Songs written by Allan Felder]]
[[Category:1976 songs]]
[[Category:Salsoul Records singles]]

Latest revision as of 06:15, 14 July 2024

"Ten Percent"
Single by Double Exposure
from the album Ten Percent
ReleasedMay 1976 (1976-05)
Length6:51 (album version)
9:42 (12" version)
3:05 (7" version)
LabelSalsoul Records
Songwriter(s)Allan Felder, T.G. Conway
Producer(s)Norman Harris[1]
Double Exposure singles chronology
"Ten Percent"
(1976) 		"My Love Is Free"
(1976)

In 1976, Salsoul Records released their eighth release, Walter Gibbons' remix of Double Exposure's disco song "Ten Percent".[2] "Ten Percent" was the first commercially available 12-inch single.[3][4] Although, according to the record label, the actual title of this record is Ten Per Cent, not Ten Percent.[5]

The 12-inch single was reserved for DJs until the release of "Ten Percent." Disco had already begun to exploit the 12-inch's allowance for higher volumes, better sound quality, and longer playing time, but no record companies had previously seen commercial value in the new format.[6]

Production

[edit]

Ken Cayre, the head of Salsoul Records, decided to sign a number of famous musicians and bands to the label, hoping to "consolidate the success of the faceless Salsoul Orchestra", and Double Exposure was chosen as the newly signed band whose first release, "Ten Percent," would feature the orchestra and be promoted with a 12-inch single as well as the typical seven-inch format.[6] Walter Gibbons was a DJ, not a producer, but his innovative skills, along with his punctuality and serious nature, got Gibbons the "Ten Percent" assignment at Salsoul Records. One of his original techniques was "taking two records and working them back and forth in order to extend the drum breaks," a technique he applied to the "Ten Percent" mix, which displeased the original songwriter, Allan Felder, but which was supported by Salsoul in the front-page story in which Billboard magazine covered the release.[6] It was "mostly an exercise in stretching the original track out,"[7] and Gibbons transformed it from a "four-minute song into a nine-minute-forty-five-second-cut-and-paste roller coaster."[6]

Public reaction

[edit]

When Gibbons first played the "Ten Percent" 12" remix at Galaxy 21, where he was a regular DJ. One witness said, "It sounded so new, going backwards and forwards. It built and built like it would never stop. The dance floor just exploded."[6] [8]

Chart history

[edit]
Chart (1976) Peak
position
US R&B Singles[9] 63
US Billboard Hot 100 54
US Hot Dance Club Play Singles [10] 2 [11]

Release

[edit]
  • Release Date: May, 1976:

Album Jacket: 4-colors, with a center window showing the record's label Price: $2.98 Speed: 45rpm Publicity: front-page stories in Billboard magazine and Record World

Effects on dance music

[edit]

"Ten Percent" was a "dancefloor stormer that radically changed the disco underground in terms of record production."[2] The release "signalled the rise of remixers",[12] and the rise of the DJ.

References

[edit]
  1. ^ "45cat.com". 45cat.com. Retrieved February 17, 2021.
  2. ^ a b "discomuseum". Archived from the original on September 22, 2007.
  3. ^ "A New 12 -Inch 45 Salsoul Disco Label". Billboard. 15 May 1976. pp. 3, 38.
  4. ^ "Club DJs Blend Cuts For Cos.' Disco Disks". Billboard. 15 May 1976. pp. 1, 39.
  5. ^ "Double Exposure - Ten Per Cent (Vinyl)". Discogs.com. Retrieved 2016-10-11.
  6. ^ a b c d e Lawrence, Tim (2003). Love Saves the Day: A History of American Dance Music Culture, 1970-1979. Duke University Press. ISBN 0-8223-3198-5.
  7. ^ Williams, Ben (29 July 2002). "The Remixmasters: A History Lesson for Puffy Combs". Slate. slate.com. Retrieved 2008-01-16.
  8. ^ Peter Shapiro "The Secret History Of Disco" 2005 pp46
  9. ^ Whitburn, Joel (2005). Top R&B/Hip-Hop Singles: 1942-2004. Record Research. p. 170.
  10. ^ Craig Lytle. "The Two of Us - Yarbrough & Peoples | Songs, Reviews, Credits". AllMusic. Retrieved 2016-10-11.
  11. ^ Whitburn, Joel (2004). Hot Dance/Disco: 1974-2003. Record Research. p. 82.
  12. ^ Leeds, Jeff (2005-01-09). "Mix and Mash". The New York Times. Retrieved 2008-01-16.
[edit]
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