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| branding = ''Mix 98.3''
| branding = ''Mix 98.3''
| frequency = 98.3 [[MHz]] {{HD Radio}}
| frequency = 98.3 [[MHz]] {{HD Radio}}
| repeater =
| repeater = 107.5 [[WAMR-FM|WAMR-HD4]] (Miami)
| subchannels = HD2: [[Rock en español]]
| airdate = {{start date|1976|2}} (as WGLY)
| airdate = {{start date|1976|2}} (as WGLY)
| language = [[Spanish language|Spanish]]
| language = [[Spanish language|Spanish]]
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| owner = [[Uforia Audio Network]]
| owner = [[Uforia Audio Network]]
| licensee = Univision Radio Stations Group, Inc.
| licensee = Univision Radio Stations Group, Inc.
| sister_stations = '''Radio:''' [[WAQI]], [[WQBA]], [[WAMR-FM]]<br>'''TV:''' [[WLTV-DT]], [[WAMI-DT]]
| sister_stations = '''Radio:''' [[WAMR-FM]]<br>'''TV:''' [[WLTV-DT]], [[WAMI-DT]]
| webcast = [http://archivo.univision.com/contentroot/locales/radio/jhtml/NOMETA_stream.jhtml?station=WRTOFM&city=Miami Listen Live]
| webcast = [http://archivo.univision.com/contentroot/locales/radio/jhtml/NOMETA_stream.jhtml?station=WRTOFM&city=Miami Listen Live]
| website = [http://mix983.univision.com mix983.univision.com]
| website = [http://mix983.univision.com mix983.univision.com]
| licensing_authority= [[Federal Communications Commission|FCC]]
}}
}}


'''WRTO-FM''' (98.3 [[Hertz|MHz]] "Mix 98.3") is a [[commercial radio|commercial]] [[FM radio|FM]] [[radio station]] [[city of license|licensed]] to [[Goulds, Florida]], and serving the [[Miami]]-[[Fort Lauderdale]]-[[Hollywood, Florida|Hollywood]] [[media market|radio market]]. The station airs a [[tropical music]] [[radio format]], broadcasting in [[Spanish language|Spanish]]. It is owned by [[Univision Radio]] under the name Univision Radio Illinois, Inc.<ref>{{cite web|url=http://www.fcc.gov/fcc-bin/fmq?call=WRTO-FM |title=WRTO-FM Facility Record |work=United States [[Federal Communications Commission]], audio division}}</ref><ref>{{cite web|url=http://www1.arbitron.com/sip/displaySip.do?surveyID=SU10&band=fm&callLetter=WRTO-FM|title=WRTO-FM Station Information Profile|publisher=[[Arbitron]]}}</ref>
'''WRTO-FM''' (98.3 [[Hertz|MHz]] "Mix 98.3") is a [[commercial radio|commercial]] [[FM radio|FM]] [[radio station]] [[city of license|licensed]] to [[Goulds, Florida]], and serving the [[Miami]]-[[Fort Lauderdale]]-[[Hollywood, Florida|Hollywood]] [[media market|radio market]]. The station airs a [[tropical music]] [[radio format]], broadcasting in [[Spanish language|Spanish]]. It is owned by [[Uforia Audio Network]] under the name Univision Radio Stations Group, Inc.<ref>{{cite web|url=http://www.fcc.gov/fcc-bin/fmq?call=WRTO-FM |title=WRTO-FM Facility Record |work=United States [[Federal Communications Commission]], audio division}}</ref><ref>{{cite web|url=http://www1.arbitron.com/sip/displaySip.do?surveyID=SU10&band=fm&callLetter=WRTO-FM|title=WRTO-FM Station Information Profile|publisher=[[Arbitron]]}}</ref>


WRTO-FM's studios and offices are in [[Coral Gables, Florida]] and the [[transmitter]] is off Coconut Palm Drive (SW 248th Street) in [[Homestead, Florida|Homestead]]. WRTO-FM is a [[list of North American broadcast station classes|Class C]] FM station with an [[effective radiated power]] (ERP) of 100,000 [[watt]]s from a tower at 1407 feet (429 m) in [[height above average terrain]] (HAAT). The signal reaches from north of [[Fort Lauderdale]] to [[Marathon Key]].<ref>[https://radio-locator.com/cgi-bin/patg?id=WRTO-FM Radio-Locator.com/WRTO-FM]</ref>
WRTO-FM's studios and offices are in [[Coral Gables, Florida]] and the [[transmitter]] is off Coconut Palm Drive (SW 248th Street) in [[Homestead, Florida|Homestead]]. WRTO-FM is a [[list of North American broadcast station classes|Class C]] FM station with an [[effective radiated power]] (ERP) of 100,000 [[watt]]s from a tower at 1407 feet (429 m) in [[height above average terrain]] (HAAT). The signal reaches from north of [[Fort Lauderdale]] to [[Marathon Key]].<ref>[https://radio-locator.com/cgi-bin/patg?id=WRTO-FM Radio-Locator.com/WRTO-FM]</ref>


The station also broadcasts using the [[HD radio]] format.<ref>{{cite web|url=http://www.hdradio.com/ |title=HD Radio Station Guide |work=HD Radio |publisher=iBiquity}}</ref> Its logo looks similar to [[WKAQ-FM]] in [[San Juan, Puerto Rico]] and [[KBBT]] in [[San Antonio, Texas]].
The station also broadcasts using the [[HD radio]] format.<ref>{{cite web|url=http://www.hdradio.com/ |title=HD Radio Station Guide |work=HD Radio |publisher=iBiquity}}</ref> Its logo looks similar to [[KBBT]] in [[San Antonio, Texas]].


==History==
==History==
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==External links==
==External links==
*{{FM station data|WRTO}}
*{{FM station data|37253|WRTO-FM}}


{{Miami Radio}}
{{Miami Radio}}

Revision as of 17:59, 13 July 2024

"WURM" redirects here. For other uses, see Wurm (disambiguation).
WRTO-FM
Broadcast areaMiami-Fort Lauderdale-Hollywood
Frequency98.3 MHz (HD Radio)
BrandingMix 98.3
Programming
Language(s)Spanish
FormatTropical music
SubchannelsHD2: Rock en español
Ownership
Owner
Radio: WAMR-FM
TV: WLTV-DT, WAMI-DT
History
First air date
February 1976 (1976-02) (as WGLY)
Former call signs
  • WGLY (1976–1984)
  • WTHM (1984–1988)
  • WAQI-FM (1988–1990)
  • WRTO (1990–2003)
  • WRTO-FM (2003–2010)
  • WURM (2010)
Call sign meaning
"Ritmo" ("rhythm" in Spanish)
Technical information[1]
Licensing authority
FCC
Facility ID37253
ClassC
ERP100,000 watts
HAAT429 meters (1407 ft)
Transmitter coordinates
25°32′24.00″N 80°28′7.00″W / 25.5400000°N 80.4686111°W / 25.5400000; -80.4686111
Repeater(s)107.5 WAMR-HD4 (Miami)
Links
Public license information
WebcastListen Live
Websitemix983.univision.com

WRTO-FM (98.3 MHz "Mix 98.3") is a commercial FM radio station licensed to Goulds, Florida, and serving the Miami-Fort Lauderdale-Hollywood radio market. The station airs a tropical music radio format, broadcasting in Spanish. It is owned by Uforia Audio Network under the name Univision Radio Stations Group, Inc.[2][3]

WRTO-FM's studios and offices are in Coral Gables, Florida and the transmitter is off Coconut Palm Drive (SW 248th Street) in Homestead. WRTO-FM is a Class C FM station with an effective radiated power (ERP) of 100,000 watts from a tower at 1407 feet (429 m) in height above average terrain (HAAT). The signal reaches from north of Fort Lauderdale to Marathon Key.[4]

The station also broadcasts using the HD radio format.[5] Its logo looks similar to KBBT in San Antonio, Texas.

History

In February 1976, the station went on the air as WGLY.[6] It was owned by the Fine Arts Broadcasting Company and aired a contemporary Christian music format. WGLY could only operate with 1,100 watts from a height of 460 feet, limiting its signal to southern Dade County, Florida. For a short time, the station switched to a smooth jazz format.

On November 1, 1984, the station changed to an urban contemporary format as WTHM "Rhythm 98."[7] In 1986, the station was bought by Mambisa Broadcasting, which also owned AM 710 WAQI, a Spanish language news/talk outlet in Miami. On January 22, 1988, the FM station flipped to Spanish adult contemporary, and on September 15, 1988, its call sign was switched to WAQI-FM to match its AM sister station.[8]

On April 16, 1990, the station changed call letters to WRTO, to reflect its younger, more rhythmic sound. The call sign stands for "ritmo", the Spanish word for "rhythm."

In the mid-1990s, the Federal Communications Commission relaxed its rules which had limited the maximum power permitted for Class A FM frequencies. WRTO at 98.3 MHz, had been on a channel only for Class A stations. But it applied for and received a construction permit to greatly increase its power to 100,000 watts, to match other prominent Miami-area FM stations, and allowing it to become a Class C station.

In 2003, the current owner, Univision Radio, acquired WRTO. On October 21, 2003, the call sign was changed to WRTO-FM, concurrent with a Univision-owned AM station in Chicago becoming WRTO. The signal upgrade was completed a short time after Univision's take over. On June 24, 2010, the call letters switched to WURM, and on July 28, 2010, back to the current WRTO-FM.[9]

References

  1. ^ "Facility Technical Data for WRTO-FM". Licensing and Management System. Federal Communications Commission.
  2. ^ "WRTO-FM Facility Record". United States Federal Communications Commission, audio division.
  3. ^ "WRTO-FM Station Information Profile". Arbitron.
  4. ^ Radio-Locator.com/WRTO-FM
  5. ^ "HD Radio Station Guide". HD Radio. iBiquity.
  6. ^ Broadcasting Yearbook 1979 page C-43
  7. ^ Broadcasting Yearbook 1988 page B-68
  8. ^ Broadcasting Yearbook 1989 page B-61
  9. ^ "WRTO-FM Call Sign History". United States Federal Communications Commission, audio division.
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