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{{short description|K-Love radio station in Midlothian–Richmond, Virginia}}
{{for|the Ettrick, Virginia radio station that held the call sign WLFV at 93.1 from 2006 to 2014|WWLB}}
{{for|the Ettrick, Virginia radio station that held the call sign WLFV at 93.1 from 2006 to 2014|WWLB}}
{{use mdy dates|date=October 2022}}
{{Infobox radio station
{{Infobox radio station
| image =
| logo = KLOVE 2014.svg
| name = WLFV
| logo_size = 200px
| city = [[Midlothian, Virginia]]
| name = WLFV
| city = [[Midlothian, Virginia]]
| area = [[Greater Richmond Region]]
| area = [[Richmond, Virginia]]
| branding =
| branding = ''K-Love''
| slogan =
| frequency = 98.9 [[Megahertz|MHz]]
| airdate = November 22, [[1971 in radio|1971]] (as WJMA-FM)<ref name="LaunchDate"/>
| frequency = 98.9 [[Megahertz|MHz]]
| format = [[Contemporary Christian]]
| airdate = November 22, [[1971 in radio|1971]] (as WJMA-FM)<ref name="LaunchDate"/>
| format = [[Silent (broadcasting)|Silent]]
| erp = 4,800 [[watt]]s
| erp = 4,800 [[watt]]s
| haat = {{convert|227.4|m|ft|sp=us}}
| haat = {{convert|227.4|m|ft|sp=us}}
| class = B1
| class = B1
| facility_id = 54872
| facility_id = 54872
| coordinates =
| callsign_meaning = '''W'''o'''LF''' '''V'''irginia (previous format)
| coordinates =
| former_callsigns = WJMA-FM (1971–1984)<br>WVJZ (1984–1990)<br>WJMA-FM (1990–2004)<br>WCUL (2004–2005)<br>WWLB (2005–2014)<ref name="CallSign"/>
| callsign_meaning = '''W'''o'''LF''' '''V'''irginia (previous format)
| former_frequencies = 96.7 MHz (1971–2001)
| former_callsigns = WJMA-FM (1971-1984)<br>WVJZ (1984-1990)<br>WJMA-FM (1990-2004)<br>WCUL (2004-2005)<br>WWLB (2005-2014)<ref name="CallSign"/>
| affiliations =
| affiliations =
| owner = [[Alpha Media]] (sale to [[EMF Broadcasting]] pending)
| owner = [[Educational Media Foundation]]
| licensee = Alpha Media Licensee LLC
| licensee =
| sister_stations = [[WARV-FM]], [[WWLB-FM]], [[WBBT-FM]]
| sister_stations = [[WARV-FM]], [[WKYV]]
| webcast =
| webcast = [http://www.klove.com/listen/player.aspx Listen Live]
| website =
| website = [http://www.klove.com/ klove.com]
}}
}}
'''WLFV''' (98.9 [[Megahertz|MHz]]) is a commercial [[FM broadcasting|FM]] [[radio station]] [[city of license|licensed]] to [[Midlothian, Virginia]] and serving the [[Greater Richmond Region]].<ref name="Arbitron"/> WLFV is owned and operated by [[Alpha Media]].<ref name="FCC"/> It is [[simulcast]] with 100.3 [[WARV-FM]] in [[Petersburg, Virginia]]. WLFV covers communities to the north of Richmond and WARV-FM covers communities to the south.


Studios and offices for WLFV and WARV-FM, as well as [[sister station]] [[WBBT-FM]] are on Arboretum Place in Richmond. WLFV's [[transmitter]] is off Basie Road in [[Henrico, Virginia]].<ref>http://radio-locator.com/cgi-bin/patg?id=WLFV-FM</ref>
'''WLFV''' (98.9 [[Megahertz|MHz]]) is a commercial [[FM broadcasting|FM]] [[radio station]], [[city of license|licensed]] to [[Midlothian, Virginia]] and serving the [[Greater Richmond Region]].<ref name="Arbitron"/> The station is branded as "[[K-Love]]" and features a [[Contemporary Christian]] format. The station is owned by [[Educational Media Foundation|Educational Media Foundation (EMF)]].<ref name="FCC"/> WLFV's [[transmitter]] is off Basie Road in [[Henrico, Virginia]].<ref>{{Cite web|url=http://radio-locator.com/cgi-bin/patg?id=WLFV-FM|title=WLFV-FM Radio Station Coverage Map}}</ref>


==History==
On December 5, 2016, the [[Educational Media Foundation]] filed an application with the FCC to purchase both WLFV and WARV, and has already applied to flip both to their [[K-Love]] network upon the sale's completion; combined with its recent acquisition of [[WLRB|WZEZ]], EMF will improve its signal in the River City greatly with the changes.<ref>[https://radioinsight.com/blog/headlines/109556/alpha-sells-richmond-pair-to-emf/ Alpha Sells Richmond Pair to EMF]</ref>
'''WJMA-FM''' signed on November 22, 1971, on 96.7&nbsp;MHz from [[Orange, Virginia]]. It was co-owned with WJMA (1340 AM, now [[WVCV]]). In 2003, the station ended up in the hands of Maniquad Communications, which at the time was the owner of [[Rimshot (broadcasting)|rimshots]] [[WBBT-FM]] in [[Powhatan, Virginia|Powhatan]] and [[WKYV|WARV-FM]] in [[Petersburg, Virginia|Petersburg]]. Maniquad filed to move WJMA-FM to 98.9 FM in Richmond proper, and the station began broadcasting from its new facilities in March 2005.<ref>{{cite web|title=WLFV Facility Data|url=https://fccdata.org/?facid=54872|website=FCCData}}</ref>


Prior to becoming K-Love in 2017, WLFV was owned by [[Alpha Media]]. The station featured a country music format branded as "The Wolf," and was simulcast on co-owned WARV-FM. On December 5, 2016, EMF filed an application with the FCC to purchase both WLFV and WARV-FM for $2 million.<ref>[https://radioinsight.com/blog/headlines/109556/alpha-sells-richmond-pair-to-emf/ Alpha Sells Richmond Pair to EMF]</ref>
On March 22, 2017 WLFV began stunting, directing listeners to sister station WWLB (the classic country-formatted "[[WWLB|Hank FM]]").<ref>[https://radioinsight.com/headlines/117066/alpha-shakes-richmond-cluster/ Alpha Shakes Up Richmond Cluster] Radioinsight - March 22, 2017</ref> On March 23, 2017, the station went silent in advance of its impending flip to K-Love.<ref>{{Cite news|url=https://twitter.com/VARTV/status/845222967214788608|title=Robert Corbin VARTV on Twitter|work=Twitter|access-date=2017-03-25|language=en}}</ref>


On March 22, 2017, following the consummation of EMF's purchase, WLFV began stunting, directing listeners to sister station WWLB (the classic country-formatted "[[WWLB|Hank FM]]").<ref>[https://radioinsight.com/headlines/117066/alpha-shakes-richmond-cluster/ Alpha Shakes Up Richmond Cluster] Radioinsight - March 22, 2017</ref> On March 23, 2017, WLFV went silent in advance of its impending flip to K-Love.<ref>{{Cite tweet|user=VARTV|number=845222967214788608|title=#rva #VARTV|access-date=2017-03-25|language=en|date=2017-03-24}}</ref>
==Previous Logo==

[[Image:WARV-FM WLFV-FM 2015.PNG|200px]]
WLFV remained off the air for three weeks while EMF repaired a failed satellite dish mount.<ref>{{cite web|title=Notification of Suspension of Operations|url=https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/cdbsmenu.hts?context=25&appn=101754090&formid=910&fac_num=54872|website=FCC Licensing Database|access-date=18 April 2017}}</ref> Finally, on April 14, 2017, WLFV returned to the airwaves as K-Love.<ref>{{cite tweet|user=leecostic|number=853083598831976448|title=@VARTV @radioinsight So @KLOVERadio is finally on the air on 98.9 in Richmond, VA. Apparently keeping WLFV calls from "The Wolf"...|date=2017-04-14|access-date=18 April 2017}}</ref> Despite the change in ownership and format, the station retained its WLFV call letters.


==References==
==References==
{{Reflist|30em|refs=
{{Reflist|30em|refs=
<ref name="LaunchDate">{{cite book|url=http://www.americanradiohistory.com/Archive-BC-YB/2010/D4-2010-BC-YB-7.pdf|title=Broadcasting Yearbook 2010|format=PDF|date=2010|accessdate=July 6, 2015|publisher=ProQuest, LLC/Reed Publishing (Nederland), B.V.|page=D-252}}</ref>
<ref name="LaunchDate">{{cite book|url=http://www.americanradiohistory.com/Archive-BC-YB/2010/D4-2010-BC-YB-7.pdf|title=Broadcasting Yearbook 2010|date=2010|access-date=July 6, 2015|publisher=ProQuest, LLC/Reed Publishing (Nederland), B.V.|page=D-252}}</ref>
<ref name="Arbitron">{{cite web|url=http://www1.arbitron.com/sip/displaySip.do?surveyID=SP15&band=fm&callLetter=WLFV|title=Arbitron Station Information Profiles|accessdate=July 6, 2015|work=[[Nielsen Audio]]/[[Nielsen Holdings]]}}</ref>
<ref name="Arbitron">{{cite web|url=http://www1.arbitron.com/sip/displaySip.do?surveyID=SP15&band=fm&callLetter=WLFV|title=Arbitron Station Information Profiles|access-date=July 6, 2015|work=[[Nielsen Audio]]/[[Nielsen Holdings]]}}</ref>
<ref name="CallSign">{{cite web|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=54872&Callsign=WLFV|title=Call Sign History|accessdate=July 6, 2015|work=[[Federal Communications Commission]], audio division}}</ref>
<ref name="CallSign">{{cite web|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=54872&Callsign=WLFV|title=Call Sign History|access-date=July 6, 2015|work=[[Federal Communications Commission]], audio division}}</ref>
<ref name="FCC">{{cite web|url=http://transition.fcc.gov/fcc-bin/fmq?call=WLFV|title=WLFV Facility Record|accessdate=July 6, 2015|work=[[Federal Communications Commission]], audio division}}</ref>
<ref name="FCC">{{cite web|url=http://transition.fcc.gov/fcc-bin/fmq?call=WLFV|title=WLFV Facility Record|access-date=April 6, 2017|work=[[Federal Communications Commission]], audio division}}</ref>
}}
}}


==External links==
==External links==
*{{FM station data|WLFV}}
*{{FM station data|54872|WLFV}}


{{Richmond Radio}}
{{Richmond Radio}}
{{Alpha Media}}
{{K-LOVE}}


[[Category:1971 establishments in Virginia]]
[[Category:1971 establishments in Virginia]]
[[Category:Radio stations established in 1971]]
[[Category:Radio stations established in 1971]]
[[Category:Radio stations in Virginia|LFV]]
[[Category:Educational Media Foundation radio stations]]
[[Category:Alpha Media radio stations]]
[[Category:K-Love radio stations]]
[[Category:Christian radio stations in Virginia|LFV]]



{{Virginia-radio-station-stub}}
{{Virginia-radio-station-stub}}

Latest revision as of 10:29, 7 July 2024

WLFV
Broadcast areaRichmond, Virginia
Frequency98.9 MHz
BrandingK-Love
Programming
FormatContemporary Christian
Ownership
OwnerEducational Media Foundation
WARV-FM, WKYV
History
First air date
November 22, 1971 (as WJMA-FM)[1]
Former call signs
WJMA-FM (1971–1984)
WVJZ (1984–1990)
WJMA-FM (1990–2004)
WCUL (2004–2005)
WWLB (2005–2014)[2]
Former frequencies
96.7 MHz (1971–2001)
Call sign meaning
WoLF Virginia (previous format)
Technical information
Facility ID54872
ClassB1
ERP4,800 watts
HAAT227.4 meters (746 ft)
Links
WebcastListen Live
Websiteklove.com

WLFV (98.9 MHz) is a commercial FM radio station, licensed to Midlothian, Virginia and serving the Greater Richmond Region.[3] The station is branded as "K-Love" and features a Contemporary Christian format. The station is owned by Educational Media Foundation (EMF).[4] WLFV's transmitter is off Basie Road in Henrico, Virginia.[5]

History

[edit]

WJMA-FM signed on November 22, 1971, on 96.7 MHz from Orange, Virginia. It was co-owned with WJMA (1340 AM, now WVCV). In 2003, the station ended up in the hands of Maniquad Communications, which at the time was the owner of rimshots WBBT-FM in Powhatan and WARV-FM in Petersburg. Maniquad filed to move WJMA-FM to 98.9 FM in Richmond proper, and the station began broadcasting from its new facilities in March 2005.[6]

Prior to becoming K-Love in 2017, WLFV was owned by Alpha Media. The station featured a country music format branded as "The Wolf," and was simulcast on co-owned WARV-FM. On December 5, 2016, EMF filed an application with the FCC to purchase both WLFV and WARV-FM for $2 million.[7]

On March 22, 2017, following the consummation of EMF's purchase, WLFV began stunting, directing listeners to sister station WWLB (the classic country-formatted "Hank FM").[8] On March 23, 2017, WLFV went silent in advance of its impending flip to K-Love.[9]

WLFV remained off the air for three weeks while EMF repaired a failed satellite dish mount.[10] Finally, on April 14, 2017, WLFV returned to the airwaves as K-Love.[11] Despite the change in ownership and format, the station retained its WLFV call letters.

References

[edit]
  1. ^ Broadcasting Yearbook 2010 (PDF). ProQuest, LLC/Reed Publishing (Nederland), B.V. 2010. p. D-252. Retrieved July 6, 2015.
  2. ^ "Call Sign History". Federal Communications Commission, audio division. Retrieved July 6, 2015.
  3. ^ "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved July 6, 2015.
  4. ^ "WLFV Facility Record". Federal Communications Commission, audio division. Retrieved April 6, 2017.
  5. ^ "WLFV-FM Radio Station Coverage Map".
  6. ^ "WLFV Facility Data". FCCData.
  7. ^ Alpha Sells Richmond Pair to EMF
  8. ^ Alpha Shakes Up Richmond Cluster Radioinsight - March 22, 2017
  9. ^ @VARTV (March 24, 2017). "#rva #VARTV" (Tweet). Retrieved March 25, 2017 – via Twitter.
  10. ^ "Notification of Suspension of Operations". FCC Licensing Database. Retrieved April 18, 2017.
  11. ^ @leecostic (April 14, 2017). "@VARTV @radioinsight So @KLOVERadio is finally on the air on 98.9 in Richmond, VA. Apparently keeping WLFV calls from "The Wolf"..." (Tweet). Retrieved April 18, 2017 – via Twitter.
[edit]