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{{short description|Argentine E-commerce company}}
{{short description|Argentine e-commerce company}}
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{{Use mdy dates|date=October 2012}}
<noinclude>{{User:RMCD bot/subject notice|1=Mercado Libre|2=Talk:MercadoLibre#Requested move 15 March 2022}}
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</noinclude>{{Use mdy dates|date=October 2012}}
{{Infobox company
{{Infobox company
| name = Mercado Libre, Inc.
| name = MercadoLibre, Inc.
| logo = MercadoLibre.svg
| logo = MercadoLibre.svg
| logo_size = 150
| logo_size = 150
| image = Mercadolibre edificio saavedra.jpg
| image = Mercadolibre edificio saavedra.jpg
| image_size = 250
| image_size = 250
| image_caption = MercadoLibre headquarters in <br />[[Saavedra, Buenos Aires]], July 2021
| image_caption = Former headquarters in [[Saavedra, Buenos Aires]], July 2021
| native_name = {{native name|es|Mercado Libre|italics=off}}<br />{{native name|pt|Mercado Livre|italics=off}}
| native_name = {{native name|es|Mercado Libre|italics=off}}<br />{{native name|pt|Mercado Livre|italics=off}}
| screenshot =
| screenshot =
| caption =
| caption =
| locations = {{collapsible list
| area_served = {{collapsible list
| title = Countries:
| title = 18 Countries
| [[Argentina]]
| [[Argentina]]
| [[Bolivia]]
| [[Bolivia]]
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| [[Colombia]]
| [[Colombia]]
| [[Costa Rica]]
| [[Costa Rica]]
| [[Dominican Republic]]
| [[Ecuador]]
| [[Ecuador]]
| [[El Salvador]]
| [[El Salvador]]
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| [[Paraguay]]
| [[Paraguay]]
| [[Peru]]
| [[Peru]]
| [[Spain]]
| [[Dominican Republic]]
| [[Uruguay]]
| [[Uruguay]]
| [[Venezuela]]
| [[Venezuela]]
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| industry = [[E-commerce]]
| industry = [[E-commerce]]
| products =
| products =
| services = [[Online marketplace]] and [[E-commerce payment system]]
| services = [[Online marketplace]] and [[e-commerce payment system]]
| revenue = {{profit}} [[United States dollar|US$]]3.973 billion (2020)<ref name="investor.mercadolibre.com" />{{rp|31}}
| type = [[Public company|Public]]
| type = [[Public company|Public]]
| traded_as = {{NASDAQ|MELI}}<br />[[NASDAQ-100|NASDAQ-100 component]]<br />{{B3 (stock exchange)|MELI34}}
| traded_as = {{ubl|{{NASDAQ|MELI}}|[[Nasdaq-100]] component|{{B3 (stock exchange)|MELI34}}}}
| genre =
| genre =
| founded = {{start date and age|1999|8|2}}<ref>{{Cite web |title=MercadoLibre.com WHOIS, DNS, & Domain Info - DomainTools |url=http://whois.domaintools.com/mercadolibre.com |access-date=2016-08-16 |website=[[WHOIS]]}}</ref>
| founded = {{Start date and age|1999|8|2}}<ref>{{Cite web |title=MercadoLibre.com WHOIS, DNS, & Domain Info - DomainTools |url=http://whois.domaintools.com/mercadolibre.com |access-date=2016-08-16 |website=[[WHOIS]]}}</ref>
| location_city = [[Buenos Aires]]
| location_city = [[Montevideo]]
| location_country = [[Argentina]]
| location_country = Uruguay
| key_people = {{unbulleted list|[[Marcos Galperin]] ([[chairman]], [[President (corporate title)|president]] & [[chief executive officer|CEO]])| Martin de los Santos ([[chief financial officer|CFO]])|Daniel Rabinovich ([[chief operating officer|COO]])|Osvaldo Giménez (vice president, payments)}}
| area_served = Latin America
| num_employees = 58,313 (2023)
| key_people =
| revenue = {{increase}} {{US$|14.5 billion|link=yes}} (2023)
* [[Marcos Galperin]] ([[chairman]], president, and [[chief executive officer]])
| operating_income = {{increase}} {{US$|1.82 billion}} (2023)
* Pedro Arnt ([[executive vice president]] and [[chief financial officer]])
| net_income = {{increase}} {{US$|987 million}} (2023)
* Stelleo Tolda ([[vice president]] and [[chief operating officer]])
| assets = {{nowrap|{{increase}} {{US$|17.6 billion}} (2023)}}
* Osvaldo Giménez (vice president, payments)
| equity = {{increase}} {{US$|3.07 billion}} (2023)
* Daniel Rabinovich (senior vice president and [[chief technology officer]])
* Marcelo Melamud (vice president and chief accounting officer)
| num_employees = 15,546 (2020)<ref name="investor.mercadolibre.com">{{Cite web |date=2021-03-01 |title=Form 10-K |url=https://investor.mercadolibre.com/node/12496/html |access-date=2021-11-15}}</ref>{{rp|10}}
| net_income = {{profit}} [[United States dollar|US$]]-0.7 million (2020)<ref name="investor.mercadolibre.com" />{{rp|31}}
| owner =
| owner =
| parent =
| parent =
| divisions =
| divisions =
| footnotes =
| subsid =
| subsid =
| brands = {{plainlist|
| brands = {{plainlist|
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* Mercado Ads
* Mercado Ads
* Mercado Envíos
* Mercado Envíos
* Mercado Shops
* [[Mercado Play]]
* Mercado Coin
}}
}}
| website = {{url|https://www.mercadolibre.com.ar/|mercadolibre.com.ar}}
| website = {{url|https://mercadolibre.com/}}
| footnotes = <ref name="AR">{{Cite web |date=2024-02-23 |title=2023 Annual Report (Form 10-K) |url=https://www.sec.gov/ix?doc=/Archives/edgar/data/1099590/000109959024000008/meli-20231231.htm |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
}}
}}

'''Mercado Libre, Inc.''' (literally "free market" in [[Spanish language|Spanish]], and known as '''Mercado Livre''' in [[Portuguese language|Portuguese]]) is an [[Argentine]] company headquartered in [[Buenos Aires]], incorporated in the [[United States]] that operates [[online marketplace]]s dedicated to [[e-commerce]] and [[online auction]]s, including mercadolibre[[.com]]. As of 2016, Mercado Libre had 174.2 million users in [[Latin America]],<ref name="lar">{{Cite web |date=March 6, 2017 |title=The Free Market portal sold 181.2 million products in 2016 |url=http://www.larepublica.co/el-portal-mercado-libre-vendi%C3%B3-1812-millones-de-productos-en-2016_479791 |publisher=La Republica}}</ref> making it the region's most popular e-commerce site by number of visitors.<ref>{{Cite web |title=Most popular online retailers in Latin America |url=http://www.statista.com/statistics/321543/latin-america-online-retailer-visitors |access-date=2016-04-28 |publisher=[[Statista]]}}</ref> The company has operations in [[Argentina]], [[Bolivia]], [[Brazil]], [[Chile]], [[Colombia]], [[Costa Rica]], [[Dominican Republic]], [[Mexico]], [[Spain]], [[Ecuador]], [[Guatemala]], [[Honduras]], [[Peru]], [[Panama]], [[Uruguay]], and [[Venezuela]].<ref name=la/>
'''MercadoLibre, Inc.''' (literally "free market" in Spanish, and known as '''Mercado Livre''' in Portuguese) is an [[Argentine]] company headquartered in [[Montevideo, Uruguay]] and incorporated in [[Delaware]] in the United States that operates [[online marketplace]]s dedicated to [[e-commerce]] and [[online auction]]s. {{As of|2016}}, Mercado Libre had 174.2&nbsp;million users in [[Latin America]],<ref name="lar">{{Cite web |date=March 6, 2017 |title=The Free Market portal sold 181.2 million products in 2016 |url=http://www.larepublica.co/el-portal-mercado-libre-vendi%C3%B3-1812-millones-de-productos-en-2016_479791 |publisher=La Republica}}</ref> making it the region's most popular e-commerce site by number of visitors.<ref>{{Cite web |title=Most popular online retailers in Latin America |url=http://www.statista.com/statistics/321543/latin-america-online-retailer-visitors |access-date=2016-04-28 |publisher=[[Statista]]}}</ref> The company has operations in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela.<ref name=la/> In 2023 [[Time (magazine)|Time]] included Mercado Libre in the list of the 100 most influential companies in the world.<ref>{{Cite magazine |date=2023-06-21 |title=TIME100 Most Influential Companies 2023: Mercado Libre |url=https://time.com/collection/time100-companies-2023/6285124/mercado-libre-leaders/ |access-date=2023-06-26 |magazine=Time |language=en}}</ref>


== History ==
== History ==
Mercado Libre was founded in 1999 in [[Argentina]].<ref name=terra/><ref name=la/> Founder and CEO [[Marcos Galperin]] established the company while attending [[Stanford University]]. He acquired funding from [[John Muse (businessman)|John Muse]], co-founder of [[HM Capital Partners]].<ref name="bbc">{{Cite web |last=Irene Caselli |date=October 12, 2014 |title=The man behind the eBay of Latin America |url=https://www.bbc.com/news/business-29423534 |publisher=BBC News}}</ref><ref>{{Cite web |last=Tom Metcalf, Blake Schmidt |date=September 28, 2016 |title=Argentina Sees First Tech Billionaire in Macri Renaissance |url=https://www.bloomberg.com/news/articles/2016-09-28/argentina-s-first-tech-billionaire-emerges-in-macri-renaissance |publisher=Bloomberg Technology}}</ref> Mercado Libre received additional funding from [[CCMP Capital|JPMorgan Partners]], Flatiron Partners, [[Goldman Sachs]], [[GE Capital]], and [[Santander Group|Banco Santander Central Hispano]]. In 1999, Mercado Libre was chosen as an [[Endeavor (non-profit)|Endeavor]] company.<ref>{{Cite web |date=May 25, 2011 |title=Endeavor Entrepreneur Marcos Galperin on Mercado Libre (World Economic Forum report) |url=http://endeavor.org/entrepreneurs/mercadolibre-wef-report/?repeat=w3tc |publisher=Endeavor}}</ref>
Mercado Libre was founded in 1999 in Argentina.<ref name=terra/><ref name=la/> Founder and CEO [[Marcos Galperin]] established the company while attending [[Stanford University]]. He acquired funding from [[John Muse (businessman)|John Muse]], co-founder of [[HM Capital Partners]].<ref name="bbc">{{Cite web |last=Irene Caselli |date=October 12, 2014 |title=The man behind the eBay of Latin America |url=https://www.bbc.com/news/business-29423534 |publisher=BBC News}}</ref><ref>{{Cite web |last=Tom Metcalf, Blake Schmidt |date=September 28, 2016 |title=Argentina Sees First Tech Billionaire in Macri Renaissance |url=https://www.bloomberg.com/news/articles/2016-09-28/argentina-s-first-tech-billionaire-emerges-in-macri-renaissance |publisher=Bloomberg Technology}}</ref> Mercado Libre received additional funding from [[CCMP Capital|JPMorgan Partners]], Flatiron Partners, [[Goldman Sachs]], [[GE Capital]], and [[Santander Group|Banco Santander Central Hispano]]. In 1999, Mercado Libre was chosen as an [[Endeavor (non-profit)|Endeavor]] company.<ref>{{Cite web |date=May 25, 2011 |title=Endeavor Entrepreneur Marcos Galperin on Mercado Libre (World Economic Forum report) |url=http://endeavor.org/entrepreneurs/mercadolibre-wef-report/?repeat=w3tc |publisher=Endeavor}}</ref>


In September 2001, [[eBay]] purchased a 19.5% stake in the company.<ref name=bbc/> eBay sold its stake in Mercado Libre in 2016, but the companies continue to collaborate to expand eBay sellers into Latin America.<ref>{{Cite web |last=Vanessa Page |date=October 14, 2016 |title=eBay to Sell Stake in Mercado Libre |url=http://www.investopedia.com/news/ebay-sell-stake-mercadolibre-ebay/ |publisher=Investopedia}}</ref><ref>{{Cite web |date=October 17, 2016 |title=eBay Selling 20% Stake in Mercado Libre |url=https://www.portada-online.com/2016/10/17/ebay-selling-20-stake-in-mercadolibre/ |publisher=Portada}}</ref> eBay opened its first branded store on the Mercado Libre marketplace from Chile in March 2017.<ref>{{Cite web |last=Axel Christiansen Z. |date=March 14, 2017 |title=EBay Store arrices in Chile through Mercado Libre |url=http://www.latercera.com/noticia/tienda-ebay-llega-chile-traves-mercado-libre/ |publisher=La Tercera}}</ref>
In September 2001, online auction company [[eBay]] purchased a 19.5% stake in the company.<ref name=bbc/> eBay sold its stake in Mercado Libre in 2016, but the companies continue to collaborate to expand eBay sellers into Latin America.<ref>{{Cite web |last=Vanessa Page |date=October 14, 2016 |title=eBay to Sell Stake in Mercado Libre |url=http://www.investopedia.com/news/ebay-sell-stake-mercadolibre-ebay/ |publisher=Investopedia}}</ref><ref>{{Cite web |date=October 17, 2016 |title=eBay Selling 20% Stake in Mercado Libre |url=https://www.portada-online.com/2016/10/17/ebay-selling-20-stake-in-mercadolibre/ |publisher=Portada}}</ref> eBay opened its first branded store on the Mercado Libre marketplace from Chile in March 2017.<ref>{{Cite web |last=Axel Christiansen Z. |date=March 14, 2017 |title=EBay Store arrices in Chile through Mercado Libre |url=http://www.latercera.com/noticia/tienda-ebay-llega-chile-traves-mercado-libre/ |publisher=La Tercera}}</ref>


The following month, Mercado Libre acquired iBazar Como, the Brazilian subsidiary of eBay's earlier acquisition, iBazar S.A.<ref>{{Cite web |last=Paul Sawers |date=October 13, 2016 |title=eBay divests majority of its stake in Latin American e-commerce giant Mercado Libre |url=https://venturebeat.com/2016/10/13/ebay-divests-ecommerce-mercadolibre/ |publisher=Venture Beat}}</ref> In 2006, MercadoLibre.com launched new operations in [[Costa Rica]], Panama, and [[Dominican Republic]].
The following month, Mercado Libre acquired iBazar Como, the Brazilian subsidiary of eBay's earlier acquisition, iBazar S.A.<ref>{{Cite web |last=Paul Sawers |date=October 13, 2016 |title=eBay divests majority of its stake in Latin American e-commerce giant Mercado Libre |url=https://venturebeat.com/2016/10/13/ebay-divests-ecommerce-mercadolibre/ |publisher=Venture Beat}}</ref> In 2006, MercadoLibre.com launched new operations in [[Costa Rica]], Panama, and [[Dominican Republic]].
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In August 2007, Mercado Libre became the first Latin American technology company to be listed on the [[NASDAQ]], under the ticker MELI.<ref name="la">{{Cite web |date=September 9, 2016 |title=Mercado Libre will celebrate its17th birthday with discounts of up to 70% |url=http://www.larepublica.co/mercado-libre-celebrar%C3%A1-su-cumplea%C3%B1os-17-con-descuentos-de-hasta-70_419066 |publisher=La Republica}}</ref><ref name=bbc/> Mercado Libre acquired competitor DeRemate's operations in August 2008.<ref>{{Cite web |date=August 27, 2008 |title=MercadoLibre buys DeRemate's operations |url=http://edant.clarin.com/diario/2008/08/27/elpais/p-01747060.htm |publisher=Clarin}}</ref> Mercado Libre also acquired Classified Media Group (CMG) in 2008. CMG established the Latin American e-commerce portals tucarro.com and tuinmueble.com.<ref>{{Cite web |date=January 26, 2008 |title=Officialized the sale of TuCarro.com and TuInmueble.com to Mercado Libre |url=http://www.tecnologiahechapalabra.com/salud/miscelanea/articulo.asp?i=2013 |publisher=Salude Technologia}}</ref>
In August 2007, Mercado Libre became the first Latin American technology company to be listed on the [[NASDAQ]], under the ticker MELI.<ref name="la">{{Cite web |date=September 9, 2016 |title=Mercado Libre will celebrate its17th birthday with discounts of up to 70% |url=http://www.larepublica.co/mercado-libre-celebrar%C3%A1-su-cumplea%C3%B1os-17-con-descuentos-de-hasta-70_419066 |publisher=La Republica}}</ref><ref name=bbc/> Mercado Libre acquired competitor DeRemate's operations in August 2008.<ref>{{Cite web |date=August 27, 2008 |title=MercadoLibre buys DeRemate's operations |url=http://edant.clarin.com/diario/2008/08/27/elpais/p-01747060.htm |publisher=Clarin}}</ref> Mercado Libre also acquired Classified Media Group (CMG) in 2008. CMG established the Latin American e-commerce portals tucarro.com and tuinmueble.com.<ref>{{Cite web |date=January 26, 2008 |title=Officialized the sale of TuCarro.com and TuInmueble.com to Mercado Libre |url=http://www.tecnologiahechapalabra.com/salud/miscelanea/articulo.asp?i=2013 |publisher=Salude Technologia}}</ref>


In 2011, the company transitioned its platform to open source technology. The transition allowed application interface developers (APIs) to expand the platform's solutions and services.<ref>{{Cite web |date=April 27, 2011 |title=Mercado Libre Opens to Developers |url=http://www.infotechnology.com/historico/MercadoLibre-se-abre-a-los-desarrolladores-20110427-0002.html |publisher=InfoTechnology}}</ref> In 2013, Mercado Libre launched the MeLi Commerce Fund, dedicated to investing in technology startups that create software using Mercado Libre's APIs.<ref>{{Cite web |date=August 6, 2013 |title=Mercado Libre reports 37% growth in electronic commerce in Latin America |url=https://mercadotecnia.portada-online.com/2013/08/06/mercadolibre-reporta-un-crecimiento-de-37-en-el-comercio-electronico-en-america-latina/ |publisher=Portada}}</ref> By August 2016, the fund had invested $1.5 million in 15 companies in Argentina, Brazil and Mexico.<ref>{{Cite web |last=Gabriela Samela |date=August 8, 2016 |title=In search of innovation, big companies launch their accelerators |url=https://www.clarin.com/economia/innovacion-grandes-empresas-lanzan-aceleradoras_0_BJ9c_K_vXl.html |publisher=Clarín}}</ref><ref>{{Cite web |last=Diego Dávila |date=October 12, 2016 |title=Mercado Libre targets entrepreneurs |url=http://www.lavoz.com.ar/negocios/mercado-libre-les-apunta-los-emprendedores |publisher=La Voz}}</ref> Mercado Libre acquired Portal Inmobiliario, a Chilean classified ad website, in 2014.<ref>{{Cite web |date=April 15, 2014 |title=Mercado Libre buys Real Estate Portal and GuiaDinmuebles in USD $40 million |url=https://www.fayerwayer.com/2014/04/mercadolibre-compra-portalinmobiliario-y-guiadinmuebles/ |publisher=FayerWayer}}</ref> In 2015, Mercado Libre announced its acquisition of Metroscúbicos.com, the portal of Mexico-based real estate company Grupo Expansión.<ref>{{Cite web |date=April 22, 2015 |title=Terms & Conditions |url=http://eleconomista.com.mx/tecnociencia/2015/04/22/mercadolibre-compra-metroscubicoscom |publisher=El Economista}}</ref>
In 2011, the company transitioned its platform to open source technology. The transition allowed application programming interface (API) developers to expand the platform's solutions and services.<ref>{{Cite web |date=April 27, 2011 |title=Mercado Libre Opens to Developers |url=http://www.infotechnology.com/historico/MercadoLibre-se-abre-a-los-desarrolladores-20110427-0002.html |publisher=InfoTechnology}}</ref> In 2013, Mercado Libre launched the MeLi Commerce Fund, dedicated to investing in technology startups that create software using Mercado Libre's APIs.<ref>{{Cite web |date=August 6, 2013 |title=Mercado Libre reports 37% growth in electronic commerce in Latin America |url=https://mercadotecnia.portada-online.com/2013/08/06/mercadolibre-reporta-un-crecimiento-de-37-en-el-comercio-electronico-en-america-latina/ |publisher=Portada}}</ref> By August 2016, the fund had invested [[US$]]1.5 million in 15 companies in Argentina, Brazil and Mexico.<ref>{{Cite web |last=Gabriela Samela |date=August 8, 2016 |title=In search of innovation, big companies launch their accelerators |url=https://www.clarin.com/economia/innovacion-grandes-empresas-lanzan-aceleradoras_0_BJ9c_K_vXl.html |publisher=Clarín}}</ref><ref>{{Cite web |last=Diego Dávila |date=October 12, 2016 |title=Mercado Libre targets entrepreneurs |url=http://www.lavoz.com.ar/negocios/mercado-libre-les-apunta-los-emprendedores |publisher=La Voz}}</ref> Mercado Libre acquired Portal Inmobiliario, a Chilean classified ad website, in 2014.<ref>{{Cite web |date=April 15, 2014 |title=Mercado Libre buys Real Estate Portal and GuiaDinmuebles in USD $40 million |url=https://www.fayerwayer.com/2014/04/mercadolibre-compra-portalinmobiliario-y-guiadinmuebles/ |publisher=FayerWayer}}</ref> In 2015, Mercado Libre announced its acquisition of Metroscúbicos.com, the portal of Mexico-based real estate company Grupo Expansión.<ref>{{Cite web |date=April 22, 2015 |title=Terms & Conditions |url=http://eleconomista.com.mx/tecnociencia/2015/04/22/mercadolibre-compra-metroscubicoscom |publisher=El Economista}}</ref>


In 2016, Mercado Libre relocated its Brazilian headquarters to new offices in São Paulo, Brazil. The 17,000 square meter complex, named Melicidade, held a cafeteria, auditorium, gym, beauty parlor, meeting and training rooms, and a recreation area.<ref>{{Cite web |date=January 30, 2017 |title=Free Market in São Paulo: a small town with an Argentine flavor |url=https://www.clarin.com/arq/arquitectura/oficinas-mercado-libre-san-pablo-sello-paula-elia_0_rylVD2nwg.html |publisher=Clarin}}</ref><ref>{{Cite web |last=Cláudio Florenzano |title=Mercado Livre inaugurates a new headquarters of R$105 million in São Paulo. |url=http://www.cbsi.net.br/2016/09/mercado-livre-inaugura-nova-sede-de-r.html |publisher=CBSI}}</ref> In March 2016, Mercado Libre announced its expansion into [[Córdoba, Argentina]] with its new software center.<ref>{{Cite web |date=March 23, 2016 |title=Mercado Libre doubles its software center in Córdoba |url=http://www.lavoz.com.ar/negocios/mercado-libre-duplica-su-centro-de-software-en-cordoba |publisher=La Voz}}</ref> Mercado Libre opened its first Colombian office in [[Bogotá]] in October 2016. It was the company's fourth customer service center in Latin America.<ref name="terra">{{Cite web |date=October 19, 2016 |title=Mercado Libre opens offices and customer service center in Colombia |url=https://noticias.terra.com.ar/ciencia/mercado-libre-inaugura-oficinas-y-centro-de-atencion-al-cliente-en-colombia,7f301c212b63a3fbd78fdfab35fdc0b1s5n0jq3b.html |publisher=Terra}}</ref><ref>{{Cite web |date=October 20, 2016 |title=Mercado Libre invested $10 million in headquarters |url=http://www.larepublica.co/mercadolibre-invirti%C3%B3-10000-millones-en-sede_432711 |publisher=La Republica}}</ref> The company's other customer service centers are in Argentina, Brazil and [[Uruguay]].<ref>{{Cite web |date=October 27, 2016 |title=Mercado Libre to invest $10 billion in Colombia |url=http://www.dinero.com/empresas/confidencias-on-line/articulo/mercado-libre-invertira-10000-millones-en-colombia/237334 |publisher=Dinero}}</ref>
In 2016, Mercado Libre relocated its Brazilian headquarters to new offices in São Paulo, Brazil. The 17,000 square meter complex, named Melicidade, held a cafeteria, auditorium, gym, beauty parlor, meeting and training rooms, and a recreation area.<ref>{{Cite web |date=January 30, 2017 |title=Free Market in São Paulo: a small town with an Argentine flavor |url=https://www.clarin.com/arq/arquitectura/oficinas-mercado-libre-san-pablo-sello-paula-elia_0_rylVD2nwg.html |publisher=Clarin}}</ref><ref>{{Cite web |last=Cláudio Florenzano |title=Mercado Livre inaugurates a new headquarters of R$105 million in São Paulo. |url=http://www.cbsi.net.br/2016/09/mercado-livre-inaugura-nova-sede-de-r.html |publisher=CBSI}}</ref> In March 2016, Mercado Libre announced its expansion into [[Córdoba, Argentina]] with its new software center.<ref>{{Cite web |date=March 23, 2016 |title=Mercado Libre doubles its software center in Córdoba |url=http://www.lavoz.com.ar/negocios/mercado-libre-duplica-su-centro-de-software-en-cordoba |publisher=La Voz}}</ref> Mercado Libre opened its first Colombian office in [[Bogotá]] in October 2016. It was the company's fourth customer service center in Latin America,<ref name="terra">{{Cite web |date=October 19, 2016 |title=Mercado Libre opens offices and customer service center in Colombia |url=https://noticias.terra.com.ar/ciencia/mercado-libre-inaugura-oficinas-y-centro-de-atencion-al-cliente-en-colombia,7f301c212b63a3fbd78fdfab35fdc0b1s5n0jq3b.html |publisher=Terra |access-date=May 21, 2017 |archive-date=October 21, 2016 |archive-url=https://web.archive.org/web/20161021151022/https://noticias.terra.com.ar/ciencia/mercado-libre-inaugura-oficinas-y-centro-de-atencion-al-cliente-en-colombia,7f301c212b63a3fbd78fdfab35fdc0b1s5n0jq3b.html |url-status=dead }}</ref><ref>{{Cite web |date=October 20, 2016 |title=Mercado Libre invested $10 million in headquarters |url=http://www.larepublica.co/mercadolibre-invirti%C3%B3-10000-millones-en-sede_432711 |publisher=La Republica}}</ref> following centers in Argentina, Brazil and Uruguay.<ref>{{Cite web |date=October 27, 2016 |title=Mercado Libre to invest $10 billion in Colombia |url=http://www.dinero.com/empresas/confidencias-on-line/articulo/mercado-libre-invertira-10000-millones-en-colombia/237334 |publisher=Dinero}}</ref>

On June 19, 2017, Mercado Libre brcame a [[NASDAQ-100]] company.<ref>{{Cite press release | url=https://www.nasdaq.com/about/press-center/mercadolibre-inc-join-nasdaq-100-index-beginning-june-19-2017 | title=MercadoLibre, Inc. to Join the NASDAQ-100 Index Beginning June 19, 2017 | publisher=[[Nasdaq]] | date=June 10, 2017}}</ref>


In 2019, Mercado Libre opened its first distribution centers in Argentina, Brazil and Mexico.<ref>{{Cite web |title=MercadoLibre abre tres nuevos centros de distribución en América Latina - Reuters |url=https://lta.reuters.com/articulo/mercadolibre-logistica-idLTAKCN1T52WF |archive-url=https://web.archive.org/web/20190607150424/https://lta.reuters.com/articulo/mercadolibre-logistica-idLTAKCN1T52WF |url-status=dead |archive-date=2019-06-07 |access-date=2020-07-13 |website=lta.reuters.com}}</ref>
In 2019, Mercado Libre opened its first distribution centers in Argentina, Brazil and Mexico.<ref>{{Cite web |title=MercadoLibre abre tres nuevos centros de distribución en América Latina - Reuters |url=https://lta.reuters.com/articulo/mercadolibre-logistica-idLTAKCN1T52WF |archive-url=https://web.archive.org/web/20190607150424/https://lta.reuters.com/articulo/mercadolibre-logistica-idLTAKCN1T52WF |url-status=dead |archive-date=2019-06-07 |access-date=2020-07-13 |website=lta.reuters.com}}</ref>
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In March 2020, Mercado Libre announced its new distribution centers in Chile<ref>{{Cite web |last=PE |first=FashionNetwork com |title=Mercado Libre invertirá 100 millones de dólares en Chile |url=https://pe.fashionnetwork.com/news/Mercado-libre-invertira-100-millones-de-dolares-en-chile,1192881.html |access-date=2020-07-13 |website=FashionNetwork.com |language=es-PE}}</ref> and Colombia.<ref>{{Cite web |title=Mercado Libre se expande, pero fuera de Argentina: abre un nuevo centro logístico en Colombia |url=https://www.iproup.com/economia-digital/12032-mercado-libre-abre-un-nuevo-centro-logistico-en-colombia |access-date=2020-07-13 |website=iproup.com |language=es}}</ref> In June 2020, Mercado Libre announced its new software center in Colombia.<ref>{{Cite news |date=2020-06-10 |title=Mercado Libre to bring 200 new jobs to Bogota in 2020 |language=en |work=Reuters |url=https://www.reuters.com/article/us-mercadolibre-colombia-idUSKBN23H2PF |access-date=2020-07-13}}</ref>
In March 2020, Mercado Libre announced its new distribution centers in Chile<ref>{{Cite web |last=PE |first=FashionNetwork com |title=Mercado Libre invertirá 100 millones de dólares en Chile |url=https://pe.fashionnetwork.com/news/Mercado-libre-invertira-100-millones-de-dolares-en-chile,1192881.html |access-date=2020-07-13 |website=FashionNetwork.com |language=es-PE}}</ref> and Colombia.<ref>{{Cite web |title=Mercado Libre se expande, pero fuera de Argentina: abre un nuevo centro logístico en Colombia |url=https://www.iproup.com/economia-digital/12032-mercado-libre-abre-un-nuevo-centro-logistico-en-colombia |access-date=2020-07-13 |website=iproup.com |language=es}}</ref> In June 2020, Mercado Libre announced its new software center in Colombia.<ref>{{Cite news |date=2020-06-10 |title=Mercado Libre to bring 200 new jobs to Bogota in 2020 |language=en |work=Reuters |url=https://www.reuters.com/article/us-mercadolibre-colombia-idUSKBN23H2PF |access-date=2020-07-13}}</ref>


In March 2021, Mercado Libre announced a massive investment of $1.8 billion in its Brazilian operations.<ref>{{cite web |url=https://finance.yahoo.com/news/mercadolibre-invest-record-1-8-230710675.html?.tsrc=rss |title=MercadoLibre to Invest Record $1.8 Billion in Brazil |website=finance.yahoo.com |url-status=dead |archive-url=https://web.archive.org/web/20210309184556/https://finance.yahoo.com/news/mercadolibre-invest-record-1-8-230710675.html?.tsrc=rss |archive-date=2021-03-09}} </ref>
In March 2021, Mercado Libre announced an investment of $1.8 billion in its Brazilian operations.<ref>{{cite web |url=https://finance.yahoo.com/news/mercadolibre-invest-record-1-8-230710675.html?.tsrc=rss |title=MercadoLibre to Invest Record $1.8 Billion in Brazil |website=finance.yahoo.com |url-status=dead |archive-url=https://web.archive.org/web/20210309184556/https://finance.yahoo.com/news/mercadolibre-invest-record-1-8-230710675.html?.tsrc=rss |archive-date=2021-03-09}} </ref>


== Operations ==
== Operations ==
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Mercado Libre also runs a real estate and motors division under the name Mercado Libre Classificados. Realtors pay a monthly fee to list properties and automobiles on the Mercado Libre platform.<ref>{{Cite web |date=August 11, 2016 |title=Mercad Libre bets on the recovery of the real estate business |url=http://www.cronista.com/negocios/Mercado-Libre-apuesta-a-la-recuperacion-del-negocio-inmobiliario-20160811-0002.html |publisher=El Cronista}}</ref>
Mercado Libre also runs a real estate and motors division under the name Mercado Libre Classificados. Realtors pay a monthly fee to list properties and automobiles on the Mercado Libre platform.<ref>{{Cite web |date=August 11, 2016 |title=Mercad Libre bets on the recovery of the real estate business |url=http://www.cronista.com/negocios/Mercado-Libre-apuesta-a-la-recuperacion-del-negocio-inmobiliario-20160811-0002.html |publisher=El Cronista}}</ref>


Mercado Libre launched MercadoPago, a secure payment system, to diversify payment options.<ref name=lan/> MercadoPago processed 138.7 million transaction in 2016, which was a 73% improvement from 2015.<ref name=spots/> Launched in 2012, MercadoShops was designed to allow small and medium-sized companies to open virtual stores on their existing websites. The stores feature integration with social network sites.<ref>{{Cite web |last=Julio Sanchez Onofre |date=July 11, 2012 |title=Mercado Libre bets SMEs with MercadoShops |url=http://eleconomista.com.mx/tecnociencia/2012/07/11/mercadolibre-apuesta-pymes-mercadoshops |publisher=El Economista}}</ref> In October 2014, a mobile app was released for MercadoPago which used a credit card reader to allow charges to be processed using a tablet or smartphone using a QR code.<ref name="lan">{{Cite news |date=October 2, 2014 |title=MercadoPago introduced its card reader to charge from a mobile device |url=http://www.lanacion.com.ar/1732172-mercadopago-presento-su-lector-de-tarjetas-para-realizar-cobros-desde-un-dispositivo-movil |newspaper=La Nacion}}</ref><ref>{{Cite web |last=Ana Clara |date=October 24, 2016 |title=Que el cliente entre al sistema por donde quiera, la batalla es con el efectivo |url=http://www.cronista.com/finanzasmercados/Que-el-cliente-entre-al-sistema-por-donde-quiera-la-batalla-es-con-el-efectivo-20161024-0024.html |publisher=El Cronista}}</ref> The company expanded MercadoPago into Colombia in July 2016.<ref>{{Cite web |date=July 16, 2016 |title=Mercado Pago is now available for trade in Colombia |url=http://www.eltiempo.com/tecnosfera/novedades-tecnologia/mercado-pago-ya-esta-disponible-para-comercios-de-colombia/16646959 |publisher=El Tiempo}}</ref>
Mercado Libre launched MercadoPago, a secure payment system, to diversify payment options.<ref name=lan/> MercadoPago processed 138.7 million transactions in 2016, which was a 73% improvement from 2015.<ref name=spots/> Launched in 2012, MercadoShops was designed to allow small and medium-sized companies to open virtual stores on their existing websites. The stores feature integration with social network sites.<ref>{{Cite web |last=Julio Sanchez Onofre |date=July 11, 2012 |title=Mercado Libre bets SMEs with MercadoShops |url=http://eleconomista.com.mx/tecnociencia/2012/07/11/mercadolibre-apuesta-pymes-mercadoshops |publisher=El Economista}}</ref> In October 2014, a mobile app was released for MercadoPago which used a credit card reader to allow charges to be processed using a tablet or smartphone using a QR code.<ref name="lan">{{Cite news |date=October 2, 2014 |title=MercadoPago introduced its card reader to charge from a mobile device |url=http://www.lanacion.com.ar/1732172-mercadopago-presento-su-lector-de-tarjetas-para-realizar-cobros-desde-un-dispositivo-movil |newspaper=La Nacion}}</ref><ref>{{Cite web |last=Ana Clara |date=October 24, 2016 |title=Que el cliente entre al sistema por donde quiera, la batalla es con el efectivo |url=http://www.cronista.com/finanzasmercados/Que-el-cliente-entre-al-sistema-por-donde-quiera-la-batalla-es-con-el-efectivo-20161024-0024.html |publisher=El Cronista}}</ref> The company expanded MercadoPago into Colombia in July 2016.<ref>{{Cite web |date=July 16, 2016 |title=Mercado Pago is now available for trade in Colombia |url=http://www.eltiempo.com/tecnosfera/novedades-tecnologia/mercado-pago-ya-esta-disponible-para-comercios-de-colombia/16646959 |publisher=El Tiempo}}</ref>


Mercado Crédito's credit process works with buyers and sellers. Rate types for credit lines are determined through a borrower profile.<ref>{{Cite web |title=MercadoLibre advances to be (also) a bank: Market Credit already offers up to $ 30,000 |url=http://inneuquen.info/enfoque/mercadolibre-avanza-a-ser-tambien-un-banco-mercado-credito-ya-ofrece-hasta-30-000 |publisher=Info Negocios}}</ref>
Mercado Crédito's credit process works with buyers and sellers. Rate types for credit lines are determined through a borrower profile.<ref>{{Cite web |title=MercadoLibre avanza a ser (también) un banco: Mercado Crédito ya ofrece hasta $ 30.000 |trans-title=MercadoLibre moves forwards to (also) being a bank: Mercado Crédito already offers up to $ 30.000 (Argentine pesos) |url=https://inneuquen.info/enfoque/mercadolibre-avanza-a-ser-tambien-un-banco-mercado-credito-ya-ofrece-hasta-30-000 |access-date=2023-09-18 |website=inneuquen.info}}</ref>


== References ==
== References ==
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== External links ==
== External links ==
{{commons category}}
{{commons category}}
* {{official website}}
*{{official website}}
* {{Finance links
{{Finance links
| symbol = MELI
| symbol = MELI
| sec_cik = MELI
| sec_cik = 1099590
| google = Nasdaq:MELI
| google = MELI:NASDAQ
| yahoo = MELI
| yahoo = MELI
| bloomberg = MELI:US
| bloomberg = MELI:US
| reuters = MELI.OQ
| reuters = MELI.O
| nasdaq = MELI
}}
}}


{{NASDAQ-100}}
{{NASDAQ-100}}
{{Major Internet companies}}
{{Sharing economy}}
{{Sharing economy}}

{{authority control|state=expanded}}


[[Category:Online auction websites of Argentina]]
[[Category:Online auction websites of Argentina]]
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[[Category:Spanish-language websites]]
[[Category:Spanish-language websites]]
[[Category:Internet properties established in 1999]]
[[Category:Internet properties established in 1999]]
[[Category:Companies listed on the Nasdaq]]
[[Category:Android (operating system) software]]
[[Category:Android (operating system) software]]
[[Category:IOS software]]
[[Category:IOS software]]
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[[Category:1999 establishments in Argentina]]
[[Category:1999 establishments in Argentina]]
[[Category:Argentine brands]]
[[Category:Argentine brands]]
[[Category:Online retailers of Venezuela]]

Latest revision as of 03:38, 6 July 2024

MercadoLibre, Inc.
Native name
Mercado Libre (Spanish)
Mercado Livre (Portuguese)
Company typePublic
IndustryE-commerce
FoundedAugust 2, 1999; 25 years ago (1999-08-02)[1]
FounderMarcos Galperin
Headquarters
Montevideo
,
Uruguay
Area served
18 Countries
Key people
Brands
ServicesOnline marketplace and e-commerce payment system
RevenueIncrease US$14.5 billion (2023)
Increase US$1.82 billion (2023)
Increase US$987 million (2023)
Total assetsIncrease US$17.6 billion (2023)
Total equityIncrease US$3.07 billion (2023)
Number of employees
58,313 (2023)
Websitemercadolibre.com
Footnotes / references
[2]

MercadoLibre, Inc. (literally "free market" in Spanish, and known as Mercado Livre in Portuguese) is an Argentine company headquartered in Montevideo, Uruguay and incorporated in Delaware in the United States that operates online marketplaces dedicated to e-commerce and online auctions. As of 2016, Mercado Libre had 174.2 million users in Latin America,[3] making it the region's most popular e-commerce site by number of visitors.[4] The company has operations in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela.[5] In 2023 Time included Mercado Libre in the list of the 100 most influential companies in the world.[6]

History

[edit]

Mercado Libre was founded in 1999 in Argentina.[7][5] Founder and CEO Marcos Galperin established the company while attending Stanford University. He acquired funding from John Muse, co-founder of HM Capital Partners.[8][9] Mercado Libre received additional funding from JPMorgan Partners, Flatiron Partners, Goldman Sachs, GE Capital, and Banco Santander Central Hispano. In 1999, Mercado Libre was chosen as an Endeavor company.[10]

In September 2001, online auction company eBay purchased a 19.5% stake in the company.[8] eBay sold its stake in Mercado Libre in 2016, but the companies continue to collaborate to expand eBay sellers into Latin America.[11][12] eBay opened its first branded store on the Mercado Libre marketplace from Chile in March 2017.[13]

The following month, Mercado Libre acquired iBazar Como, the Brazilian subsidiary of eBay's earlier acquisition, iBazar S.A.[14] In 2006, MercadoLibre.com launched new operations in Costa Rica, Panama, and Dominican Republic.

In August 2007, Mercado Libre became the first Latin American technology company to be listed on the NASDAQ, under the ticker MELI.[5][8] Mercado Libre acquired competitor DeRemate's operations in August 2008.[15] Mercado Libre also acquired Classified Media Group (CMG) in 2008. CMG established the Latin American e-commerce portals tucarro.com and tuinmueble.com.[16]

In 2011, the company transitioned its platform to open source technology. The transition allowed application programming interface (API) developers to expand the platform's solutions and services.[17] In 2013, Mercado Libre launched the MeLi Commerce Fund, dedicated to investing in technology startups that create software using Mercado Libre's APIs.[18] By August 2016, the fund had invested US$1.5 million in 15 companies in Argentina, Brazil and Mexico.[19][20] Mercado Libre acquired Portal Inmobiliario, a Chilean classified ad website, in 2014.[21] In 2015, Mercado Libre announced its acquisition of Metroscúbicos.com, the portal of Mexico-based real estate company Grupo Expansión.[22]

In 2016, Mercado Libre relocated its Brazilian headquarters to new offices in São Paulo, Brazil. The 17,000 square meter complex, named Melicidade, held a cafeteria, auditorium, gym, beauty parlor, meeting and training rooms, and a recreation area.[23][24] In March 2016, Mercado Libre announced its expansion into Córdoba, Argentina with its new software center.[25] Mercado Libre opened its first Colombian office in Bogotá in October 2016. It was the company's fourth customer service center in Latin America,[7][26] following centers in Argentina, Brazil and Uruguay.[27]

On June 19, 2017, Mercado Libre brcame a NASDAQ-100 company.[28]

In 2019, Mercado Libre opened its first distribution centers in Argentina, Brazil and Mexico.[29]

In March 2020, Mercado Libre announced its new distribution centers in Chile[30] and Colombia.[31] In June 2020, Mercado Libre announced its new software center in Colombia.[32]

In March 2021, Mercado Libre announced an investment of $1.8 billion in its Brazilian operations.[33]

Operations

[edit]

Mercado Libre operates under five main business units. MarketPlace is its platform for users to sell products, Mercado Pago is its payment platform for online sales, Mercado Publicado is the advertising portion of Mercado Libre, Mercado Shops is a tool designed to enhance the platform's overall ecosystem,[34] and Mercado Crédito is the company's credit line.[35]

Mercado Libre's MarketPlace is a platform designed to match buyers and sellers. Customers bid for items or pay a set price for offered products. Items are delivered after payment, and users can provide feedback.[36] 3,000 official stores or brands work with Mercado Libre.[37]

Mercado Libre also runs a real estate and motors division under the name Mercado Libre Classificados. Realtors pay a monthly fee to list properties and automobiles on the Mercado Libre platform.[38]

Mercado Libre launched MercadoPago, a secure payment system, to diversify payment options.[39] MercadoPago processed 138.7 million transactions in 2016, which was a 73% improvement from 2015.[37] Launched in 2012, MercadoShops was designed to allow small and medium-sized companies to open virtual stores on their existing websites. The stores feature integration with social network sites.[40] In October 2014, a mobile app was released for MercadoPago which used a credit card reader to allow charges to be processed using a tablet or smartphone using a QR code.[39][41] The company expanded MercadoPago into Colombia in July 2016.[42]

Mercado Crédito's credit process works with buyers and sellers. Rate types for credit lines are determined through a borrower profile.[43]

References

[edit]
  1. ^ "MercadoLibre.com WHOIS, DNS, & Domain Info - DomainTools". WHOIS. Retrieved August 16, 2016.
  2. ^ "2023 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. February 23, 2024.
  3. ^ "The Free Market portal sold 181.2 million products in 2016". La Republica. March 6, 2017.
  4. ^ "Most popular online retailers in Latin America". Statista. Retrieved April 28, 2016.
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  16. ^ "Officialized the sale of TuCarro.com and TuInmueble.com to Mercado Libre". Salude Technologia. January 26, 2008.
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  19. ^ Gabriela Samela (August 8, 2016). "In search of innovation, big companies launch their accelerators". Clarín.
  20. ^ Diego Dávila (October 12, 2016). "Mercado Libre targets entrepreneurs". La Voz.
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  22. ^ "Terms & Conditions". El Economista. April 22, 2015.
  23. ^ "Free Market in São Paulo: a small town with an Argentine flavor". Clarin. January 30, 2017.
  24. ^ Cláudio Florenzano. "Mercado Livre inaugurates a new headquarters of R$105 million in São Paulo". CBSI.
  25. ^ "Mercado Libre doubles its software center in Córdoba". La Voz. March 23, 2016.
  26. ^ "Mercado Libre invested $10 million in headquarters". La Republica. October 20, 2016.
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  28. ^ "MercadoLibre, Inc. to Join the NASDAQ-100 Index Beginning June 19, 2017" (Press release). Nasdaq. June 10, 2017.
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  40. ^ Julio Sanchez Onofre (July 11, 2012). "Mercado Libre bets SMEs with MercadoShops". El Economista.
  41. ^ Ana Clara (October 24, 2016). "Que el cliente entre al sistema por donde quiera, la batalla es con el efectivo". El Cronista.
  42. ^ "Mercado Pago is now available for trade in Colombia". El Tiempo. July 16, 2016.
  43. ^ "MercadoLibre avanza a ser (también) un banco: Mercado Crédito ya ofrece hasta $ 30.000" [MercadoLibre moves forwards to (also) being a bank: Mercado Crédito already offers up to $ 30.000 (Argentine pesos)]. inneuquen.info. Retrieved September 18, 2023.
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