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{{Short description|Juice}}
{{Infobox brand
{{Infobox brand
| name = ReaLemon
| name = ReaLemon
| logo = [[File:ReaLemon logo.png|191px]]
| logo = Realemon brand logo.png
| logo_upright =
| logo_size = 200
| logo_alt =
| logo_caption =
| logo_caption = The logo of ReaLemon (2016)
| image = [[File:ReaLime logo.png|185px]]
| image = [[File:ReaLime logo.png|185px]]
| image_upright =
| image_upright =
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| producedby =
| producedby =
| country = <!-- or: origin -->
| country = <!-- or: origin -->
| introduced = ReaLemon in 1934, ReaLime in 1944
| introduced = ReaLemon in {{start date and age|1934}}, ReaLime in {{start date and age|1944}}
| discontinued =
| discontinued =
| related =
| related =
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| ambassadors =
| ambassadors =
| tagline =
| tagline =
| website =
| website = {{url|https://www.realemon.ca/en/|realemon.ca}}
{{columns-list|
[http://www.drpeppersnapplegroup.com/brands/realemon ReaLemon official website]
[http://www.drpeppersnapplegroup.com/brands/realime/ ReaLime official website]
}}
| module = <!-- or: misc -->
| module = <!-- or: misc -->
| module1 = <!-- or: misc1 -->
| module1 = <!-- or: misc1 -->
}}
}}
'''ReaLemon''' is a commercial [[brand]] of [[lemon juice]] that debuted in 1934, and is manufactured and marketed as of 2016 by [[Mott's]], part of [[Keurig Dr Pepper]]. '''ReaLime''' is a commercial brand of lime juice that debuted in 1944, is produced in the same manner as ReaLemon, and is also produced and marketed by Mott's.
'''ReaLemon''' is an American brand of [[lemon juice]] that debuted in 1934, and is manufactured and marketed as of 2016 by [[Mott's]], part of [[Keurig Dr Pepper]]. '''ReaLime''' is a brand of lime juice that debuted in 1944, is produced in the same manner as ReaLemon, and is also produced and marketed by Mott's.


Both ReaLemon and ReaLime are manufactured by reconstituting juice [[concentrate]] with filtered water to a natural strength. Irving Swartzburg invented the product and marketed it in 1934, and began to use the brand name "ReaLemon" in the early 1940s. In 1962, [[Borden (company)|Borden]] purchased the rights to the ReaLemon brand in the United States from Swartzburg. [[Eagle Brand|Eagle Family Foods]] acquired the brand from Borden in 1998, and in 2001 Mott's acquired the brand.
Both ReaLemon and ReaLime are manufactured by reconstituting juice [[concentrate]] with filtered water to a natural strength. Irving Swartzburg invented the product and marketed it in 1934, and began to use the brand name "ReaLemon" in the early 1940s. In 1962, [[Borden (company)|Borden]] purchased the rights to the ReaLemon brand in the United States from Swartzburg. [[Eagle Brand|Eagle Family Foods]] acquired the brand from Borden in 1998, and in 2001 Mott's acquired the brand.


Both products are used as an ingredient in various dishes, and ReaLemon is also used as an ingredient in some beverages. Both products also have some non-culinary uses.
Both products are used as an ingredient in various dishes, and ReaLemon is also used as an ingredient in some beverages. Both products also have some non-culinary uses.


==History==
==History==
ReaLemon was created in 1934 by Irving Swartzburg, who started the business by selling bottles of lemon juice from squeezed lemons to hotels, bars and other commercial customers.<ref name="PIT 1983"/><ref name="Marketing"/><ref name="Hickman 2010"/> The [[brand name]] "ReaLemon" began to be used in the early 1940s.<ref name="PIT 1983"/> ReaLime is a brand of lime juice that is reconstituted from concentrate, which was introduced a decade after ReaLemon in 1944.<ref name="PartyLine"/>
ReaLemon was created in 1934 by Irving Swartzburg, who started the business by selling bottles of reconstituted lemon juice from squeezed lemons to hotels, bars and other commercial customers.<ref name="PIT 1983"/><ref name="Marketing"/><ref name="Hickman 2010"/> The [[brand name]] "ReaLemon" began to be used in the early 1940s.<ref name="PIT 1983"/> ReaLime is a brand of lime juice that is reconstituted from concentrate, which was introduced a decade after ReaLemon in 1944.<ref name="PartyLine"/>


The U.S. company [[Borden (company)|Borden]] acquired the rights to the ReaLemon and ReaLime brands in the United States in 1962 when it purchased the ReaLemon-Puritan Company for around $12.4 million.<ref name="The Federal Reporter 1982"/> At this time, the ReaLemon brand had around a 90 percent market share of reconstituted lemon juice in the United States.<ref name="AP-1"/><ref name="McChesney Shughart"/> In early 1970, ReaLemon had a "92 percent share of the national processed lemon juice market" in the United States.<ref name="IJA"/> However, this market share reduced to 88 percent in August 1970 because of competitors entering into the national marketplace, particularly Golden Crown.<ref name="IJA"/>
The U.S. company [[Borden (company)|Borden]] acquired the rights to the ReaLemon and ReaLime brands in the United States in 1962 when it purchased the ReaLemon-Puritan Company for around $12.4 million.<ref name="The Federal Reporter 1982"/> At this time, the ReaLemon brand had around a 90 percent market share of reconstituted lemon juice in the United States.<ref name="AP-1"/><ref name="McChesney Shughart"/> In early 1970, ReaLemon had a "92 percent share of the national processed lemon juice market" in the United States.<ref name="IJA"/> However, this market share reduced to 88 percent in August 1970 because of competitors entering into the national marketplace, particularly Golden Crown.<ref name="IJA"/>
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==Production==
==Production==
ReaLemon is prepared from lemon juice concentrate that is formulated at a controlled consistent strength, and after the addition of water, the end-product is a 100% lemon juice product.<ref name="Hickman 2010"/><ref name="Drake 1988"/> When bottled, filtered water is used and the product is reconstituted to the strength of natural lemon juice.<ref name="Drake 1988"/> RealLemon and ReaLime are presently manufactured (as of 2016) and marketed by Mott's.<ref name="AP-1"/><ref name="IJA"/><ref name="official"/>
ReaLemon is a reconstituted product, prepared by adding filtered water to preserved lemon juice concentrate,<ref name="Hickman 2010"/><ref name="Drake 1988"/> with [[sulphite]]s as a preservative and [[lemon oil]] as a flavor enhancer added during manufacturing.<ref name=realemon.com>[https://www.realemon.ca/en/products#:~:text=ReaLemon%3A%20Water%2C%20concentrated%20lemon%20juice,juice%2C%20sulphites%20and%20lime%20oil. Realemon products]</ref> As bottled, the liquid is similar in strength to natural lemon juice.<ref name="Drake 1988"/> Realime is made similarly, with sulfites as a preservative and lime oil.<ref name=realemon.com/>


As of 2016 RealLemon and ReaLime were manufactured and marketed by Mott's.<ref name="AP-1"/><ref name="IJA"/><ref name="official"/>
⚫
Both brands are packaged and marketed in distinctive packaging.<ref name="Marketing 1990"/><ref name="Canning Trade 2001"/> ReaLemon is packaged in plastic bottles that includes the shape and color of a lemon atop the bottle, and is packaged using a yellow-colored cap.<ref name="official"/> ReaLime is packaged in the same bottle style that includes the shape and color of a lime atop the bottle, and is packaged with a green-colored cap.<ref name="ReaLime official"/> ReaLemon has also been packaged in the United States in smaller squeeze pack plastic containers that are shaped and colored as that of a whole lemon.<ref name="Hickman 2010"/><ref name="Leblang Wyman 2005"/> ReaLemon is also packaged in single-serving [[Packet (container)|packets]].<ref name="Arkansas Business"/>


⚫
ReaLemon is packaged in plastic bottles with a depiction of a lemon atop the bottle, and a yellow-colored cap.<ref name="official"/> ReaLime is packaged in the same bottle with a lime and a green-colored cap.<ref name="ReaLime official"/> ReaLemon has also been packaged in the United States in smaller squeeze pack plastic containers that are shaped and colored like a whole lemon.<ref name="Hickman 2010"/><ref name="Leblang Wyman 2005"/> ReaLemon is also packaged in single-serving [[Packet (container)|packets]].<ref name="Arkansas Business"/>
⚫
In July 2012, the United States [[Food and Drug Administration]] issued a warning to the Dr. Pepper Snapple Group regarding HAACP (hazard analysis and critical control points) violations that were found at a processing plant in Irving, Texas.<ref name="Bouckley 2012">{{cite web | last=Bouckley | first=Ben | title=FDA warns Dr Pepper Snapple bottler over ‘serious’ HACCP failings | website=BeverageDaily.com | date=October 3, 2012 | url=http://www.beveragedaily.com/Regulation-Safety/FDA-warns-Dr-Pepper-Snapple-bottler-over-serious-HACCP-failings | ref=harv | accessdate=April 19, 2016}}</ref> FDA found that lemon and lime juice was held in unsanitary conditions, which was a potential health threat to consumers.<ref name="Bouckley 2012"/> Company managers were advised by FDA that a reduction in microorganism levels was necessary to protect consumers.<ref name="Bouckley 2012"/>

⚫
In July 2012, the United States [[Food and Drug Administration]] issued a warning to the Dr. Pepper Snapple Group regarding HAACP (hazard analysis and critical control points) violations that were found at a processing plant in Irving, Texas.<ref name="Bouckley 2012">{{cite web | last=Bouckley | first=Ben | title=FDA warns Dr Pepper Snapple bottler over 'serious' HACCP failings | website=BeverageDaily.com | date=October 3, 2012 | url=http://www.beveragedaily.com/Regulation-Safety/FDA-warns-Dr-Pepper-Snapple-bottler-over-serious-HACCP-failings | access-date=April 19, 2016}}</ref> FDA found that lemon and lime juice was held in unsanitary conditions, which was a potential health threat to consumers.<ref name="Bouckley 2012"/> Company managers were advised by FDA that a reduction in microorganism levels was necessary to protect consumers.<ref name="Bouckley 2012"/>


==Uses==
==Uses==
===Culinary uses===
===Culinary uses===
Two to three tablespoons of ReaLemon lemon juice has the equivalent of the juice from one average-sized lemon.<ref name="Drake 1988"/> Both ReaLemon and ReaLime are used as ingredients in various recipes,<ref name="Smothermon 2000"/><ref name="Borden 1983"/> such as in baking, grilling, and as an ingredient in [[marination|marinades]] and salad dressings.<ref name="AP 2001"/> ReaLemon can be used as an ingredient in hot tea, lemonade and hot lemonade, and in various cooked dishes and baked goods such as pies.<ref name="American Medical Association 1958"/><ref name="The Ladies' Home Journal 1992"/><ref name="Hickman 2010"/> ReaLemon and other lemon juices can be used to prevent browning discoloration from occurring in peeled or sliced potatoes.<ref name="Green 2012 p. 234"/> This is performed by soaking the sliced potatoes in a mixture of the lemon juice and water.<ref name="Green 2012 p. 234"/> Both ReaLemon and ReaLime must be refrigerated after the bottles are opened.<ref name="PartyLine"/>
Two to three tablespoons of ReaLemon lemon juice has the equivalent of the juice from one average-sized lemon.<ref name="Drake 1988"/> Both ReaLemon and ReaLime are used as ingredients in various recipes,<ref name="Smothermon 2000"/><ref name="Borden 1983"/> such as in baking, grilling, and as an ingredient in [[marination|marinades]] and salad dressings.<ref name="AP 2001"/> ReaLemon can be used as an ingredient in hot tea, lemonade and hot lemonade, and in various cooked dishes and baked goods such as pies.<ref name="Hickman 2010"/><ref name="American Medical Association 1958"/><ref name="The Ladies' Home Journal 1992"/> ReaLemon and other lemon juices can be used to prevent browning discoloration from occurring in peeled or sliced potatoes.<ref name="Green 2012 p. 234"/> This is performed by soaking the sliced potatoes in a mixture of the lemon juice and water.<ref name="Green 2012 p. 234"/> Both ReaLemon and ReaLime must be refrigerated after the bottles are opened.<ref name="PartyLine"/>


===Other uses===
===Other uses===
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==See also==
==See also==
* [[Jif (lemon juice)|Jif]] – a brand of lemon juice prepared using reconstituted lemon juice concentrate
* [[Jif (lemon juice)|Jif]] – a brand of lemon juice prepared using reconstituted lemon juice concentrate
⚫
{{portalbar|Drink|Food}}


==References==
==References==
{{reflist|30em|refs=
{{Reflist|30em|refs=
<ref name="McChesney Shughart">{{cite book | last=McChesney | first=F.S. | last2=Shughart | first2=W.F. | title=The Causes and Consequences of Antitrust: The Public-Choice Perspective | publisher=University of Chicago Press | year=1995 | isbn=978-0-226-55635-2 | url=https://books.google.com/books?id=hb6K5tqjUPMC&pg=PA48 | page=48}}</ref>
<ref name="McChesney Shughart">{{cite book | last1=McChesney | first1=F.S. | last2=Shughart | first2=W.F. | title=The Causes and Consequences of Antitrust: The Public-Choice Perspective | publisher=University of Chicago Press | year=1995 | isbn=978-0-226-55635-2 | url=https://books.google.com/books?id=hb6K5tqjUPMC&pg=PA48 | page=48}}</ref>
<ref name="AP-1">{{cite web | url=https://news.google.com/newspapers?nid=1988&dat=19770322&id=qD0iAAAAIBAJ&sjid=ZawFAAAAIBAJ&pg=1207,1960900&hl=en | title='The ReaLemon Case Gets More Fascinating' | publisher=[[The Argus-Press]] | date=March 22, 1977 | accessdate=19 April 2016 | author=[[Associated Press]]}}</ref>
<ref name="AP-1">{{cite news | url=https://news.google.com/newspapers?nid=1988&dat=19770322&id=qD0iAAAAIBAJ&sjid=ZawFAAAAIBAJ&pg=1207,1960900&hl=en | title='The ReaLemon Case Gets More Fascinating' | newspaper=[[The Argus-Press]] | date=March 22, 1977 | access-date=19 April 2016 | agency=Associated Press }}</ref>
<ref name="official">{{cite web | url=https://www.drpeppersnapplegroup.com/brands/realemon/ | title=ReaLemon | publisher=Dr Pepper Snapple Group | accessdate=19 April 2016}}</ref>
<ref name="official">{{cite web | url=https://www.drpeppersnapplegroup.com/brands/realemon/ | title=ReaLemon | publisher=Dr Pepper Snapple Group | access-date=19 April 2016}}</ref>
<ref name="PIT 1983">{{cite web | url=https://books.google.com/books?id=uKS0AAAAIAAJ&q=Irving+Swartzburg,+realemon&dq=Irving+Swartzburg,+realemon&hl=en&sa=X&ved=0ahUKEwiD2rSHpJrMAhUP_WMKHUUsCHcQ6AEIJDAC | title=Problems in Antitrust | publisher=Foundation Press, Incorporated | date=1983 | accessdate=19 April 2016 |author1=Schwartz, Louis B. |author2=Flynnm, John Joseph |author3=First, Harry | pages=5}} {{paywall}}</ref>
<ref name="PIT 1983">{{cite book | url=https://books.google.com/books?id=uKS0AAAAIAAJ&q=Irving+Swartzburg,+realemon | title=Problems in Antitrust | publisher=Foundation Press, Incorporated | date=1983 | access-date=19 April 2016 |author1=Schwartz, Louis B. |author2=Flynnm, John Joseph |author3=First, Harry | pages=5| isbn=9780882771335 }} {{subscription required}}</ref>
<ref name="PartyLine">{{cite book | title=Party Line | isbn=978-0-9794477-0-9 | url=https://books.google.com/books?id=pN_awb4gvbUC&pg=PA167 | page=167}}</ref>
<ref name="PartyLine">{{cite book | title=Party Line | isbn=978-0-9794477-0-9 | url=https://books.google.com/books?id=pN_awb4gvbUC&pg=PA167 | page=167| publisher=Lulu.com }}</ref>
<ref name="ReaLime official">{{cite web | url=http://www.dpsgproductfacts.com/en/product/REALIME_LIME_JUICE_1TSP | title=ReaLime Juice | publisher=Dr Pepper Snapple Group | accessdate=19 April 2016}}</ref>
<ref name="ReaLime official">{{cite web | url=http://www.dpsgproductfacts.com/en/product/REALIME_LIME_JUICE_1TSP | title=ReaLime Juice | publisher=Dr Pepper Snapple Group | access-date=19 April 2016}}</ref>
<ref name="Marketing">{{cite web | url=https://www.questia.com/magazine/1G1-280823200/jif-lemon | title=Jif Lemon | publisher=''[[Marketing (British magazine)|Marketing]]'' | date=February 22, 2012 | accessdate=13 December 2015}} {{paywall}}</ref>
<ref name="Marketing">{{cite web | url=https://www.questia.com/magazine/1G1-280823200/jif-lemon | title=Jif Lemon | publisher=[[Marketing (British magazine)|Marketing]] | date=February 22, 2012 | access-date=13 December 2015}} {{subscription required}}</ref>
<ref name="The Federal Reporter 1982">{{cite book | title=The Federal Reporter | publisher=West Publishing Company | year=1982 | url=https://books.google.com/books?id=XxE1AQAAIAAJ&q=Realem-on-Puritan+Company | page=505|quote=Sometime in the 1940's the ReaLemon trademark was developed and used for the reconstituted lemon juice product. At that time ... Borden purchased the ReaLemon-Puritan Company in 1962 for approximately $12.4 million. Borden has ...}}</ref>
<ref name="The Federal Reporter 1982">{{cite book | title=The Federal Reporter | publisher=West Publishing Company | year=1982 | url=https://books.google.com/books?id=XxE1AQAAIAAJ&q=Realem-on-Puritan+Company | page=505|quote=Sometime in the 1940s the ReaLemon trademark was developed and used for the reconstituted lemon juice product. At that time ... Borden purchased the ReaLemon-Puritan Company in 1962 for approximately $12.4 million. Borden has ...}}</ref>
<ref name="Sun Branding">{{cite web | title=History of the world in 52 packs – Jif lemon | website=Sun Branding Solutions | url=http://www.sunbrandingsolutions.com/blog/blog/jif-lemon | accessdate=December 13, 2015}}</ref>
<ref name="Sun Branding">{{cite web | title=History of the world in 52 packs – Jif lemon | website=Sun Branding Solutions | url=http://www.sunbrandingsolutions.com/blog/blog/jif-lemon | access-date=December 13, 2015}}</ref>
<ref name="Smothermon 2000">{{cite book | last=Smothermon | first=C. | title=Real Lemon Easy Cooking with Zing: 90 Recipes Bursting with Fresh Flavor | publisher=Meredith Books | series=Better homes and gardens test kitchens | year=2000 | isbn=978-0-696-21113-3 | url=https://books.google.com/books?id=mGwknLiaYEEC}}</ref>
<ref name="Smothermon 2000">{{cite book | last=Smothermon | first=C. | title=Real Lemon Easy Cooking with Zing: 90 Recipes Bursting with Fresh Flavor | publisher=Meredith Books | series=Better homes and gardens test kitchens | year=2000 | isbn=978-0-696-21113-3 | url=https://books.google.com/books?id=mGwknLiaYEEC}}</ref>
<ref name="Borden 1983">{{cite book | last=Borden | first=Inc | title=That Lively Lime Twist: Recipes with the Real Difference of Realime Lime Juice from Concentrate | publisher=Borden Incorporated, Borden Consumer Products Division | year=1983 | url=https://books.google.com/books?id=1z31GgAACAAJ}}</ref>
<ref name="Borden 1983">{{cite book | title=That Lively Lime Twist: Recipes with the Real Difference of Realime Lime Juice from Concentrate | publisher=Borden Incorporated, Borden Consumer Products Division | year=1983 | url=https://books.google.com/books?id=1z31GgAACAAJ}}</ref>
<ref name="American Medical Association 1958">{{cite web | url=https://books.google.com/books?id=--VMAQAAIAAJ&q=ReaLemon+recipe&dq=ReaLemon+recipe&hl=en&sa=X&ved=0ahUKEwj9icqh4NzNAhVB02MKHfFpCY0Q6AEIJjAD | title=Today's Health | publisher=American Medical Association | date=1958 | accessdate=5 July 2016 | pages=54|quote=Hot tea sparked up with reaLemon is another cold weather favorite. Keep a bottle of reaLemon on the pantry shelf for hot lemonades, lemon and soda and for all your cooking and baking needs, too. reaLemon is Reconstituted for Uniform ...
<ref name="American Medical Association 1958">{{cite web | url=https://books.google.com/books?id=--VMAQAAIAAJ&q=ReaLemon+recipe | title=Today's Health | publisher=American Medical Association | date=1958 | access-date=5 July 2016 | pages=54|quote=Hot tea sparked up with reaLemon is another cold weather favorite. Keep a bottle of reaLemon on the pantry shelf for hot lemonades, lemon and soda and for all your cooking and baking needs, too. reaLemon is Reconstituted for Uniform ...
}}</ref>
}}</ref>
<ref name="The Ladies' Home Journal 1992">{{cite web | url=https://books.google.com/books?id=--VMAQAAIAAJ&q=ReaLemon+recipe&dq=ReaLemon+recipe&hl=en&sa=X&ved=0ahUKEwj9icqh4NzNAhVB02MKHfFpCY0Q6AEIJjAD | title=(Unaccessible) | publisher=The Ladies' Home Journal | work=Volume 109 | date=1992 | accessdate=5 July 2016 |author1=Knapp, Louisa |author2=Bok, Edward William | pages=86|quote=Stir in ReaLemon* brand and vanilla. Pour into prepared crust. Chill 3 hours or until set. Top with cherry pie filling before serving.}}</ref>
<ref name="The Ladies' Home Journal 1992">{{cite web | url=https://books.google.com/books?id=--VMAQAAIAAJ&q=ReaLemon+recipe | title=(Unaccessible) | publisher=The Ladies' Home Journal | work=Volume 109 | date=1992 | access-date=5 July 2016 |author1=Knapp, Louisa |author2=Bok, Edward William | pages=86|quote=Stir in ReaLemon* brand and vanilla. Pour into prepared crust. Chill 3 hours or until set. Top with cherry pie filling before serving.}}</ref>
<ref name="Green 2010 p. 142">{{cite book | last=Green | first=J. | title=Joey Green's Cleaning Magic: 2,336 Ingenious Cleanups Using Brand-Name Products | publisher=Rodale | year=2010 | isbn=978-1-60529-101-7 | url=https://books.google.com/books?id=vK0JiztOpVEC&pg=PA142 | page=142}}</ref>
<ref name="Green 2010 p. 142">{{cite book | last=Green | first=J. | title=Joey Green's Cleaning Magic: 2,336 Ingenious Cleanups Using Brand-Name Products | publisher=Rodale | year=2010 | isbn=978-1-60529-101-7 | url=https://books.google.com/books?id=vK0JiztOpVEC&pg=PA142 | page=142}}</ref>
<ref name="bizjournals.com 2001">{{cite web | title=ReaLemon, ReaLime of Seneca County sold to Mott's | website=Buffalo Business Journal | date=August 13, 2001 | url=http://www.bizjournals.com/buffalo/stories/2001/08/13/daily22.html | accessdate=July 5, 2016}}</ref>
<ref name="bizjournals.com 2001">{{cite web | title=ReaLemon, ReaLime of Seneca County sold to Mott's | website=Buffalo Business Journal | date=August 13, 2001 | url=http://www.bizjournals.com/buffalo/stories/2001/08/13/daily22.html | access-date=July 5, 2016}}</ref>
<ref name="Hickman 2010">{{cite web | last=Hickman | first=Matt | title=Back to basics: ReaLemon | website=[[Mother Nature Network]] | date=February 15, 2010 | url=http://www.mnn.com/your-home/at-home/blogs/back-to-basics-realemon | accessdate=July 5, 2016}}</ref>
<ref name="Hickman 2010">{{cite web | last=Hickman | first=Matt | title=Back to basics: ReaLemon | website=[[Mother Nature Network]] | date=February 15, 2010 | url=http://www.mnn.com/your-home/at-home/blogs/back-to-basics-realemon | access-date=July 5, 2016}}</ref>
<ref name="CBS Los Angeles 2010">{{cite web | title=Weird Cleaning Uses For Brand-Name Products | website=CBS Los Angeles | date=August 31, 2010 | url=http://losangeles.cbslocal.com/2010/08/31/weird-cleaning-uses-for-brand-name-products/ | accessdate=July 5, 2016}}</ref>
<ref name="CBS Los Angeles 2010">{{cite web | title=Weird Cleaning Uses For Brand-Name Products | website=CBS Los Angeles | date=August 31, 2010 | url=http://losangeles.cbslocal.com/2010/08/31/weird-cleaning-uses-for-brand-name-products/ | access-date=July 5, 2016}}</ref>
<ref name="Green 2012 p. 234">{{cite book | last=Green | first=J. | title=Joey Green's Kitchen Magic: 1,882 Quick Cooking Tricks, Cleaning Hints, and Kitchen Remedies Using Your Favorite Brand-Name Products | publisher=Rodale | year=2012 | isbn=978-1-60961-712-7 | url=https://books.google.com/books?id=sNS8JEl08MkC&pg=PA234 | page=234}}</ref>
<ref name="Green 2012 p. 234">{{cite book | last=Green | first=J. | title=Joey Green's Kitchen Magic: 1,882 Quick Cooking Tricks, Cleaning Hints, and Kitchen Remedies Using Your Favorite Brand-Name Products | publisher=Rodale | year=2012 | isbn=978-1-60961-712-7 | url=https://archive.org/details/joeygreenskitche0000gree | url-access=registration | page=[https://archive.org/details/joeygreenskitche0000gree/page/234 234]}}</ref>
<ref name="Drake 1988">{{cite web | url=https://news.google.com/newspapers?nid=1243&dat=19880823&id=l45TAAAAIBAJ&sjid=cYYDAAAAIBAJ&pg=5048,6484874&hl=en | title=Thin Pan Burns Cookies | publisher=''The Bulletin'' | date=August 23, 1988 | accessdate=19 April 2016 | author=Drake, Jean}}</ref>
<ref name="Drake 1988">{{cite web | url=https://news.google.com/newspapers?nid=1243&dat=19880823&id=l45TAAAAIBAJ&sjid=cYYDAAAAIBAJ&pg=5048,6484874&hl=en | title=Thin Pan Burns Cookies | publisher=The Bulletin | date=August 23, 1988 | access-date=19 April 2016 | author=Drake, Jean}}</ref>
<ref name="IJA">{{cite web | url=https://books.google.com/books?id=bABbAAAAYAAJ&q=ReaLemon&dq=ReaLemon&hl=en&sa=X&ved=0ahUKEwjg8KCxm5rMAhWDKGMKHRplD1IQ6AEIPDAJ | title=International Journal of Advertising | publisher=Holt, Rinehart and Winston | work=Volumes 3-4 | date=1984 | accessdate=19 April 2016 | pages=290–292}} {{paywall}}</ref>
<ref name="IJA">{{cite web | url=https://books.google.com/books?id=bABbAAAAYAAJ&q=ReaLemon | title=International Journal of Advertising | publisher=Holt, Rinehart and Winston | work=Volumes 3-4 | date=1984 | access-date=19 April 2016 | pages=290–292}} {{subscription required}}</ref>
<ref name="Leblang Wyman 2005">{{cite web | last=Leblang | first=Bonnie Tandy | last2=Wyman | first2=Carolyn | title=Supermarket samplet: You'll want first Dibs on snack | website=DeseretNews.com | date=September 28, 2005 | url=http://www.deseretnews.com/article/615153414/Youll-want-first-Dibs-on-snack.html?pg=all | accessdate=July 5, 2016}}</ref>
<ref name="Leblang Wyman 2005">{{cite web | last1=Leblang | first1=Bonnie Tandy | last2=Wyman | first2=Carolyn | title=Supermarket samplet: You'll want first Dibs on snack | website=DeseretNews.com | date=September 28, 2005 | url=http://www.deseretnews.com/article/615153414/Youll-want-first-Dibs-on-snack.html?pg=all | access-date=July 5, 2016}}</ref>
<ref name="Arkansas Business">{{cite web |title=White Pig Inn| website=Arkansas Business | date=March 13, 1995 | url=http://www.arkansasbusiness.com/article/81048/white-pig-inn | accessdate=July 5, 2016|quote=... other complaint was that lemon for our tea came in those irksome little ReaLemon packets instead of wedges of real lemon.}}</ref>
<ref name="Arkansas Business">{{cite web |title=White Pig Inn| website=Arkansas Business | date=March 13, 1995 | url=http://www.arkansasbusiness.com/article/81048/white-pig-inn | access-date=July 5, 2016|quote=... other complaint was that lemon for our tea came in those irksome little ReaLemon packets instead of wedges of real lemon.}}</ref>
<ref name="Columbus Business Journal">{{cite web | title=Eagle Family Foods sells ReaLemon, ReaLime brands to Mott's | website=Columbus Business Journal | date=August 13, 2001 | url=http://www.bizjournals.com/columbus/stories/2001/08/13/daily12.html | accessdate=July 5, 2016}}</ref>
<ref name="Columbus Business Journal">{{cite web | title=Eagle Family Foods sells ReaLemon, ReaLime brands to Mott's | website=Columbus Business Journal | date=August 13, 2001 | url=http://www.bizjournals.com/columbus/stories/2001/08/13/daily12.html | access-date=July 5, 2016}}</ref>
<ref name="Elkins 2005">{{cite web | last=Elkins | first=Ashley | title=Starkville milk plant to shut down at the end of the year | website=Northeast Mississippi Daily Journal | date=July 1, 2005 | url=http://djournal.com/news/starkville-milk-plant-to-shut-down-at-the-end-of-the-year/ | accessdate=July 5, 2016}}</ref>
<ref name="Elkins 2005">{{cite web | last=Elkins | first=Ashley | title=Starkville milk plant to shut down at the end of the year | website=Northeast Mississippi Daily Journal | date=July 1, 2005 | url=http://djournal.com/news/starkville-milk-plant-to-shut-down-at-the-end-of-the-year/ | access-date=July 5, 2016}}</ref>
<ref name="AP 2001">{{cite web | title=Company News; Mott's Plans to buy the ReaLemon and ReaLime brands | website=The New York Times | author=Associated Press | date=August 15, 2001 | url=https://www.nytimes.com/2001/08/15/business/company-news-mott-s-plans-to-buy-the-realemon-and-realime-brands.html | accessdate=July 5, 2016}}</ref>
<ref name="AP 2001">{{cite web | title=Company News; Mott's Plans to buy the ReaLemon and ReaLime brands | website=The New York Times | agency=Associated Press | date=August 15, 2001 | url=https://www.nytimes.com/2001/08/15/business/company-news-mott-s-plans-to-buy-the-realemon-and-realime-brands.html | access-date=July 5, 2016}}</ref>
<ref name="Canning Trade 2001">{{cite web | url=https://books.google.com/books?id=pWdQAAAAYAAJ&q=realemon+packaging&dq=realemon+packaging&hl=en&sa=X&ved=0ahUKEwjf8ZKD0N3NAhUU2WMKHfXwDlkQ6AEILDAA | title=Food Production Management | publisher=Canning Trade | work=Volumes 124-125 | date=2001 | accessdate=5 July 2016 | pages=51}}</ref>
<ref name="Marketing 1990">{{cite web | url=https://books.google.com/books?id=DThRBz1hVkYC&q=realemon+packaging&dq=realemon+packaging&hl=en&sa=X&ved=0ahUKEwjf8ZKD0N3NAhUU2WMKHfXwDlkQ6AEINDAC | title=Marketing | publisher=Macmillan Pub. Co. | date=1990 | accessdate=5 July 2016 |author1=Evans, Joel R. |author2=Berman, Barry | pages=271|quote=Figure 11-10 shows the creative packaging used by ReaLemon.}} {{paywall}}</ref>
}}
}}


==External links==
==External links==
* [http://www.drpeppersnapplegroup.com/brands/realemon ReaLemon official website]
* {{official website}}
* [http://www.drpeppersnapplegroup.com/brands/realime/ ReaLime official website]


{{Keurig Dr Pepper brands}}
{{Keurig Dr Pepper brands}}
{{Borden, Inc.}}
{{Authority control}}
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{{portalbar|Drink|Food}}
{{Good article}}
{{Good article}}


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[[Category:Keurig Dr Pepper brands]]
[[Category:Lemon juice brands]]
[[Category:Lemon juice brands]]
[[Category:1934 introductions]]
[[Category:Borden (company)]]

Revision as of 19:14, 4 July 2024

ReaLemon
The logo of ReaLime (2016)
Product typeReconstituted lemon juice from concentrate. ReaLime is reconstituted lime juice from concentrate.
OwnerMott's, part of Keurig Dr Pepper
IntroducedReaLemon in 1934; 90 years ago (1934), ReaLime in 1944; 80 years ago (1944)
Previous ownersIrving Swartzburg (inventor), Borden, Eagle Family Foods
Websiterealemon.ca

ReaLemon is an American brand of lemon juice that debuted in 1934, and is manufactured and marketed as of 2016 by Mott's, part of Keurig Dr Pepper. ReaLime is a brand of lime juice that debuted in 1944, is produced in the same manner as ReaLemon, and is also produced and marketed by Mott's.

Both ReaLemon and ReaLime are manufactured by reconstituting juice concentrate with filtered water to a natural strength. Irving Swartzburg invented the product and marketed it in 1934, and began to use the brand name "ReaLemon" in the early 1940s. In 1962, Borden purchased the rights to the ReaLemon brand in the United States from Swartzburg. Eagle Family Foods acquired the brand from Borden in 1998, and in 2001 Mott's acquired the brand.

Both products are used as an ingredient in various dishes, and ReaLemon is also used as an ingredient in some beverages. Both products also have some non-culinary uses.

History

ReaLemon was created in 1934 by Irving Swartzburg, who started the business by selling bottles of reconstituted lemon juice from squeezed lemons to hotels, bars and other commercial customers.[1][2][3] The brand name "ReaLemon" began to be used in the early 1940s.[1] ReaLime is a brand of lime juice that is reconstituted from concentrate, which was introduced a decade after ReaLemon in 1944.[4]

The U.S. company Borden acquired the rights to the ReaLemon and ReaLime brands in the United States in 1962 when it purchased the ReaLemon-Puritan Company for around $12.4 million.[5] At this time, the ReaLemon brand had around a 90 percent market share of reconstituted lemon juice in the United States.[6][7] In early 1970, ReaLemon had a "92 percent share of the national processed lemon juice market" in the United States.[8] However, this market share reduced to 88 percent in August 1970 because of competitors entering into the national marketplace, particularly Golden Crown.[8]

After ReaLemon met with success in European markets, Borden introduced it into the United Kingdom in 1975, as a 250 ml bottle of lemon juice.[2] By 1980, ReaLemon comprised around 25% of the U.K. lemon juice market.[2] In response to this competition, Reckitt & Coleman, the producers of Jif lemon juice began producing Jif in 150 ml- and 250 ml-sized bottles.[2] Borden then began making plans to market ReaLemon in a lemon-shaped package that was similar to Jif's packaging.[2][9] This resulted in a lawsuit initiated by Reckitt & Coleman against Borden, alleging that ReaLemon copied Jif's packaging to mislead consumers by confusing their product with Jif.[2][9]

The case became known as "The Jif Lemon case", and was settled in 1990 in the Court of Appeal.[2] It was ruled that a sufficient public recognition of Jif's packaging was existent, which created an established reputation for the brand.[2] The ruling also stated that consumers would be "likely to believe that the ReaLemon was a Jif Lemon when they saw it on a supermarket shelf."[2] The ruling in Reckitt & Colman's favour occurred despite the fact that Reckitt & Colman did not register the plastic lemon packaging.[9]

Eagle Family Foods acquired the ReaLemon and ReaLime brands from Borden in 1998, and in 2001 Mott's, which at the time was a subsidiary of Cadbury Schweppes of London, and is now a part of Keurig Dr Pepper, acquired the brands from Eagle Family Foods.[10][11][12][13][14] The total cost of the acquisition was around $128 million.[11][14] In 2001, both ReaLemon and ReaLime had a 48 percent market share in the lemon and lime juice categories, making them a market leader at this time.[11]

Production

ReaLemon is a reconstituted product, prepared by adding filtered water to preserved lemon juice concentrate,[3][15] with sulphites as a preservative and lemon oil as a flavor enhancer added during manufacturing.[16] As bottled, the liquid is similar in strength to natural lemon juice.[15] Realime is made similarly, with sulfites as a preservative and lime oil.[16]

As of 2016 RealLemon and ReaLime were manufactured and marketed by Mott's.[6][8][10]

ReaLemon is packaged in plastic bottles with a depiction of a lemon atop the bottle, and a yellow-colored cap.[10] ReaLime is packaged in the same bottle with a lime and a green-colored cap.[17] ReaLemon has also been packaged in the United States in smaller squeeze pack plastic containers that are shaped and colored like a whole lemon.[3][18] ReaLemon is also packaged in single-serving packets.[19]

In July 2012, the United States Food and Drug Administration issued a warning to the Dr. Pepper Snapple Group regarding HAACP (hazard analysis and critical control points) violations that were found at a processing plant in Irving, Texas.[20] FDA found that lemon and lime juice was held in unsanitary conditions, which was a potential health threat to consumers.[20] Company managers were advised by FDA that a reduction in microorganism levels was necessary to protect consumers.[20]

Uses

Culinary uses

Two to three tablespoons of ReaLemon lemon juice has the equivalent of the juice from one average-sized lemon.[15] Both ReaLemon and ReaLime are used as ingredients in various recipes,[21][22] such as in baking, grilling, and as an ingredient in marinades and salad dressings.[14] ReaLemon can be used as an ingredient in hot tea, lemonade and hot lemonade, and in various cooked dishes and baked goods such as pies.[3][23][24] ReaLemon and other lemon juices can be used to prevent browning discoloration from occurring in peeled or sliced potatoes.[25] This is performed by soaking the sliced potatoes in a mixture of the lemon juice and water.[25] Both ReaLemon and ReaLime must be refrigerated after the bottles are opened.[4]

Other uses

ReaLemon and other lemon juices can be used as a household deodorizer and cleaner, which is effective per the highly acidic content of lemon juice.[3][26] ReaLime can be used topically as a remedy to whiten yellowing fingernails by soaking one's fingernails in a mixture of ReaLime, salt and warm water for ten minutes.[27]

See also

  • Jif – a brand of lemon juice prepared using reconstituted lemon juice concentrate

References

  1. ^ a b Schwartz, Louis B.; Flynnm, John Joseph; First, Harry (1983). Problems in Antitrust. Foundation Press, Incorporated. p. 5. ISBN 9780882771335. Retrieved 19 April 2016. (subscription required)
  2. ^ a b c d e f g h i "Jif Lemon". Marketing. February 22, 2012. Retrieved 13 December 2015. (subscription required)
  3. ^ a b c d e Hickman, Matt (February 15, 2010). "Back to basics: ReaLemon". Mother Nature Network. Retrieved July 5, 2016.
  4. ^ a b Party Line. Lulu.com. p. 167. ISBN 978-0-9794477-0-9.
  5. ^ The Federal Reporter. West Publishing Company. 1982. p. 505. Sometime in the 1940s the ReaLemon trademark was developed and used for the reconstituted lemon juice product. At that time ... Borden purchased the ReaLemon-Puritan Company in 1962 for approximately $12.4 million. Borden has ...
  6. ^ a b "'The ReaLemon Case Gets More Fascinating'". The Argus-Press. Associated Press. March 22, 1977. Retrieved 19 April 2016.
  7. ^ McChesney, F.S.; Shughart, W.F. (1995). The Causes and Consequences of Antitrust: The Public-Choice Perspective. University of Chicago Press. p. 48. ISBN 978-0-226-55635-2.
  8. ^ a b c "International Journal of Advertising". Volumes 3-4. Holt, Rinehart and Winston. 1984. pp. 290–292. Retrieved 19 April 2016. (subscription required)
  9. ^ a b c "History of the world in 52 packs – Jif lemon". Sun Branding Solutions. Retrieved December 13, 2015.
  10. ^ a b c "ReaLemon". Dr Pepper Snapple Group. Retrieved 19 April 2016.
  11. ^ a b c "ReaLemon, ReaLime of Seneca County sold to Mott's". Buffalo Business Journal. August 13, 2001. Retrieved July 5, 2016.
  12. ^ "Eagle Family Foods sells ReaLemon, ReaLime brands to Mott's". Columbus Business Journal. August 13, 2001. Retrieved July 5, 2016.
  13. ^ Elkins, Ashley (July 1, 2005). "Starkville milk plant to shut down at the end of the year". Northeast Mississippi Daily Journal. Retrieved July 5, 2016.
  14. ^ a b c "Company News; Mott's Plans to buy the ReaLemon and ReaLime brands". The New York Times. Associated Press. August 15, 2001. Retrieved July 5, 2016.
  15. ^ a b c Drake, Jean (August 23, 1988). "Thin Pan Burns Cookies". The Bulletin. Retrieved 19 April 2016.
  16. ^ a b Realemon products
  17. ^ "ReaLime Juice". Dr Pepper Snapple Group. Retrieved 19 April 2016.
  18. ^ Leblang, Bonnie Tandy; Wyman, Carolyn (September 28, 2005). "Supermarket samplet: You'll want first Dibs on snack". DeseretNews.com. Retrieved July 5, 2016.
  19. ^ "White Pig Inn". Arkansas Business. March 13, 1995. Retrieved July 5, 2016. ... other complaint was that lemon for our tea came in those irksome little ReaLemon packets instead of wedges of real lemon.
  20. ^ a b c Bouckley, Ben (October 3, 2012). "FDA warns Dr Pepper Snapple bottler over 'serious' HACCP failings". BeverageDaily.com. Retrieved April 19, 2016.
  21. ^ Smothermon, C. (2000). Real Lemon Easy Cooking with Zing: 90 Recipes Bursting with Fresh Flavor. Better homes and gardens test kitchens. Meredith Books. ISBN 978-0-696-21113-3.
  22. ^ That Lively Lime Twist: Recipes with the Real Difference of Realime Lime Juice from Concentrate. Borden Incorporated, Borden Consumer Products Division. 1983.
  23. ^ "Today's Health". American Medical Association. 1958. p. 54. Retrieved 5 July 2016. Hot tea sparked up with reaLemon is another cold weather favorite. Keep a bottle of reaLemon on the pantry shelf for hot lemonades, lemon and soda and for all your cooking and baking needs, too. reaLemon is Reconstituted for Uniform ...
  24. ^ Knapp, Louisa; Bok, Edward William (1992). "(Unaccessible)". Volume 109. The Ladies' Home Journal. p. 86. Retrieved 5 July 2016. Stir in ReaLemon* brand and vanilla. Pour into prepared crust. Chill 3 hours or until set. Top with cherry pie filling before serving.
  25. ^ a b Green, J. (2012). Joey Green's Kitchen Magic: 1,882 Quick Cooking Tricks, Cleaning Hints, and Kitchen Remedies Using Your Favorite Brand-Name Products. Rodale. p. 234. ISBN 978-1-60961-712-7.
  26. ^ "Weird Cleaning Uses For Brand-Name Products". CBS Los Angeles. August 31, 2010. Retrieved July 5, 2016.
  27. ^ Green, J. (2010). Joey Green's Cleaning Magic: 2,336 Ingenious Cleanups Using Brand-Name Products. Rodale. p. 142. ISBN 978-1-60529-101-7.

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