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Chango, Inc. was a Canadian-based, online marketing company was founded in 2008, focusing on search retargeting and programmatic marketing. It was acquired by Rubicon Project in 2015 for $122 million,^[1] but it was closed down in 2017.^[2]

History

The company was founded in Toronto, by Chris Sukornyk along with Mazdak Rezvan and Dax Hamman. In 2012, it appointed Paul McIntyre to lead its Platform Solutions group^[3] and hired Keith Lorizio as chief revenue officer.^[4] Chango was recognized in Deloitte's Technology Fast 50 program in 2014, ranking first overall in Canada with a growth rate of 69,800%.^[5]

In 2017, Rubicon shut down Chango, stating that the company did not meet performance expectations.^[2]

Funding

In June 2010, Chango raised $1.4 million in Series A funding from investors including Metamorphic Ventures, iNovia Capital and Extreme Venture Partners.^[6] The company secured a second round of funding in February 2011,^[7]^[8] followed by a third round of $12 million in funding in November 2012.^[9]

Product

Chango was an early adopter of search retargeting^{[citation needed]}. The company served display ads to potential customers based on their recent search activity. By the first quarter of 2013, it was working with 75 of the top 500 internet retailers.^{[citation needed]}

Chango claimed to be able to capture the recent search activity of hundreds of millions of users, using anonymous cookies. The company also re-targeted display advertisement to users if they matched a specific campaign. Display advertisements were purchased through a demand side platform (DSP) that operated across multiple ad networks, such as appnexus, rubicon and double click.^{[citation needed]}

Chango was a member of the Network Advertising Initiative (NAI). Along with and its partners, it offered search retargeting campaigns and consumers had the option to opt out of them. The company stated that it did not capture personally identifiable information (PII).^{[citation needed]}

In December 2012, Chango Inc. integrated directly with Facebook to bring search intent data to social media targeting.^[10]

Chango Inc released the industry's first programmatic marketing platform, which combined data management platform (DMP) with demand side platform (DSP) capabilities.^{[citation needed]}

References

^ "Rubicon Project Acquires Retargeter Chango For $122M | AdExchanger". 31 March 2015. Retrieved 2015-09-23.
^ ^a ^b O'Reilly, Lara. "Rubicon Project is shutting down the division associated with its $122 million Chango acquisition". Business Insider. Retrieved 2019-05-25.
^ Staff (April 30, 2013). "Chango Continues Talent Acquisition, Adds Leaders From Disney, Facebook, Dotomi, Pubmatic, Google, Exelate". Benzinga.
^ Fraser, Jeff (September 22, 2014). "Chango hires former Microsoft sales VP Keith Lorizio". Marketing mag.
^ "Improved access to capital and good valuations keep technology companies in Canada". Deloitte. 2014-11-13. Archived from the original on 2019-04-06.
^ "Got Funds? Foursquare, Click Forensics & Chango See Big Bucks". Adotas.com. 30 June 2010. Retrieved 2011-10-28.
^ "Chango Raises $4.25M To Bring Search Targeting To Display Ads". TechCrunch. 2011-02-01. Retrieved 2011-10-28.
^ "Chango CEO Sukornyk On New Funding And Search Retargeting Momentum". Adexchanger.com. 2011-02-03. Retrieved 2011-10-28.
^ "Newswire Services".
^ "Newswire Services".

External links

This corporation or company article is a stub. You can help Wikipedia by expanding it.

[1] "Rubicon Project Acquires Retargeter Chango For $122M | AdExchanger". 31 March 2015. Retrieved 2015-09-23.

[:0-2] O'Reilly, Lara. "Rubicon Project is shutting down the division associated with its $122 million Chango acquisition". Business Insider. Retrieved 2019-05-25.

[3] Staff (April 30, 2013). "Chango Continues Talent Acquisition, Adds Leaders From Disney, Facebook, Dotomi, Pubmatic, Google, Exelate". Benzinga.

[4] Fraser, Jeff (September 22, 2014). "Chango hires former Microsoft sales VP Keith Lorizio". Marketing mag.

[5] "Improved access to capital and good valuations keep technology companies in Canada". Deloitte. 2014-11-13. Archived from the original on 2019-04-06.

[6] "Got Funds? Foursquare, Click Forensics & Chango See Big Bucks". Adotas.com. 30 June 2010. Retrieved 2011-10-28.

[7] "Chango Raises $4.25M To Bring Search Targeting To Display Ads". TechCrunch. 2011-02-01. Retrieved 2011-10-28.

[8] "Chango CEO Sukornyk On New Funding And Search Retargeting Momentum". Adexchanger.com. 2011-02-03. Retrieved 2011-10-28.

[9] "Newswire Services".

[10] "Newswire Services".

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@@ Line 1: / Line 1: @@
-{{Company-stub}}{{advert|date=June 2013}}
+{{advert|date=June 2013}}
-[[File:Chango Logo.png|thumb|Chango logo]]
+[[File:Chango Logo.png|thumb|Logo of Chango, Inc.]]
-'''Chango Inc''' was an online marketing company in the field of data-driven digital advertising, specializing in [[search retargeting]] and [[Online advertising|programmatic marketing]].
+'''Chango, Inc.''' was a [[Canada|Canadian]]-based, online marketing company was founded in 2008, focusing on [[search retargeting]] and [[Online advertising|programmatic marketing]]. It was acquired by [[Rubicon Project]] in 2015 for $122 million,<ref>{{Cite web|url=http://adexchanger.com/platforms/rubicon-project-acquires-retargeter-chango-for-122m/|title=Rubicon Project Acquires Retargeter Chango For $122M {{!}} AdExchanger|date=31 March 2015|accessdate=2015-09-23}}</ref> but it was closed down in 2017.<ref name=":0" />
-The company was founded in 2008, acquired by [[Rubicon Project]] in 2015 for $122 million,<ref>{{Cite web|url=http://adexchanger.com/platforms/rubicon-project-acquires-retargeter-chango-for-122m/|title=Rubicon Project Acquires Retargeter Chango For $122M {{!}} AdExchanger|date=31 March 2015|accessdate=2015-09-23}}</ref> and closed down in 2017 after its performance did not meet expectations.<ref name=":0" /> It used to be headquartered in Toronto with sales offices in NYC, San Francisco, Chicago, Los Angeles, Atlanta, Seattle, Austin and London.
 ==History==
+The company was founded in [[Toronto]], by Chris Sukornyk along with Mazdak Rezvan and Dax Hamman. In 2012, it appointed Paul McIntyre to lead its Platform Solutions group<ref>{{cite news |last1=Staff |title=Chango Continues Talent Acquisition, Adds Leaders From Disney, Facebook, Dotomi, Pubmatic, Google, Exelate |url=https://www.benzinga.com/amp/content/3540745 |work=Benzinga |date=April 30, 2013 |language=English}}</ref> and hired Keith Lorizio as chief revenue officer.<ref>{{cite news |last1=Fraser |first1=Jeff |title=Chango hires former Microsoft sales VP Keith Lorizio |url=http://marketingmag.ca/jobzone-news/chango-hires-former-microsoft-sales-vp-keith-lorizio-125240/ |work=Marketing mag |date=September 22, 2014}}</ref> Chango was recognized in [[Deloitte]]'s Technology Fast 50 program in 2014, ranking first overall in Canada with a growth rate of 69,800%.<ref>{{Cite web |date=2014-11-13 |title=Improved access to capital and good valuations keep technology companies in Canada |url=http://www2.deloitte.com/ca/en/pages/press-releases/articles/improved-access-to-capital-and-good-valuations-keep-technology-companies-in-canada.html.%5B%5D |archive-url=https://web.archive.org/web/20190406132536/http://www2.deloitte.com/ca/en/pages/press-releases/articles/improved-access-to-capital-and-good-valuations-keep-technology-companies-in-canada.html |archive-date=2019-04-06 |website=Deloitte}}</ref>
-The company was founded in [[Toronto]] by Chris Sukornyk. Sukornyk previously co-founded the X-Stream Network, Bubble share and Five Limes. Sukornyk devoted the first 12 months on research and development.
-In June 2010, Chango raised $1.4 million in Series A funding. [[Metamorphic Ventures]] joined existing investors such as iNovia Capital and Extreme Venture Partners.<ref>{{cite web|url=http://www.adotas.com/2010/06/got-funds-foursquare-click-forensics-chango-see-big-bucks/ |title=Got Funds? Foursquare, Click Forensics & Chango See Big Bucks |publisher=Adotas.com |date= 30 June 2010|accessdate=2011-10-28}}</ref> The company secured a second round of funding in February 2011.<ref>{{cite web|url=https://techcrunch.com/2011/02/01/chango-raises-4-25m-to-bring-search-targeting-to-display-ads/%20 |title=Chango Raises $4.25M To Bring Search Targeting To Display Ads |publisher=TechCrunch |date=2011-02-01 |accessdate=2011-10-28}}</ref> The new funding led by Rho Canada, with Inovia Capital, Metamorphic Ventures, Extreme Venture Partners and 24/7 Media co-founder, Geoff Judge; participating in the round. The funding went into hiring additional resources in the engineering team, client's, services and business development roles.<ref>{{cite web|url=http://www.adexchanger.com/ad-networks/chango-fundin/ |title=Chango CEO Sukornyk On New Funding And Search Retargeting Momentum |publisher=Adexchanger.com |date=2011-02-03 |accessdate=2011-10-28}}</ref>
-In November 2012, Chango Inc., secured $12 million in funding. All of Chango's existing investors including Inovia, Rho Canada Ventures, Metamorphic Ventures, Mantella Venture Partners and Extreme Venture Partners took their full allocation in the round.<ref>{{Cite web|url=http://www.marketwire.com/press-release/chango-secures-12m-funding-launches-programmatic-site-retargeting-opens-50-new-positions-1728954.htm|title = Newswire Services}}</ref>
-In addition to Chris Sukornyk and Mazdak Rezvani, Chango's founding team includes Internet and Display media veteran Dax Hamman (CPO and ex head of Display Media at Icrossing). in 2012, Chango hired Paul McIntyre (VP of Operations ex Conversant), and recently hired Keith Lorizio (CRO and ex Microsoft) to take Chango to new levels.
+In 2017, Rubicon shut down Chango, stating that the company did not meet performance expectations.<ref name=":0">{{Cite web|url=https://www.businessinsider.com/rubicon-project-kills-off-chango-division-2017-1|title=Rubicon Project is shutting down the division associated with its $122 million Chango acquisition|last=O'Reilly|first=Lara|website=Business Insider|access-date=2019-05-25}}</ref>
-Most recently, Chango was recognized in Deloitte's Technology Fast 50 program and was ranked first overall in Canada with a growth rate of 69,800% <ref>http://www2.deloitte.com/ca/en/pages/press-releases/articles/improved-access-to-capital-and-good-valuations-keep-technology-companies-in-canada.html. {{Dead link|date=February 2022}}</ref>
+===Funding===
-Rubicon the company that acquired Chango in 2015 decided to shut down the project in 2017 stating that the company did not meet performance expectations.<ref name=":0">{{Cite web|url=https://www.businessinsider.com/rubicon-project-kills-off-chango-division-2017-1|title=Rubicon Project is shutting down the division associated with its $122 million Chango acquisition|last=O'Reilly|first=Lara|website=Business Insider|access-date=2019-05-25}}</ref>
+In June 2010, Chango raised $1.4 million in Series A funding from investors including [[Metamorphic Ventures]], iNovia Capital and Extreme Venture Partners.<ref>{{cite web|url=http://www.adotas.com/2010/06/got-funds-foursquare-click-forensics-chango-see-big-bucks/ |title=Got Funds? Foursquare, Click Forensics & Chango See Big Bucks |publisher=Adotas.com |date= 30 June 2010|accessdate=2011-10-28}}</ref> The company secured a second round of funding in February 2011,<ref>{{cite web|url=https://techcrunch.com/2011/02/01/chango-raises-4-25m-to-bring-search-targeting-to-display-ads/%20 |title=Chango Raises $4.25M To Bring Search Targeting To Display Ads |publisher=TechCrunch |date=2011-02-01 |accessdate=2011-10-28}}</ref><ref>{{cite web|url=http://www.adexchanger.com/ad-networks/chango-fundin/ |title=Chango CEO Sukornyk On New Funding And Search Retargeting Momentum |publisher=Adexchanger.com |date=2011-02-03 |accessdate=2011-10-28}}</ref> followed by a third round of $12 million in funding in November 2012.<ref>{{Cite web|url=http://www.marketwire.com/press-release/chango-secures-12m-funding-launches-programmatic-site-retargeting-opens-50-new-positions-1728954.htm|title = Newswire Services}}</ref>
 ==Product==
-Chango was one of the pioneers to offer [[Search retargeting|Search Retargeting]]{{Citation needed|date=September 2013}}. The company serves display ads to potential customers based on their recent search activity. As of the first quarter of 2013, Chango was working with 75 of the top 500 Internet Retailers.{{citation needed|date=June 2013}}
+Chango was an early adopter of [[search retargeting]]{{Citation needed|date=September 2013}}. The company served display ads to potential customers based on their recent search activity. By the first quarter of 2013, it was working with 75 of the top 500 internet retailers.{{citation needed|date=June 2013}}
-Chango claimed to be able to capture the recent search activity of hundreds of millions of users, using anonymous [[HTTP cookie|cookies]]. The company then re-targets display advertisement to users if they match a specific campaign. Display advertisement is purchased through a [[Demand Side Platform]] (DSP) that operates across multiple ad networks, such as appnexus, rubicon and [[double click]].{{citation needed|date=June 2013}}
+Chango claimed to be able to capture the recent search activity of hundreds of millions of users, using anonymous [[HTTP cookie|cookies]]. The company also re-targeted display advertisement to users if they matched a specific campaign. Display advertisements were purchased through a [[Demand Side Platform|demand side platform]] (DSP) that operated across multiple ad networks, such as appnexus, rubicon and [[double click]].{{citation needed|date=June 2013}}
-Chango is a member of the [[Network Advertising Initiative]] (NAI). This allows consumers to "opt out" of the search retargeting campaigns delivered by Chango and partners. The company says that it does not capture [[Personally identifiable information|Personally Identifiable Information]] (PII).{{citation needed|date=June 2013}}
+Chango was a member of the [[Network Advertising Initiative]] (NAI). Along with  and its partners, it offered search retargeting campaigns and consumers had the option to opt out of them. The company stated that it did not capture [[personally identifiable information]] (PII).{{citation needed|date=June 2013}}
 In December 2012, Chango Inc. integrated directly with Facebook to bring search intent data to social media targeting.<ref>{{Cite web|url=http://www.marketwire.com/press-release/chango-integrates-directly-with-facebook-brings-search-intent-data-social-targeting-1739486.htm|title=Newswire Services}}</ref>
-More recently, Chango Inc released the industry's first [[Online advertising|programmatic marketing]] platform, which combines Data Management Platform (DMP) with Demand Side Platform (DSP) capabilities.{{citation needed|date=June 2013}}
+Chango Inc released the industry's first [[Online advertising|programmatic marketing]] platform, which combined data management platform (DMP) with demand side platform (DSP) capabilities.{{citation needed|date=June 2013}}
 ==References==
@@ Line 48: / Line 41: @@
 * http://www.imediaconnection.com/content/27071.asp
+{{Company-stub}}
 [[Category:Marketing companies of Canada]]
 [[Category:Companies based in Toronto]]