Clorets: Difference between revisions
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{{Short description|Line of chewing gum and mints}} |
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[[File:Clorets Fresh .jpg|thumb|Clorets Fresh]] |
[[File:Clorets Fresh .jpg|thumb|Clorets Fresh]] |
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'''Clorets''' is a line of [[chewing gum]] and [[Mint (candy)|mints]] made by [[Cadbury|Cadbury Adams]]. It was introduced in 1951. Clorets gum and candy contain Actizol, a proprietary ingredient that contains [[chlorophyll]], which purportedly acts as an active ingredient to eliminate [[Halitosis|mouth odors]].<ref>{{cite news | url=https://www.nytimes.com/1994/04/28/business/media-business-advertising-marketers-revive-old-formula-for-cachet-secret.html | title=The Media Business: Advertising; Marketers revive an old formula for cachet: the secret ingredient. | newspaper=The New York Times | date=April 28, 1994 | accessdate=February 22, 2013 | author=Elliott, Stuart}}</ref> Clorets was originally owned by [[ |
'''Clorets''' is a line of [[chewing gum]] and [[Mint (candy)|mints]] made by [[Cadbury|Cadbury Adams]]. It was introduced in 1951. Clorets gum and candy contain Actizol, a proprietary ingredient that contains [[chlorophyll]], which purportedly acts as an active ingredient to eliminate [[Halitosis|mouth odors]].<ref>{{cite news | url=https://www.nytimes.com/1994/04/28/business/media-business-advertising-marketers-revive-old-formula-for-cachet-secret.html | title=The Media Business: Advertising; Marketers revive an old formula for cachet: the secret ingredient. | newspaper=The New York Times | date=April 28, 1994 | accessdate=February 22, 2013 | author=Elliott, Stuart}}</ref> Clorets was originally owned by [[American Chicle]], then by [[Warner-Lambert]] in 1962 under its Adams division until [[Pfizer]] took over in 2000.<ref name=pfizer>{{cite web|title=2000: Pfizer joins forces with Warner-Lambert|url=https://www.pfizer.com/about/history/pfizer_warner_lambert|access-date=2023-07-14}}</ref> The Adams division was sold to [[Cadbury|Cadbury-Schweppes]] in 2002, which is now known as Cadbury Adams (later acquired by [[Kraft Foods]]). |
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Clorets is widely available in South America, Central America, South Africa, West Asia and South-East Asia. The largest markets for Clorets are Mexico, Thailand, Egypt, Morocco and Japan.{{citation needed|date=February 2013}} |
Clorets is widely available in South America, Central America, South Africa, West Asia and South-East Asia. The largest markets for Clorets are Mexico, Thailand, Egypt, Morocco and Japan.{{citation needed|date=February 2013}} |
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== Packaging and |
== Packaging and flavor varieties == |
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;Packaging sizes |
;Packaging sizes |
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* Gum in 2s carton |
* Gum in 2s carton |
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* Tablet mints (in a pack of 35) |
* Tablet mints (in a pack of 35) |
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* Val-U-Pak (in a pack of 30) |
* Val-U-Pak (in a pack of 30) |
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;Flavors |
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;Flavours |
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* Original/Cool Mint |
* Original/Cool Mint |
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* Arctic/Ocean Mint |
* Arctic/Ocean Mint |
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* Orange Mint |
* Orange Mint |
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* Dark Secret Mint (Thailand) |
* Dark Secret Mint (Thailand) |
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* Cinnamon (Japan) |
* Cinnamon (Japan and Morocco) |
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* Cool Berry Mint |
* Cool Berry Mint |
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* Pink Grapefruit Mint |
* Pink Grapefruit Mint |
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Latest revision as of 15:41, 1 June 2024
 | This article includes a list of general references, but it lacks sufficient corresponding inline citations. (April 2017) |
Clorets is a line of chewing gum and mints made by Cadbury Adams. It was introduced in 1951. Clorets gum and candy contain Actizol, a proprietary ingredient that contains chlorophyll, which purportedly acts as an active ingredient to eliminate mouth odors.[1] Clorets was originally owned by American Chicle, then by Warner-Lambert in 1962 under its Adams division until Pfizer took over in 2000.[2] The Adams division was sold to Cadbury-Schweppes in 2002, which is now known as Cadbury Adams (later acquired by Kraft Foods).
Clorets is widely available in South America, Central America, South Africa, West Asia and South-East Asia. The largest markets for Clorets are Mexico, Thailand, Egypt, Morocco and Japan.[citation needed]
Packaging and flavor varieties
[edit]- Packaging sizes
- Gum in 2s carton
- Gum in 12s carton
- Small mints (in a pack of 50)
- Candy-style mints (in a pack of 6)
- Tablet mints (in a pack of 35)
- Val-U-Pak (in a pack of 30)
- Flavors
- Original/Cool Mint
- Arctic/Ocean Mint
- Orange Mint
- Dark Secret Mint (Thailand)
- Cinnamon (Japan and Morocco)
- Cool Berry Mint
- Pink Grapefruit Mint
- Clorets Infinity
- Peppermint
- Spearmint
See also
[edit]References
[edit]- ^ Elliott, Stuart (April 28, 1994). "The Media Business: Advertising; Marketers revive an old formula for cachet: the secret ingredient". The New York Times. Retrieved February 22, 2013.
- ^ "2000: Pfizer joins forces with Warner-Lambert". Retrieved 2023-07-14.
Further reading
[edit]- Bhushan, Ratna (January 18, 2001). "Money is where the mouth is". The Hindu Business Line. Retrieved February 22, 2013.
- Singh, Namrata (2000). "Warner-Lambert's 50p strategy for Clorets extended to Halls". Indian Express. Archived from the original on March 5, 2016. Retrieved February 22, 2013.
- "Cadbury looks to boost presence in mouth freshener category". The Hindu Business Line. May 26, 2005. Retrieved February 22, 2013.
- "Clorets takes on Smint with 'mini mint' brand". Marketing Week. June 18, 1998. Retrieved February 22, 2013.
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