Sports podcast: Difference between revisions
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{{Short description|Podcasts covering sports topics}} |
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A '''sports podcast''' is a genre of podcasts covering topics related to sports and athletes. The covering of these topics often include predictions, analysis, and opinionated discussions. |
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{{Use mdy dates|date=November 2022}} |
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'''Sports podcasts''' are a subset of [[Podcast|podcasts]] that cover topics related to sports and athletes. Content can include sports news, predictions and analysis of game results, debates and discussions between hosts, and interviews with sports figures. |
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== History == |
== History == |
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[[File:Bill Simmons (cropped).jpg|thumb|180px|left|[[Bill Simmons]] is often credited with helping popularize sports podcasts]] |
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Podcasts in general began to gain a following in the mid and late 2000s. In October 2004, Sam Coutin began ''The Sports Pod'' and shortly after he launched the My Sports Radio podcast network.<ref name=Herrington>{{cite book|last=Herrington|first=Jack D.|url=https:// |
Podcasts in general began to gain a following in the mid and late 2000s. In October 2004, Sam Coutin began ''The Sports Pod'' and shortly after he launched the My Sports Radio podcast network.<ref name=Herrington>{{cite book|last=Herrington|first=Jack D.|url=https://books.google.com/books?id=dXnJgJl8lxQC&q=%22sports+podcast%22|title=Podcasting Hacks|page=167|publisher=[[O'Reilly Media]]|date=2005|isbn=9780596100667|accessdate=September 27, 2022}}}</ref><ref name=WalchLafferty2006>{{cite book|last1=Walch|first1=Rob|last2=Lafferty|first2=Mur|url=https://books.google.com/books?id=ZWjQemfyXMIC&dq=%22sports+podcast%22&pg=PA87|title=Tricks of the Podcasting Master|pages=87–90|publisher=[[Pearson Education]]|date=May 22, 2006|isbn=9780132714730|accessdate=September 27, 2022}}</ref> By 2006, shows on Coutin's network were achieving 500,000 downloads each month.<ref name=WalchLafferty2006/> |
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[[ESPN]] was an early adopter of the podcast format, launching their first in 2005.<ref>{{cite web|last=Keller|first=Traug|url=https://www.espnfrontrow.com/2018/02/espns-podcast-business-benefits-from-history/|title=ESPN's podcast business benefits from history|work=[[ESPN|ESPN Front Row]]|publisher=[[ESPN]]|date=February 7, 2018|accessdate=September 27, 2018}}</ref> In 2007, [[Bill Simmons]] stumbled upon a podcast interview of [[Boston Celtics]] executive [[Danny Ainge]] by [[ESPN]] NBA draft analyst [[Chad Ford]].<ref name=Spanberg2018>{{cite web|last=Spanberg|first=Erik|url=https://www.sportsbusinessjournal.com/journal/issues/2018/05/07/media/podcast.aspx|title=The Podcast Revolution|work=[[Sports Business Journal]]|date=May 7, 2018|accessdate=September 27, 2022}}</ref> Simmons, also an ESPN employee at the time, inquired to his management about hosting a podcast of his own. Simmons was sent basic audio equipment and hosted his ''[[The B.S. Report|B.S. Report]]'' podcast in a [[Do it yourself|DIY]] fashion from his home.<ref name=Spanberg2018/> Simmons' podcast was popular among sports |
[[ESPN]] was an early adopter of the podcast format, launching their first in 2005.<ref>{{cite web|last=Keller|first=Traug|url=https://www.espnfrontrow.com/2018/02/espns-podcast-business-benefits-from-history/|title=ESPN's podcast business benefits from history|work=[[ESPN|ESPN Front Row]]|publisher=[[ESPN]]|date=February 7, 2018|accessdate=September 27, 2018}}</ref> In 2007, [[Bill Simmons]] stumbled upon a podcast interview of [[Boston Celtics]] executive [[Danny Ainge]] by [[ESPN]] NBA draft analyst [[Chad Ford]].<ref name=Spanberg2018>{{cite web|last=Spanberg|first=Erik|url=https://www.sportsbusinessjournal.com/journal/issues/2018/05/07/media/podcast.aspx|title=The Podcast Revolution|work=[[Sports Business Journal]]|date=May 7, 2018|accessdate=September 27, 2022}}</ref> Simmons, also an ESPN employee at the time, inquired to his management about hosting a podcast of his own. Simmons was sent basic audio equipment and hosted his ''[[The B.S. Report|B.S. Report]]'' podcast in a [[Do it yourself|DIY]] fashion from his home.<ref name=Spanberg2018/> Simmons' podcast was popular among sports fans and his success would help "launch a sports podcast revolution".<ref name=Spanberg2018/> |
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In 2016, Simmons left ESPN and founded his own website venture, [[The Ringer (website)|The Ringer]], that centered much of its focus through podcasts.<ref name=Hull2021>{{cite book|last=Hull|first=Kevin|url=https:// |
In 2016, Simmons left ESPN and founded his own website venture, [[The Ringer (website)|''The Ringer'']], that centered much of its focus through podcasts.<ref name=Hull2021>{{cite book|last=Hull|first=Kevin|url=https://books.google.com/books?id=B3dQEAAAQBAJ|title=Sports Broadcasting|pages=33–34|date=November 23, 2021|publisher=Human Kinetics|isbn=9781492598572|accessdate=September 27, 2022}}</ref> His ''Bill Simmons Podcast'' hosted on the website was "the lone sports program among [[iTunes]]' 20 most popular [podcasts in 2017]".<ref name=Spanberg2018/> [[Indianapolis Colts]] [[Punter (football)|punter]] [[Pat McAfee]] retired following the [[2016 NFL season]] and ventured into podcasting. His eponymous ''[[The Pat McAfee Show|Pat McAfee Show]]'' has been credited with "[[Podcasts hosted by professional athletes|paving the way for fellow athletes]] to pursue a media career upon retirement".<ref name=RattsBenedek2021/> |
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Around this period, sports |
Around this period, sports podcasst began attracting more attention as a vehicle for advertisements, similar to how [[sports radio]] functions.<ref name=Spanberg2018/><ref name=Hull2021/> The Ringer's ad sales exceeded $15 million in 2018.<ref name=MullinFlint2019>{{cite web|last1=Mullin|first1=Benjamin|last2=Flint|first2=Joe|url=https://www.wsj.com/articles/for-bill-simmonss-the-ringer-podcasting-is-the-main-event-11548673244|title=For Bill Simmons's the Ringer, Podcasting Is the Main Event|work=[[The Wall Street Journal]]|date=January 29, 2019|accessdate=September 27, 2022}}</ref> From 2015 to 2020, ad revenue for podcasts rose 1,350%; sports podcasts were near the top of all genres driving that revenue.<ref name=Bassam20202>{{cite web|last=Bassam|first=Tom|url=https://www.sportspromedia.com/from-the-magazine/spotify-podcast-blue-wire-kleiman-anfield-wrap-totally-football-show/|title=Casting a wide net: The business of sports podcasting|work=[[SportsPro|SportsPro Media]]|date=November 12, 2020|accessdate=September 27, 2022}}</ref> |
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Casting a wide net: The business of sports podcasting|work=[[SportsPro|SportsPro Media]]|date=November 12, 2020|accessdate=September 27, 2022}}</ref> |
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By the late 2010s, podcast versions of sports television talk shows like ''[[The Herd with Colin Cowherd]]'' and ''[[First Take (talk show)|First Take]]'' were among popular sports podcasts.<ref name=Spanberg2018/> Radio shows are also repackaged into podcasts.<ref name=RattsBenedek2021>{{cite book|last1=Ratts|first1=Tyler|last2=Benedek|first2=Jonathan J.|editor-last=Pedersen|editor-first=Paul M.|url=https://books.google.com/books?id=jDhUEAAAQBAJ|title=Encyclopedia of Sport Management|pages=362–363|publisher=[[Edward Elgar Publishing]]|date=December 14, 2021|isbn=9781800883284 |accessdate=September 27, 2022}}</ref> Established sports networks, such as ESPN, also offered original podcast programming in addition to their repackaged content.<ref name=RattsBenedek2021/> Series hosted by [[Bomani Jones]] and [[Katie Nolan]], as well as [[Barstool Sports]]' lineup, including ''[[Pardon My Take]]'', were also cited as popular by the ''[[Sports Business Journal]]'' (''SBJ'').<ref name=Spanberg2018/> |
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[[File:Colin Cowherd (2011 crop).jpg|thumb|200px|[[Colin Cowherd]] launched [[The Volume]] podcast network in 2021]] |
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The 2020s brought upon further expansion and growth for sports podcasts, with major acquisitions and network developments occurring.<ref name=RattsBenedek2021/> Simmons sold The Ringer to [[Spotify]] for $ |
The 2020s brought upon further expansion and growth for sports podcasts, with major acquisitions and network developments occurring.<ref name=RattsBenedek2021/> Simmons sold ''The Ringer'' to [[Spotify]] for $196–$250 million in 2020.<ref name=Spangler2020>{{cite web|last=Spangler|first=Todd|url=https://variety.com/2020/digital/news/spotify-acquires-the-ringer-196-million-cash-bill-simmons-1203502471/|title= Spotify Is Paying Up to $196 Million in Cash to Acquire Bill Simmons' The Ringer |work=[[Variety (magazine)|Variety]]|date=February 12, 2020|accessdate=September 27, 2022}}</ref><ref name=Shaw2020>{{cite web|last=Shaw|first=Lucas|url=https://www.bloomberg.com/news/articles/2020-02-11/spotify-said-to-pay-250-million-for-ringer-in-podcasting-drive?leadSource=uverify%20wall|title=Spotify Pays $250 Million for Ringer in Podcasting Drive|publisher=[[Bloomberg News]]|date=February 11, 2020|accessdate=September 27, 2020}}</ref> In 2021, television station group [[Tegna Inc.|Tegna]] purchased the [[Locked On Podcast Network]], "which produces 160 daily shows for U.S. sports teams".<ref name=RattsBenedek2021/> Partnering with [[iHeartMedia]] in 2021, established sports media personality [[Colin Cowherd]] launched [[The Volume]], his own podcast network, to better connect with consumers.<ref name=RattsBenedek2021/><ref name=Hayes2021>{{cite web|last=Hayes|first=Dade|url=https://deadline.com/2021/05/colin-cowherd-podcast-network-the-volume-logan-swaim-head-of-content-1234759093/|title=Colin Cowherd Podcast Network The Volume Taps Sports Media Vet Logan Swaim As Head Of Content|date=May 18, 2021|accessdate=September 27, 2022}}</ref> In January 2022, Fox Sports launched Fox Audio Network, a podcast network to leverage its on-air talent such as [[Skip Bayless]] and [[Nick Wright (sportscaster)|Nick Wright]], in the audio space.<ref>{{cite web|last=Chan|first=J. Clara|url=https://www.hollywoodreporter.com/business/digital/fox-sports-podcast-network-skip-bayless-nick-wright-tom-rinaldi-1235074810/|title=Fox Sports Launches Podcast Network With New Skip Bayless Show|work=[[The Hollywood Reporter]]|date=January 13, 2022|accessdate=September 26, 2022}}</ref><ref name=Goldsmith2022>{{cite web|last=Goldsmith|first=Jill|url=https://deadline.com/2022/03/fox-audio-network-spotify-megaphone-podcast-1234969458/|title=New Fox Audio Network Inks Advertising, Distribution Deal With Spotify's Megaphone|date=March 2, 2022|accessdate=September 26, 2022}}</ref> |
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== |
==Audience and demographics== |
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Early in the history of sports podcasts, exact numbers on viewership was difficult to track. ESPN opted to not share viewership of ''The B.S. Report'' with Simmons, and the latter only realized how popular his podcast was when [[Seth |
Early in the history of sports podcasts, exact numbers on viewership was difficult to track. ESPN opted to not share viewership of ''The B.S. Report'' with Simmons, and the latter only realized how popular his podcast was when [[Seth Meyers]], then a cast member on ''[[Saturday Night Live]]'', asked to guest on it.<ref name=Spanberg2018/> |
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According to industry analyst Podtrac, only two sports programmers ranked among top 10 among podcast programmers in March 2018: [[ESPN]] was ranked 7th and [[Barstool Sports]] was ranked 10th, with 4.4 million and 2.4 million monthly unique listeners, respectively.<ref name=Spanberg2018/> |
In 2018, ''SBJ'' wrote that "Unlike TV, where live games account for all but a handful of the most-watched programs in the U.S. each year, sports podcasts trail shows focused on news and political shows or general interest in both audience size and revenue".<ref name=Spanberg2018/> According to industry analyst Podtrac, only two sports programmers ranked among top 10 among podcast programmers in March 2018: [[ESPN]] was ranked 7th and [[Barstool Sports]] was ranked 10th, with 4.4 million and 2.4 million monthly unique listeners, respectively.<ref name=Spanberg2018/> ESPN experienced a 43% increase in 2018 over 2017 in podcast downloads.<ref name=Goldstein2019/><ref name=PBJ2019>{{cite web|url=https://podcastbusinessjournal.com/espn-exec-bullish-on-podcasts/|title=ESPN Exec Bullish on Podcasts|work=Podcast Business Journal|date=February 20, 2019|accessdate=September 27, 2022}}</ref> ''[[The Dan Le Batard Show with Stugotz]]'' was the network's most downloaded sports podcast show in 2018, with more than 91 million [[Interactive Advertising Bureau|IAB]] Certified downloads.<ref name=PBJ2019/> |
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In 2019, ESPN executive Traug Keller stated that "podcast listeners skew significantly younger, certainly younger than ESPN Radio, in fact, younger than any other platform at ESPN", detailing that, "the ESPN podcast listener is on average 33, and 60% of our podcast listeners are 18 to 34. That's 13 years younger than our radio listeners".<ref name=Goldstein2019>{{cite web|last=Goldstein|first=Steven|url=https://www.amplifimedia.com/blogstein/2019/2/15/t9miikzzwsj6ytuddcdftjztd9a0n5|title=Why ESPN is all in on podcasts; We interview ESPN's Traug Keller|publisher=Amplifi Media|date=February 15, 2019|accessdate=September 27, 2022}}</ref> |
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== See also == |
== See also == |
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*[[List of sports podcasts]] |
*[[List of sports podcasts]] |
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*[[Podcasts hosted by professional athletes]] |
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*[[Sports radio]] |
*[[Sports radio]] |
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{{reflist}} |
{{reflist}} |
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{{Sport}} |
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Latest revision as of 01:19, 27 May 2024
Sports podcasts are a subset of podcasts that cover topics related to sports and athletes. Content can include sports news, predictions and analysis of game results, debates and discussions between hosts, and interviews with sports figures.
History
[edit]![](http://upload.wikimedia.org/wikipedia/commons/thumb/6/6d/Bill_Simmons_%28cropped%29.jpg/180px-Bill_Simmons_%28cropped%29.jpg)
Podcasts in general began to gain a following in the mid and late 2000s. In October 2004, Sam Coutin began The Sports Pod and shortly after he launched the My Sports Radio podcast network.[1][2] By 2006, shows on Coutin's network were achieving 500,000 downloads each month.[2]
ESPN was an early adopter of the podcast format, launching their first in 2005.[3] In 2007, Bill Simmons stumbled upon a podcast interview of Boston Celtics executive Danny Ainge by ESPN NBA draft analyst Chad Ford.[4] Simmons, also an ESPN employee at the time, inquired to his management about hosting a podcast of his own. Simmons was sent basic audio equipment and hosted his B.S. Report podcast in a DIY fashion from his home.[4] Simmons' podcast was popular among sports fans and his success would help "launch a sports podcast revolution".[4]
In 2016, Simmons left ESPN and founded his own website venture, The Ringer, that centered much of its focus through podcasts.[5] His Bill Simmons Podcast hosted on the website was "the lone sports program among iTunes' 20 most popular [podcasts in 2017]".[4] Indianapolis Colts punter Pat McAfee retired following the 2016 NFL season and ventured into podcasting. His eponymous Pat McAfee Show has been credited with "paving the way for fellow athletes to pursue a media career upon retirement".[6]
Around this period, sports podcasst began attracting more attention as a vehicle for advertisements, similar to how sports radio functions.[4][5] The Ringer's ad sales exceeded $15 million in 2018.[7] From 2015 to 2020, ad revenue for podcasts rose 1,350%; sports podcasts were near the top of all genres driving that revenue.[8]
By the late 2010s, podcast versions of sports television talk shows like The Herd with Colin Cowherd and First Take were among popular sports podcasts.[4] Radio shows are also repackaged into podcasts.[6] Established sports networks, such as ESPN, also offered original podcast programming in addition to their repackaged content.[6] Series hosted by Bomani Jones and Katie Nolan, as well as Barstool Sports' lineup, including Pardon My Take, were also cited as popular by the Sports Business Journal (SBJ).[4]
![](http://upload.wikimedia.org/wikipedia/commons/thumb/5/5c/Colin_Cowherd_%282011_crop%29.jpg/200px-Colin_Cowherd_%282011_crop%29.jpg)
The 2020s brought upon further expansion and growth for sports podcasts, with major acquisitions and network developments occurring.[6] Simmons sold The Ringer to Spotify for $196–$250 million in 2020.[9][10] In 2021, television station group Tegna purchased the Locked On Podcast Network, "which produces 160 daily shows for U.S. sports teams".[6] Partnering with iHeartMedia in 2021, established sports media personality Colin Cowherd launched The Volume, his own podcast network, to better connect with consumers.[6][11] In January 2022, Fox Sports launched Fox Audio Network, a podcast network to leverage its on-air talent such as Skip Bayless and Nick Wright, in the audio space.[12][13]
Audience and demographics
[edit]Early in the history of sports podcasts, exact numbers on viewership was difficult to track. ESPN opted to not share viewership of The B.S. Report with Simmons, and the latter only realized how popular his podcast was when Seth Meyers, then a cast member on Saturday Night Live, asked to guest on it.[4]
In 2018, SBJ wrote that "Unlike TV, where live games account for all but a handful of the most-watched programs in the U.S. each year, sports podcasts trail shows focused on news and political shows or general interest in both audience size and revenue".[4] According to industry analyst Podtrac, only two sports programmers ranked among top 10 among podcast programmers in March 2018: ESPN was ranked 7th and Barstool Sports was ranked 10th, with 4.4 million and 2.4 million monthly unique listeners, respectively.[4] ESPN experienced a 43% increase in 2018 over 2017 in podcast downloads.[14][15] The Dan Le Batard Show with Stugotz was the network's most downloaded sports podcast show in 2018, with more than 91 million IAB Certified downloads.[15]
In 2019, ESPN executive Traug Keller stated that "podcast listeners skew significantly younger, certainly younger than ESPN Radio, in fact, younger than any other platform at ESPN", detailing that, "the ESPN podcast listener is on average 33, and 60% of our podcast listeners are 18 to 34. That's 13 years younger than our radio listeners".[14]
See also
[edit]References
[edit]- ^ Herrington, Jack D. (2005). Podcasting Hacks. O'Reilly Media. p. 167. ISBN 9780596100667. Retrieved September 27, 2022.}
- ^ a b Walch, Rob; Lafferty, Mur (May 22, 2006). Tricks of the Podcasting Master. Pearson Education. pp. 87–90. ISBN 9780132714730. Retrieved September 27, 2022.
- ^ Keller, Traug (February 7, 2018). "ESPN's podcast business benefits from history". ESPN Front Row. ESPN. Retrieved September 27, 2018.
- ^ a b c d e f g h i j Spanberg, Erik (May 7, 2018). "The Podcast Revolution". Sports Business Journal. Retrieved September 27, 2022.
- ^ a b Hull, Kevin (November 23, 2021). Sports Broadcasting. Human Kinetics. pp. 33–34. ISBN 9781492598572. Retrieved September 27, 2022.
- ^ a b c d e f Ratts, Tyler; Benedek, Jonathan J. (December 14, 2021). Pedersen, Paul M. (ed.). Encyclopedia of Sport Management. Edward Elgar Publishing. pp. 362–363. ISBN 9781800883284. Retrieved September 27, 2022.
- ^ Mullin, Benjamin; Flint, Joe (January 29, 2019). "For Bill Simmons's the Ringer, Podcasting Is the Main Event". The Wall Street Journal. Retrieved September 27, 2022.
- ^ Bassam, Tom (November 12, 2020). "Casting a wide net: The business of sports podcasting". SportsPro Media. Retrieved September 27, 2022.
- ^ Spangler, Todd (February 12, 2020). "Spotify Is Paying Up to $196 Million in Cash to Acquire Bill Simmons' The Ringer". Variety. Retrieved September 27, 2022.
- ^ Shaw, Lucas (February 11, 2020). "Spotify Pays $250 Million for Ringer in Podcasting Drive". Bloomberg News. Retrieved September 27, 2020.
- ^ Hayes, Dade (May 18, 2021). "Colin Cowherd Podcast Network The Volume Taps Sports Media Vet Logan Swaim As Head Of Content". Retrieved September 27, 2022.
- ^ Chan, J. Clara (January 13, 2022). "Fox Sports Launches Podcast Network With New Skip Bayless Show". The Hollywood Reporter. Retrieved September 26, 2022.
- ^ Goldsmith, Jill (March 2, 2022). "New Fox Audio Network Inks Advertising, Distribution Deal With Spotify's Megaphone". Retrieved September 26, 2022.
- ^ a b Goldstein, Steven (February 15, 2019). "Why ESPN is all in on podcasts; We interview ESPN's Traug Keller". Amplifi Media. Retrieved September 27, 2022.
- ^ a b "ESPN Exec Bullish on Podcasts". Podcast Business Journal. February 20, 2019. Retrieved September 27, 2022.