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Barbie Dreamhouse (sometimes stylized DreamHouse) is a dollhouse introduced by Mattel in 1962.^[1] The toys have several rooms, Barbie accessories, and recognizable features like a pink slide and elevator. Dreamhouses are designed to be “architecturally implausible” according to Carol Spencer, who designed Barbie’s outfits from 1963 to 1999.^[1] According to Lisa McKnight, the global head of Mattel’s Barbie and dolls portfolio, “Dreamhouse owners buy twice as many Barbie toys as non-Dreamhouse owners.”^[1] Real-life exhibits of the house have been built. In 2023, physical versions were built in Malibu and at studios in Great Britain to promote the 2023 Barbie film, which led to a pink paint shortage.^[2]

History

Mattel debuted the Dreamhouse in 1962, three years after Barbie hit the market, and at a time when it was rare for a woman to own her own home. The first Dreamhouse was made of cardboard and had one room. It had a television set, a record player, and no kitchen.^[1]

By 1974, the Barbie Dreamhouse was a townhouse with three stories and six rooms.^[1] In 1979, as cities shrunk, the house was a suburban-seeming A-frame with two stories and six rooms. The house was modular, meaning that children could deconstruct the rooms and rearrange them.^[1]

In 1990, the Dreamhouse was a two story McMansion with a glittery pink exterior. By 2008, the house remained pink but returned to the three-story townhouse shape that was sold in 1974. It featured a garage for Barbie's convertible.^[1] The 2013 Dreamhouse, which sold for $189, featured an elevator just for clothes and a TV that switched channels.^[3] In 2016, some of the high-tech Dreamhouse developments like voice command didn't function properly.^[4]^[5]

By 2021, Barbie's Dreamhouse had a home office with a laptop. When the doll with a wheelchair, introduced in 2019, didn't fit in the house's elevator, Mattel re-designed the elevator to fit the wheelchair.^[1]

About

As of 2023, its retail value is $199.99. The dollhouse stands at nearly 4 feet tall.^[1] It has influenced design to be Barbiecore pink.^[6] It is featured prominently in Life in the Dreamhouse (2012–2015) and Dreamhouse Adventures (2018–2020) series.

Life-size versions

Tourist exhibits

In 2013, “The Barbie Dream House Experience” opened at Sawgrass Mills, a Florida shopping mall that is the second-biggest tourist attraction in Florida after Disney World.^[7] Shortly thereafter, a 25,000 sq ft "Barbie Dreamhouse Experience" exhibit was opened near Alexanderplatz in downtown Berlin from May 16 to August 25.^[8]^[9] The house featured a large pink high heel-shaped fountain, walk-in closet, walk-in fridge, and a pink dolphin popping out of the toilet bowl. It drew controversy from feminist groups and topless protestors waving burning crosses outside the exhibit.^[10]^[8]^[9] It then toured Europe.^[11]

Malibu

Interior decorator Jonathan Adler, commissioned by Mattel, decorated a 3,500-square-foot house on the Pacific Ocean as a Barbie Dreamhouse in March 2009 for Barbie’s 50th birthday. “Barbie was a dream client because she doesn’t exist as a person,” Adler said to the San Diego Union Tribune.^[12]

In Malibu, a three-story pink Dreamhouse is available for rent on Airbnb.^[13] The home, spotted on June 25 by a CBS Los Angeles photojournalist, contains a slide, "Kendom Saloon," roller rink, and pool with big letters floating in the water that spell “KEN.” According to the listing, the host is Ken and a concierge will provide meals and tours.^[13] The life-size Barbie Dreamhouse Airbnb was previously available for a weekend from October 27–29, 2019.^[14] In 2023, bookings for the Dreamhouse open on July 17 and the stay will occur from July 21 and 22.^[15]

2023 movie set

The set of the 2023 film Barbie, at the Warner Brothers Studios lot near London, is several pink buildings with no windows nor doors.^[2] Located on the "Barbie Way Cul-de-Sac," it features a slide, a pool, and an extensive walk-in closet.^[2] Director Greta Gerwig told Architectural Digest “We were literally creating the alternate universe of Barbie Land." Production designer Sarah Greenwood and set decorator Katie Spencer, the same duo that designed sets for Pride & Prejudice and Anna Karenina, were inspired by Palm Springs style midcentury modern decor. Behind the set is a painted backdrop of the San Jacinto Mountains of Southern California.^[2]

References

^ ^a ^b ^c ^d ^e ^f ^g ^h ⁱ Kodé, Anna (2023-06-23). "Barbie, Her House and the American Dream". The New York Times. ISSN 0362-4331. Retrieved 2023-07-03.
^ ^a ^b ^c ^d "Inside the Barbie Dreamhouse, a Fuchsia Fantasy Inspired by Palm Springs". Architectural Digest. 2023-05-30. Retrieved 2023-07-03.
^ "That's a lotta pink: Peek at Barbie's new Dreamhouse". USA TODAY. Retrieved 2023-07-03.
^ Perez, Sarah (2016-02-18). "Even Barbie Has A Smart Home And Hoverboard Now". TechCrunch. Retrieved 2023-07-03.
^ "Barbie's tech-powered Dreamhouse was a nightmare this Christmas". Mashable. 2016-12-26. Retrieved 2023-07-03.
^ "Why the Barbiecore Trend Will Never Go Out of Style". Architectural Digest. 2022-07-06. Retrieved 2023-07-03.
^ Malone, Kenny (2013-01-22). "Sawgrass Mills Mall draws tourists to Florida". Marketplace. Retrieved 2023-07-03.
^ ^a ^b Engel, Pamela. "Berlin Has Built The Ultimate Barbie Dreamhouse". Business Insider. Retrieved 2023-07-03.
^ ^a ^b Cha, Frances (2013-05-15). "Berlin Barbie bummer; feminists protest Dreamhouse opening". CNN. Retrieved 2023-07-03.
^ Waldman, Katy (2013-05-22). "Occupy Barbie's Dreamhouse! And Quit Telling Girls to Dream". Slate. ISSN 1091-2339. Retrieved 2023-07-03.
^ "Protesters crash Barbie's 'Dreamhouse' party in Berlin". USA TODAY. Retrieved 2023-07-03.
^ Lang, Derrik J.; Press, The Associated (2009-03-06). "Barbie's real-life Dream House created in Malibu". San Diego Union-Tribune. Retrieved 2023-07-03.
^ ^a ^b "Barbie's DreamHouse is up for rent on Airbnb - The Washington Post". The Washington Post. 2023-06-27. Archived from the original on 2023-06-27. Retrieved 2023-07-03.
^ "Barbie® opens the doors to her iconic Malibu Dreamhouse on Airbnb". 2023-06-27. Archived from the original on 2023-06-27. Retrieved 2023-07-03.
^ "Barbie's real life DreamHouse is now on Airbnb". Mashable. 2023-06-30. Retrieved 2023-07-03.

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+{{Short description|Children's toy for sale since 1962}}
-'''Barbie Dreamhouse''' (sometimes stylized '''DreamHouse''') is a [[dollhouse]] for [[Barbie]] that toymaker [[Mattel]] introduced in 1962.<ref name=":0">{{Cite news |last=Kodé |first=Anna |date=2023-06-23 |title=Barbie, Her House and the American Dream |language=en-US |work=The New York Times |url=https://www.nytimes.com/interactive/2023/06/23/realestate/barbie-dreamhouse.html |access-date=2023-07-03 |issn=0362-4331}}</ref> In 2023, a physical version was built in [[Malibu]] to promote the 2023 Barbie movie.<ref>{{Cite web |last=Nast |first=Condé |date=2023-05-30 |title=Inside the Barbie Dreamhouse, a Fuchsia Fantasy Inspired by Palm Springs |url=https://www.architecturaldigest.com/story/inside-the-barbie-dreamhouse-a-fuchsia-fantasy-inspired-by-palm-springs |access-date=2023-07-03 |website=Architectural Digest |language=en-US}}</ref>
+'''Barbie Dreamhouse''' (sometimes stylized '''DreamHouse''') is a [[dollhouse]] introduced by [[Mattel]] in 1962.<ref name=":0">{{Cite news |last=Kodé |first=Anna |date=2023-06-23 |title=Barbie, Her House and the American Dream |language=en-US |work=The New York Times |url=https://www.nytimes.com/interactive/2023/06/23/realestate/barbie-dreamhouse.html |access-date=2023-07-03 |issn=0362-4331}}</ref> The toys have several rooms, [[Barbie]] accessories, and recognizable features like a pink slide and elevator. Dreamhouses are designed to be “architecturally implausible” according to Carol Spencer, who designed Barbie’s outfits from 1963 to 1999.<ref name=":0" /> According to Lisa McKnight, the global head of Mattel’s Barbie and dolls portfolio, “Dreamhouse owners buy twice as many Barbie toys as non-Dreamhouse owners.”<ref name=":0" /> Real-life exhibits of the house have been built. In 2023, physical versions were built in [[Malibu, California|Malibu]] and at studios in [[Great Britain]] to promote the 2023 ''[[Barbie (film)|Barbie]]'' film, which led to a pink paint shortage.<ref name=":2"/>
+== History ==
-Its retail value is $199.99, and one must have a home large enough to accommodate the nearly four-foot tall toy.
+Mattel debuted the Dreamhouse in 1962, three years after Barbie hit the market, and at a time when it was rare for a woman to own her own home. The first Dreamhouse was made of cardboard and had one room. It had a television set, a record player, and no kitchen.<ref name=":0" />
+By 1974, the Barbie Dreamhouse was a [[townhouse]] with three stories and six rooms.<ref name=":0" /> In 1979, as cities shrunk, the house was a [[suburb]]an-seeming [[A-frame]] with two stories and six rooms. The house was modular, meaning that children could deconstruct the rooms and rearrange them.<ref name=":0" />
-To bring the doll’s world to cinematic life for the buzzy Hollywood movie “Barbie,” four life-size Dreamhouses were erected at studios in Britain, leading to a shortage in a supply of pink paint.
+In 1990, the Dreamhouse was a two story [[McMansion]] with a glittery pink exterior. By 2008, the house remained pink but returned to the three-story townhouse shape that was sold in 1974. It featured a garage for Barbie's convertible.<ref name=":0" /> The 2013 Dreamhouse, which sold for $189, featured an elevator just for clothes and a TV that switched channels.<ref>{{Cite web |title=That's a lotta pink: Peek at Barbie's new Dreamhouse |url=https://www.usatoday.com/story/popcandy/2013/08/26/barbie-dreamhouse/2699231/ |access-date=2023-07-03 |website=USA TODAY |language=en-US}}</ref> In 2016, some of the high-tech Dreamhouse developments like voice command didn't function properly.<ref>{{Cite web |last=Perez |first=Sarah |date=2016-02-18 |title=Even Barbie Has A Smart Home And Hoverboard Now |url=https://techcrunch.com/2016/02/18/even-barbie-has-a-smart-home-and-hoverboard-now/ |access-date=2023-07-03 |website=TechCrunch |language=en-US}}</ref><ref>{{Cite web |date=2016-12-26 |title=Barbie's tech-powered Dreamhouse was a nightmare this Christmas |url=https://mashable.com/article/barbie-dreamhouse-tech-error |access-date=2023-07-03 |website=Mashable |language=en}}</ref>
-== History ==
-Mattel debuted the Dreamhouse in 1962, three years after Barbie hit the market. The first Dreamhouse was made of cardboard and had one room. It had a television set, a record player, but no kitchen.
+By 2021, Barbie's Dreamhouse had a home office with a laptop. When the doll with a wheelchair, introduced in 2019, didn't fit in the house's elevator, Mattel re-designed the elevator to fit the wheelchair.<ref name=":0" />
-Elliot Handler, Mattel’s president and husband of Barbie inventor Ms. Handler, told Time magazine how the company manufactured accessories that were part of the Barbie ecosystem in order to boost sales. “You get hooked on one and you have to buy the other,” he said.
+== About ==
-That keep-them-coming-back-for-more sales formula is still working six decades later: “Dreamhouse owners buy twice as many Barbie toys as non-Dreamhouse owners,” said Lisa McKnight, the global head of Mattel’s Barbie and dolls portfolio, in an interview.
+As of 2023, its retail value is $199.99. The dollhouse stands at nearly 4 feet tall.<ref name=":0" /> It has influenced design to be [[Barbiecore]] pink.<ref>{{Cite web |date=2022-07-06 |title=Why the Barbiecore Trend Will Never Go Out of Style |url=https://www.architecturaldigest.com/story/barbiecore-design-trend |access-date=2023-07-03 |website=Architectural Digest |language=en-US}}</ref> It is featured prominently in ''[[Barbie: Life in the Dreamhouse|Life in the Dreamhouse]]'' (2012–2015) and ''[[Barbie Dreamhouse Adventures|Dreamhouse Adventures]]'' (2018–2020) series.
+== Life-size versions ==
-By 1974, the Barbie Dreamhouse was a [[townhouse]] with three stories and six rooms.<ref name=":0" />
+=== Tourist exhibits ===
-In 1979, as cities shrunk, the house was a [[Suburb|suburban]]-seeming [[A-frame]] with two stories and six rooms. The house was modular, meaning that children could deconstruct the rooms and rearrange them.<ref name=":0" />
+In 2013, “The Barbie Dream House Experience” opened at [[Sawgrass Mills]], a Florida shopping mall that is the second-biggest tourist attraction in Florida after [[Walt Disney World|Disney World]].<ref>{{Cite web |last=Malone |first=Kenny |date=2013-01-22 |title=Sawgrass Mills Mall draws tourists to Florida |url=https://www.marketplace.org/2013/01/22/sawgrass-mills-mall-draws-tourists-florida/ |access-date=2023-07-03 |website=Marketplace |language=en-US}}</ref> Shortly thereafter, a 25,000 sq ft "Barbie Dreamhouse Experience" exhibit was opened near [[Alexanderplatz]] in downtown [[Berlin]] from May 16 to August 25.<ref name=":3">{{Cite web |last=Engel |first=Pamela |title=Berlin Has Built The Ultimate Barbie Dreamhouse |url=https://www.businessinsider.com/barbie-dreamhouse-in-berlin-2013-5 |access-date=2023-07-03 |website=Business Insider |language=en-US}}</ref><ref name=":4">{{Cite web |last=Cha |first=Frances |date=2013-05-15 |title=Berlin Barbie bummer; feminists protest Dreamhouse opening |url=https://www.cnn.com/travel/article/barbie-dreamhouse-berlin/index.html |access-date=2023-07-03 |website=CNN |language=en}}</ref> The house featured a large pink high heel-shaped fountain, walk-in closet, walk-in fridge, and a pink dolphin popping out of the toilet bowl. It drew controversy from feminist groups and topless protestors waving burning crosses outside the exhibit.<ref>{{Cite news |last=Waldman |first=Katy |date=2013-05-22 |title=Occupy Barbie's Dreamhouse! And Quit Telling Girls to Dream. |language=en-US |work=Slate |url=https://slate.com/human-interest/2013/05/barbie-dreamhouse-experience-occupy-the-berlin-exhibit-and-stop-telling-girls-to-dream.html |access-date=2023-07-03 |issn=1091-2339}}</ref><ref name=":3" /><ref name=":4" /> It then toured Europe.<ref>{{Cite web |title=Protesters crash Barbie's 'Dreamhouse' party in Berlin |url=https://www.usatoday.com/story/news/world/2013/05/16/german-barbie-protest/2192555/ |access-date=2023-07-03 |website=USA TODAY |language=en-US}}</ref>
+[[File:Berlin - Barbie Dreamhouse Experience - geo.hlipp.de - 38106.jpg|thumb|right|Barbie Dreamhouse Experience in Berlin photographed in June 2013]]
-In 1990, the Dreamhouse was a two story [[McMansion]] with a glittery pink exterior. By 2008, the house remained pink but returned to the three-story, six-room townhouse shape that was sold in 1974.
-== About ==
+=== Malibu ===
+Interior decorator Jonathan Adler, commissioned by Mattel, decorated a 3,500-square-foot house on the [[Pacific Ocean]] as a Barbie Dreamhouse in March 2009 for Barbie’s 50th birthday. “Barbie was a dream client because she doesn’t exist as a person,” Adler said to the [[The San Diego Union-Tribune|''San Diego Union Tribune'']].<ref>{{Cite web |last1=Lang |first1=Derrik J. |last2=Press |first2=The Associated |date=2009-03-06 |title=Barbie's real-life Dream House created in Malibu |url=https://www.sandiegouniontribune.com/sdut-barbie-dream-house-030609-2009mar06-story.html |access-date=2023-07-03 |website=San Diego Union-Tribune |language=en-US}}</ref>
-As of 2023, its retail value is $199.99. The dollhouse stands at nearly 4 feet tall.<ref name=":0" />
+In Malibu, a three-story pink Dreamhouse is available for rent on [[Airbnb]].<ref name=":1">{{Cite news |date=2023-06-27 |title=Barbie's DreamHouse is up for rent on Airbnb - The Washington Post |newspaper=[[The Washington Post]] |url=https://www.washingtonpost.com/travel/2023/06/27/barbie-dreamhouse-airbnb-malibu/ |access-date=2023-07-03 |archive-url=https://web.archive.org/web/20230627183246/https://www.washingtonpost.com/travel/2023/06/27/barbie-dreamhouse-airbnb-malibu/ |archive-date=2023-06-27 }}</ref> The home, spotted on June 25 by a [[KCBS-TV|CBS Los Angeles]] photojournalist, contains a slide, "Kendom Saloon," roller rink, and pool with big letters floating in the water that spell “KEN.” According to the listing, the host is Ken and a concierge will provide meals and tours.<ref name=":1" /> The life-size Barbie Dreamhouse Airbnb was previously available for a weekend from October 27–29, 2019.<ref>{{Cite web |date=2023-06-27 |title=Barbie® opens the doors to her iconic Malibu Dreamhouse on Airbnb |url=https://news.airbnb.com/barbie-opens-the-doors-to-her-iconic-malibu-dreamhouse-on-airbnb/ |access-date=2023-07-03 |archive-url=https://web.archive.org/web/20230627191004/https://news.airbnb.com/barbie-opens-the-doors-to-her-iconic-malibu-dreamhouse-on-airbnb/ |archive-date=2023-06-27 }}</ref> In 2023, bookings for the Dreamhouse open on July 17 and the stay will occur from July 21 and 22.<ref>{{Cite web |date=2023-06-30 |title=Barbie's real life DreamHouse is now on Airbnb |url=https://mashable.com/video/barbie-dreamhouse-airbnb-malibu |access-date=2023-07-03 |website=Mashable |language=en}}</ref>
-== Further reading ==
+=== 2023 movie set ===
-* “Barbie Dreamhouse: An Architectural Survey.”
+The set of the 2023 film ''[[Barbie (film)|Barbie]]'', at the Warner Brothers Studios lot near [[London]], is several pink buildings with no windows nor doors.<ref name=":2"/> Located on the "Barbie Way Cul-de-Sac," it features a slide, a pool, and an extensive walk-in closet.<ref name=":2">{{Cite news |date=2023-05-30 |title=Inside the Barbie Dreamhouse, a Fuchsia Fantasy Inspired by Palm Springs |url=https://www.architecturaldigest.com/story/inside-the-barbie-dreamhouse-a-fuchsia-fantasy-inspired-by-palm-springs |access-date=2023-07-03 |website=Architectural Digest |language=en-US }}</ref> Director [[Greta Gerwig]] told ''[[Architectural Digest]]'' “We were literally creating the alternate universe of Barbie Land." Production designer Sarah Greenwood and set decorator Katie Spencer, the same duo that designed sets for ''[[Pride & Prejudice (2005 film)|Pride & Prejudice]]'' and [[Anna Karenina (2012 film)|Anna Karenina]], were inspired by [[Palm Springs, California|Palm Springs]] style [[Mid-century modern|midcentury modern]] decor. Behind the set is a painted backdrop of the [[San Jacinto Mountains]] of Southern California.<ref name=":2" />
 == References ==
+{{Reflist}}
+== Further reading ==
+* “Barbie Dreamhouse: An Architectural Survey” by Felix Burrichter and Whitney Mallet, 2022
+* {{Cite web |last=Goodman |first=Wendy |date=2022-12-14 |title=In Praise of the 'Good Life' Modernism of Barbie's 1979 A-Frame |url=https://www.curbed.com/article/barbie-dreamhouse-architectural-survey-1979-excerpt.html |access-date=2023-07-03 |website=Curbed |language=en-us}}
+{{Barbie}}
+[[Category:1960s toys]]
+[[Category:Barbie]]
+[[Category:Mattel]]
+[[Category:Fictional houses]]
+[[Category:Products introduced in 1962]]
+[[Category:Dollhouses]]