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{{Short description|Peruvian soft drink}}
<!-- FAIR USE of Brand Perú Cola Plastic Bottle 500 ml.jpg: see image description page at http://en.wikipedia.org/wiki/Image:Brand Perú Cola Plastic Bottle 500 ml.jpg for rationale -->
<!-- FAIR USE of Brand Perú Cola Plastic Bottle 500 ml.jpg: see image description page at http://en.wikipedia.org/wiki/Image:Brand Perú Cola Plastic Bottle 500 ml.jpg for rationale -->
{{Infobox Beverage
{{Infobox Beverage
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|manufacturer = [[Embotelladora Don Jorge S.A.C.]]
|manufacturer = [[Embotelladora Don Jorge S.A.C.]]
|origin = [[Peru]]
|origin = [[Peru]]
|introduced = [[2002]]
|introduced = {{start date and age|2002}}
|discontinued =
|discontinued =
|related = [[Isaac Kola]], [[Kola Real]], [[Inca Kola]]
|related = [[Isaac Kola]], [[Kola Real]], [[Inca Kola]]
|variants = cola, orange, strawberry, lemon
|variants = cola, orange, strawberry, lemon
}}
}}
'''Perú Cola''' is a [[Peru]]vian range of [[soft drink]]s. Perú Cola is a brand of the [[Embotelladora Don Jorge S.A.C.]] company<ref name="officialwebsite">[http://www.donjorge.net Don Jorge S.A.C. website]</ref>, a former bottler of Coca-Cola and later Inca Kola products. Perú Cola was introduced in [[Peru]] in [[2002]] after the take-over of Inca Kola by the Coca-Cola Company. Perú Cola is sold in glass bottles of 500 [[Millilitre|ml]] and [[Polyethylene terephthalate|PET]] bottles of 500 [[Millilitre|ml]], 1.5 [[litre]], 2.200 [[litre]] and 3.300 [[litre]]<ref name="officialwebsite"/>.
'''Perú Cola''' is a [[Peru]]vian range of [[soft drink]]s. Perú Cola is a brand of the [[Embotelladora Don Jorge S.A.C.]] company,<ref name="officialwebsite">{{Cite web |url=http://www.donjorge.com.pe/ |title=Don Jorge S.A.C. website |access-date=2014-02-04 |archive-url=https://web.archive.org/web/20180419083847/http://donjorge.com.pe/ |archive-date=2018-04-19 |url-status=dead }}</ref> a former bottler of Coca-Cola and later [[Inca Kola]] products. Perú Cola was introduced in [[Peru]] in 2002 after the take-over of Inca Kola by [[the Coca-Cola Company]]. Perú Cola is sold in glass bottles of 500 [[Millilitre|ml]] and [[Polyethylene terephthalate|PET]] bottles of 500 [[Millilitre|ml]], 1.5 liter, 2.2 liter and 3.3 liter.<ref name="officialwebsite"/>


In May 2018, [[Ajegroup]] (Añaños family) bought the Grupo Perú Cola which owns the Perú Cola brand.<ref>{{Cite news |date=2018-05-17 |title=Ajegroup compró las marcas Vida, Don Isaac Kola y Perú Kola |url=https://elcomercio.pe/economia/negocios/ajegroup-compro-marcas-vida-don-isaac-kola-peru-kola-noticia-520814-noticia/ |access-date=2024-02-13 |work=El Comercio |language=es-PE |issn=1605-3052}}</ref>
==Product Promotions==
⚫
In September 2010, [[Embotelladora Don Jorge S.A.C.]] announced its promotion of the popular [[America Television]] show [[Al Fondo Hay Sitio]] on labels of Perú Cola and [[Isaac Kola]]. The labels of Perú Cola featured 14 different characters on the front of the 500 [[Millilitre|ml]] and 1.5 [[litre]] [[Polyethylene terephthalate|PET]] bottles. The larger sizes (2.200 [[litre]]s and 3.300 [[litre]]s) had groups of characters on the larger size labels. There were 50 different stickers available on the inside of the peel-off labels -- one each on the 500 [[Millilitre|ml]] and 1.5 [[litre]] bottles. The 2.200 [[litre]] bottles came with two stickers, and the 3.300 [[litre]] bottles had three stickers. The promotion officially ended November 15, 2010, but the labels and stickers were available on store shelves after that time.


==See also==
==Product promotions==
<!-- "Prizes (marketing)" links here -->
*[[Kola Real]]
⚫
In September 2010, [[Embotelladora Don Jorge S.A.C.]] announced its promotion of the popular [[América Televisión]] show [[Al Fondo Hay Sitio]] on labels of Perú Cola and [[Isaac Kola]]. The labels of Perú Cola featured [[caricatures]] of 14 different characters from the television series on the front of the 500 [[Millilitre|ml]] and 1.5 liter [[Polyethylene terephthalate|PET]] bottles. The larger sizes (2.2 liters and 3.3 liters) had groups of characters on the larger size labels. In addition to the labels, there were [[Prize (marketing)|prizes]] consisting of 50 different collectable [[sticker]]s featuring 16 different characters from the show (with similar [[caricatures]] printed on the labels) available on the inside of the peel-off labels—one each on the 500 [[Millilitre|ml]] and 1.5 liter bottles. The 2.2 liter bottles came with two stickers, and the 3.3 liter bottles had three stickers. The promotion officially ended 15 November 2010, but the labels and stickers were available on store shelves after that time.<ref>{{Cite web |url=http://www.pe.promogana.net/2010/09/al-fondo-hay-sitio-con-peru-cola-y.html |title=Promo Gana - Perú: Al fondo hay sitio con Peru Cola y Isaac Kola |access-date=2011-01-03 |archive-url=https://web.archive.org/web/20110724021549/http://www.pe.promogana.net/2010/09/al-fondo-hay-sitio-con-peru-cola-y.html |archive-date=2011-07-24 |url-status=dead }}</ref>
⚫
*[[Orange Crush|Crush Naranja]]
⚫
*[[Concordia (beverage)|Concordia]]


In January 2011, [[Embotelladora Don Jorge S.A.C.]] introduced a second promotion for the television show [[Al Fondo Hay Sitio]]. It featured a second set of sticker-tattoos (decals, unlike the larger format square stickers from the first series) with new artwork with various caricatures of characters from the television series on 500 ml [[Polyethylene terephthalate|PET]] bottles of Perú Cola and Isaac Kola. This promotion did not include different collectable labels with different characters as in the first promotion. The label indicated that an album for the stickers could be ordered from a website for the promotion.
⚫
==External links==

⚫
* {{es}} [http://www.donjorge.net Official website of Don Jorge S.A.C. ]
==See also==
{{Portal|Drink|Peru}}
*[[Kola Real]] — a direct competitive brand.
⚫
*[[Orange Crush|Crush Naranja]] — a direct competitive brand.
⚫
*[[Concordia (beverage)|Concordia]] — a direct competitive brand.
* [[Isaac Kola]] — sister product marketed alongside Perú Cola.


==References==
==References==
{{reflist}}
{{reflist}}


⚫
==External links==
{{Brands of Don Jorge}}
⚫
* {{in lang|es}} [https://web.archive.org/web/20180419083847/http://donjorge.com.pe/ Official website of Don Jorge S.A.C.]

{{colas}}
{{colas}}
[[category:Cola]]
⚫
[[category:Peruvian cuisine]]
⚫
[[Category:Peruvian beverages]]


[[nl:Perú Cola]]
{{DEFAULTSORT:Peru Cola}}
⚫
[[Category:Cola brands]]
⚫
[[Category:Peruvian drinks]]
[[Category:Don Jorge brands]]

Latest revision as of 01:43, 13 February 2024

Perú Cola
TypeCola
ManufacturerEmbotelladora Don Jorge S.A.C.
Country of origin Peru
Introduced2002; 22 years ago (2002)
Variantscola, orange, strawberry, lemon
Related productsIsaac Kola, Kola Real, Inca Kola

Perú Cola is a Peruvian range of soft drinks. Perú Cola is a brand of the Embotelladora Don Jorge S.A.C. company,[1] a former bottler of Coca-Cola and later Inca Kola products. Perú Cola was introduced in Peru in 2002 after the take-over of Inca Kola by the Coca-Cola Company. Perú Cola is sold in glass bottles of 500 ml and PET bottles of 500 ml, 1.5 liter, 2.2 liter and 3.3 liter.[1]

In May 2018, Ajegroup (Añaños family) bought the Grupo Perú Cola which owns the Perú Cola brand.[2]

Product promotions

[edit]

In September 2010, Embotelladora Don Jorge S.A.C. announced its promotion of the popular América Televisión show Al Fondo Hay Sitio on labels of Perú Cola and Isaac Kola. The labels of Perú Cola featured caricatures of 14 different characters from the television series on the front of the 500 ml and 1.5 liter PET bottles. The larger sizes (2.2 liters and 3.3 liters) had groups of characters on the larger size labels. In addition to the labels, there were prizes consisting of 50 different collectable stickers featuring 16 different characters from the show (with similar caricatures printed on the labels) available on the inside of the peel-off labels—one each on the 500 ml and 1.5 liter bottles. The 2.2 liter bottles came with two stickers, and the 3.3 liter bottles had three stickers. The promotion officially ended 15 November 2010, but the labels and stickers were available on store shelves after that time.[3]

In January 2011, Embotelladora Don Jorge S.A.C. introduced a second promotion for the television show Al Fondo Hay Sitio. It featured a second set of sticker-tattoos (decals, unlike the larger format square stickers from the first series) with new artwork with various caricatures of characters from the television series on 500 ml PET bottles of Perú Cola and Isaac Kola. This promotion did not include different collectable labels with different characters as in the first promotion. The label indicated that an album for the stickers could be ordered from a website for the promotion.

See also

[edit]

References

[edit]
  1. ^ a b "Don Jorge S.A.C. website". Archived from the original on 2018-04-19. Retrieved 2014-02-04.
  2. ^ "Ajegroup compró las marcas Vida, Don Isaac Kola y Perú Kola". El Comercio (in Spanish). 2018-05-17. ISSN 1605-3052. Retrieved 2024-02-13.
  3. ^ "Promo Gana - Perú: Al fondo hay sitio con Peru Cola y Isaac Kola". Archived from the original on 2011-07-24. Retrieved 2011-01-03.
[edit]
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