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{{Short description|British magazine (2007–2018)}}
{{About|the magazine|a narrowed list of candidates|Short list|the music award|Shortlist Music Prize|the [[The West Wing]] episode|The Short List}}
{{About|the magazine|a narrowed list of candidates|Short list||Short list (disambiguation)}}
{{Use dmy dates|date=April 2020}}
{{Use dmy dates|date=April 2020}}
{{Use British English|date=March 2023}}
{{Infobox magazine
{{Infobox magazine
| title = ShortList
| title = ShortList
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| image_file =
| image_file =
| image_caption = Issue 524
| image_caption = Issue 524
| editor = Joe Mackertich<ref>{{cite news|last=Levy|first=Katherine|title=ShortList appoints NME's Martin Robinson as editor|url=http://www.pressgazette.co.uk/mr-hydes-joe-mackertich-takes-on-editors-role-at-shortlist-magazine/| accessdate=9 August 2013|newspaper =Press Gazett|date=9 March 2011}}</ref>
| editor = Joe Mackertich<ref>{{cite news|last=Levy|first=Katherine|title=ShortList appoints NME's Martin Robinson as editor|url=http://www.pressgazette.co.uk/mr-hydes-joe-mackertich-takes-on-editors-role-at-shortlist-magazine/| access-date=9 August 2013|newspaper =Press Gazett|date=9 March 2011}}</ref>
| frequency = Weekly
| frequency = Weekly
| circulation = 502,773 (ABC Jul – Dec 2017)
| circulation = 502,773 (ABC Jul – Dec 2017)
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| issn =
| issn =
}}
}}
'''''ShortList''''' was a free weekly magazine published in London, launched in 2007, the magazine had the biggest circulation of any men's lifestyle magazine in Britain. {{citation needed|date=July 2019}}''ShortList'' was published by ''Shortlist Media Ltd''., who in 2009 launched [[Stylist (magazine)|Stylist]], a similar magazine for women. The magazine's print edition was discontinued in 2018, due to declining advertising revenue. Around 20 staff were estimated to have lost their jobs as a result of its closure.<ref>{{Cite web|url=https://www.theguardian.com/media/2018/nov/16/shortlist-magazine-to-close-amid-declining-revenues|title=ShortList magazine to close amid declining revenues|last=Waterson |first=Jim|date=16 November 2018 |website=The Guardian|language=en|access-date=11 March 2019}}</ref> The magazine released its last issue on 20 December 2018.<ref>{{Cite web|url=https://www.pressgazette.co.uk/shortlist-prints-its-last-as-staff-tell-of-shock-at-closure-of-brave-magazine-after-11-years-and-552-issues|title=Shortlist prints its last as staff tell of shock at closure of 'brave' magazine after 11 years and 552 issues|last= Tobitt |first= Charlotte|date= 20 December 2018|website= Press Gazette|language=en|access-date=11 March 2019}}</ref>
'''''ShortList''''' was a free weekly magazine published in [[London]]. Launched in 2007, it was published by [[Shortlist Media Limited|''Shortlist Media Ltd''.]], who in 2009 launched [[Stylist (magazine)|''Stylist'']], a similar magazine for women. Another publication, ''Shortlist Dubai'', launched in March 2015.<ref name=":0" /> The magazine's print edition was discontinued in 2018 due to declining advertising revenue. Around 20 staff members were estimated to have lost their jobs as a result of its closure.<ref>{{Cite web|url=https://www.theguardian.com/media/2018/nov/16/shortlist-magazine-to-close-amid-declining-revenues|title=ShortList magazine to close amid declining revenues|last=Waterson |first=Jim|date=16 November 2018 |website=The Guardian|language=en|access-date=11 March 2019}}</ref> The magazine released its last issue on 20 December 2018.<ref>{{Cite web|url=https://www.pressgazette.co.uk/shortlist-prints-its-last-as-staff-tell-of-shock-at-closure-of-brave-magazine-after-11-years-and-552-issues|title=Shortlist prints its last as staff tell of shock at the closure of 'brave' magazine after 11 years and 552 issues|last= Tobitt |first= Charlotte|date= 20 December 2018|website= Press Gazette|language=en|access-date=11 March 2019}}</ref>


== History ==
== History ==
''ShortList'' was launched on 20 September 2007 with the slogan 'For men with more than one thing on their minds', to differentiate it from the "lads' mags" of the time such as ''[[FHM]]'' and [[Loaded (magazine)|''Loaded'']].<ref>{{Cite web|url=https://www.theguardian.com/media/organgrinder/2007/sep/20/shortlistitshereanditsfre|title=Shortlist – It's here and it's free but is it any good?|last=Brook|first=Stephen|date=2007-09-20|website=The Guardian|language=en|access-date=2018-08-13}}</ref>
''ShortList'' was launched on 20 September 2007 with the slogan "For men with more than one thing on their minds", to differentiate it from the "lads' mags" of the time, such as ''[[FHM]]'' and [[Loaded (magazine)|''Loaded'']].<ref>{{Cite web|url=https://www.theguardian.com/media/organgrinder/2007/sep/20/shortlistitshereanditsfre|title=Shortlist – It's here and it's free but is it any good?|last=Brook|first=Stephen|date=2007-09-20|website=The Guardian|language=en|access-date=2018-08-13}}</ref>


Joe Mackertich, current editor, states that 'it’s important to me that people pick up ''ShortList'' and feel enlivened, informed and flattered by it. It’s a mainstream magazine, but to the reader it never feels like a product aimed at everyone. It’s for them.'<ref>{{Cite web|url=https://assets-cdn.shortlist.com/app/uploads/2018/03/14123624/shortlist_mediapack.pdf|title=ShortList media pack|website=Shortlist Media ltd}}</ref>
Joe Mackertich, the current editor, states that "it’s important to me that people pick up ''ShortList'' and feel enlivened, informed and flattered by it. It’s a mainstream magazine, but to the reader, it never feels like a product aimed at everyone. It’s for them."{{citation needed|date=July 2023|reason=Quotes require citations.}}


Marking the occasion of ''ShortList’s'' 10th birthday, at the end of September 2017, the team put 'together a special edition of the print product, featuring an incredibly ambitious split-cover concept. Ten stars of film, sport, politics and television, all shot in white, all holding a photograph of themselves from 10 years ago.'<ref name="ShortList">{{Cite web|url=https://www.shortlistmedia.co.uk/our-brands/shortlist|title=ShortList|website=Shortlist Media|language=en|access-date=2018-08-13}}</ref>
Marking the occasion of ''ShortList’s'' 10th birthday at the end of September 2017, the team produced a special edition magazine with a collection of photos that featured celebrities and their photographs from 10 years ago.


''ShortList'' was published by ''Shortlist Media Ltd'', which also owns ''Stylist'', ''Emerald Street'' and ''Mr Hyde''.
''ShortList'' was published by ''Shortlist Media Ltd'', who also owns ''Stylist'', ''Emerald Street,'' and ''Mr. Hyde''.{{citation needed|date=August 2022}}


== Circulation and Distribution ==
== Circulation and distribution ==
''ShortList'' was distributed free every Thursday in London, Manchester, Edinburgh, Glasgow, Newcastle, Leeds, Dundee and Birmingham.<ref name=":0">{{Cite web|url=https://assets-cdn.shortlist.com/app/uploads/2018/03/14123624/shortlist_mediapack.pdf|title=ShortList media pack|website=Shortlist Media ltd.}}</ref>
''ShortList'' was distributed free every Thursday in London, Manchester, Edinburgh, Glasgow, Newcastle, Leeds, Dundee, and Birmingham.


The title had a circulation of 502,773 (ABC July–December 2017) and took up 58.9% of the total men’s lifestyle sector across 8 major UK cities<ref name=":0" /><ref>{{Cite news|url=https://mediatel.co.uk/newsline/2018/02/15/consumer-abcs-round-up/|title=Consumer ABCs: Round-up|access-date=2018-08-13|language=en}}</ref> with the largest print circulation of all men's magazines in the UK.<ref>{{Cite news|url=https://mediatel.co.uk/newsline/2018/02/15/consumer-abcs-mens-lifestyle-2/|title=Consumer ABCs: Men's Lifestyle|access-date=2018-08-13|language=en}}</ref>
The title had a circulation of 502,773 (ABC July–December 2017) and took up 58.9% of the total men's lifestyle sector across 8 major UK cities<ref>{{Cite news |title=Consumer ABCs: Round-up |language=en |work=The Media Leader |url=https://mediatel.co.uk/newsline/2018/02/15/consumer-abcs-round-up/ |access-date=2018-08-13}}</ref> with the largest print circulation of all men's magazines in the UK.<ref>{{Cite news |title=Consumer ABCs: Men's Lifestyle |language=en |work=The Media Leader |url=https://mediatel.co.uk/newsline/2018/02/15/consumer-abcs-mens-lifestyle-2/ |access-date=2018-08-13}}</ref>


⚫
==Audience and content==
''ShortList'' was a significant 'pioneer of the "freemium" publishing model – providing high quality, premium content for free to,’<ref>{{Cite web|url=https://the-dots.com/pages/shortlist-media-74895|title=Shortlist Media Jobs and Projects|website=The Dots|access-date=2018-08-13}}</ref> the metropolitan audience.
⚫
The magazine was targeted at an audience of professional males who wanted to train in their jobs.{{citation needed|date=July 2023}}


⚫
''ShortList'' described its audience as "the ''Met Set"'' (short for the Metropolitan Set) – "a very different, very specific set of people [... and] are probably the most influential demographic in Britain today".{{citation needed|date=July 2023|reason=Quotes require citations.}}
⚫
==Audience and Content==
⚫
The magazine was targeted at an audience of professional males "building their careers and relationships".<ref name="ShortList"/>


⚫
Content included brief product reviews, pub and bar reviews (Pints and Pistachios), recipes, fashion pages, interviews, and a weekly column by [[Danny Wallace (humorist)|Danny Wallace]].
⚫
''ShortList'' described its audience as "the ''Met Set"'' (short for the Metropolitan Set) – 'who are a very different, very specific set of people [... and] are probably the most influential demographic in Britain today'.<ref>{{Cite web|url=https://www.shortlistmedia.co.uk/audience|title=Our Audience|website=Shortlist Media|language=en|access-date=2018-08-13}}</ref>

⚫
Content included brief product reviews, pub and bar reviews (Pints and Pistachios), recipes, fashion pages, interviews and a weekly column by [[Danny Wallace (humourist)|Danny Wallace]].


==Website==
==Website==
''ShortList'' launched its website, ''shortlist.com,'' in September 2010 and by March 2018 had 1.8 million monthly unique users, globally. The website continues to publish content, despite the print edition's closure.<ref name=":0"/>
''ShortList'' launched its website, ''shortlist.com,'' in September 2010; by March 2018, it had 1.8 million monthly unique users globally.{{citation needed|date=July 2023}} The website continues to publish content, despite the print edition's closure.

⚫
== ShortList Dubai ==
From September 2015, ''ShortList'' launched a weekly edition in Dubai<ref>{{Cite news|url=https://www.shortlistdubai.com|title=ShortList Dubai|work=ShortList Dubai|language=en}}</ref> and Abu Dhabi<ref>{{Cite news|url=https://www.shortlistabudhabi.com|title=ShortList Abu Dhabi|work=ShortList Abu Dhabi|language=en}}</ref> as a license with APP Media Group, a division of ITP Publishing.


⚫
== ShortList UAE ==
''ShortList UAE'' covers the latest entertainment, dining, fashion, sport and travel in Dubai and Abu Dhabi. With twin websites, daily newsletters, six social media channels and one magazine distributing 70,000 copies every Wednesday, ''ShortList UAE''  reaches both men and women aged 20–50.<ref>{{Cite web|url=http://the-media-network.com/shortlist-to-launch-in-the-uae/|title=ShortList to launch in the UAE|website=the-media-network.com|language=en-US|access-date=2018-08-13}}</ref>
In March 2015, ''ShortList'' launched a weekly edition in [[Dubai]] and [[Abu Dhabi]] as a license with APP Media Group, a division of ITP Publishing.<ref name=":0">{{Cite web |date=September 24, 2014 |title=ShortList to launch in the UAE |url=http://the-media-network.com/shortlist-to-launch-in-the-uae/ |access-date=2018-08-13 |website=The Media Network |language=en-US}}</ref>


== Awards ==
== Awards ==
* Men’s Magazine Editor of the Year, ''BSME Awards,'' 2009<ref>{{Cite web|url=https://www.pressgazette.co.uk/bsme-awards-full-list-of-winners/|title=BSME Awards: Full list of winners – Press Gazette|website=www.pressgazette.co.uk|language=en-US|access-date=13 August 2018}}</ref>
* Men's Magazine Editor of the Year, ''BSME Awards,'' 2009<ref>{{Cite web |last=Ponsford |first=Dominic |date=November 11, 2009 |title=BSME Awards: Full list of winners – Press Gazette |url=https://www.pressgazette.co.uk/bsme-awards-full-list-of-winners/ |access-date=13 August 2018 |website=[[Press Gazette]] |language=en-US}}</ref>
* New Editor of the Year – Consumer, ''BSME Awards,'' – Terri White 2010<ref>{{Cite web|url=https://www.pressgazette.co.uk/bsme-awards-2010-full-category-shortlists/|title=BSME Awards 2010: Full category shortlists – Press Gazette|website=www.pressgazette.co.uk|language=en-US|access-date=2018-08-13}}</ref>
* New Editor of the Year – Consumer, ''BSME Awards,'' – Terri White 2010<ref>{{Cite web |title=BSME Awards 2010: Full category shortlists – Press Gazette |url=https://www.pressgazette.co.uk/bsme-awards-2010-full-category-shortlists/ |access-date=2018-08-13 |website=[[Press Gazette]] |language=en-US}}</ref>
* Columnist of the Year, ''PPA Awards,'' – Danny Wallace 2011<ref>{{Cite web|url=https://www.pressgazette.co.uk/ppa-awards-2011-the-full-list-of-winners/|title=PPA Awards 2011: the full list of winners – Press Gazette|website=www.pressgazette.co.uk|language=en-US|access-date=13 August 2018}}</ref>
* Columnist of the Year, ''PPA Awards,'' – Danny Wallace 2011<ref>{{Cite web |date=June 16, 2011 |title=PPA Awards 2011: the full list of winners – Press Gazette |url=https://www.pressgazette.co.uk/ppa-awards-2011-the-full-list-of-winners/ |archive-url=https://web.archive.org/web/20200812214946/https://www.pressgazette.co.uk/ppa-awards-2011-the-full-list-of-winners/ |archive-date=August 12, 2020 |access-date=13 August 2018 |website=[[Press Gazette]] |language=en-US}}</ref>
* Cover of the Year – Jeremy Clarkson, ''PPA Awards,'' 2017<ref>{{Cite news|url=http://www.inpublishing.co.uk/news/articles/ppa_awards_2017__winners_announced_11165.aspx|title=PPA Awards 2017 – winners announced|last=InPublishing|access-date=13 August 2018|language=en-gb}}</ref>
* Cover of the Year – Jeremy Clarkson, ''PPA Awards,'' 2017<ref>{{Cite news |date=June 30, 2017 |title=PPA Awards 2017 – winners announced |language=en-gb |work=InPublishing |url=http://www.inpublishing.co.uk/news/articles/ppa_awards_2017__winners_announced_11165.aspx |access-date=13 August 2018}}</ref>


== Editors==
== Editors==
The editors of the magazine were as follows:<ref>{{Cite news|url=https://www.campaignlive.co.uk/article/media-shortlist-magazine/1006408|title=Media: All about ... ShortList magazine|access-date=13 August 2018}}</ref>
The editors of the magazine were as follows:<ref>{{Cite news|url=https://www.campaignlive.co.uk/article/media-shortlist-magazine/1006408|title=Media: All about ... ShortList magazine|access-date=13 August 2018}}</ref>


* Joe Mackertich, July 2016 – 2018<ref>{{Cite web|url=https://www.pressgazette.co.uk/mr-hydes-joe-mackertich-takes-on-editors-role-at-shortlist-magazine/|title=Mr Hyde’s Joe Mackertich takes on editor’s role at Shortlist magazine – Press Gazette|website=www.pressgazette.co.uk|language=en-US|access-date=13 August 2018}}</ref>
* Joe Mackertich (July 2016 – 2018)<ref>{{Cite web |last=Mayhew |first=Freddy |date=30 June 2016 |title=Mr Hyde's Joe Mackertich takes on editor's role at Shortlist magazine – Press Gazette |url=https://www.pressgazette.co.uk/mr-hydes-joe-mackertich-takes-on-editors-role-at-shortlist-magazine/ |access-date=13 August 2018 |website=[[Press Gazette]] |language=en-US}}</ref>
* Martin Robinson, May 2011 – June 2016
* Martin Robinson (May 2011–June 2016)
* Terri White, August 2007 – April 2011
* Terri White (August 2007–April 2011)


==References==
==References==
Line 69: Line 67:


==External links==
==External links==
* [http://www.shortlist.com Official website]
* [http://www.shortlist.com ''Shortlist''<nowiki/>'s official website]
* [http://www.shortlistabudhabi.com/ ShortList Abu Dhabi]
* [http://www.shortlistabudhabi.com/ ''ShortList'' ''UAE''<nowiki/>'s official website]
* [http://www.shortlistdubai.com/ ShortList Dubai]
* [http://www.shortlistdubai.com/ ''ShortList Dubai'''s offiical website]


[[Category:2007 establishments in the United Kingdom]]
[[Category:2007 establishments in the United Kingdom]]

Latest revision as of 21:51, 27 September 2023

This article is about the magazine. For a narrowed list of candidates, see Short list. For other uses, see Short list (disambiguation).

ShortList
EditorJoe Mackertich[1]
CategoriesEntertainment, Motoring, Sport, Technology, Travel, Humour, Fitness, Fashion and Grooming
FrequencyWeekly
Circulation502,773 (ABC Jul – Dec 2017)
First issue20 September 2007
Final issue20 December 2018
CompanyShortList Media Ltd
CountryUnited Kingdom
LanguageEnglish
WebsiteShortList.com

ShortList was a free weekly magazine published in London. Launched in 2007, it was published by Shortlist Media Ltd., who in 2009 launched Stylist, a similar magazine for women. Another publication, Shortlist Dubai, launched in March 2015.[2] The magazine's print edition was discontinued in 2018 due to declining advertising revenue. Around 20 staff members were estimated to have lost their jobs as a result of its closure.[3] The magazine released its last issue on 20 December 2018.[4]

History

[edit]

ShortList was launched on 20 September 2007 with the slogan "For men with more than one thing on their minds", to differentiate it from the "lads' mags" of the time, such as FHM and Loaded.[5]

Joe Mackertich, the current editor, states that "it’s important to me that people pick up ShortList and feel enlivened, informed and flattered by it. It’s a mainstream magazine, but to the reader, it never feels like a product aimed at everyone. It’s for them."[citation needed]

Marking the occasion of ShortList’s 10th birthday at the end of September 2017, the team produced a special edition magazine with a collection of photos that featured celebrities and their photographs from 10 years ago.

ShortList was published by Shortlist Media Ltd, who also owns Stylist, Emerald Street, and Mr. Hyde.[citation needed]

Circulation and distribution

[edit]

ShortList was distributed free every Thursday in London, Manchester, Edinburgh, Glasgow, Newcastle, Leeds, Dundee, and Birmingham.

The title had a circulation of 502,773 (ABC July–December 2017) and took up 58.9% of the total men's lifestyle sector across 8 major UK cities[6] with the largest print circulation of all men's magazines in the UK.[7]

Audience and content

[edit]

The magazine was targeted at an audience of professional males who wanted to train in their jobs.[citation needed]

ShortList described its audience as "the Met Set" (short for the Metropolitan Set) – "a very different, very specific set of people [... and] are probably the most influential demographic in Britain today".[citation needed]

Content included brief product reviews, pub and bar reviews (Pints and Pistachios), recipes, fashion pages, interviews, and a weekly column by Danny Wallace.

Website

[edit]

ShortList launched its website, shortlist.com, in September 2010; by March 2018, it had 1.8 million monthly unique users globally.[citation needed] The website continues to publish content, despite the print edition's closure.

ShortList UAE

[edit]

In March 2015, ShortList launched a weekly edition in Dubai and Abu Dhabi as a license with APP Media Group, a division of ITP Publishing.[2]

Awards

[edit]
  • Men's Magazine Editor of the Year, BSME Awards, 2009[8]
  • New Editor of the Year – Consumer, BSME Awards, – Terri White 2010[9]
  • Columnist of the Year, PPA Awards, – Danny Wallace 2011[10]
  • Cover of the Year – Jeremy Clarkson, PPA Awards, 2017[11]

Editors

[edit]

The editors of the magazine were as follows:[12]

  • Joe Mackertich (July 2016 – 2018)[13]
  • Martin Robinson (May 2011–June 2016)
  • Terri White (August 2007–April 2011)

References

[edit]
  1. ^ Levy, Katherine (9 March 2011). "ShortList appoints NME's Martin Robinson as editor". Press Gazett. Retrieved 9 August 2013.
  2. ^ a b "ShortList to launch in the UAE". The Media Network. 24 September 2014. Retrieved 13 August 2018.
  3. ^ Waterson, Jim (16 November 2018). "ShortList magazine to close amid declining revenues". The Guardian. Retrieved 11 March 2019.
  4. ^ Tobitt, Charlotte (20 December 2018). "Shortlist prints its last as staff tell of shock at the closure of 'brave' magazine after 11 years and 552 issues". Press Gazette. Retrieved 11 March 2019.
  5. ^ Brook, Stephen (20 September 2007). "Shortlist – It's here and it's free but is it any good?". The Guardian. Retrieved 13 August 2018.
  6. ^ "Consumer ABCs: Round-up". The Media Leader. Retrieved 13 August 2018.
  7. ^ "Consumer ABCs: Men's Lifestyle". The Media Leader. Retrieved 13 August 2018.
  8. ^ Ponsford, Dominic (11 November 2009). "BSME Awards: Full list of winners – Press Gazette". Press Gazette. Retrieved 13 August 2018.
  9. ^ "BSME Awards 2010: Full category shortlists – Press Gazette". Press Gazette. Retrieved 13 August 2018.
  10. ^ "PPA Awards 2011: the full list of winners – Press Gazette". Press Gazette. 16 June 2011. Archived from the original on 12 August 2020. Retrieved 13 August 2018.
  11. ^ "PPA Awards 2017 – winners announced". InPublishing. 30 June 2017. Retrieved 13 August 2018.
  12. ^ "Media: All about ... ShortList magazine". Retrieved 13 August 2018.
  13. ^ Mayhew, Freddy (30 June 2016). "Mr Hyde's Joe Mackertich takes on editor's role at Shortlist magazine – Press Gazette". Press Gazette. Retrieved 13 August 2018.
[edit]
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