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{{Short description|British magazine (2007–2018)}}
{{About|the magazine|a narrowed list of candidates|Short list||Short list (disambiguation)}}
{{Use dmy dates|date=April 2020}}
{{Use British English|date=March 2023}}
{{Infobox magazine
{{Infobox magazine
|title = ShortList
| title = ShortList
| image_size =

|image_size =
| image_file =
|image_caption =
| image_caption = Issue 524
|editor = Joe Mackertich<ref>{{cite news | last = Levy | first = Katherine | title=ShortList appoints NME's Martin Robinson as editor | url = http://www.pressgazette.co.uk/mr-hydes-joe-mackertich-takes-on-editors-role-at-shortlist-magazine/ | accessdate = 9 August 2013 | newspaper = [[Haymarket Media Group|Media Week]] | date = 9 March 2011 }}</ref>
| editor = Joe Mackertich<ref>{{cite news|last=Levy|first=Katherine|title=ShortList appoints NME's Martin Robinson as editor|url=http://www.pressgazette.co.uk/mr-hydes-joe-mackertich-takes-on-editors-role-at-shortlist-magazine/| access-date=9 August 2013|newspaper =Press Gazett|date=9 March 2011}}</ref>
|frequency = Weekly
| frequency = Weekly
| circulation = 502,773 (ABC Jul – Dec 2017)
|circulation = 534,692 (ABC Jul - Dec 2013)<ref name="Circ">{{cite news | title = FHM circulation drops below 100,000 | first=John | last=Plunkett | url = https://www.theguardian.com/media/2014/feb/13/fhm-circulation-drops-below-100000 | accessdate = 14 February 2014 | newspaper = [[The Guardian]] | date = 13 February 2014 }}</ref><br /><small>Print and digital editions.</small>
|category = [[Entertainment]], [[driving|Motoring]], [[Sport]], [[Technology]], [[Travel]], [[Humour]], [[Physical fitness|Fitness]], [[Fashion]] and [[Personal grooming|Grooming]]
| category = [[Entertainment]], [[driving|Motoring]], [[Sport]], [[Technology]], [[Travel]], [[Humour]], [[Physical fitness|Fitness]], [[Fashion]] and [[Personal grooming|Grooming]]
|company = ShortList Media Ltd
| company = ShortList Media Ltd
|publisher =
| publisher =
|firstdate = 20 September 2007
| firstdate = 20 September 2007
| finaldate = 20 December 2018
|country = United Kingdom
| country = United Kingdom
|language = [[English language|English]]
| language = [[English language|English]]
|website = [http://www.shortlist.com ShortList.com]
| website = [http://www.shortlist.com ShortList.com]
|issn =
| issn =
}}
}}
'''''ShortList''''' was a free weekly magazine published in [[London]]. Launched in 2007, it was published by [[Shortlist Media Limited|''Shortlist Media Ltd''.]], who in 2009 launched [[Stylist (magazine)|''Stylist'']], a similar magazine for women. Another publication, ''Shortlist Dubai'', launched in March 2015.<ref name=":0" /> The magazine's print edition was discontinued in 2018 due to declining advertising revenue. Around 20 staff members were estimated to have lost their jobs as a result of its closure.<ref>{{Cite web|url=https://www.theguardian.com/media/2018/nov/16/shortlist-magazine-to-close-amid-declining-revenues|title=ShortList magazine to close amid declining revenues|last=Waterson |first=Jim|date=16 November 2018 |website=The Guardian|language=en|access-date=11 March 2019}}</ref> The magazine released its last issue on 20 December 2018.<ref>{{Cite web|url=https://www.pressgazette.co.uk/shortlist-prints-its-last-as-staff-tell-of-shock-at-closure-of-brave-magazine-after-11-years-and-552-issues|title=Shortlist prints its last as staff tell of shock at the closure of 'brave' magazine after 11 years and 552 issues|last= Tobitt |first= Charlotte|date= 20 December 2018|website= Press Gazette|language=en|access-date=11 March 2019}}</ref>
'''''ShortList''''' is a free weekly magazine published in the [[United Kingdom]], which launched on 20 September 2007.<ref>{{cite news | last = Dawley | first = Heidi | title = Out today, ShortList for the young Brit | url = http://www.medialifemagazine.com/out-today-shortlist-for-the-young-brit/ | accessdate = 9 August 2013 | newspaper = [[Media Life Magazine]] (online) | date = 20 September 2007 }}</ref> The magazine has the biggest circulation of any men's lifestyle magazine in Britain<ref name="Circ"/> with Joe Mackertich as its editor.<ref>{{Cite journal|last=Mayhew|first=Freddy|url=http://www.pressgazette.co.uk/mr-hydes-joe-mackertich-takes-on-editors-role-at-shortlist-magazine/|title=Mr Hyde's Joe Mackertich takes on editor's role at Shortlist magazine|journal=[[Press Gazette]]|date=2016-06-30|access-date=2017-01-16}}</ref> Mike Soutar, former editorial director of [[IPC Media]], editor of ''[[FHM]]'' in the UK and US ''[[Maxim (magazine)|Maxim]]'', is the Chairman. Ella Dolphin is the [[CEO]].<ref>{{cite news | last = Pfanner | first = Eric | title = New British men's magazine, but no nudity, please | url=https://www.nytimes.com/2007/08/13/business/media/13laddie.html?_r=2&oref=slogin& | accessdate = 9 August 2013 | newspaper = [[New York Times]] | date=13 August 2007 }}</ref>


== History ==
ShortList Media launched ''[[Stylist (magazine)|Stylist]]'', a similar magazine for women, in 2009.
''ShortList'' was launched on 20 September 2007 with the slogan "For men with more than one thing on their minds", to differentiate it from the "lads' mags" of the time, such as ''[[FHM]]'' and [[Loaded (magazine)|''Loaded'']].<ref>{{Cite web|url=https://www.theguardian.com/media/organgrinder/2007/sep/20/shortlistitshereanditsfre|title=Shortlist – It's here and it's free but is it any good?|last=Brook|first=Stephen|date=2007-09-20|website=The Guardian|language=en|access-date=2018-08-13}}</ref>


Joe Mackertich, the current editor, states that "it’s important to me that people pick up ''ShortList'' and feel enlivened, informed and flattered by it. It’s a mainstream magazine, but to the reader, it never feels like a product aimed at everyone. It’s for them."{{citation needed|date=July 2023|reason=Quotes require citations.}}
==Distribution==
The magazine is targeted at an audience of professional males.<ref>{{cite news | last = Rizk | first = Sara | title = Shortlist media | url = http://www.growingbusiness.co.uk/shortlist-media.html | accessdate = 9 August 2013 | newspaper = Growing Business (website) | date = 8 June 2010 }}</ref> It is given away in London, Manchester and other major cities, and is available to pick up at other locations such as shops and gyms.<ref>http://map.shortlistmedia.co.uk/</ref>


Marking the occasion of ''ShortList’s'' 10th birthday at the end of September 2017, the team produced a special edition magazine with a collection of photos that featured celebrities and their photographs from 10 years ago.
==Content==
The magazine was launched with the slogan "For men with more than one thing on their minds", to differentiate it from "lads' mags" such as FHM and Loaded.


''ShortList'' was published by ''Shortlist Media Ltd'', who also owns ''Stylist'', ''Emerald Street,'' and ''Mr. Hyde''.{{citation needed|date=August 2022}}
Content includes brief product reviews, pub and bar reviews (Pints and Pistachios), recipes, fashion pages, interviews and a weekly column by [[Danny Wallace (humourist)|Danny Wallace]].


==Circulation==
== Circulation and distribution ==
''ShortList'' was distributed free every Thursday in London, Manchester, Edinburgh, Glasgow, Newcastle, Leeds, Dundee, and Birmingham.


The title had a circulation of 502,773 (ABC July–December 2017) and took up 58.9% of the total men's lifestyle sector across 8 major UK cities<ref>{{Cite news |title=Consumer ABCs: Round-up |language=en |work=The Media Leader |url=https://mediatel.co.uk/newsline/2018/02/15/consumer-abcs-round-up/ |access-date=2018-08-13}}</ref> with the largest print circulation of all men's magazines in the UK.<ref>{{Cite news |title=Consumer ABCs: Men's Lifestyle |language=en |work=The Media Leader |url=https://mediatel.co.uk/newsline/2018/02/15/consumer-abcs-mens-lifestyle-2/ |access-date=2018-08-13}}</ref>
According to figures for the first half of 2016, ''ShortList'' had an audited circulation of 505,876.


==Audience and content==
ShortList is published by Shortlist Media Ltd, which also publishes [[Stylist (magazine)|Stylist]].
The magazine was targeted at an audience of professional males who wanted to train in their jobs.{{citation needed|date=July 2023}}

''ShortList'' described its audience as "the ''Met Set"'' (short for the Metropolitan Set) – "a very different, very specific set of people [... and] are probably the most influential demographic in Britain today".{{citation needed|date=July 2023|reason=Quotes require citations.}}

Content included brief product reviews, pub and bar reviews (Pints and Pistachios), recipes, fashion pages, interviews, and a weekly column by [[Danny Wallace (humorist)|Danny Wallace]].

==Website==
''ShortList'' launched its website, ''shortlist.com,'' in September 2010; by March 2018, it had 1.8 million monthly unique users globally.{{citation needed|date=July 2023}} The website continues to publish content, despite the print edition's closure.

== ShortList UAE ==
In March 2015, ''ShortList'' launched a weekly edition in [[Dubai]] and [[Abu Dhabi]] as a license with APP Media Group, a division of ITP Publishing.<ref name=":0">{{Cite web |date=September 24, 2014 |title=ShortList to launch in the UAE |url=http://the-media-network.com/shortlist-to-launch-in-the-uae/ |access-date=2018-08-13 |website=The Media Network |language=en-US}}</ref>

== Awards ==
* Men's Magazine Editor of the Year, ''BSME Awards,'' 2009<ref>{{Cite web |last=Ponsford |first=Dominic |date=November 11, 2009 |title=BSME Awards: Full list of winners – Press Gazette |url=https://www.pressgazette.co.uk/bsme-awards-full-list-of-winners/ |access-date=13 August 2018 |website=[[Press Gazette]] |language=en-US}}</ref>
* New Editor of the Year – Consumer, ''BSME Awards,'' – Terri White 2010<ref>{{Cite web |title=BSME Awards 2010: Full category shortlists – Press Gazette |url=https://www.pressgazette.co.uk/bsme-awards-2010-full-category-shortlists/ |access-date=2018-08-13 |website=[[Press Gazette]] |language=en-US}}</ref>
* Columnist of the Year, ''PPA Awards,'' – Danny Wallace 2011<ref>{{Cite web |date=June 16, 2011 |title=PPA Awards 2011: the full list of winners – Press Gazette |url=https://www.pressgazette.co.uk/ppa-awards-2011-the-full-list-of-winners/ |archive-url=https://web.archive.org/web/20200812214946/https://www.pressgazette.co.uk/ppa-awards-2011-the-full-list-of-winners/ |archive-date=August 12, 2020 |access-date=13 August 2018 |website=[[Press Gazette]] |language=en-US}}</ref>
* Cover of the Year – Jeremy Clarkson, ''PPA Awards,'' 2017<ref>{{Cite news |date=June 30, 2017 |title=PPA Awards 2017 – winners announced |language=en-gb |work=InPublishing |url=http://www.inpublishing.co.uk/news/articles/ppa_awards_2017__winners_announced_11165.aspx |access-date=13 August 2018}}</ref>

== Editors==
The editors of the magazine were as follows:<ref>{{Cite news|url=https://www.campaignlive.co.uk/article/media-shortlist-magazine/1006408|title=Media: All about ... ShortList magazine|access-date=13 August 2018}}</ref>

* Joe Mackertich (July 2016 – 2018)<ref>{{Cite web |last=Mayhew |first=Freddy |date=30 June 2016 |title=Mr Hyde's Joe Mackertich takes on editor's role at Shortlist magazine – Press Gazette |url=https://www.pressgazette.co.uk/mr-hydes-joe-mackertich-takes-on-editors-role-at-shortlist-magazine/ |access-date=13 August 2018 |website=[[Press Gazette]] |language=en-US}}</ref>
* Martin Robinson (May 2011–June 2016)
* Terri White (August 2007–April 2011)


==References==
==References==
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==External links==
==External links==
* [http://www.shortlist.com Official website]
* [http://www.shortlist.com ''Shortlist''<nowiki/>'s official website]
* [http://www.shortlistabudhabi.com/ ''ShortList'' ''UAE''<nowiki/>'s official website]
* [http://www.shortlistdubai.com/ ''ShortList Dubai'''s offiical website]


{{London newspapers}}
{{Use dmy dates|date=August 2011}}

[[Category:Magazines established in 2007]]
[[Category:British men's magazines]]
[[Category:British weekly magazines]]
[[Category:2007 establishments in the United Kingdom]]
[[Category:2007 establishments in the United Kingdom]]
[[Category:2018 disestablishments in the United Kingdom]]
[[Category:Men's magazines published in the United Kingdom]]
[[Category:Weekly magazines published in the United Kingdom]]
[[Category:Defunct magazines published in the United Kingdom]]
[[Category:Free magazines]]
[[Category:Free magazines]]
[[Category:London magazines]]
[[Category:Magazines published in London]]
[[Category:Magazines established in 2007]]
[[Category:Magazines disestablished in 2018]]

Latest revision as of 21:51, 27 September 2023

ShortList
EditorJoe Mackertich[1]
CategoriesEntertainment, Motoring, Sport, Technology, Travel, Humour, Fitness, Fashion and Grooming
FrequencyWeekly
Circulation502,773 (ABC Jul – Dec 2017)
First issue20 September 2007
Final issue20 December 2018
CompanyShortList Media Ltd
CountryUnited Kingdom
LanguageEnglish
WebsiteShortList.com

ShortList was a free weekly magazine published in London. Launched in 2007, it was published by Shortlist Media Ltd., who in 2009 launched Stylist, a similar magazine for women. Another publication, Shortlist Dubai, launched in March 2015.[2] The magazine's print edition was discontinued in 2018 due to declining advertising revenue. Around 20 staff members were estimated to have lost their jobs as a result of its closure.[3] The magazine released its last issue on 20 December 2018.[4]

History

[edit]

ShortList was launched on 20 September 2007 with the slogan "For men with more than one thing on their minds", to differentiate it from the "lads' mags" of the time, such as FHM and Loaded.[5]

Joe Mackertich, the current editor, states that "it’s important to me that people pick up ShortList and feel enlivened, informed and flattered by it. It’s a mainstream magazine, but to the reader, it never feels like a product aimed at everyone. It’s for them."[citation needed]

Marking the occasion of ShortList’s 10th birthday at the end of September 2017, the team produced a special edition magazine with a collection of photos that featured celebrities and their photographs from 10 years ago.

ShortList was published by Shortlist Media Ltd, who also owns Stylist, Emerald Street, and Mr. Hyde.[citation needed]

Circulation and distribution

[edit]

ShortList was distributed free every Thursday in London, Manchester, Edinburgh, Glasgow, Newcastle, Leeds, Dundee, and Birmingham.

The title had a circulation of 502,773 (ABC July–December 2017) and took up 58.9% of the total men's lifestyle sector across 8 major UK cities[6] with the largest print circulation of all men's magazines in the UK.[7]

Audience and content

[edit]

The magazine was targeted at an audience of professional males who wanted to train in their jobs.[citation needed]

ShortList described its audience as "the Met Set" (short for the Metropolitan Set) – "a very different, very specific set of people [... and] are probably the most influential demographic in Britain today".[citation needed]

Content included brief product reviews, pub and bar reviews (Pints and Pistachios), recipes, fashion pages, interviews, and a weekly column by Danny Wallace.

Website

[edit]

ShortList launched its website, shortlist.com, in September 2010; by March 2018, it had 1.8 million monthly unique users globally.[citation needed] The website continues to publish content, despite the print edition's closure.

ShortList UAE

[edit]

In March 2015, ShortList launched a weekly edition in Dubai and Abu Dhabi as a license with APP Media Group, a division of ITP Publishing.[2]

Awards

[edit]
  • Men's Magazine Editor of the Year, BSME Awards, 2009[8]
  • New Editor of the Year – Consumer, BSME Awards, – Terri White 2010[9]
  • Columnist of the Year, PPA Awards, – Danny Wallace 2011[10]
  • Cover of the Year – Jeremy Clarkson, PPA Awards, 2017[11]

Editors

[edit]

The editors of the magazine were as follows:[12]

  • Joe Mackertich (July 2016 – 2018)[13]
  • Martin Robinson (May 2011–June 2016)
  • Terri White (August 2007–April 2011)

References

[edit]
  1. ^ Levy, Katherine (9 March 2011). "ShortList appoints NME's Martin Robinson as editor". Press Gazett. Retrieved 9 August 2013.
  2. ^ a b "ShortList to launch in the UAE". The Media Network. 24 September 2014. Retrieved 13 August 2018.
  3. ^ Waterson, Jim (16 November 2018). "ShortList magazine to close amid declining revenues". The Guardian. Retrieved 11 March 2019.
  4. ^ Tobitt, Charlotte (20 December 2018). "Shortlist prints its last as staff tell of shock at the closure of 'brave' magazine after 11 years and 552 issues". Press Gazette. Retrieved 11 March 2019.
  5. ^ Brook, Stephen (20 September 2007). "Shortlist – It's here and it's free but is it any good?". The Guardian. Retrieved 13 August 2018.
  6. ^ "Consumer ABCs: Round-up". The Media Leader. Retrieved 13 August 2018.
  7. ^ "Consumer ABCs: Men's Lifestyle". The Media Leader. Retrieved 13 August 2018.
  8. ^ Ponsford, Dominic (11 November 2009). "BSME Awards: Full list of winners – Press Gazette". Press Gazette. Retrieved 13 August 2018.
  9. ^ "BSME Awards 2010: Full category shortlists – Press Gazette". Press Gazette. Retrieved 13 August 2018.
  10. ^ "PPA Awards 2011: the full list of winners – Press Gazette". Press Gazette. 16 June 2011. Archived from the original on 12 August 2020. Retrieved 13 August 2018.
  11. ^ "PPA Awards 2017 – winners announced". InPublishing. 30 June 2017. Retrieved 13 August 2018.
  12. ^ "Media: All about ... ShortList magazine". Retrieved 13 August 2018.
  13. ^ Mayhew, Freddy (30 June 2016). "Mr Hyde's Joe Mackertich takes on editor's role at Shortlist magazine – Press Gazette". Press Gazette. Retrieved 13 August 2018.
[edit]