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[[New Line Cinema]] began development of a ''Shazam!'' live-action feature film in the early 2000s, with screenplay drafts by the team of [[William Goldman]] and Bryan Goluboff, and later written by [[John August]]. [[Peter Segal]]<ref>{{cite web | url=http://www.iesb.net/index.php?option=com_content&task=view&id=4376&Itemid=99 | title=Exclusive: Peter Segal's Shazam Gets a New Title! | work=IESB.net | date=February 23, 2008 | accessdate=2011-01-15}}</ref> was attached as director and former wrestler [[Dwayne Johnson|Dwayne "The Rock" Johnson]] was in talks to appear as Black Adam.{{Dead link|date=January 2010}}<ref>{{cite web | last=Lee | first=Patrick | url=http://www.scifi.com/scifiwire/index.php?category=0&id=45230 | title=Johnson is Shazam!'s Adam | work=Sci-Fi Wire}} {{Dead link|date=January 2010}}</ref> The ''Shazam!'' film was originally being produced by [[New Line Cinema]], which was absorbed into [[Warner Bros.]] during the course of pre-production.
Following the success of Warner's [[film noir]]-inspired [[Batman]] film ''[[The Dark Knight (film)|The Dark Knight]]'' and the commercial failure of its lighter, family-friendly ''[[Speed Racer (film)|Speed Racer]]'' during the summer of 2008, August departed from the project after being forced to make the film's script more in line with ''The Dark Knight'''s serious tone.<ref>{{cite web | last=Seijas | first=Casey | date=January 6, 2009 | url=http://splashpage.mtv.com/2009/01/06/shazam-screenwriter-on-film-development-it-wont-be-happening/ | title=Shazam! Screenwriter on Film Development: 'It Won't Be Happening' | work=MTV News | accessdate=2008-01-07}}</ref><ref>{{cite web | last=Marshall | first=Rick | date=January 13, 2009 | url=http://splashpage.mtv.com/2009/01/13/captain-marvelshazam-movie-still-alive-producer-michael-uslan-hints-at-films-future/ | title=Captain Marvel/Shazam Movie Still Alive? Producer Michael Uslan Hints at Film's Future | work=MTV News | accessdate=2008-01-19}}</ref> In the summer of 2009, it was announced that Bill Birch and ''JSA/52'' co-author Geoff Johns were assigned to write the screenplay, while Segal remained attached as director.<ref>{{cite web | url=http://www.variety.com/article/VR1118007487.html?categoryId=13&cs=1 | work=Variety | title=Bill Birch to write 'Shazam!' reboot | first=Dave | last=McNary | date=August 19, 2009}}</ref> In August 2010, ''[[Los Angeles Times]]'' columnist Geoff Boucher reported that discussions had begun to possibly cancel the theatrical movie and do a live-action series for prime time network television instead.<ref>{{cite web | url=http://latimesblogs.latimes.com/herocomplex/2010/08/captain-marvel-dc-shazam.html | work=[[Los Angeles Times]] | title=Captain Marvel Takes Flight But Will He Ever Reach the Big Screen | first=Geoff | last=Boucher}}</ref> On December 23, 2013, Segal told [[Comingsoon.net]] that the film won't be happen.<ref>[http://www.comingsoon.net/news/movienews.php?id=112833 Interview: Director Peter Segal Steps Into the Ring for Grudge Match]</ref>
Captain Marvel's first appearance in Warner Bros.' line of [[DC animated universe]] direct-to-video films was a brief cameo in 2008's ''[[Justice League: The New Frontier]]''. The character had a more substantial role in the 2009 animated film ''[[Superman/Batman: Public Enemies]]'', based on a ''[[Superman/Batman]]'' comic book arc in which Marvel battles Superman under orders from United States president Lex Luthor. Captain Marvel was voiced by [[Corey Burton]]. An uncredited [[Rachael MacFarlane]] voiced Billy Batson.
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