Love Radio is a broadcast FM radio network in the Philippines owned by MBC Media Group. Its headquarters are located at Cultural Center of the Philippine Complex, Pasay, Manila. The network's original format is easy-listening from 1975 until 2000 when Love Radio shifted to Contemporary MOR or more popularly known as the masa format.[1]
 | |
| Type | Broadcast radio network |
|---|---|
| Country | Philippines |
| Headquarters | MBC Building, Star City Complex, Pasay |
| Motto | Kailangan Pa Ba I-Memorize Yan, BASIC! |
| Programming | |
| Format | Contemporary MOR, OPM |
| Affiliations |
|
| Ownership | |
| Owner | MBC Media Group |
| History | |
| Founded | February 14, 1975 |
| Coverage | |
| Availability | Nationwide |
| Links | |
| Webcast | loveradio |
| Website | loveradio |
Its flagship station is DZMB in Metro Manila (licensed to Cebu Broadcasting Company), which has been rated as #1 in the FM radio ratings for 16 years (from 2002 to 2017), according to the KBP's Radio Research Council Surveys[2][3] and AC Nielsen Car Survey.
History
editLove Radio was previously known by its call letters DZMB (previously broadcasting under call letters KZMB until 1948) when it began broadcasts on the FM band in 1975 from its first broadcast days on the AM band. Back then, it played mainstream pop, later relegating to easy listening music. As DZMB, it also introduced and institutionalized the deep-voiced radio announcers. In the 1980s, Manuelito F. Luzon, then station manager of DZMB, conceptualized the station's branding identity.[4][5][6]
In the 2000s, Love Radio was reformatted to a contemporary masa, a format that was trending on the landscape of FM radio in the country which was started by rival stations since the dawn of the new millennium.[7]
Love Radio stations
editSee also
editReferences
edit- ^ The Manila Times (May 23, 2007). Listen to the new Love Radio. p. 15. Retrieved July 7, 2023 – via Google Books.
- ^ MBC Sales and Promotion - LOVE RADIO: 9 YEARS OF BEING #1 Retrieved on 03-11-09.
- ^ The Manila Times Internet Edition | LIFE & TIMES > Listen to the new Love Radio Archived April 6, 2009, at the Wayback Machine Retrieved on 05-23-07.
- ^ "Win Radio ranks sixth among Metro Manila radio stations". Philippine Entertainment Portal. September 27, 2011.
- ^ Baquisal, Yui (July 11, 2011). "Changing of the guards". The Philippine Star.
- ^ Baquisal, Yui (April 18, 2011). "No double meaning songs on air". The Philippine Star.
- ^ Jeffrey O. Vaslino (February 25, 2011). "The changing landscape of FM radio". BusinessWorld.