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Rate (company)

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Guaranteed Rate Companies, doing business as Rate, is an American residential mortgage company headquartered in Chicago, Illinois.[2] Founded in 2000 by Victor Ciardelli, the company had $55 billion in funded volume in 2022, down 25% since 2020.[3] As of 2021, the company had more than 10,000 employees and more than 850 offices nationwide with locations in 50 states.[3][4][1] As of 2024, the company has shrunk to fewer than 5,500 employees.[5]

Guaranteed Rate
Rate
Company typePrivate
IndustryMortgage
Founded2000
FounderVictor Ciardelli
(CEO & chairman)
Headquarters
Chicago, Illinois
,
United States
Number of locations
850 (Apr. 2021)[1]
ProductsMortgage
Number of employees
5,500 (Apr. 2024)[1]
Websiterate.com

History

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Guaranteed Rate was founded in Chicago in 2000 by Victor F. Ciardelli III, a native of Oak Brook, Illinois, who now serves as chairman and CEO. Through 2020, the company is the third largest retail mortgage lender in the US.[6]

Guaranteed Rate Foundation was formed in 2012 to help those in need through difficult times.[7][8] As of June 2021, the foundation has donated over $5 million in charitable grants.[9]

In 2013, Guaranteed Rate grew to more than $15.9 billion in residential home loans, an increase of $1.2 billion over 2012.[10][11] This moved the company from the twelfth-largest retail mortgage lender in the U.S. to the tenth-largest.[12]

In 2015, Guaranteed Rate became the eighth-largest retail mortgage lender with volume of more than $18 billion in home loans and was named Lender of the Year by Chicago Agent magazine.[13]

In March 2016, Guaranteed Rate and one of its loan officers were found guilty in California of diverting loans from Mount Olympus Mortgage, and ordered to pay $25 million in damages to the Irvine, California-based company.[14]

In May, Guaranteed Rate bought the domain name Rate.com for $725,000.[15]

In 2017, Guaranteed Rate entered into a joint venture with Realogy Holdings Corp to form Guaranteed Rate Affinity, in which Guaranteed Rate would provide marketing services to Realogy's subsidiaries, including NRT and Cartus, and would take over some assets of its former joint venture partner, PHH Corporation out of New Jersey.[16] In December, Guaranteed Rate announced plans to sell a minority stake of the company to an affiliate of Boston-based private equity firm Thomas H. Lee Partners.[17] The partial sale was finalized in June 2018.[18] Also in December, a former loan officer sued Guaranteed Rate claiming that he was owed $2 million and that executives at the company were manipulating and misreporting financial information for their own benefit.[19]

In January 2018, Guaranteed Rate announced that its employees' and customers' personal information was in hackers' hands as the result of an email phishing attack.[20] As of October, Guaranteed Rate “[was] bounc[ing] around between the fifth and seventh largest mortgage lender in the [U.S].”[7]

In January 2019, The Wall Street Journal revealed Guaranteed Rate's efforts to boost their Glassdoor ratings. According to the article, the company "pressured employees to write positive reviews in order to raise poor ratings, according to interviews with current and former employees." Prior to these efforts, the company's rating on Glassdoor averaged 2.6 out of 5.[21]

In October, Guaranteed Rate partnered with online notary company Notarize to integrate notarization into the online closing process.[22] The company also announced a partnership with Marcus by Goldman Sachs to help customers consolidate debt and fund home improvement projects.[23] Also in 2019, Guaranteed Rate launched a market research platform for potential home buyers to research neighborhood property trends, home prices, demographics, income levels, and school districts.[24]

In April 2020, Guaranteed Rate was required to pay the federal government a $15 million fine to settle a lawsuit brought by a former employee whistleblower who alleged the company pushed its underwriters into endorsing ineligible loans for FHA and VA loan programs and making false statements to "induce the government" to extend insurance coverage. According to the Chicago Tribune, as part of the settlement, Guaranteed Rate admitted that it failed to adhere to self-reporting requirements and certified loans for government insurance that were not eligible. It also admitted to giving FHA underwriters commissions and gifts in violation of the rules.[25]

In July, Guaranteed Rate and @Properties launched the joint venture Proper Rate, a Chicago-based independent retail mortgage lender expected to serve as an in-house lender for @Properties.[26][27]

Overall during 2020, Guaranteed Rate originated over 135,000 mortgages with a value of over $47,000,000,000.[28]

In October 2023, The Wall Street Journal published a report titled "The Mortgage Market Is So Bad Lenders Want Ex-Employees to Give Back Their Bonuses" that detailed Guaranteed Rate's practice of clawing back signing bonuses from loan officers hired in years prior. According to the article, Guaranteed Rate's business dropped by over 50% in 2022 from its high in 2021.[29]

In June 2024, the Chicago Tribune reported that 80 ex-employees interviewed by the paper said they had experienced or witnessed persistent verbal abuse, a "sex-driven" culture, and a misogynistic atmosphere at the firm and from Victor Ciardelli. Ciardelli expressly denied these allegations, stating such allegations are “simply not true.” The company “has not, does not, and would not objectify women or put them in uncomfortable personal or professional situations." The Tribune also reported that the company was changing its name to Rate, as Ciardelli said 'people have trouble spelling ‘guaranteed’.”[30][31]

In July 2024, the company officially announced that it would rebrand as simply Rate, with Ciardelli explaining that it reflected the company's "new era" of "making the mortgage process smoother, faster and smarter". The new brand will be phased in across its businesses and sponsorships, and "not affect current operations or mortgage loan officer licenses".[32]

Acquisitions and layoffs

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In 2012, Guaranteed Rate acquired Manhattan Mortgage, a residential mortgage brokerage in the New York Metropolitan Area.[33] Founded in 1985 by Melissa L. Cohn, the company employed more than 100 home loan professionals and originated loans in New York, Vermont, Massachusetts, Connecticut, Florida and New Jersey.[34] Cohn later sued Guaranteed Rate and CEO Victor Ciardelli for breach of contract and fraud among other complaints but was unsuccessful.[35][36] Also in 2012, Guaranteed Rate acquired Massachusetts-based Superior Mortgage.[37]

In 2014, Guaranteed Rate acquired Sun State Home Loans, Nationwide Direct, and Arbor Mortgage in one deal.[38] It also acquired lender FirsTrust Mortgage in Overland Park, Kansas.[39] In November 2018, Guaranteed Rate announced that it would acquire some assets of Honolulu HomeLoans and its affiliate Hawaii Lending Alliance, in order to expand further into the state.[40][41]

In January 2021, Guaranteed Rate acquired Stearns Holdings, to help the company expand its joint ventures.[42] In February 2021, the company acquired assets of Owning Corporation, a direct-to-consumer mortgage lender.[43] In March 2021, after acquiring AI Foundry of Kodak Alaris, the company launched the mortgage tech company Gateless, which utilizes artificial intelligence and machine learning technologies.[44]

In January 2022, Guaranteed Rate closed Stearns Lending after owning it for one year, laying off 348 employees.[45]

Sponsorships

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Rate Field in 2023

In August 2016, the Chicago White Sox announced a 13-year agreement with Guaranteed Rate to rename their stadium to Guaranteed Rate Field beginning November 1, 2016 (which was later rebranded to Rate Field on December 17, 2024).[46][47] At the time, the Chicago Sun-Times wrote, "There can't be a worse name than Guaranteed Rate Field. Can't be."[47] In 2017, the White Sox and Guaranteed Rate teamed up to create the Guaranteed Impact program, which honors kids who make a positive difference in their community.[48]

In August 2020, the company signed a 12-race sponsorship deal with Roush Fenway Racing, to fund Ryan Newman's car through the remainder of the 2020 NASCAR season.[49] They also sponsored Spanish racing driver Álex Palou.[50]

In October 2020, the company became the title sponsor of a third-tier college football bowl game played at Chase Field in Phoenix, Arizona. The bowl has used several names since 2015, being branded as the Cactus Bowl and then the Cheez-It Bowl before being rebranded as the Guaranteed Rate Bowl.[51] In concert with the company's rebranding, the game was rebranded as the Rate Bowl in 2024.[52]

Also in 2020, the company partnered with the National Hockey League, US Figure Skating, and World TeamTennis as their official mortgage partner.[53][54] They also sponsored US Figure Skating's National Get Up Day on February 1, 2021.[53]

On January 22, 2021, the company was announced as the title sponsor of the 2021 Professional Bowlers Association Tour.[55] Guaranteed Rate ran a 60-second spot during the Super Bowl LV broadcast on February 7, 2021, featuring mixed martial artist Dustin Poirier, NASCAR driver Ryan Newman, and Erik Weihenmayer, the first blind man to climb to the top of Mount Everest.[56]

Awards and accolades

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  • Inc. 5000 list of fastest-growing private US companies, each year from 2008 to 2015, and again from 2018 to 2022[57]
  • Guaranteed Rate named a top private U.S. job creator by Inc. Magazine[57]
  • Guaranteed Rate ranked as a top workplace by the Chicago Tribune in 2012, 2013, 2014, 2015, 2016, 2017, 2018[58][59][60]
  • Guaranteed Rate was named Top Lender by Chicago Agent Magazine from 2016-2020[61][62][63][64]
  • Founder and CEO, Victor Ciardelli, III was named an Ernst & Young Entrepreneur of the Year Award winner in 2012[65]
  • American Business Award for digital mortgage technology in 2016[62]
  • Top Lender for Online Service, U.S. News & World Report, 2018[66]
  • Rated as the fourth best mortgage lender by Forbes [67]

References

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  1. ^ a b c Davis, Katherine. "Guaranteed Rate names Chicago manager to lead local expansion". bizjournals.com. Retrieved April 9, 2021.
  2. ^ "Company profile: Guaranteed Rate Companies". Inc.com. Retrieved 19 January 2021.
  3. ^ a b "Guaranteed Rate deals its way into top 10 of U.S. mortgage lenders". Crain's Chicago Business. 6 January 2021. Retrieved 19 January 2021.
  4. ^ "Working at Guaranteed Rate".
  5. ^ "Verbal abuse, a 'sex-driven' culture: Ex-employees describe toxic environment at Guaranteed Rate". Chicago Tribune. June 15, 2024.
  6. ^ "Top Mortgage Lenders 2021". scotsmanguide.com. Retrieved July 9, 2021.
  7. ^ a b Fielding, Lisa. "Newsmakers Making A Difference: Victor Ciardelli, Guaranteed Rate Foundation". Radio.com. Retrieved 18 December 2018.
  8. ^ Bertagnoli, Lisa (6 July 2018). "This mortgage industry executive gives money directly to people in need. All they need to do is ask". Crain's. Retrieved 18 December 2018.
  9. ^ "Guaranteed Rate's Shant Banosian hits $1 billion milestone". bostonagentmagazine.com. 23 June 2021. Retrieved June 23, 2021.
  10. ^ "Guaranteed Rate launches TV ads with Ty Pennington". Crain's Chicago Business. 2014-01-13. Retrieved 2014-01-13.
  11. ^ "Victor Ciardelli, president and CEO, Guaranteed Rate Inc". Smart Business. 2012-07-01. Retrieved 2013-02-14.
  12. ^ "Yes, that's Ty Pennington in those Guaranteed Rate ads". Crain's Chicago Business. 2014-01-14. Retrieved 2014-10-10.
  13. ^ "Lender of the Year: Guaranteed Rate". Chicago Agent Magazine. 2016-10-17.
  14. ^ "Guaranteed Rate ordered to pay $25M in alleged loan diversion scheme". Chicago Tribune. 2016-03-26. Retrieved 2016-03-26.
  15. ^ "Kate Buckley just brokered the sale of Rate.com to GuaranteedRate.com for $725,000". Domainnamewire.com. 2016-06-06. Retrieved 2016-06-06.
  16. ^ "Realogy, Guaranteed Rate announce new mortgage venture as PHH backs out". HousingWire.com. 2017-02-15.
  17. ^ Zumbach, Lauren (14 December 2017). "Guaranteed Rate sells 'meaningful minority stake' to Boston-based private equity firm". Chicago Tribune. Retrieved 18 December 2018.
  18. ^ Daniels, Steve (12 June 2018). "Guaranteed Rate clinches scaled-back deal with first institutional investor". Crain's. Retrieved 18 December 2018.
  19. ^ Marotti, Ally. "After Guaranteed Rate sued him, alleging he poached employees, former executive countersues, claims he's owed more than $2 million". chicagotribune.com. Retrieved 2018-02-09.
  20. ^ "Email phishing hack puts Guaranteed Rate clients, staffers at risk". Crain's Chicago Business. Retrieved 2018-02-09.
  21. ^ "How Companies Secretly Boost Their Glassdoor Ratings". Retrieved 19 March 2019.
  22. ^ "Notarize and Guaranteed Rate partner on new product that allows homebuyers to complete the entire closing process online". techcrunch.com. 3 October 2019. Retrieved October 3, 2019.
  23. ^ "Goldman's Marcus aims to lure home buyers, sellers to its personal loan platform". finance.yahoo.com. Retrieved December 13, 2019.
  24. ^ "Nextdoor community connection website adds a home buyer platform". washingtonpost.com. Retrieved August 13, 2019.
  25. ^ Channick, Robert (29 April 2020). "Guaranteed Rate to pay $15 million to settle allegations it made false claims to get federal mortgage loan backing". chicagotribune.com. Retrieved 2020-05-01.
  26. ^ Azevedo, Mary Ann (13 July 2020). "Guaranteed Rate looks to grow market share with new joint venture, Proper Rate, launching today". housingwire.com. Retrieved July 13, 2020.
  27. ^ Daniels, Steve (29 October 2019). "Guaranteed Rate, @properties forming new local mortgage lender". chicagobusiness.com. Retrieved October 29, 2019.
  28. ^ "Guaranteed Rate Mortgages". Retrieved December 7, 2021.
  29. ^ "The Mortgage Market Is So Bad Lenders Want Ex-Employees to Give Back Their Bonuses". WSJ. 2023-10-28. Retrieved 2023-12-27.
  30. ^ "Mortgage company Guaranteed Rate changing its name to Rate". Chicago Tribune. 2024-06-22. Retrieved 2024-06-23.
  31. ^ "Guaranteed Rate is changing its name. It'll be Rate". Crain's Chicago Business. 23 June 2024. Retrieved 26 June 2024.
  32. ^ Aurellano, Arnie (2024-07-01). "Guaranteed Rate makes rebrand official, announces itself as 'Rate'". Scotsman Guide. Retrieved 2024-10-17.
  33. ^ "Guaranteed Rate purchases Manhattan Mortgage". Housing Wire. 2012-08-30. Retrieved 2013-02-14.
  34. ^ "Manhattan Mortgage Company Joins Guaranteed Rate". Guaranteed Rate. 2012-08-28. Retrieved 2013-02-14.
  35. ^ "January's Notable Cases and Events in E-Discovery". Lexology. 18 January 2017. Retrieved 18 December 2018.
  36. ^ Cohn v. Guaranteed Rate Inc., Leagle.com, 2015-09-15, retrieved 2013-09-15
  37. ^ "Residential Department: Featured Top Originator: Shant Banosian, Guaranteed Rate, No. 1 Top Dollar Volume (2018)". Scotsman Guide. Retrieved 11 April 2019.
  38. ^ "Grand Rapids mortgage firm acquired by Guaranteed Rate of Chicago". MLive/Grand Rapids Press. March 3, 2014. Retrieved 2013-10-10.
  39. ^ "Guaranteed Rate to Acquire FirsTrust Mortgage in Kansas". Origination News. Jul 8, 2014. Retrieved 2014-10-10.
  40. ^ Gomes, Andrew (28 November 2018). "Local mortgage company selling itself to Chicago firm". Star Advertiser. Retrieved 18 December 2018.
  41. ^ Lane, Ben (28 November 2018). "Guaranteed Rate expanding in Hawaii, acquires assets from two lenders". Housing Wire. Retrieved 18 December 2018.
  42. ^ "Guaranteed Rate expands JV offerings with purchase of Stearns Holdings". nationalmortgagenews.com. 6 January 2021. Retrieved January 6, 2021.
  43. ^ "Guaranteed Rate acquires DTC lender Owning Corporation". housingwire.com. 5 February 2021. Retrieved February 5, 2021.
  44. ^ "Guaranteed Rate Launches AI-Powered Mortgage Startup Gateless". builtinchicago.com. Retrieved March 9, 2021.
  45. ^ "Stearns Lending to lay off 348 workers". Housing Wire. 2022-01-24. Retrieved 2022-01-25.
  46. ^ "White Sox changing ballpark name to Guaranteed Rate Field". ESPN. 2016-08-25.
  47. ^ a b "There can't be a worse name than Guaranteed Rate Field. Can't be". Chicago Sun-Times. 24 August 2016. Retrieved 2019-05-10.
  48. ^ "White Sox honor 8-year-old beach-cleaning, cookie-baking, volunteering phenom". Chicago Tribune. Retrieved 18 December 2018.
  49. ^ "Roush Fenway Racing signs 12-race sponsorship deal with Guaranteed Rate for Ryan Newman". espn.com. 12 August 2020. Retrieved August 12, 2020.
  50. ^ "Strong Qualifying Run Gets Palou Indy 500 Sponsor". speedsport.com. 22 August 2020. Retrieved August 22, 2020.
  51. ^ "Guaranteed Rate Joins With Cactus Bowl As Title Partner For Newly-Named Guaranteed Rate Bowl". fiestabowl.org. October 22, 2020. Retrieved October 22, 2020.
  52. ^ "Big Ten-Big 12 bowl game rebrands to 'Rate Bowl'". www.sportsbusinessjournal.com. 2024-10-17. Retrieved 2024-10-17.
  53. ^ a b Inklebarger, Timothy (31 December 2020). "Guaranteed Rate hits the ice with two new partnerships". chicagoagentmagazine.com. Retrieved December 31, 2020.
  54. ^ Burns, Mark (22 December 2020). "Guaranteed Rate Becomes NHL's Official Mortgage Sponsor". sportsbusinessjournal.com. Retrieved December 22, 2020.
  55. ^ "Guaranteed Rate Takes Title Sponsorship of 2021 PBA Tour". sportstravelmagazine.com. 22 January 2021. Retrieved July 9, 2021.
  56. ^ "The First Blind Man to Climb Mount Everest". adweek.com. 5 February 2021. Retrieved July 9, 2021.
  57. ^ a b "Guaranteed Rate Company Profile by Inc. Magazine". Inc. Magazine. 2013-05-15. Retrieved 2013-05-15.
  58. ^ "Chicago Tribune Top Workplaces". Chicago Tribune. Retrieved 2015-11-01.
  59. ^ "Chicago Tribune Top Workplaces". Chicago Tribune. Retrieved 2017-08-23.
  60. ^ "Top Workplaces 2018: Salesforce, American Litho, CASE take top rankings in Energage survey". Chicago Tribune. Retrieved 18 December 2018.
  61. ^ "Lender of the Year Guaranteed Rate". Chicago Agent Magazine. 2011-11-07. Retrieved 2013-05-15.
  62. ^ a b "2018 Agents' Choice Awards—Lender of the Year: Guaranteed Rate". Chicago Agent. 22 October 2018. Retrieved 18 December 2018.
  63. ^ "Mortgage Company of the Year: Guaranteed Rate". chicagoagentmagazine.com. 6 November 2019. Retrieved November 6, 2019.
  64. ^ "Mortgage Company of the Year: Guaranteed Rate". chicagoagentmagazine.com. 9 November 2020. Retrieved November 9, 2020.
  65. ^ "2012 Midwest Award Winners". Ernst & Young. 2012-06-21. Retrieved 2013-05-15.
  66. ^ "The Best Mortgage Lenders of 2018". U.S. News & World Report. Retrieved 18 December 2018.
  67. ^ "Best Mortgage Lenders Of June 2024". Forbes Advisor. 2024-06-26.
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