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DOGTV is an American premium cable television network and the first television network that is made specifically for dogs. The network was founded in equal parts by Ron Levi and Guy Martinovsky, its first CEO, that sold his shares later To Jasmine Group. DOGTV provides 24/7 digital TV programming that is designed to provide entertainment for dogs. The programming, created with the help of dog behavior specialists, is color-adjusted to appeal to dogs, and features 3-6 minute segments designed to relax, to stimulate, and to expose the dog to scenes of everyday life such as doorbells or riding in a vehicle. In 2012, San Diego Humane Society in Escondido installed DOGTV for their shelter dogs.[1]
 DOGTV logo | |
| Country | United States |
|---|---|
| Programming | |
| Picture format | 480i (SDTV) 1080i (HDTV) |
| History | |
| Launched | February 13, 2012 |
| Links | |
| Webcast | watch |
| Website | www |
| Availability | |
| Streaming media | |
| Apple TV | Streaming TV |
| Amazon Fire TV | Streaming TV |
| Roku | Streaming TV |
| Sling TV | Streaming TV |
Founding
editThe idea for DOGTV came from founder, Ron Levi[2] and his cat named Charlie. “He just gave me the saddest eyes one day,” Levi said of Charlie when he was leaving the house one day.[3] This prompted Levi to edit videos of squirrels, birds and fish for Charlie to enjoy while he was away.[4]
Launch
editDOGTV initially launched in Israel. In February 2012, DOGTV launched in a test market in San Diego, California through Cox and Time Warner, where people and dogs were able to experience the channel for free.[5] The successful launch in this test market set the stage for a commercial launch nationwide on DirecTV.[6]
Programs
editSource:[7]
DOGTV has three types of programs that cycle throughout the day.
Stimulation
editStimulation episodes show dogs playing in a field, graphics accompanied by engaging sounds and visits to the dog park from the dog's perspective.
Relaxation
editRelaxation episodes play soft music, with calm scenes like animals at a safari, or dogs napping at home.
Exposure
editExposure episodes focus on potential sounds a dog might hear in common environments such as thunderstorms, vacuum cleaners and fireworks.
Available markets
editDOGTV is available in the U.S., Mexico, Brazil, Portugal, South Korea, China, UK, Australia and New Zealand. In the U.S. the channel is available on DirecTV, Dish, Xfinity, Cox, RCN, Sling TV and supported streaming devices.
Supported devices
editSupported DOGTV devices include:
Streaming media players
edit- Apple TV (4th generation & 4K)
- Amazon Fire TV
- Roku
- Chromecast
Smart TVs
edit- Samsung Smart TV (2016 & higher models only)
- Roku Smart TV
Game consoles
edit- As of 29 March 2024, DOGTV is no longer supported on any game consoles[8]
Mobile
editComputer
editDiscovery partnership
editIn 2014 Discovery made a strategic investment in DOGTV, and became a minority stake holder in the company.[9]
References
edit- ^ "ESCONDIDO: DogTV a hit with canine viewers at Humane Society". Sandiegouniontribune.com. 2012-04-12. Retrieved 2021-11-09.
- ^ Borowitz, Yoav (17 January 2013). "Pass the remote, Rex: Meet the founder of DOGTV". Haaretz. Retrieved 2021-06-02.
- ^ "A TV Channel for Dogs -- Yes, Really -- Just Got Some Wagging Validation". Entrepreneur.com. 2017-05-04. Retrieved 2021-11-09.
- ^ "Don't press paws: how DogTV built a global TV channel for man's best friends". the Guardian. 2015-04-14. Retrieved 2022-06-21.
- ^ "Four-legged US viewers wag tails for DogTV channel". Reuters.com. 2012-04-17. Retrieved 2021-11-09.
- ^ "A TV Channel Just for Pups? Dog TV Goes Nationwide". Parade.com. 2013-07-10. Retrieved 2021-11-09.
- ^ "DogTV Aims to Help Dogs with Anxiety One Cable Company at a Time". NBC News. 14 November 2017. Retrieved 2021-06-02.
- ^ "Why can't I stream DOGTV through my Xbox? – DOGTV". dogtv.com. 2024-03-19. Retrieved 2024-05-31.
- ^ "Discovery Acquires Stake in DogTV, a Network Aimed at Canine Viewers". Variety.com. 2014-04-08. Retrieved 2021-11-09.