CHBN (91.7 The Bounce) is a Rhythmic Top 40 radio station based in Edmonton, Alberta, Canada. The station, which is jointly owned by CHUM Group and Milestone Radio, operates at 91.7MHz with an ERP of 100kW.
History
CHBN, which signed on the air on February 17, 2005, is Edmonton's first rhythmic Top 40 outlet and by default the only contemporary hit radio station in the market proper.
It is also the second station owned by Milestone, even though they joint-ventured with CHUM Group to obtain the license.
When the station was first being promoted, 91.7 FM was being portrayed as Edmonton's first 'Urban Music' format station. The local hip hop/R&B/urban music fanbase was very excited at this development for the local scene. It followed through with this format for several months until 96X (96.3 FM), Edmonton's top 40 station, changed its format to country and its name to Big Earl. After this surprise development, The Bounce felt it necessary to appeal to this abandoned pop music listening fanbase. As such, it is now common to hear contemporary rock bands such as Nickleback and All-American Rejects on what used to be an urban format station. While the ex-listeners of 96X must feel happy that their music is back on the air, this urban music fan feels disappointed at how long the period of an Edmonton urban music station lasted.