WIN is a brand of laundry detergent launched in the United States in 2006. It is designed specifically to clean high performance sports clothing made from microfibers and is marketed towards elite-level athletes and weekend warriors. It is the first officially licensed detergent of the U.S. Olympic Team[1].
Technology
WIN is a surfactant, and its properties are used in conjunction with WIN’s oxygenated system, which is built using hydrogen peroxide bleach (H2O2). The oxidization converts soil and stains into a soluble form that can be washed away by WIN’s surfactant system. Hydrogen peroxide also provides a more gentle bleaching action than chlorine bleaches.
Until WIN, peroxide bleach in a liquid detergent had not been marketed primarily to target sweat-caused bacteria in clothing. Oxy-based cleaning systems necessitate a lower pH, which makes them generally less effective on certain household stains like oil or food, and can be difficult to formulate due to stability issues created by a loss of available oxygen over periods of time. However, WIN’s cleaning system was designed not to be a general use detergent formula, but rather, to address the needs of its sports enthusiast target market.
External Links
Notes
- ^ United States Olympic Committee Press Release re: WIN