Chango (company)

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Chango Inc was a Toronto-based online marketing company with a focus on search retargeting and programmatic marketing. The company was founded in 2008, acquired by Rubicon Project in 2015 for $122 million,[1] and closed down in 2017.[2]

Chango logo

History

The company was founded in Toronto by Chris Sukornyk along with Mazdak Rezvan and Dax Hamman. In 2012, Chango appointed Paul McIntyre and Keith Lorizio.[3][4] Chango was recognized in Deloitte's Technology Fast 50 program and was ranked first overall in Canada with a growth rate of 69,800%.[5]

Rubicon shut down Chango in 2017 stating that the company did not meet performance expectations.[2]

Funding

In June 2010, Chango raised $1.4 million in Series A funding from investors including Metamorphic Ventures, iNovia Capital and Extreme Venture Partners.[6] The company secured a second round of funding in February 2011,[7][8] followed by a third round of $12 million in funding in November 2012.[9]

Product