In September 2010, [[Embotelladora Don Jorge S.A.C.]] announced its promotion of the popular [[AmericaAmérica TelevisionTelevisión]] show [[Al Fondo Hay Sitio]] on labels of Perú Cola and [[Isaac Kola]]. The labels of Perú Cola featured [[caricatures]] of 14 different characters from the television series on the front of the 500 [[Millilitre|ml]] and 1.5 liter [[Polyethylene terephthalate|PET]] bottles. The larger sizes (2.2 liters and 3.3 liters) had groups of characters on the larger size labels. In addition to the labels, there were [[Prize (marketing)|prizes]] consisting of 50 different collectable [[sticker]]s featuring 16 different characters from the show (with similar [[caricatures]] printed on the labels) available on the inside of the peel-off labels—one each on the 500 [[Millilitre|ml]] and 1.5 liter bottles. The 2.2 liter bottles came with two stickers, and the 3.3 liter bottles had three stickers. The promotion officially ended 15 November 2010, but the labels and stickers were available on store shelves after that time.<ref>http://www.pe.promogana.net/2010/09/al-fondo-hay-sitio-con-peru-cola-y.html</ref>
In January 2011, [[Embotelladora Don Jorge S.A.C.]] introduced a second promotion for the television show [[Al Fondo Hay Sitio]]. It featured a second set of sticker-tattoos (decals, unlike the larger format square stickers from the first series) with new artwork with various caricatures of characters from the television series on 500 ml [[Polyethylene terephthalate|PET]] bottles of Perú Cola and Isaac Kola. This promotion did not include different collectable labels with different characters as in the first promotion. The label indicated that an album for the stickers could be ordered from a website for the promotion.
