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It was founded in 1991 by Geoffrey Roche.<ref>{{Cite web|url=https://www.adbrands.net/ca/loweroche_ca.htm|title=Lowe Roche Canada : advertising and marketing assignments at Adbrands.net|website=www.adbrands.net|access-date=2019-09-15}}</ref>
It is part of the [[MullenLowe Group]].{{citation needed|date=June 2012}}
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