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#REDIRECT [[Streets (ice cream)#Paddle Pop]]
{{Use Australian English|date=July 2016}}
[[yi:Paddle Pop]]
{{Use dmy dates|date=July 2016}}
[[Image:Paddle pop box.jpg|thumb|Paddle pops as sold in supermarkets in box. The Paddle pop lion is visible in the lower left.]]
A '''Paddle Pop ''' is a milk-based frozen dairy snack made by [[Streets (ice cream)|Streets]] (owned by the multi-national company [[Unilever]]) and sold in [[Australia]], [[New Zealand]] and a few other countries. It is held for eating by a wooden stick which protrudes at the base and is known as a Paddle Pop stick (used commonly for arts and crafts and known also as a [[popsicle]] stick<ref>[http://www.kidsdomain.com/craft/popstar.html kidsdomain Paddle Pop stick art]</ref><ref>[http://www.artistshelpingchildren.org/popsiclesticksartscraftsideascraftstickskids.html artistshelpingchildren paddlepop art suggestions]</ref> or craft stick<ref>[http://www.steakout.com.au/index.php?id=662 Product page for a craft store selling paddle pop sticks]</ref>). The brand has a mascot known as the Paddle Pop lion who appears on the product wrapper.
From its launch by Streets in 1953,<ref name="mainStreetsSite">[http://www.streets.com.au/ Streets Icecream website]</ref> the popularity of Paddle Pops has resulted in the name becoming one of the best known brands in Australia.<ref name="stillCoolAt50" >[http://www.newstext.com.au/docs/AUS/2004/get.jsp?docid=AUS-20040213-1-014-4440401V1@NAT-NEWS-2004-2003 Paddle Pop still cool and popular at 50]</ref> It is Streets Icecream's biggest volume item<ref name="coolCatAt50">[http://www.newstext.com.au/docs/AUS/2004/get.jsp?docid=AUS-20040212-1-017-4379594V1@NAT-NEWS-2004-2003 Paddle Pop Lion's still a cool cat at 50]</ref> with {{AUD}}70 million annual turnover.
==History==
Launched to the public in 1953<ref name="mainStreetsSite"/><ref>[http://www.lovemarks.com/nomination/3213 lovemarks entry on paddle pops]</ref> the brand had a 50-year anniversary in 2004 at which point it was one of the best known brands in Australia.<ref name="stillCoolAt50"/>
In 2005 there was a spin-off product which was the Paddle Pop flavour in a dairy snack form.<ref>[http://www.ferret.com.au/articles/2a/0c03082a.asp Paddle Pops in dairy snack format]</ref> Since 2000, Paddle Pops have been produced in China.<ref>[http://www.theage.com.au/articles/2003/10/19/1066502066361.html Made in China]</ref>
Paddle Pops is now available in twenty countries,<ref>[http://www.unilever.com.au/brands/foodbrands/streets_products/Paddle_pop.aspx Paddle Pops available in 20 countries]</ref> although other countries may sell them under different brands from Streets' [[Heartbrand]] sister companies, [[Wall's (ice cream)|Wall's]] and [[HB Ice Cream]].
Streets came to media attention in 2010 when they reduced the size of the Paddle Pop by 15%. Streets claimed that this was to make them healthier but others attribute it to food inflation.<ref>http://www.heraldsun.com.au/news/national/less-paddle-for-your-pop/story-e6frf7l6-1225841562451</ref>
==References==
{{Reflist}}
{{Unilever}}
[[Category:Products introduced in 1953]]
[[Category:Ice cream brands]]
[[Category:Unilever brands]]
[[Category:Australian brands]]
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