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Tate became prominent in 2022 by encouraging members of Hustler's University to post videos of him to social media platforms in an effort to maximise engagement.<ref name="guardian">{{cite web|last=Das|first=Shanti|date=6 August 2022|title=Inside the violent, misogynistic world of TikTok's new star, Andrew Tate|url=https://www.theguardian.com/technology/2022/aug/06/andrew-tate-violent-misogynistic-world-of-tiktok-new-star|access-date=8 August 2022|website=The Guardian|language=en|archive-url=https://web.archive.org/web/20220811143550/https://www.theguardian.com/technology/2022/aug/06/andrew-tate-violent-misogynistic-world-of-tiktok-new-star|archive-date=11 August 2022|url-status=live}}</ref> This allowed Tate to get around bans on a number of social media platform. The videos often attracted controversy as the result of misogynistic and violent commentary contained in them.<ref name= "Guardian Closes" >{{cite news |last1=Das |first1=Shanti |title=Andrew Tate: money-making scheme for fans of 'extreme misogynist' closes |url=https://www.theguardian.com/media/2022/aug/20/andrew-tate-money-making-scheme-for-fans-of-extreme-misogynist-closes |website=[[The Guardian]] |date=20 August 2022 |access-date=11 November 2024}}</ref> In August 2022, the platform had amassed over 100,000 subscribers,<ref>{{cite web|url=https://abcnews.go.com/International/controversial-internet-personality-andrew-tate-banned-tiktok-instagram/story?id=88794004|title=Controversial internet personality Andrew Tate banned from TikTok, Instagram and YouTube|date=24 August 2022|last=Jennings|first=Madison|work=ABC News|access-date=26 September 2022|archive-url=https://web.archive.org/web/20220918003644/https://abcnews.go.com/International/controversial-internet-personality-andrew-tate-banned-tiktok-instagram/story?id=88794004|archive-date=18 September 2022|url-status=live}}</ref> Hustler's University was subsequently rebranded as Hustler University 2.0 and then Hustler University 3.0.<ref name= "The Independent Gs" /> the Irish-American financial services company [[Stripe, Inc.|Stripe]] pulled out of processing subscriptions for the platform, and Hustler's University shut down its affiliate marketing program. Paul Harrigan, a marketing professor at the [[University of Western Australia]], said the affiliate program was a social media [[pyramid scheme]].<ref>{{cite web |last=Purtill |first=James |date=22 August 2022 |title=Booted from Facebook and Instagram, Andrew Tate is now being scrubbed from TikTok. Is this the end for his misogyny? |url=https://www.abc.net.au/news/2022-08-22/misogynist-influencer-andrew-tate-is-being-scrubbed-from-tiktok/101356652 |url-status=live |archive-url=https://web.archive.org/web/20220909063734/https://www.abc.net.au/news/2022-08-22/misogynist-influencer-andrew-tate-is-being-scrubbed-from-tiktok/101356652 |archive-date=9 September 2022 |access-date=10 September 2022 |work=[[ABC News (Australia)|ABC News]]}}</ref> Tate described the claim that Hustler's University's operated as a pyramid scheme as false.<ref name= "Guardian Closes" />
÷=== ''The Real World'' ===
After Hustler's University shut down, Tate launched a rebranded version of it called "The Real World" in October 2022.<ref>{{Cite web |title=The Real World Andrew Tate Announces - A Way Out of the Matrix |url=https://www.yahoo.com/now/real-world-andrew-tate-announces-230200685.html |url-status=live |archive-url=https://web.archive.org/web/20230111132934/https://www.yahoo.com/now/real-world-andrew-tate-announces-230200685.html |archive-date=11 January 2023 |access-date=11 January 2023 |website=Yahoo |date=8 December 2022 |language=en-US}}</ref><ref name="Das-2022" /> The name reference's Tate's idea that the world as normally perceived resembles [[The Matrix]] to which he offers an alternative, The Real World.<ref name= "The Independent Gs" >{{cite web |last1=Magee |first1=Caolán |title=I went inside Andrew Tate's Hustler University – where 'Gs' celebrate making $11 |url=https://www.independent.co.uk/news/world/europe/andrew-tate-news-hustler-university-prison-b2270271.html |website=independent.co.uk |date=27 January 2023 |publisher=The Independent |access-date=11 November 2024}}</ref>
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In 2023 [[Google]] and [[Apple]] removed The Real World's associated app, the Real World Portal, from their [[app store]].<ref>{{cite news |last1=Thomas |first1=Tobi |title=Apple removes app created by Andrew Tate |url=https://www.theguardian.com/news/2023/sep/22/apple-criticised-for-hosting-app-created-by-andrew-tate |website=[[The Guardian]] |date=22 September 2023 |access-date=11 November 2024}}</ref><ref>{{cite web |last1=Bulbul |first1=Nuray |title=Apple removes Andrew Tate app from App Store amid misogyny and pyramid scheme claims |url=https://www.standard.co.uk/news/tech/apple-andrew-tate-app-store-misogyny-pyramid-scheme-b1109298.html |website=standard.co.uk |date=25 September 2023 |publisher=The London Standard |access-date=11 November 2024}}</ref> In January 2024, analysis from the [[Center for Countering Digital Hate]] found ''The Real World'' had generated 450 million views. Another channel sharing the content had gained nearly 300 million views after bypassing social media bans using affiliate marketing schemes.<ref name="The-Independent-2024">{{Cite web |date=31 January 2024 |title=YouTube 'earned up to £2.4m from ads on Andrew Tate videos' |url=https://www.independent.co.uk/news/uk/home-news/andrew-tate-youtube-real-world-b2484840.html |access-date=31 January 2024 |website=The Independent |language=en}}</ref>
In May 2024 the website for The Real World [[Data breach|leaked the personal data]] of 968,447 user accounts due to a misconfigured database. Leaked information included email addresses and account passwords. In addition 22 million messages sent by users on the platform were also openly accessible.<ref>{{cite web |last1=Croft |first1=Daniel |title=Andrew Tate's 'The Real World' exposes almost a million users |url=https://www.cyberdaily.au/security/10580-andrew-tates-the-real-world-exposes-almost-a-million-users |website=cyberdaily.au |date=17 May 2024 |publisher=Cyber Daily |access-date=6 November 2024}}</ref> In November, the website suffered a [[cyberattack]] which leaked the usernames of 794,000 former and current members, 324,382 registered email addresses, as well as the contents of 221 public and 395 private chat servers.<ref>{{Cite news |last=Thomson |first=Iain |date=22 November 2024 |title=Andrew Tate's site ransacked, subscriber data stolen |url=https://www.theregister.com/2024/11/22/andrew_tate_raid/ |work=[[The Register]]}}</ref> On November 22, 2024 approximately 14.10GB of content from Tate was released on [[Distributed Denial of Secrets]].<ref>https://ddosecrets.com/article/andrew-tate-s-the-real-world</ref>
=== ''The War Room'' ===
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