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===1992 Summer===
Just as his mentor [[Roone Arledge]]<ref>{{cite news |last=Nidetz|first=Steve|date=August 10, 1992|title=NBC'S EFFORTS WORTH A MEDAL|url=https://www.chicagotribune.com/news/ct-xpm-1992-08-10-9203120061-story.html|work=Chicago Tribune|location= |access-date=}}</ref> had before over at [[ESPN on ABC|ABC]], [[Dick Ebersol]],<ref>{{cite news |last=Sandomir|first=Richard|date=July 28, 1993|title=OLYMPICS; NBC Wins TV Rights to 1996 Atlanta Games|url=https://www.nytimes.com/1993/07/28/sports/olympics-nbc-wins-tv-rights-to-1996-atlanta-games.html|work=The New York Times|location= |access-date=}}</ref> who took over [[NBC Sports]] in [[1989 in American television|1989]], decided to make the Olympics a staple of his network's sports television schedule. NBC continued<ref>{{cite news |last=Walker|first=Joseph|date=December 5, 1988|title=1992 OLYMPICS: BOON FOR TV VIEWERS|url=https://www.deseret.com/1988/12/5/18786738/1992-olympics-boon-for-tv-viewers|work=Deseret News|location= |access-date=}}</ref> its Summer Games coverage into the next decade, with both the [[1992 Summer Olympics]] in [[Barcelona]] and the [[1996 Summer Olympics]]. For the 1992 games, Ebersol surprised even his own staff as well as everybody else by paying a then record $401 million for the 1992 games.<ref>{{cite magazine|title=A Whole New Game|url=https://www.si.com/vault/1988/12/26/119133/a-whole-new-game-two-megabuck-tv-deals-may-change-the-face-of-baseball-for-good-or-not-so-good|author=William Oscar Johnson|author2=William Taaffe|magazine=Sports Illustrated|date=December 26, 1988}}</ref><ref>{{cite magazine|title=A Golden Opportunity|url=https://www.si.com/vault/1988/12/12/119056/a-golden-opportunity-nbc-surprised-everyone-including-its-own-staff-by-winning-the-tv-rights-to-the-92-games-for-a-record-401-million|author=William Oscar Johnson|magazine=Sports Illustrated|date=December 12, 1988}}</ref> The network then paid $456 million<ref>{{cite news |last=Stewart|first=Larry|date=July 28, 1993|title=NBC Wins 1996 Olympics for a Record $456 Million|url=https://www.latimes.com/archives/la-xpm-1993-07-28-sp-17784-story.html|work=Los Angeles Times|location= |access-date=}}</ref> to broadcast the 1996 Olympics.<ref>{{cite web |url=http://www.museum.tv/eotv/olympicsand.htm |title=The Museum of Broadcast Communications - Encyclopedia of Television - Olympics and Television |website=www.museum.tv |url-status=dead |archive-url=https://web.archive.org/web/20131203170850/http://www.museum.tv/eotv/olympicsand.htm |archive-date=December 3, 2013}}</ref> Previously hosting late night coverage in Seoul, [[Bob Costas]] made his debut, as primetime host,<ref
Among the sportscasters that NBC utilized in 1992 were [[Marv Albert]],<ref>{{cite news |last= |first= |date=August 24, 2017|title=MARV ALBERT RECALLS 1992 DREAM TEAM MOMENTS — OLYMPIC CHANNEL: HOME OF TEAM USA BEGINS "DREAM TEAM WEEK" PRIMETIME MARATHON MONDAY NIGHT AT 8:30 P.M. ET|url=https://nbcsportsgrouppressbox.com/2017/08/24/marv-albert-recalls-1992-dream-team-moments-olympic-channel-home-of-team-usa-begins-dream-team-week-primetime-marathon-monday-night-at-830-p-m-et/|work=NBC Sports Group Press Box|location= |access-date=}}</ref> [[Mike Fratello]],<ref>{{cite news |last= |first= |date=July 12, 2017|title=OLYMPIC CHANNEL: HOME OF TEAM USA CELEBRATES 25TH ANNIVERSARY OF 1992 BARCELONA OLYMPICS WITH "DREAM TEAM" MARATHON|url=https://nbcsportsgrouppressbox.com/2017/07/12/olympic-channel-home-of-team-usa-celebrates-25th-anniversary-of-1992-barcelona-olympics-with-dream-team-marathon/|work=NBC Sports Group Press Box|location= |access-date=}}</ref> and [[Quinn Buckner]]<ref>{{cite web |url=https://www.paleycenter.org/collection/item/?q=first&p=233&item=112170|title=GAMES OF THE XXV OLYMPIAD, THE {1992 BARCELONA OLYMPICS}: DAY 5 {PART 1 OF 5} (TV)|last= |first= |date= |website=The Paley Center for Media|publisher= |access-date= |quote=}}</ref> on [[Basketball at the 1992 Summer Olympics|basketball]], [[Bob Trumpy]],<ref name="Sarni">{{cite news |last=Sarni|first=Jim|date=July 23, 1992|title=PRIME TIME, ANY TIME: OLYMPICS ON 24 HOURS|url=https://www.sun-sentinel.com/news/fl-xpm-1992-07-23-9202210195-story.html|work=Sun-Sentinel|location= |access-date=}}</ref> [[Al Bernstein]],<ref>{{cite news |last=Sandomir|first=Richard|date=August 4, 1992|title=BARCELONA: TV SPORTS; Stinging Jabs at Punch-Drunk Scoring|url=https://www.nytimes.com/1992/08/04/sports/barcelona-tv-sports-stinging-jabs-at-punch-drunk-scoring.html|work=The New York Times|location= |access-date=}}</ref> and [[Beasley Reece]]<ref>{{cite news |last=Shea|first=Jim|date=August 6, 1993|title=SURPRISE PACKAGE FOR REECE: HE'LL TEAM WITH CRIQUI|url=https://www.courant.com/news/connecticut/hc-xpm-1993-08-06-0000006375-story.html|work=Hartford Courant|location= |access-date=}}</ref> on [[Boxing at the 1992 Summer Olympics|boxing]], [[Tom Hammond]],<ref>{{cite news |last=Sarni|first=Jim|date=July 31, 1992|title=HAMMOND RUNNING ON NBC'S FAST TRACK|url=https://www.sun-sentinel.com/news/fl-xpm-1992-07-31-9202220585-story.html|work=Sun-Sentinel|location= |access-date=}}</ref> [[Charlie Jones (sportscaster)|Charlie Jones]]<ref>{{cite web |url=http://www.espn.com/abcsports/columns/jones_charlie/bio.html|title=ABC Sports - Jones, Charlie|last= |first= |date= |website=ESPN|publisher= |access-date= |quote=}}</ref> [[Michele Mitchell (diver)|Michele Mitchell]], and [[Wendy Williams (diver)|Wendy Lian Williams]]<ref>{{cite news |last=Herbert|first=Steven|date=June 20, 1992|title=She Takes a Turn for the Drier : Television: Former Olympian Wendy Williams will be a commentator at the U.S. Olympic diving trials.|url=https://www.latimes.com/archives/la-xpm-1992-06-20-sp-481-story.html|work=Los Angeles Times|location= |access-date=}}</ref> on [[Diving at the 1992 Summer Olympics|diving]], [[Terry Leibel]]<ref>{{cite web |url=https://www.paleycenter.org/collection/item/?q=the&p=160&item=112201|title=GAMES OF THE XXV OLYMPIAD, THE {1992 BARCELONA OLYMPICS}: DAY 11 {PART 3 OF 7} (TV)|last= |first= |date= |website=The Paley Center for Media|publisher= |access-date= |quote=}}</ref> and [[Melanie Smith (equestrian)|Melanie Smith Taylor]]<ref>{{cite web |url=https://nbcsportsgrouppressbox.com/bio/melanie-smith-taylor/|title=MELANIE SMITH TAYLOR|last= |first= |date= |website=NBC Sports Group Press Box|publisher= |access-date= |quote=}}</ref> on [[Equestrian at the 1992 Summer Olympics|equestrian]], [[Jim Donovan (sportscaster)|Jim Donovan]]<ref>{{cite news |last= |first= |date=January 10, 2012|title=Jim Donovan to Anchor WKYC 7 p.m. News|url=https://www.beaconjournal.com/article/20120110/NEWS/301109272|work=Akron Beacon Journal|location= |access-date=}}</ref> and [[Seamus Malin]] on [[Football at the 1992 Summer Olympics|soccer]], [[John Tesh]],<ref>{{cite news |last=Shales|first=Tom|date=August 3, 1992|title=NBC, CRYING OVER SPILLED GYMNASTS|url=https://www.washingtonpost.com/archive/lifestyle/1992/08/03/nbc-crying-over-spilled-gymnasts/a21b74b9-7501-482c-85b4-72a36901e502/|newspaper=The Washington Post|location= |access-date=}}</ref> Greg Lewis,<ref>{{cite news |last=Stewart|first=Larry|date=August 10, 1992|title=No Medals for NBC, Gold for TripleCast|url=https://www.latimes.com/archives/la-xpm-1992-08-10-sp-4894-story.html|work=Los Angeles Times|location= |access-date=}}</ref> [[Tim Daggett]],<ref>{{cite web |url=https://nbcsportsgrouppressbox.com/bio/tim-daggett/|title=TIM DAGGETT - NBC Sports Pressbox|last= |first= |date= |website=NBC Sports Group Press Box|publisher= |access-date= |quote=}}</ref> [[Elfi Schlegel]],<ref>{{cite news |last= |first= |date=June 1, 2016|title=Nastia Liukin to call gymnastics for NBC at Rio Olympics|url=https://www.chicagotribune.com/sports/olympics/ct-nastia-liukin-gymnastics-nbc-rio-olympics-20160601-story.html|work=Chicago Tribune|location= |access-date=}}</ref> [[Wendy Hilliard]], [[Peter Vidmar]], and [[Julianne McNamara]]<ref>{{cite news |last=Clark|first=Kenneth R.|date=March 22, 1992|title=OLYMPIC PAY-TV NETWORK FEAST OR FAMINE|url=https://www.chicagotribune.com/news/ct-xpm-1992-03-22-9201260856-story.html|work=Chicago Tribune|location= |access-date=}}</ref> on [[Gymnastics at the 1992 Summer Olympics|gymnastics]], [[Joel Meyers]]<ref>{{cite news |last=Stewart|first=Larry|date=August 21, 1992|title=Raiders Live, Ram Fans Must Wait|url=https://www.latimes.com/archives/la-xpm-1992-08-21-sp-5663-story.html|work=Los Angeles Times|location= |access-date=}}</ref> on [[Rowing at the 1992 Summer Olympics|rowing]], Charlie Jones,<ref>{{cite news |last=Sandomir|first=Richard|date=November 15, 1991|title=SPORTS WEEKEND: TV SPORTS; Whoa, Nellie! It's 1 vs. 2 in a Barnburner!|url=https://www.nytimes.com/1991/11/15/sports/sports-weekend-tv-sports-whoa-nellie-it-s-1-vs-2-in-a-barnburner.html|work=The New York Times|location= |access-date=}}</ref> [[Mary Wayte]],<ref
In order to defray costs of airing the games, the network teamed up with [[Cablevision]]<ref>{{cite news |last=Carter|first=Bill|date=February 15, 1990|title=NBC plans 'pay-per-view' Olympics|url=https://www.tampabay.com/archive/1990/02/15/nbc-plans-pay-per-view-olympics/|archive-url=https://web.archive.org/web/20210726074148/https://webcache.googleusercontent.com/search?q=cache:NQBLKT-udJYJ:https://www.tampabay.com/archive/1990/02/15/nbc-plans-pay-per-view-olympics/+&cd=24&hl=en&ct=clnk&gl=us|url-status=live|archive-date=July 26, 2021|work=Tampa Bay Times|location= |access-date=}}</ref> for the [[Olympics Triplecast|Triplecast]]. The service consisted of red,<ref>{{cite news |last=Shea|first=Jim|date=December 18, 1991|title=GIVING OLYMPICS A NEW LOOK|url=https://www.courant.com/news/connecticut/hc-xpm-1991-12-18-0000208110-story.html|work=Hartford Courant|location= |access-date=}}</ref> white, and blue channels that allowed the viewer to watch anything they wanted even before it aired in the network's primetime telecast. However, the service was a dismal failure losing $100 million and had only 200,000 subscribers. In addition, the main network's coverage was cannibalized to the extent it seemed that the main coverage was overproduced and that viewers knew some results about 10 hours before they were aired over the air on NBC. For Atlanta, NBC had no supplemental cable coverage.
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===1996 Summer===
For the [[1996 Summer Olympics]] in [[Atlanta]], NBC used as commentators Marv Albert,<ref>{{cite news |last=Fang|first=Ken|date=April 10, 2016|title=REPORT: Marv Albert to call Olympic basketball for NBC in August|url=https://awfulannouncing.com/2016/report-marv-albert-to-call-olympic-basketball-for-nbc-this-august.html|work=Awful Announcing|location= |access-date=}}</ref> [[Matt Goukas]],<ref>{{cite web |url=https://www.paleycenter.org/collection/item/?q=the&p=191&item=112280|title=GAMES OF THE XXVI OLYMPIAD, THE {1996 ATLANTA OLYMPICS}: DAY 10 {PART 2 OF 6} (TV)|last= |first= |date= |website=The Paley Center for Media|publisher= |access-date= |quote=}}</ref> [[Magic Johnson]],<ref>{{cite news |last=Endrst|first=James|date=June 15, 1998|title=MAGIC JOHNSON MISSES THE MARK|url=https://www.courant.com/news/connecticut/hc-xpm-1998-06-15-9806130047-story.html|work=The Hartford Courant|location= |access-date=}}</ref> and [[Jim Gray (sportscaster)|Jim Gray]] on men's [[Basketball at the 1996 Summer Olympics|basketball]], [[Mike Breen]]<ref>{{cite web |url=https://www.paleycenter.org/collection/item/?item=112317|title=GAMES OF THE XXVI OLYMPIAD, THE {1996 ATLANTA OLYMPICS}: DAY 17 {PART 1 OF 6} (TV)|last= |first= |date= |website=The Paley Center for Media|publisher= |access-date= |quote=}}</ref> and [[Cheryl Miller]]<ref>{{cite news |last=Stewart|first=Larry|date=June 14, 1996|title=NBC Would Be Content to Finish With No Meddles|url=https://www.latimes.com/archives/la-xpm-1996-07-14-ss-25883-story.html|work=Los Angeles Times|location= |access-date=}}</ref> on women's basketball, [[Bob Papa]],<ref>{{cite news |last=Sandomir|first=Richard|date=April 3, 1996|title=Albert named to NBC Olympic team|url=https://www.upi.com/Archives/1996/04/03/Albert-named-to-NBC-Olympic-team/6540828507600/|work=UPI|location= |access-date=}}</ref> Al Bernstein,<ref>{{cite news |last=Graham|first=Tim|date=June 19, 1996|title=Al Bernstein CD celebrates Olympic Games|url=https://lasvegassun.com/news/1996/jun/19/al-bernstein-cd-celebrates-olympic-games/|work=Las Vegas Sun|location= |access-date=}}</ref> Beasley Reese<ref>{{cite news |last=Keveney|first=Bill|date=August 2, 1996|title=REECE DOESN'T KNOCK WAY IN WHICH BOXING IS PRESENTED|url=https://www.courant.com/news/connecticut/hc-xpm-1996-08-02-9608020456-story.html|work=The Hartford Courant|location= |access-date=}}</ref> on [[Boxing at the 1996 Summer Olympics|boxing]], Charlie Jones<ref>{{cite news |last= |first= |date=July 17, 1996|title=ATLANTA: A VIEWER'S GUIDEON TELEVISION; Calling the Races, Without Needing Horseshoes for Luck|url=https://www.nytimes.com/1996/07/14/sports/atlanta-viewer-s-guideon-television-calling-races-without-needing-horseshoes-for.html|work=The New York Times|location= |access-date=}}</ref> and Bill Endicott on [[Canoeing at the 1996 Summer Olympics|canoeing]], Al Trautwig,<ref>{{cite web |url=https://www.latimes.com/archives/la-xpm-1996-07-22-ss-26891-story.html|title=Despite Flaws, a Fair Performance|last=Stewart|first=Larry|date=July 22, 1996|website=Los Angeles Times|publisher= |access-date= |quote=}}</ref> Phil Liggett,<ref>{{cite web |url=https://www.paleycenter.org/collection/item/?q=nbc&p=39&item=112298|title=GAMES OF THE XXVI OLYMPIAD, THE {1996 ATLANTA OLYMPICS}: DAY 13 {PART 3 OF 5} (TV)|last= |first= |date= |website=The Paley Center of Media|publisher= |access-date= |quote=}}</ref> and [[Paul Sherwen]]<ref>{{cite news |last= |first= |date=December 2, 2018|title=Former pro cyclist, broadcaster Paul Sherwen dies at 62|url=https://www.espn.com/olympics/story/_/id/25437155/former-pro-cyclist-broadcaster-paul-sherwen-dies-62|work=ESPN|location= |access-date=}}</ref> on [[Cycling at the 1996 Summer Olympics|cycling]], [[Dan Hicks (sportscaster)|Dan Hicks]] and [[Cynthia Potter]]<ref>{{cite web |url=https://nbcsportsgrouppressbox.com/bio/cynthia-potter/|title=CYNTHIA POTTER|last= |first= |date= |website=NBC Sports Group Press Box|publisher= |access-date= |quote=}}</ref> on [[Diving at the 1996 Summer Olympics|diving]], [[Jim Simpson (sportscaster)|Jim Simpson]]<ref>{{cite news |last= |first= |date=January 13, 2016|title=Hall of Fame sportscaster Jim Simpson of ESPN's early days dies|url=https://abc7chicago.com/sports/hall-of-fame-sportscaster-jim-simpson-of-espn-early-days-dies/1157595/|work=ABC 7 Chicago|location= |access-date=}}</ref> and Melanie Smith Taylor on [[Equestrian at the 1996 Summer Olympics|equestrian]], Jim Donovan and Seamus Malin on [[Football at the 1996 Summer Olympics|soccer]], John Tesh,<ref>{{cite news |last=Sandomir|first=Richard|date=July 30, 1996|title=ATLANTA: DAY 11 -- TV SPORTS;Taped Confessions, Live From NBC|url=https://www.nytimes.com/1996/07/30/sports/atlanta-day-11-tv-sports-taped-confessions-live-from-nbc.html|work=The New York Times|location= |access-date=}}</ref> Tim Daggett,<ref>{{cite news |last=Stewart|first=Larry|date=August 5, 1996|title=NBC Ruffled a Few Feathers With Its Proud Peacock Routine|url=https://www.latimes.com/archives/la-xpm-1996-08-05-ss-31573-story.html|work=Los Angeles Times|location= |access-date=}}</ref> Elfi Schlegel,<ref>{{cite news |last=Hockstader|first=Lee|date=September 2, 1996|title=FLIP SIDES|url=https://www.washingtonpost.com/archive/lifestyle/1996/09/02/flip-sides/08b8d3f5-5a5f-4c22-b412-7a091c611020/|newspaper=The Washington Post|location= |access-date=}}</ref> and Beth Ruyak<ref>{{cite web |url=https://www.paleycenter.org/collection/item/?q=john&p=230&item=112266|title=GAMES OF THE XXVI OLYMPIAD, THE {1996 ATLANTA OLYMPICS}: DAY 7 {PART 5 OF 6} (TV)|last= |first= |date= |website=The Paley Center for Media|publisher= |access-date= |quote=}}</ref> on [[Gymnastics at the 1996 Summer Olympics|gymnastics]], Charlie Jones<ref>{{cite web |url=https://www.sandiegouniontribune.com/sdut-obituary-broadcaster-charlie-jones-dies-at-77-2008jun13-story.html|title=OBITUARY: Broadcaster Charlie Jones dies at 77|last= |first= |date=June 13, 2008|website=San Diego Union Tribune|publisher= |access-date= |quote=}}</ref> and Bill Endicott<ref>{{cite web|url=http://www.potomacwhitewater.org/glory-days/|title=Potomac Whitewater Racing Club - Glory Days|last=|first=|date=|website=Potomac Whitewater Racing Center|publisher=|access-date=|quote=|archive-date=August 16, 2021|archive-url=https://web.archive.org/web/20210816092649/http://www.potomacwhitewater.org/glory-days/|url-status=dead}}</ref> on [[Rowing at the 1996 Summer Olympics|rowing]], Dan Hicks,<ref>{{cite news |last=Stewart|first=Larry|date=June 23, 1996|title=Swimming Story Falls in NBC's Lap|url=https://www.latimes.com/archives/la-xpm-1996-07-23-ss-27203-story.html|work=Los Angeles Times|location= |access-date=}}</ref> [[Summer Sanders]],<ref>{{cite news |last=Kent|first=Milton|date=July 23, 1996|title=NBC deserves dunce cap in Smith attack|url=https://www.baltimoresun.com/news/bs-xpm-1996-07-23-1996205147-story.html|work=The Baltimore Sun|location= |access-date=}}</ref> [[Rowdy Gaines]],<ref>{{cite news |last=Zaccardi|first=Nick|date=June 29, 2013|title=Rowdy Gaines will call swimming for NBC at Rio Olympics|url=https://olympics.nbcsports.com/2013/06/29/rowdy-gaines-swimming-nbc-rio-2016-olympics/|work=NBC Sports|location= |access-date=}}</ref> and Jim Gray<ref>{{cite news |last=Keveney|first=Bill|date=June 30, 1996|title=OH SAY, CAN YOU SEE ANYTHING BUT U.S. ATHLETES?|url=https://www.courant.com/news/connecticut/hc-xpm-1996-07-30-9607300417-story.html|work=The Hartford Courant|location= |access-date=}}</ref> on [[Swimming at the 1996 Summer Olympics|swimming]], Don Criqui<ref>{{cite news |last=Sandomir|first=Richard|date=August 5, 1996|title=Not All (Women's) Sports Created Equal on NBC|url=https://www.nytimes.com/1996/08/05/sports/not-all-women-s-sports-created-equal-on-nbc.html|work=The New York Times|location= |access-date=}}</ref> and Tracie Ruiz-Conforto on [[Synchronized swimming at the 1996 Summer Olympics|synchronized swimming]], Bud Collins<ref>{{cite web |url=https://www.paleycenter.org/collection/item/?q=john&p=230&item=112266|title=GAMES OF THE XXVI OLYMPIAD, THE {1996 ATLANTA OLYMPICS}: DAY 7 {PART 5 OF 6} (TV)|last= |first= |date= |website=The Paley Center of Media|publisher= |access-date= |quote=}}</ref> and [[Mary Carillo]]<ref>{{cite web |url=https://nbcsportsgrouppressbox.com/bio/mary-carillo/|title=MARY CARILLO - NBC Sports Pressbox|last= |first= |date= |website=NBC Sports Group Press Box|publisher= |access-date= |quote=}}</ref> on [[Tennis at the 1996 Summer Olympics|tennis]], Tom Hammond, Dwight Stones,<ref>{{cite news |last=Keveney|first=Bill|date=August 5, 1996|title=NBC'S COVERAGE? LET'S JUST CALL IT 'PLAUSIBLY DECENT'|url=https://www.courant.com/news/connecticut/hc-xpm-1996-08-05-9608050165-story.html|work= |location= |access-date=}}</ref> Craig Masback,<ref>{{cite news |last=Kent|first=Milton|date=July 30, 1996|title=NBC's callous approach mars a brilliant run ATLANTA OLYMPICS|url=https://www.baltimoresun.com/news/bs-xpm-1996-07-30-1996212152-story.html|work=The Baltimore Sun|location= |access-date=}}</ref> and [[Carol Lewis]]<ref>{{cite news |last=Shapiro|first=Leonard|date=July 31, 1996|title=IT WASN'T LIVE, BUT NBC'S MONDAY WAS A GRAND ILLUSION|url=https://www.washingtonpost.com/archive/sports/1996/07/31/it-wasnt-live-but-nbcs-monday-was-a-grand-illusion/561a1469-145e-461d-8aea-338c3f71e468/|newspaper=The Washington Post|location= |access-date=}}</ref> on [[Athletics at the 1996 Summer Olympics|track and field]], Chris Marlowe,<ref>{{cite news |last=Stewart|first=Larry|date=July 31, 1996|title=Gold-Medal Performance by Announcers Marlowe, Sunderland|url=https://www.latimes.com/archives/la-xpm-1996-07-31-ss-29874-story.html|work=Los Angeles Times|location= |access-date=}}</ref> Randy Rosenbloom<ref>{{cite news |last= |first= |date=September 7, 1996|title=ROSENBLOOM REPLACES 'BOLER' AS Y. BROADCASTER|url=https://www.deseret.com/1996/9/7/19264384/rosenbloom-replaces-boler-as-y-broadcaster|work=Deseret News|location= |access-date=}}</ref> ([[Beach volleyball at the 1996 Summer Olympics|beach]]), Paul Sunderland,<ref
As with Arledge in [[1972 Summer Olympics|Munich]], Ebersol had to deal with [[breaking news]] during the Atlanta Games. During the [[Centennial Olympic Park bombing]] in 1996, NBC suspended its coverage of a [[volleyball]] game and broadcast the news for several hours commercial-free. Like ABC's 1972 [[Munich massacre|Munich coverage]], the main primetime host (in 1972's case, [[Chris Schenkel]] instead of [[Jim McKay]]) did not cover the bombing. That role went to both [[Hannah Storm]] and [[Jim Lampley]] for the first half-hour before turning coverage over to ''[[NBC Nightly News]]'' anchor [[Tom Brokaw]]. Toward the end of the second hour of coverage, NBC had an exclusive as the network's Atlanta affiliate, [[WXIA-TV]], was in the process of interviewing [[Janet Evans]] during the bombing.
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High-definition coverage began in 2004.<ref>{{Cite web | url=https://www.tvtechnology.com/news/2004-summer-olympics-disappoints-in-hd-and-on-the-web | title=2004 Summer Olympics disappoints in HD and on the Web | date=August 23, 2004 }}</ref>
NBC added [[USA Network]], [[Bravo (American TV network)|Bravo]] and [[Telemundo]], all of which parent company [[NBCUniversal|NBC Universal]] had acquired earlier in the decade.
===2006 Winter===
During the [[2006 Winter Olympics]], USA Network aired a daily studio program focusing on the [[Figure skating at the 2006 Winter Olympics|figure skating competitions]], ''Olympic Ice'', which was hosted by [[Mary Carillo]] and featured appearances by analysts and skaters such as [[Dick Button]] (who hosted the viewer e-mail segment "Push Dick's Button"), [[Jamie Sale]] and [[David Pelletier]].<ref name="aa-olympicice18">{{Cite news|url=http://awfulannouncing.com/nbc/johnny-weir-tara-lipinski-return-nbc-primetime-winter-olympics-figure-skating-coverage.html|title=Johnny Weir, Tara Lipinski return to NBC in primetime for Winter Olympics figure skating coverage|date=November 16, 2017|work=Awful Announcing|access-date=February 2, 2018|language=en-US}}</ref><ref>{{Cite web|url=https://www.usatoday.com/sports/columnist/hiestand-tv/2006-02-15-hiestand-oly_x.htm|title='Olympic Ice' relishes fun of Games|website=USA Today|access-date=February 2, 2018}}</ref>
[[Universal HD]] was added to the list of channels carrying the Games.
Also during the 2006 games, most NBC affiliates introduced ''Olympic Zone'', an [[Prime Time Access Rule|access hour]] program leading into primetime coverage which airs Mondays through Saturdays during the games. Each edition is hosted locally and contains a mixture of network-produced and, if station resources allow, local segments (similar to the ''[[PM Magazine]]'' format). A version of the program had been piloted by [[KCRA]] Sacramento during the 2004 games.<ref>{{cite web|url=https://www.tvtechnology.com/miscellaneous/nbc-to-help-affiliates-localize-torino-olympics-coverage|title=NBC to help affiliates localize Torino Olympics coverage|work=TVTechnology|date=December 9, 2005|access-date=July 26, 2021}}</ref>
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===2018 Winter===
In February 2017, Bob Costas stepped down as the main host of NBC's coverage, being replaced by former ESPN personality [[Mike Tirico]].<ref name="usatoday-tiricoolympics">{{cite web|title=Bob Costas steps down as NBC host of Olympics; Mike Tirico to replace him|url=https://www.usatoday.com/story/sports/2017/02/09/bob-costas-nbc-sports-stepping-down-olympics-sunday-night-football-nfl/97683870/|access-date=February 9, 2017|website=USA Today}}</ref><ref name="usatoday-replacingcostas">{{cite web|title=Brennan: Bob Costas has been the face of the Olympics for Americans|url=https://www.usatoday.com/story/sports/columnist/brennan/2017/02/09/bob-costas-olympics/97684504/|access-date=February 9, 2017|website=USA Today}}</ref>
On March 28, 2017, NBC announced that it would adopt a new format for its primetime coverage of the [[2018 Winter Olympics]], with a focus on live coverage in all time zones to take advantage of Pyeongchang's 14-hour difference with U.S. Eastern Time, and to address criticism of its previous tape delay practices. As before, the primetime block began at 8:00 p.m ET/5:00 p.m PT, and unlike previous Olympics, was available for streaming. Event sessions in [[Figure skating at the 2018 Winter Olympics|figure skating]] were deliberately scheduled with morning sessions so that they could air during primetime in the Americas (and in turn, NBC's coverage; due to the substantial fees NBC has paid for rights to the Olympics, the IOC has allowed NBC to have influence on event scheduling to maximize U.S. television ratings when possible; NBC agreed to a $7.75 billion contract extension on May 7, 2014, to air the Olympics through the 2032 games,<ref>{{cite news|title=Olympics on NBC through 2032|url=https://www.usatoday.com/story/sports/olympics/2014/05/07/nbc-olympics-broadcast-rights-2032/8805989/|newspaper=[[USA Today]]|date=May 7, 2014}}</ref> is also one of the major sources of revenue for the IOC).<ref name="mobile.nytimes.com" /><ref name="nytimes-skatingscheduling">{{Cite news|url=https://www.nytimes.com/2018/02/12/sports/olympics/figure-skating-schedule.html|title=For Olympic Figure Skaters, a New Meaning to Morning Routine|last=Longman|first=Jeré|date=February 12, 2018|work=The New York Times|access-date=February 17, 2018|language=en-US|issn=0362-4331|url-status=live|archive-url=https://web.archive.org/web/20180216125456/https://www.nytimes.com/2018/02/12/sports/olympics/figure-skating-schedule.html|archive-date=February 16, 2018}}</ref>
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For the [[2024 Summer Olympics]] in Paris, NBC maintained most of the format changes used in the three Asia-hosted Olympics, including live coverage on NBC during the U.S. daytime hours across the main network and NBCUniversal cable networks (including two dedicated "Paris Extra" channels), and all events streaming on Peacock. Due to the Games being hosted in Europe, the primetime block—branded as ''Primetime in Paris''—returned to a tape-delayed format with a focus on highlights from the past day's events, and feature segments highlighting athletes and storylines during the Games.<ref>{{Cite web |last=Hoefling |first=Jon |title=Olympics schedule tonight: What's on in primetime at Paris Games |url=https://www.usatoday.com/story/sports/olympics/2024/07/24/2024-olympics-primetime-schedule-nbc-start-time/74359988007/ |access-date=2024-08-12 |website=USA TODAY |language=en-US}}</ref> In addition to its facilities in Stamford (which largely maintained aspects of the remote production setups used for Tokyo and Beijing),<ref name="svg-dachman-24">{{cite web |last1=Dachman |first1=Jason |date=2 August 2024 |title=Paris 2024: Behind the Scenes at NBC Sports' Record-Setting At-Home Operation in Stamford |url=https://www.sportsvideo.org/2024/08/02/paris-2024-behind-the-scenes-at-nbc-sports-record-setting-at-home-operation-in-stamford/ |access-date=4 August 2024 |website=Sports Video Group}}</ref> NBC set up studios in the [[Musée de l'Homme]] for the primetime block and ''Today'', and a set for the ''NBC Nightly News'' overlooking the [[Arc de Triomphe]].<ref name="ns-hill-24">{{cite web |last1=Hill |first1=Michael P. |date=29 July 2024 |title='Nightly' debuts from Paris with simulated city views for showcasing imagery |url=https://www.newscaststudio.com/2024/07/29/nbc-nightly-news-paris-olympics/ |access-date=4 August 2024 |website=NewscastStudio}}</ref> USA Network would offer a temporary [[4K resolution|4K]] feed throughout the Games through participating television providers, carrying 400 hours of coverage in [[1080p]] with [[High-dynamic-range television|HDR]] (upconverted to 4K).<ref>{{Cite web |last=Dachman |first=Jason |date=2024-07-11 |title=Paris 2024: NBCUniversal to Present 400+ Hours of 4K HDR/Dolby Atmos Coverage on USA Network |url=https://www.sportsvideo.org/2024/07/11/paris-2024-nbcuniversal-to-present-400-hours-of-4k-hdr-dolby-atmos-coverage-on-usa-network/ |access-date=2024-08-12 |website=Sports Video Group |language=en}}</ref> NBC stations in 67 markets also carried the network's coverage in 1080p HDR via their ATSC 3.0 signals.<ref>{{Cite web |author1=Phil Kurz |date=2024-07-30 |title=Broadcasters Transmit Paris Olympics HDR Coverage in 56 U.S. NextGen TV Markets, Says Pearl TV |url=https://www.tvtechnology.com/news/broadcasters-transmit-paris-olympics-hdr-coverage-in-56-us-nextgen-tv-markets-says-pearl-tv |access-date=2024-09-24 |website=TVTechnology |language=en}}</ref>
The "Gold Zone" channel on Peacock returned in a revamped form, hosted by [[Scott Hanson]] (of NFL RedZone), Andrew Siciliano, [[Matt Iseman]] (of ''[[American Ninja Warrior]]''), and [[Jac Collinsworth]]; notably, Hanson and Siciliano —who had hosted rival "red zone" channels from [[NFL Network]] and [[NFL Sunday Ticket]] on DirecTV respectively— would co-host a block of "Gold Zone" together.<ref>{{Cite web |last=Clinkscales |first=Jason |date=2024-03-20 |title=Olympics 'Gold Zone' to Stream on Peacock for 2024 Paris Games |url=https://www.sportico.com/leagues/other-sports/2024/olympics-gold-zone-peacock-paris-games-1234771702/ |access-date=2024-08-12 |website=Sportico.com |language=en-US}}</ref><ref>{{Cite web |last=Dachman |first=Jason |date=2024-08-08 |title=Paris 2024: Paris 2024: Offering Non-Stop Action, NBC's Daily Gold Zone Requires Nearly Non-Stop Production |url=https://www.sportsvideo.org/2024/08/08/paris-2024-a-deep-look-behind-the-scenes-of-nbcs-daily-gold-zone-production/ |access-date=2024-08-12 |website=Sports Video Group |language=en}}</ref> NBC offered several digital features using [[generative artificial intelligence]], including "OLI"—a [[chatbot]] providing information on the Games' broadcast schedule,<ref>{{Cite web |date=2024-07-29 |title=NBC unveils AI chatbot for Olympics coverage |url=https://www.sportsbusinessjournal.com/Articles/2024/07/29/nbc-olympics-ai-chatbot |access-date=2024-08-12 |website=www.sportsbusinessjournal.com |language=en}}</ref> and "Your Daily Olympic Recap" on Peacock—a personalized recap of events narrated by an AI-[[Speech synthesis|synthesized]] likeness of [[Al Michaels]].<ref>{{cite news |last1=Kludt |first1=Tom |date=June 26, 2024 |title="It Was Astonishing": How NBC Convinced Al Michaels to Embrace His AI Voice for Olympics Coverage |url=https://www.vanityfair.com/news/story/nbc-al-michaels-ai-voice-olympics-coverage-paris |access-date=June 27, 2024 |work=[[Vanity Fair (magazine)|Vanity Fair]]}}</ref>
Snoop Dogg would return as a celebrity correspondent for the primetime block,<ref>{{Cite web |last=Staff |first=S. V. G. |date=2024-06-27 |title=NBCUniversal Announces 'Primetime in Paris', With Hosts Mike Tirico and Snoop Dog for the Olympic Games Paris 2024 |url=https://www.sportsvideo.org/2024/06/27/nbcuniversal-announces-primetime-in-paris-with-hosts-mike-tirico-and-snoop-dog-for-the-olympic-games-paris-2024/ |access-date=2024-07-27 |website=Sports Video Group |language=en}}</ref> along with ''[[Saturday Night Live]]'' cast member [[Colin Jost]]—who was stationed in [[Tahiti]] as a special correspondent for [[Surfing at the 2024 Summer Olympics|surfing]]. However, after suffering multiple injuries and ailments (including a [[Staphylococcal infection|staph infection]], [[ear infection]], and cutting his foot on a coral reef), he dropped out part-way through the Games during a break in the schedule, and was replaced by Luke Bradnam—a weatherman from the [[Nine Network]] in Australia.<ref>{{Cite web |last=Tapp |first=Tom |date=2024-08-05 |title=Colin Jost's Olympics Surfing Correspondent Days Are Over As The Competition Continues |url=https://deadline.com/2024/08/colin-josts-olympics-surfing-correspondent-done-1236032114/ |access-date=2024-08-12 |website=Deadline |language=en-US}}</ref><ref>{{Cite web |last=Walsh |first=Dan |date=2024-08-01 |title=Humble Aussie weatherman replaces Scarlett Johansson's husband as US surfing correspondent |url=https://www.smh.com.au/sport/humble-aussie-weatherman-replaces-scarlett-johannson-s-husband-as-us-surfing-correspondent-20240802-p5jyqu.html |access-date=2024-08-12 |website=The Sydney Morning Herald |language=en}}</ref> During the final day of coverage, Tirico was joined for a segment by Bob Costas (marking his first appearance on NBC's coverage since 2016) and Al Michaels, who discussed notable moments from previous Olympics hosted by the United States as a prelude to the [[2028 Summer Olympics]] in Los Angeles.<ref>{{Cite news |last=Andrejev |first=Alex |title=Bob Costas, Al Michaels appear on NBC's Olympics broadcast |url=https://www.nytimes.com/athletic/5673455/2024/08/11/bob-costas-al-michaels-nbc-olympics/ |access-date=2024-08-12 |work=The New York Times |language=en-US |issn=0362-4331|date=August 11, 2024}}</ref>
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| [[2010 Winter Olympics|2010]] || [[Vancouver]], [[Canada]] || 835<ref>{{cite web|title=NBC Universal Announces Coverage Plans for 2010 Winter Olympics|url=http://fangsbites.com/2010/01/nbc-universal-announces-coverage-plans-for-2010-winter-olympics/|work=Fang's Bites|date=January 14, 2010|access-date=April 6, 2011|archive-url=https://web.archive.org/web/20111219115200/http://fangsbites.com/2010/01/nbc-universal-announces-coverage-plans-for-2010-winter-olympics/|archive-date=December 19, 2011|url-status=dead|df=mdy-all}}</ref>
|-
| [[2014 Winter Olympics|2014]] || [[
|NBC, CNBC, MSNBC, [[NBCSN]], USA Network, Telemundo, NBCOlympics.com
|-
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