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== CJ Express ==
[[File:Cj more image.jpg|thumb|CJ Supermarket branch located at Pracha Uthit 33.]]
'''CJ Express Group Co., Ltd'''. (<u>Thai:</u> ซีเจ เอ็กซ์เพรส) is a convenience store chain basedheadquartered in Thailand. EstablishedFounded in 2005 under the company [https://www.psdconstruction2011.co.th/หน้าแรก/6543510505c2d5053c370ed2 PSD Rukthai Co., Ltd].], it initially operatedbegan operations as a wholesale store in Ratchaburi before evolving into a hybrid convenience store and supermarket, focusing on providing consumer goods at comfortable and reasonable prices. InOver 2013time, [https://www.carabaogroup.comthe Carabaocompany Group's]transitioned founder,into [[Sathiena Setthasit]]hybrid (<u>Thai:</u>model เสถียรcombining เศรษฐสิทธิ์features ),of acquiredconvenience astores majorityand stakesupermarkets, leadingfocusing toon the rebrandingretail of theconsumer company as CJ Express Group Co., Ltdgoods.<ref name=":0">{{Cite web |date=2021-05-10 |title=CJ Express ร้านสะดวกซื้อสัญชาติไทย ที่มีรายได้เกินหมื่นล้าน |url=https://www.marketthink.co/15293 |access-date=2024-10-11 |website=www.marketthink.co |language=th}}</ref><ref name=":1">{{Cite web |date=2020-11-11 |title='ซี.เจ. เอ็กซ์เพรส' รุกธุรกิจโมเดลใหม่ เปิดตัว 'CJ More' สร้างปรากฏการณ์ร้านค้าปลีกแห่งใหม่ ใจกลางสีลม ตอบโจทย์ทุกไลฟ์สไตล์การใช้ชีวิตคนเมืองได้มากกว่าที่เคย... |url=https://www.matichon.co.th/advertorial/news_2437446 |url-status= |access-date=2024-10-11 |website=www.matichon.co.th |language=th}}</ref>
 
In 2013, the company underwent a significant transformation when [[Sathien Setthasit]] (Thai: เสถียร เศรษฐสิทธิ์), the founder of [https://www.carabaogroup.com Carabao Group], acquired a majority stake. This acquisition led to the rebranding of the business as CJ Express Group.<ref>{{Cite web |title=รู้จัก ‘CJ Express’ สะดวกซื้อภูธรสัญชาติไทย ที่เตรียม IPO ปีหน้า |url=https://workpointtoday.com/cj-express-thai-convenience-store/ |access-date=2024-11-18 |website=workpointTODAY |language=th}}</ref>
The brand operates over 1,000 stores under CJ Express and CJ Supermarket across 44 provinces in Thailand, primarily in suburban and rural areas. CJ Express features a range of shopping zones, offering products from household necessities to beauty and lifestyle goods. Moreover, the company launched a flagship store named CJ MORE, to further branch out its business into broader demographics using various business models.<ref name=":1" /><ref name=":2">{{Cite web |date=2021-02-15 |title='ซี.เจ. เอ็กซ์เพรส กรุ๊ป' แต่งตัวเข้าตลาดหุ้นปี 65 ระดมทุนขยายสาขาสู้ศึกค้าปลีกเต็มตัว |url=https://thestandard.co/cj-express-group-entering-ipo/ |access-date=2024-10-11 |website=THE STANDARD |language=th}}</ref><ref name=":3">{{Cite web |title=CJ Express |url=https://www.cjexpress.co.th |access-date=2024-10-11 |website=www.cjexpress.co.th}}</ref>▼
 
▲The brand operates overapproximately 1,000 stores under the CJ Express and CJ Supermarket banners across 44 provinces in Thailand,. primarilyIt inpredominantly serves suburban and rural areas. CJ Express featuresstores aare rangestructured ofinto shopping zones, offeringproviding products fromincluding household necessities to, beauty products, and lifestyle goods. Moreover, the company launched a flagship store named CJ MORE, to further branch out its business into broader demographics using various business models.<ref name=":1" /><ref name=":2">{{Cite web |date=2021-02-15 |title='ซี.เจ. เอ็กซ์เพรส กรุ๊ป' แต่งตัวเข้าตลาดหุ้นปี 65 ระดมทุนขยายสาขาสู้ศึกค้าปลีกเต็มตัว |url=https://thestandard.co/cj-express-group-entering-ipo/ |access-date=2024-10-11 |website=THE STANDARD |language=th}}</ref><ref name=":3">{{Cite web |title=CJ Express |url=https://www.cjexpress.co.th |access-date=2024-10-11 |website=www.cjexpress.co.th}}</ref>
== History ==▼
In 2005, CJ Express was established by [https://www.psdconstruction2011.co.th/Executive_Und_Committee/655461657e42bd0013bbb9fc Wit Sasiluksananon] (<u>Thai:</u> วิทย์ ศศลักษณานนท์ ) under the company PSD Rukthai Co., Ltd., starting with its first store in Ratchaburi. Initially, the store operated as a wholesale outlet across two units. However, over time, the business model evolved to combine elements of both a convenience store and a supermarket.<ref name=":0" /><ref name=":4">{{Cite web |date=2021-09-15 |title='อาหารสด' ให้กำไรมากกว่า! ซีเจ ซูเปอร์มาร์เก็ต เริ่มนำเนื้อสัตว์ ผัก และผลไม้ เข้าไปวางขายในร้านแล้ว |url=https://thestandard.co/cj-express-fresh-food/ |access-date=2024-10-11 |website=THE STANDARD |language=th}}</ref>▼
 
▲== History ==
In 2013, Sathien Setthasit, co-founder and chairman of Carabao Group, along with partners, acquired over 80% of PSD Rukthai Co., Ltd., and the company was renamed CJ Express Group Co., Ltd. At the time, CJ Express operated about 200 stores.<ref name=":0" /><ref name=":2" />▼
▲In 2005, CJ Express was establishedfounded in 2005 by [https://www.psdconstruction2011.co.th/Executive_Und_Committee/655461657e42bd0013bbb9fc Wit Sasiluksananon] (<u>Thai:</u>: วิทย์ ศศลักษณานนท์ ) under the company PSD Rukthai Co., Ltd.,<ref>{{Cite startingweb |title=คุณวิทย์ ศศลักษณานนท์ คณะผู้บริหาร PSD |url=https://www.psdconstruction2011.co.th/Executive_Und_Committee/655461657e42bd0013bbb9fc |access-date=2024-11-18 |website=www.psdconstruction2011.co.th}}</ref> The business began with its first store in Ratchaburi. Initially, theinitially store operatedoperating as a wholesale outlet acrossspanning two units. However, overOver time, the business model evolved to combine elements of both a convenience storestores and a supermarketsupermarkets.<ref name=":0" /><ref name=":4">{{Cite web |date=2021-09-15 |title='อาหารสด' ให้กำไรมากกว่า! ซีเจ ซูเปอร์มาร์เก็ต เริ่มนำเนื้อสัตว์ ผัก และผลไม้ เข้าไปวางขายในร้านแล้ว |url=https://thestandard.co/cj-express-fresh-food/ |access-date=2024-10-11 |website=THE STANDARD |language=th}}</ref><ref>{{Cite web |date=2021-02-16 |title=CJ Express ของ “เสถียร เศรษฐสิทธิ์” เจ้าพ่อคาราบาว กำลังจะเข้าตลาดหุ้นปี'65 |url=https://marketeeronline.co/archives/209717 |access-date=2024-11-18 |website=Marketeer Online |language=en-US}}</ref>
 
▲In 2013, Sathien Setthasit, co-founder and chairman of the Carabao Group, along withalongside partners, acquired overmore than 80% of PSD Rukthai Co., Ltd., and theThe company was subsequently renamed CJ Express Group Co., Ltd., Atwith theapproximately time,200 CJstores Expressin operatedoperation aboutat 200the storestime..<ref name=":0" /><ref name=":2" />
CJ Express operates as an independent entity under the ownership of Carabao Group. This structure allows the company to create distinct service zones within its stores, such as NINE Beauty for cosmetics and Bao Café for coffee, in order to expand product and service offerings for customers. Additionally, CJ Express increased its presence by opening branches in provincial areas, the outskirts of Bangkok, and suburban regions.<ref name=":2" /><ref name=":5">{{Cite web |date=2021-02-16 |title=เมื่อ CJ Express กำลังแต่งตัวติดนามสกุล 'มหาชน' ใครคือ 'คู่แข่ง' |url=https://thestandard.co/cj-express/ |access-date=2024-10-11 |website=THE STANDARD |language=th}}</ref><ref>{{Cite web |title=Walton's Small-Town Strategy |url=https://westsidetoastmasters.com/resources/best_ceos/lib0068.html |access-date=2024-10-11 |website=westsidetoastmasters.com}}</ref><ref name=":6">{{Cite web |date=2022-07-31 |title=เส้นทาง 17 ปี "CJ Express" ก่อน IPO 2.5 หมื่นล้าน จากค้าปลีกภูธร สู่บิ๊กคอนวีเนียนสโตร์ - Brand Buffet |url=https://www.brandbuffet.in.th/2022/07/17-years-of-cj-express-moderntrade/ |access-date=2024-10-11 |language=en-US}}</ref>▼
 
▲CJ Express operates as an independent entity underFollowing the ownershipacquisition, ofCJ CarabaoExpress Group. This structure allows the company to create distinctintroduced service zones within its stores, such as NINE Beauty for cosmetics and Bao Café for coffee, inexpanding order to expandits product and service offerings for customers. Additionally,The CJcompany Expressalso increasedbroadened its presence byto opening branches ininclude provincial areas, suburban regions, and the outskirts of Bangkok, and suburban regions.<ref name=":2" /><ref name=":5">{{Cite web |date=2021-02-16 |title=เมื่อ CJ Express กำลังแต่งตัวติดนามสกุล 'มหาชน' ใครคือ 'คู่แข่ง' |url=https://thestandard.co/cj-express/ |access-date=2024-10-11 |website=THE STANDARD |language=th}}</ref><ref>{{Cite web |title=Walton's Small-Town Strategy |url=https://westsidetoastmasters.com/resources/best_ceos/lib0068.html |access-date=2024-10-11 |website=westsidetoastmasters.com}}</ref><ref name=":6">{{Cite web |date=2022-07-31 |title=เส้นทาง 17 ปี "CJ Express" ก่อน IPO 2.5 หมื่นล้าน จากค้าปลีกภูธร สู่บิ๊กคอนวีเนียนสโตร์ - Brand Buffet |url=https://www.brandbuffet.in.th/2022/07/17-years-of-cj-express-moderntrade/ |access-date=2024-10-11 |language=en-US}}</ref>
In 2018, CJ Express reported 11.58 billion baht in revenue and 262 million baht in profit. The next year, revenue grew to 13.8 billion baht with a profit of 358 million baht. By the following year, revenue had increased to about 17 billion baht, with profits nearing 1 billion baht. As of 2020, CJ Express had expanded to 600 branches across 29 provinces, including key areas like Bangkok, Nonthaburi, and Nakhon Pathom.<ref name=":0" /><ref name=":5" /><ref name=":6" /><ref name=":7">{{Cite web |title=DBD DataWarehouse+ |url=https://datawarehouse.dbd.go.th/index |access-date=2024-10-11 |website=DBD DataWarehouse+ |language=th}}</ref>▼
 
▲CJ Express reported financial growth between 2018 and 2020. In 2018, CJit Express reportedrecorded 11.58 billion baht in revenue and 262 million baht in profit. TheBy next year2019, revenuethese grewfigures had increased to 13.8 billion baht within arevenue profit ofand 358 million baht. Byin theprofit. followingIn year2020, revenuethe hadcompany’s increasedrevenue toreached aboutapproximately 17 billion baht, with profits nearingapproaching 1 billion baht. AsBy ofthe 2020same year, CJ Express had expanded to 600 branches across 29 provinces, including key areas like Bangkok, Nonthaburi, and Nakhon Pathom.<ref name=":05" /><ref name=":56" /><ref{{Cite nameweb |date=2022-07-31 |title=เส้นทาง 17 ปี ":6CJ Express" ก่อน IPO 2.5 หมื่นล้าน จากค้าปลีกภูธร สู่บิ๊กคอนวีเนียนสโตร์ - Brand Buffet |url=https://www.brandbuffet.in.th/2022/07/17-years-of-cj-express-moderntrade/ |access-date=2024-10-11 |language=en-US}}</ref><ref name=":7">{{Cite web |title=DBD DataWarehouse+ |url=https://datawarehouse.dbd.go.th/index |access-date=2024-10-11 |website=DBD DataWarehouse+ |language=th}}</ref>
In December 2020, CJ Express launched "CJ MORE," a flagship store located in the Silom district, spanning over 1,200 square meters. The store was designed to offer a unique retail experience, with various zones such as CJ Supermarket, NINE Beauty, Bao Café, and CJ MORE Food Hall, which featured well-known restaurants and pop-up stores.<ref name=":2" /><ref name=":5" /><ref name=":7" />
 
In December 2020, CJ Express opened its flagship store, CJ MORE, in the Silom district of Bangkok.<ref>{{Cite web |title=Carabao Group - CJ Express Group รับรางวัล บริษัทที่มีการบริหารจัดการดีที่สุดของไทย จากดีลอยท์ |url=https://techsauce.co/pr-news/carabao-and-cj-express-best-managed-companies |access-date=2024-11-18 |website=Techsauce |language=th}}</ref> The 1,200-square-meter store incorporates several components, including a CJ Supermarket, NINE Beauty, Bao Café, and the CJ MORE Food Hall, which includes various restaurants and pop-up outlets. The company has announced plans to expand its operations to 1,000 branches across 30 provinces by 2025. It also intends to pursue a listing on the Stock Exchange of Thailand to secure funding for future growth initiatives.<ref name=":0" /><ref name=":5" /><ref>{{Cite web |title=‘เสถียร’ปั้นแผนค้าปลีก ส่งซีเจเข้าเทรดปี66 |url=https://thunhoon.com/article/258829 |access-date=2024-11-18 |website=thunhoon.com |language=th}}</ref>
In order to promote future growth and manage growing competition in the retail sector, CJ Express expects to grow to at least 1,000 branches throughout 30 provinces and plans to list the company on the Stock Exchange of Thailand by the end of 2025.<ref name=":0" /><ref name=":5" />
 
== Associated Business Under CJ Express ==
CJ Express Group is a retail company in Thailand that offers a range of products and services through its in-house brands. The company operates CJ Supermarket, which focuses on consumer goods and is located primarily in residential areas.<ref>{{Cite web |last=พี่อัญ-มิติหุ้น |date=2020-11-11 |title=ซี.เจ. เอ็กซ์เพรส สร้างปรากฏการณ์ธุรกิจค้าปลีกเมืองไทยเปิดตัวค้าปลีกโมเดลใหม่ “CJ MORE” ศูนย์การค้าขนาดเล็กในชุมชน |url=https://www.mitihoon.com/2020/11/11/207064/ |access-date=2024-11-18 |website=มิติหุ้น {{!}} ชี้ชัดทุกการลงทุน |language=th}}</ref> As of 2024, CJ Supermarket manages over 500 branches across Thailand.<ref>{{Cite web |date=2024-02-13 |title=ไม่เก็บค่าเช่าร้าน อย่าคิดเอาแต่ประโยชน์เข้าตัว หลักคิด ‘เสถียร’ แห่ง ‘CJ Express’ |url=https://www.bangkokbiznews.com/business/business/1112897 |access-date=2024-11-18 |website=bangkokbiznews |language=th}}</ref> <ref>{{Cite web |title=ซี.เจ. เอ็กซ์เพรสเปิดโมเดลค้าปลีกใหม่ “CJ MORE” เป็นมากกว่าซูเปอร์มาร์เก็ตเน้นจุดต่างเหนือคู่แข่ง |url=https://brandage.com/article/21637/CJ-MORE |access-date=2024-11-18 |website=brandage.com |language=th}}</ref>
CJ Express Group is a retail company in Thailand, offering a variety of products and services through multiple in-house brands. The company's retail operations are anchored by CJ Supermarket, which specializes in consumer goods and is known for its convenience, with locations situated closer to residential areas. As of 2024, CJ Supermarket operates over 500 branches across Thailand.<ref name=":0" /><ref name=":2" /><ref name=":3" /><ref name=":4" />
 
In addition to its supermarket operations, CJ Express Group developedintroduced CJ MORE, a retail conceptmodel that bringsconsolidates together fiveseveral of the company’scompany’s brands in a singleone location. These brands include:<ref name=":1" /><ref name=":6" /><ref>{{Cite web |date=2020-11-11 |title=ซี.เจ. เอ็กซ์เพรสเปิดโมเดลค้าปลีกใหม่ "CJ MORE" เป็นมากกว่าซูเปอร์มาร์เก็ตเน้นจุดต่างเหนือคู่แข่ง |url=https://brandage.com/article/21637/CJ-MORE |access-date=2024-10-11 |website=www.brandage.com |language=th}}</ref>
 
# '''CJ Supermarket''': The company's originalprimary retail brand focuses on consumer products. Its strength lies in, offering a full rangeselection of goodsconsumer atproducts. competitiveIt prices,operates comparablebranches tonationwide hypermarkets,and butoriginally withconcentrated theits convenience of locations closer to home. Initially expandingexpansion in Central Thailand,. CJ Supermarket now has over 500 branches nationwide and continues to grow regionally.
# '''Nine Beauty''': A section dedicated to cosmetics, skincare products, and health supplements, targeting customers interested in personal care and grooming.<ref name=":8">{{Cite web |date=2020-11-11 |title=ซี.เจ. เอ็กซ์เพรสเปิดโมเดลค้าปลีกใหม่ "CJ MORE" เป็นมากกว่าซูเปอร์มาร์เก็ตเน้นจุดต่างเหนือคู่แข่ง |url=https://brandage.com/article/21637/CJ-MORE |access-date=2024-10-11 |website=www.brandage.com |language=th}}</ref>
# '''Nine Beauty''': A multi-brand cosmetics and beauty zone with the concept "Beauty All in One." It targets customers who prioritize self-care, offering a variety of cosmetics, skincare products, and health supplements.
# '''Bao Café''': A coffee shop that serves Thai-style coffee, a variety of drinks, and toast options at accessible prices.<ref>{{Cite web |title=“บาวคาเฟ่” สำคัญอย่างไร กับการรุกตลาดของ “ซีเจ ซูเปอร์มาร์เก็ต” |url=https://www.brandage.com/article/36252 |access-date=2024-11-18 |website=brandage.com |language=th}}</ref>
# '''Bao Café''': A neighborhood coffee shop with the concept "Great Taste, Great Price." It offers Thai-style coffee at affordable prices for all ages, along with a variety of drinks and high-quality toast, aiming to provide excellent service.
# '''UNO''': is one of CJ Express Group'sA lifestyle brands, focusing on providing modern andbrand innovativeoffering products thatsuch cater to everyday needs. The brand offers a range ofas fashion items, stationery, and electronic accessories, targetingintended for practical, everyday use by teens and working professionals.<ref>{{Cite Withweb the|last=ratirita concept|date=2021-09-13 of|title=CJ "YourSupermarket Innovation,"ขยายกลุ่ม UNO“อาหารสด” emphasizesนำร่อง trendy5 designsสาขา andรับพฤติกรรมซื้อสินค้าร้านใกล้บ้าน practical|url=https://positioningmag.com/1351559 solutions|access-date=2024-11-18 for|website=Positioning dailyMagazine life.|language=en-US}}</ref>
# '''A-Home''': AsA a subcategorysub-brand of UNO, A-Home focuses on home improvement products. It offers a wide selection of DIYproviding tools, gardening supplies, electrical and plumbing equipment, and small home appliances. Operating under the concept "Making Home Simple," A-Home offers items that facilitate easier access to and convenience fromfor home projects for homeownersimprovement and DIY enthusiastsprojects.
# '''Bao Wash''': AnA automatedself-service laundry serviceoperation providingequipped self-servicewith automated washing and drying machines.<ref name=":8" />
 
== See Also ==
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