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Lee became a figurehead and public face for Marvel Comics. He made appearances at [[comic book conventions]] around America, lecturing at colleges and participating in panel discussions. Lee and John Romita Sr. launched the Spider-Man newspaper [[Spider-Man (comic strip)|comic strip]] on January 3, 1977.<ref>Saffel, "An Adventure Each Day", p. 116: "On Monday January 3, 1977, ''The Amazing Spider-Man'' comic strip made its debut in newspapers nationwide, reuniting writer Stan Lee and artist John Romita."</ref> Lee's final collaboration with Jack Kirby, ''The Silver Surfer: The Ultimate Cosmic Experience'', was published in 1978 as part of the [[Marvel Fireside Books]] series and is considered to be Marvel's first [[graphic novel]].<ref>Sanderson "1970s" in Gilbert (2008), p. 187: "[In 1978], Simon & Schuster's Fireside Books published a paperback book titled ''The Silver Surfer'' by Stan Lee and Jack Kirby...This book was later recognized as Marvel's first true graphic novel."</ref> Lee and John Buscema produced the first issue of ''The Savage [[She-Hulk]]'' (February 1980), which introduced the female cousin of the Hulk,<ref>DeFalco "1980s" in Gilbert (2008), p. 197: "With the help of artist John Buscema, [Stan] Lee created Jennifer Walters, the cousin of Bruce Banner."</ref> and crafted a Silver Surfer story for ''[[Epic Illustrated]]'' #1 (Spring 1980).<ref name="gcd" />
He moved to California in 1981 to develop Marvel's TV and movie properties. He was an executive producer for, and made [[#Film and television appearances|cameo appearances]] in, Marvel film adaptations and other movies. He occasionally returned to comic book writing with various Silver Surfer projects including a 1982 one-shot drawn by [[John Byrne (comics)|John Byrne]],<ref>{{cite journal |last = Catron |first=Michael|author-link = Michael Catron|title = Silver Surfer Special Set|journal = [[Amazing Heroes]] |issue=3 |page=17 |date=August 1981}}</ref> the ''Judgment Day'' graphic novel illustrated by John Buscema,<ref>{{cite book |last1=Lee |first1=Stan |last2=Buscema |first2=John |author-link2=John Buscema |title=Silver Surfer: Judgement Day |publisher=Marvel Comics |year=1988 |page=64|isbn= 978-0-87135-427-3}}</ref> the ''Parable'' limited series drawn by French artist [[Jean Giraud|Mœbius]],<ref>{{cite news|last= Lofficier|first= Jean-Marc|author-link= Jean-Marc Lofficier |date=December 1988|title= Moebius |work = [[Comics Interview]]|issue= 64|pages = 24–37|publisher= [[Fictioneer Books]]}}</ref> and ''The Enslavers'' graphic novel with [[Keith Pollard]].<ref>{{cite book|last1 = Lee|first1 = Stan |last2= Pollard |first2= Keith |author-link2= Keith Pollard|title = Silver Surfer: The Enslavers|publisher = Marvel Comics|year = 1990|page = 64|isbn = 978-0-87135-617-8}}</ref> Lee was briefly president of the entire company, but soon stepped down to become publisher instead, finding that being president was too much about numbers and finance and not enough about the creative process he enjoyed.<ref name="LeeMair">Lee, Mair {{page needed|date=January 2015}}</ref>
===Beyond Marvel===
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