The Firefly (Fringe): Difference between revisions

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===Ratings===
In November 2010, Fox announced that ''Fringe'' was being moved to Friday nights as a part of the network's midseason overhaul, to air after the fourth season of their reality series ''[[Kitchen Nightmares]]''. The move meant that ''Fringe'' would be airing against ''Supernatural'', a show with a similar [[science fiction]] genre, though this competition did not begin until ''Fringe''{{'}}s third Friday episode "[[Concentrate and Ask Again]]".<ref>{{cite web | url = http://tv.ign.com/articles/113/1135956p1.html |title = Fringe's Scary New Timeslot |first = Eric|last = Goldman|date = 2011-11-19|access-date= 2011-02-02 |website= [[IGN]]}}</ref><ref>{{Cite web | url = http://insidetv.ew.com/2011/01/27/cw-pushes-smallville-supernatural-well-just-a-week/ |title = CW pushes 'Smallville,' 'Supernatural' -- Here's why |first = James|last =Hibberd |date = 2011-01-27|access-date= 2011-02-02 |work = [[Entertainment Weekly]]}}</ref> Fox's popular reality series ''[[American Idol]]'' took ''Fringe''{{'}}s timeslot, as it was shifted a day later to Wednesdays and Thursdays.<ref name=ew1/> Executive producer J.H. Wyman stated in an interview that they were excited and believed Friday nights are "open territory that can be conquered... [We believe] we can actually deliver like ''[[The X-Files]]'' did. ... I think we both agree it's a good opportunity". Wyman elaborated that the show's high DVR numbers proved that though fans were watching the show, they did not want to do so on Thursdays. Co-executive producer Jeff Pinkner felt that if the show "can build a fan base on and carve out some territory on Friday night, we can be there for years".<ref>{{Cite web | url = http://blastr.com/2010/12/fringe-producers-why-the.php | title = Fringe producers: Why our move to Fridays is a GOOD thing | first = Kathie | last = Huddleston | date = 2011-12-02 | access-date = 2011-02-08 | publisher = [[Blastr]] | archive-date = 2012-09-08 | archive-url = https://web.archive.org/web/20120908165826/http://blastr.com/2010/12/fringe-producers-why-the.php | url-status = dead }}</ref>
 
The episode was originally going to air on January 28 until it was moved to a week earlier, on January 21 behind the season premiere of ''Kitchen Nightmares''.<ref>{{Cite web | url = http://weblogs.variety.com/on_the_air/2010/12/fringe-will-blast-to-the-friday-future-a-week-early.html?query=fringe |title = 'Fringe' will blast to the Friday future a week early |first = Michael|last = Schneider|date = 2010-12-08|access-date= 2011-02-02 |work = [[Variety (magazine)|Variety]]}}</ref><ref>{{cite press release|url=http://www.foxflash.com/div.php/main/page?aID=1z2z2z248z5z8&ID=7331 |title="Fringe" Travels to New Night and Time Beginning Friday, January 21, on Fox |publisher=[[Fox Broadcasting Company]] |date=2010-12-08 |access-date=2011-12-28 |url-status=dead |archive-url=https://web.archive.org/web/20120312210155/http://www.foxflash.com/div.php/main/page?aID=1z2z2z248z5z8 |archive-date=2012-03-12 }}</ref> "The Firefly" was the first ''Fringe'' episode to broadcast in its Friday slot, and many journalists considered the pending viewership numbers critical for the future of the show. The episode was the most watched show of the night, earning a 1.9/6 share or about 4.88 million viewers in the 18–49 age group. This figure was slightly higher than the average viewership for ''Fringe'' in the first half of the 2010-2011 television season, and 18% higher than the previous episode, "[[Marionette (Fringe)|Marionette]]".<ref>{{cite web | url = http://tvbythenumbers.zap2it.com/2011/01/22/tv-ratings-friday-fringe-premieres-up/79750 | archive-url = https://web.archive.org/web/20110124071745/http://tvbythenumbers.zap2it.com/2011/01/22/tv-ratings-friday-fringe-premieres-up/79750 | url-status = dead | archive-date = 2011-01-24 | title = Updated TV Ratings Friday: 'Fringe' Premieres Up, 'Medium' Series Finale Rises, 'Kitchen Nightmares' Starts Well | first = Bill | last = Gorman | date = 2011-01-22 | access-date = 2011-01-22 | publisher = [[TV by the Numbers]] }}</ref> When [[time shifting|time shifted]] viewership over the following three days is considered, the episode received a 42% ratings increase with a 2.7 rating share,<ref>{{cite web | url = http://insidetv.ew.com/2011/01/26/fringe-friday-ratings-dvr/ | title = 'Fringe' Friday ratings spike thanks to DVR | first = James | last = Hibberd | date = 2011-01-26 | access-date = 2011-01-26 | work = [[Entertainment Weekly]] }}</ref> and within 7 days after its airing, reported a total of 6.7 million viewers with 2.8 rating, representing a 37% increase from the live broadcast.<ref>{{Cite web | url = http://tvbythenumbers.zap2it.com/2011/02/07/live7-dvr-ratings-modern-family-outsourced-hawaii-five-0-top-weeks-rankings/81729 | archive-url = https://web.archive.org/web/20110209072632/http://tvbythenumbers.zap2it.com/2011/02/07/live7-dvr-ratings-modern-family-outsourced-hawaii-five-0-top-weeks-rankings/81729 | url-status = dead | archive-date = 2011-02-09 | title = Live+7 DVR Ratings: 'Modern Family,' 'Outsourced,' 'Hawaii Five-0' Top Week's Rankings | first = Bill | last = Gorman | date = 2011-02-07 | access-date= 2011-02-07 | publisher = [[TV by the Numbers]] }}</ref> ''Fringe'' and its lead-in show, ''[[Kitchen Nightmares]]'', resulted in Fox's highest rated Friday night with entertainment programs since 2008.<ref>{{cite web | url =http://insidetv.ew.com/2011/01/22/fringe-friday-ratings/ |title = 'Fringe' makes Friday debut, doesn't drop in ratings! | first = James | last = Hibberd | date = 2011-01-22 | access-date = 2011-01-30 | work = [[Entertainment Weekly]] }}</ref>