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He received his [[Bachelor of Business Administration|BBA]] from [[Southwestern University]] in 1949, and his [[Master of Business Administration|MBA]] from the [[University of Texas]] in 1950. After completing his M.B.A. at Texas, he became interested in marketing issues. He worked as a [[teaching assistant]] and [[assistant professor]] in [[marketing]] while earning his [[Ph.D.]] at the [[University of Illinois at Urbana-Champaign|University of Illinois]] in 1954. In 1957 he became an assistant professor in marketing at the University of Texas.
In 1959, Bass was made a Fellow at [[Harvard University]]'s Institute of Basic Mathematics For Application to Business. This exposure to advanced analytic methods influenced his research for the next 47 years. In 1961 he became a professor of [[industrial administration]] at the Graduate School of [[Purdue University]]. In 1969 he published the paper on modeling consumer goods, which later became known as the [[Bass diffusion model]].<ref>
In 1974 he was appointed as Loeb Distinguished Professor of Marketing at the Krannert Graduate School of Management of Purdue University. From 1972 to 1975, Bass served as the Editor-in-Chief of [[Journal of Marketing Research]].<ref>{{Cite web|url=https://www.ama.org/previous-editors-journal-of-marketing-research/|title = Previous Editors | Journal of Marketing Research}}</ref> In 1982 he returned to Texas when he was appointed Eugene McDermott Professor of Management at the [[University of Texas, Dallas]].
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