Content deleted Content added
GreenC bot (talk | contribs) Rescued 1 archive link. Wayback Medic 2.5 per WP:URLREQ#mtv.com |
Rescuing 1 sources and tagging 0 as dead.) #IABot (v2.0.9.5) (Cyberpower678 - 20210 |
||
Line 50:
==History==
''Complex'' was established in 2002<ref>{{cite news|first=Greg|last=Allard|title=The Top 20 Selling Fashion Magazines|url=http://tunegroover.com/the-top-20-selling-fashion-magazines/|access-date=September 18, 2016|work=Tune Groover|date=October 3, 2015|archive-date=September 19, 2016|archive-url=https://web.archive.org/web/20160919034831/http://tunegroover.com/the-top-20-selling-fashion-magazines/|url-status=dead}}</ref> by the founder of the [[Ecko Unlimited|Eckō Unltd.]] brand, [[Marc Ecko]], as a print magazine aimed at providing young men a report of the latest in [[hip hop]], [[fashion]] and [[popular culture|pop culture]] without regard to race.<ref name="Sternberg"/> The name ''Complex'' evolved from a slogan developed to promote the Eckō Unltd. website: "Ecko.complex".<ref>{{cite web|last=Kenner|first=Rob|title=The Oral History of Complex|url=http://www.complex.com/pop-culture/2012/03/the-oral-history-of-complex/2000|work=Complex|publisher=Complex Media|access-date=February 9, 2014}}</ref> The idea was to create a men's magazine that combined Eckō's [[streetwear]] and hip hop attitude along with the style of Japanese men's magazines by providing [[consumer]] guides. This was achieved by creating a magazine in two sections: one traditional magazine, and the other a shopping guide.
In 2005, ''Complex'' was joined by senior publishing executive turned future CEO, Rich Antoniello<ref name="Dumenco"/> and the former senior editor of [[Vibe (magazine)|''Vibe'' magazine]], Noah Callahan-Bever, who became [[editor-in-chief]] and [[chief content officer]] a year later.<ref>{{cite web|author=Staff|title=Complex Names New Editor-in-Chief|url=http://observer.com/2006/09/complex-names-new-editorinchief/|work=New York Observer|date=26 September 2006|access-date=February 9, 2014}}</ref> By 2006, ''Complex'' had begun to turn a profit which allowed the magazine to consider an expansion of their online presence. In April 2007, ''Complex'' soft-launched a media network with four websites: NahRight, Nice Kicks, SlamxHype and MoeJackson.<ref name="Dumenco">{{cite web|last=Dumenco|first=Simon|title=The Print Guy Who's Going 45% Digital|url=http://adage.com/article/the-media-guy/magazines-print-guy-45-digital/138039/|work=Ad Age|date=21 July 2009|access-date=February 9, 2014}}</ref>
| |||