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[[File:Bertelsmann-Signet.jpg|thumb|The original C. Bertelsmann Verlag company logo as it appears on Carl Bertelsmann's tomb in Gütersloh]]
The nucleus of the corporation is the ''C. Bertelsmann Verlag'', a publishing house established on
=== 1933–1945 ===
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Starting in 1971, Bertelsmann operated as a [[joint-stock company]] ("{{lang|de|[[Aktiengesellschaft]]}}" or "AG"), renamed Bertelsmann AG.<ref>{{cite book|title=175 Years of Bertelsmann: The Legacy for Our Future|publisher=C. Bertelsmann|location=Munich|year=2010|isbn=978-3-570-10175-9|page=37}}</ref> The increasingly diversifying book publishers were bundled in the ''Verlagsgruppe Bertelsmann'' publishing group at the end of the 1960s.<ref>{{cite book|language=de|first=Thomas |last=Lehning|title=Das Medienhaus: Geschichte und Gegenwart des Bertelsmann-Konzerns|publisher=Fink|location=Paderborn, Munich|year=2004|isbn=3-7705-4035-2|pages=88}}</ref> In 1972, this company moved from Gütersloh to Munich.<ref>{{cite book|language=de|first=Thomas |last=Lehning|title=Das Medienhaus: Geschichte und Gegenwart des Bertelsmann-Konzerns|publisher=Fink|location=Paderborn, Munich|year=2004|isbn=3-7705-4035-2|page=91}}</ref> Key divisions remained in Gütersloh, for which a new office building was built in 1976 at the group's official location.<ref>{{cite web|url=http://history.bertelsmann.com/en/milestones/view/52|website=Chronicle|publisher=Bertelsmann|title=Gütersloh Head Office Moves to New Premises|access-date=20 May 2016}}</ref> To this day, it has remained the Bertelsmann headquarters, referred to as the ''Bertelsmann Corporate Center''. The rapid growth of Bertelsmann led to structural and financial problems. In the 1970s, financing requirements reached their peak. From 1975 to 1980, for example, the [[return on sales]] fell below one percent.<ref>{{cite book|title=175 Years of Bertelsmann: The Legacy for Our Future|publisher=C. Bertelsmann|location=Munich|year=2010|isbn=978-3-570-10175-9|page=43}}</ref> Bertelsmann also encountered new regulatory rules in its home market, in particular through laws governing mergers.<ref>{{cite book|title=175 Years of Bertelsmann: The Legacy for Our Future|publisher=C. Bertelsmann|location=Munich|year=2010|isbn=978-3-570-10175-9|page=40}}</ref> Larger acquisitions became practically impossible. At the same time, there was an increasing saturation of the German market for the Bertelsmann Lesering,<ref>{{cite book|language=de|first=Thomas |last=Lehning|title=Das Medienhaus: Geschichte und Gegenwart des Bertelsmann-Konzerns|publisher=Fink|location=Paderborn, Munich|year=2004|isbn=3-7705-4035-2|page=56}}</ref> whereas the foreign book clubs earned the lion's share of revenues in this corporate division.<ref>{{cite book|language=de|first=Thomas |last=Lehning|title=Das Medienhaus: Geschichte und Gegenwart des Bertelsmann-Konzerns|publisher=Fink|location=Paderborn, Munich|year=2004|isbn=3-7705-4035-2|page=57}}</ref>
The internationalization of Bertelsmann, initiated in the 1960s, was taken further:<ref>{{cite book|language=de|first=Christine |last=Hierl|title=Medienkonzentration und die Internationalisierung deutscher Medienkonzerne am Beispiel der Bertelsmann AG|year=2007|location=München|isbn=978-3-638-60658-5|publisher=GRIN Verlag}}</ref> Among other things, Bertelsmann acquired shares in the publishing houses Plaza & Janés<ref>{{cite news|website=Frankfurter Allgemeine Zeitung|language=de|url=https://www.faz.net/aktuell/wirtschaft/chronologie-die-bertelsmann-geschichte-173907.html|title=Chronologie: Die Bertelsmann-Geschichte|date=29 July 2002|access-date=20 May 2016}}</ref> based in Barcelona and [[Bantam Books]]<ref>{{cite book|title=The Encyclopedia of New York City|edition=2nd|editor1=Kenneth T. Jackson|editor2=Lisa Keller|editor3=Nancy Flood|publisher=[[Yale University Press]]|year=2010}}</ref> from New York City. In the United States, a location was established for [[Ariola Records|Ariola]] and, in 1979, [[Arista Records]] was acquired from [[Columbia Pictures]].<ref>{{cite news |author=<!--not stated--> |date= 28 July 1979|title=Columbia Pictures To Sell Record Unit |url=https://www.nytimes.com/1979/07/28/archives/columbia-pictures-to-sell-record-unit.html |work=[[The New York Times]] |location= |access-date=
=== 1984–1993 ===
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In 2019, Bertelsmann also boosted cooperation in the German content market by establishing the [[Bertelsmann Content Alliance|Content Alliance]],<ref>{{cite news|language=de|first=Carsten|last= Germis|url=https://www.faz.net/aktuell/wirtschaft/unternehmen/bertelsmann-buendelt-sein-geschaeft-in-content-alliance-16013586.html|title=Medienkonzern: Bertelsmann bündelt sein Geschäft in Kreativ-Allianz|website=faz.net|date=29 January 2019|access-date=25 April 2019}}</ref> headed up by [[Julia Jäkel]].<ref>{{cite web|language=de|url=https://meedia.de/2019/01/29/content-alliance-bertelsmann-vernetzt-inhalte-produktion-im-konzern-unter-leitung-von-gj-chefin-julia-jaekel/|title=Content Alliance: Bertelsmann vernetzt Inhalte-Produktion im Konzern unter Leitung von G+J-Chefin Julia Jäkel|website=meedia.de|date=29 January 2019|access-date=26 April 2019}}</ref> The key players in this initiative involve the television and radio broadcasting networks of the Mediengruppe RTL Deutschland, UFA TV production company, Random House publishing company, Gruner + Jahr, as well as the BMG music company.<ref>{{cite web|language=de|url=https://www.handelsblatt.com/unternehmen/it-medien/rtl-ufa-grunerjahr-random-house-bertelsmann-will-medientoechter-als-content-alliance-buendeln/23923456.html|title=Bertelsmann will Medientöchter als "Content Alliance" bündeln|website=handelsblatt.com|date=20 January 2019|access-date=25 April 2019}}</ref> The Bertelsmann Content Alliance develops joint formats and delivers a full range of products and services for creative professionals.<ref>{{cite web|language=de|url=https://www.boersenblatt.net/2019-01-29-artikel-bertelsmann_startet_content_alliance_in_deutschland.1590122.html|title=Bertelsmann startet Content Alliance in Deutschland / Gemeinsame Formate im Fokus|website=boersenblatt.net|date=29 January 2019|access-date=18 June 2019}}</ref>
On 25 November
On
== Divisions ==
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