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m v2.05b - Bot T20 CW#61 - Fix errors for CW project (Reference before punctuation) |
Under history, I changed "Longeberger" to "Longaberger" - a minor spelling error. |
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==History==
[[Image:Newark-ohio-longaberger-headquarters-front.jpg|thumb|Former headquarters of The Longaberger Company in Ohio]]
In 1919, J.W. Longaberger began an [[apprenticeship]] with The Dresden Basket Factory. After the company failed during the [[The Great Depression|Great Depression]],<ref>{{Cite web |last=Schultz |first=Shelly |date=2019-07-16 |title=Baskets make a return with Dresden & Company |url=https://www.zanesvilletimesrecorder.com/story/news/2019/07/16/baskets-make-return-dresden-company/1656766001/ |access-date=2022-09-30 |website=Times Recorder |language=en-US}}</ref>
One of J.W. and Bonnie's children, Dave, opened J.W.'s Handwoven Baskets in 1973. Starting in 1978, the company began selling Longaberger baskets through home shows using a multi-level marketing model. Each basket was handmade, signed, and dated by the maker.{{citation needed|date=April 2014}} At its peak, the company employed more than 8,200 people, not counting its direct sales consultants.<ref name="archd">{{cite news |last1=Studach |first1=Mel |title=Longaberger Baskets Are About to Get a New Lease on Life |url=https://www.architecturaldigest.com/story/longaberger-baskets-are-having-a-resurgencein-more-ways-than-one |access-date=12 December 2020 |work=Architectural Digest |date=1 January 2020}}</ref> A combination of a recession and changing tastes in home decor reduced sales, which dropped from 2000's peak of $1 billion, to about $100 million in 2012.<ref>{{cite news|last1=Tim|first1=Feran|date=April 25, 2013|title=Longaberger's new owner intends to fill basket with more direct-sales companies|work=[[The Columbus Dispatch]]|url=https://www.dispatch.com/story/business/2013/04/25/longaberger-s-new-owner-intends/23500434007/|access-date=December 8, 2021}}</ref> In 2013, the company was taken over by a holding company [[CVSL]], Inc., which later became JRJR Networks.<ref name=":2" />
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