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Line 15: Chango was one of the pioneers to offer [[Search retargeting\|Search Retargeting]]{{Citation needed\|date=September 2013}}. The company serves display ads to potential customers based on their recent search activity. As of the first quarter of 2013, Chango was working with 75 of the top 500 Internet Retailers.{{citation needed\|date=June 2013}} Chango claimed to be able to capture the recent search activity of hundreds of millions of users, using anonymous [[HTTP cookie\|cookies]]. The company ~~then~~also re-targets display advertisement to users if they match a specific campaign. Display advertisement is purchased through a [[Demand Side Platform]] (DSP) that operates across multiple ad networks, such as appnexus, rubicon and [[double click]].{{citation needed\|date=June 2013}} Chango is a member of the [[Network Advertising Initiative]] (NAI). This allows consumers to "opt out" of the search retargeting campaigns delivered by Chango and partners. The company says that it does not capture [[Personally identifiable information\|Personally Identifiable Information]] (PII).{{citation needed\|date=June 2013}}

Chango (company): Difference between revisions