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{{Infobox company
| name = Optimove
| logo = [[Image:Optimove logo.png|505px|Optimove Logo]]
| type = [[Private company|Private]]
| foundation = 2009
| industry = {{ubl|[[Customer Retention]]|[[Marketing Automation]]|[[Software as a Service]]}}
| products = Customer retention automation software
| location_city = [[Tel Aviv]]
| location_country = [[Israel]]
| key_people = {{ubl|Pini Yakuel, CEO and Co-founder|Shachar Cohen, Co-founder and Advisor|Dror Garti, CTO|Varda Tirosh, Chief Customer Officer|Paz Holender, Head of Product and Operations|Alon Tvina, Head of Business Development and Sales|Amit Bivas, Head of Marketing|Eilam Avinary, VP Professional Services}}
| area_served = Worldwide
| num_employees = 30 (2013)
| website = [http://www.optimove.com/ www.optimove.com]
| intl = yes
}}
'''Optimove''', one of the only successful bootstrapped software startups in Tel Aviv, Israel<ref name='huffingtonpost'> {{cite news | first = Kevin | last = Ducoff | title = 10 Impressive Tel Aviv Tech Startups | date = 2013-08-06 | url = http://www.huffingtonpost.com/kevin-ducoff/10-impressive-tel-aviv-te_b_3685106.html | work = Huffington Post | accessdate = 2013-12-03}}</ref> develops and markets a [[customer retention]] automation platform. The software, which leverages customer modeling and [[predictive analytics]] technology, helps marketers at Internet businesses maximize the value of every customer by helping the marketers convert more leads, increase customer spend/engagement, reduce [[Customer attrition|churn]] and win back more lost customers.<ref name="forbes">{{cite web|url=http://www.forbes.com/sites/ilyapozin/2013/07/28/15-marketing-softwares-that-can-boost-your-business/|title=15 Marketing Softwares That Can Boost Your Business|date=July 28, 2013|accessdate=2013-12-03|work=[[Forbes]]}}</ref>
==The Optimove Software==
Optimove is a [[SaaS]] application that implements a systematic approach to running, measuring and optimizing customer marketing campaigns. Marketers and retention experts use Optimove to maximize the [[Customer lifetime value|lifetime value]] of every customer by consistently achieving the best match between every campaign and every customer.<ref name='crunchbase'> {{cite web | url = http://www.crunchbase.com/company/optimove | title = Optimove | accessdate = 2013-12-03 | work = Crunchbase}}</ref>
Optimove enhances businesses' marketing and retention efforts by carefully modeling each customer and predicting which marketing campaigns will be perfect for the individual.<ref name='businessinsider'> {{cite news | first = Heather | last = Huhman | title = Optimove Releases New Suite of Customer Marketing Tools | date = 2013-10-02 | url = http://www.businessinsider.com/optimove-releases-new-suite-of-customer-marketing-tools-2013-10 | work = Business Insider | accessdate = 2013-12-03}}</ref>
The software is based on a combination of technologies, including unique [[customer lifetime value]] forecasting, predictive behavior modeling and dynamic [[micro-segmentation]]. On top of this technology layer, the application provides a calendar-based marketing management tool to help users track and optimize campaigns.<ref name='dmnews'> {{cite news | first = Allison | last = Schiff | title = Segment, Monetize, Retain, Repeat | date = 10/2/2013 | url = http://www.dmnews.com/segment-monetize-retain-repeat/article/314421/ | work = Direct Marketing News | accessdate = 2013-12-03}}</ref> Every campaign becomes a measurable marketing experiment<ref name='gigaom'> {{cite news | first = Pini | last = Yakuel | title = How to build a scientific approach to customer marketing | date = 2013-10-12 | url = http://gigaom.com/2013/10/12/how-to-build-a-scientific-approach-to-customer-marketing/ | work = GigaOm | accessdate = 2013-12-03}}</ref> which feeds the software's self-learning recommendation engine.
"Optimove's software leverages micro-segmentation technology to help businesses identify which action or marketing campaign will have the largest conversion impact on a user at a particular point in time."<ref name='businessinsider' /> Armed with this insight, marketers achieve true [[personalized marketing]], resulting in campaigns that convert more customers, increase spending and reduce [[customer attrition]], or churn.
==History==
Optimove was founded in 2009 (initially named Mobius Solutions) and released the first version of its software (initially named Customer Value Maximizer) in 2010.<ref name='optimove'> {{cite web | url = http://www.optimove.com/about-us | title = About Optimove | accessdate = 2013-12-03}}</ref> Optimove is one of the only successful bootstrapped software startups in Tel Aviv (i.e., launched and grown with no outside financial investment).<ref name='huffingtonpost' /> The company tripled revenue and doubled staff to 30 employees between 2012 and 2013.<ref name='huffingtonpost' />
The company has dozens of Internet businesses as customers,<ref name='optimove' /> including [[Caesars Entertainment Corporation|Caesars]], [[888.com|888]], [[Bwin|Bwin.Party]], [[eToro]], Conduit, [[GetTaxi]]<ref name="forbes" /> and Foxy Bingo,<ref name='pcr'> {{cite news | first = Dominic | last = Sacco | title = All big tech retailers will have customer retention systems in ten years | date = 2013-10-30 | url = http://www.pcr-online.biz/news/read/all-big-tech-retailers-will-have-customer-retention-systems-in-ten-years/032298 | work = PCR Online | accessdate = 2013-12-03}}</ref> a website owned and operated by [[Cashcade]]. Optimove partners include Internet gaming platform provider iSoftBet<ref name='igamingbusiness'> {{cite news | title = iSoftBet to roll out Optimove CRM tech across customer platform | date = 2013-09-19 | url = http://www.igamingbusiness.com/news/isoftbet-roll-out-optimove-crm-tech-across-customer-platform | work = iGaming Business | accessdate = 2013-12-03}}</ref> and digital marketing technology provider [[Silverpop]].<ref name='yahoofinance'> {{cite news | title = Silverpop's Eighth Annual EMEA Customer Conference Draws Record Number of Attendees | date = 2013-07-02 | url = http://finance.yahoo.com/news/silverpops-eighth-annual-emea-customer-145700632.html | work = Yahoo! Finance | accessdate = 2013-12-03}}</ref>
==Recognition==
* [[Silverpop]] selected Optimove as its 2013 EMEA Partner of the Year, July 2, 2013.<ref name='yahoofinance' />
* [[Forbes]] included Optimove in its list of 15 Marketing Softwares That Can Boost Your Business, July 28, 2013.<ref name='forbes' />
* [[The Huffington Post]] included Optimove in its list of 10 Impressive Tel Aviv Tech Startups, August 6, 2013.<ref name='huffingtonpost' />
==References==
{{reflist|2}}
==External links==
* [http://www.optimove.com Company Website]
* [http://www.crunchbase.com/company/optimove Optimove on Crunchbase]
* [http://www.businessinsider.com/startup-unveils-software-to-rev-up-customer-retention-2013-7 Overview of Optimove at BusinessInsider]
* [http://www.dmnews.com/segment-monetize-retain-repeat/article/314421/http:/www.businessinsider.com/startup-unveils-software-to-rev-up-customer-retention-2013-7 Overview of Optimove at Direct Marketing News]
[[Category:CRM software]]
[[Category:Companies of Israel]]
[[Category:Customer relationship management software]]
[[Category:Internet companies of Israel]]
[[Category:Marketing Analytics]]
[[Category:Marketing Software]]
[[Category:Software companies of Israel]]
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