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{{Short description|Ice cream brand}}
{{Use Australian English|date=July 2016}}
{{Use dmy dates|date=July 2016}}
'''Paddle Pop ''' is a brand of ice confection products originally created by [[Streets (ice cream)|Streets]], which is now is owned by the [[English multinationallanguage|English]]-[[Dutch consumer goodslanguage|Dutch]] company [[Unilever]]. It is sold in [[Australia]], [[New Zealand]], and a few other countries. It is held for eating by a wooden stick which protrudes at the base. The brand has a mascot known as the Paddle Pop Lion, or Max, who appears on the product wrapper.<ref>{{cite web|title=PADDLE POP|url=https://ataboystudios.com/work/paddlepop/|publisher=Ataboy Studios|access-date=28 July 2024}}</ref>
 
Paddle Pops have been very popular since their launch by Streets in 1953,<ref name="mainStreetsSite">{{cite web|url=https://www.streetsicecream.com.au/home.html|title=Home|website=Streetsicecream.com.au|access-date=26 December 2018}}</ref> and the name has become one of the best known brands in Australia.<ref name="coolCatAt50">{{cite web|url=https://www.newscorpaustralia.com/|title=Home|website=News Corp Australia|access-date=26 December 2018}}</ref> It is Streets Icecream's biggest volume item<ref name="coolCatAt50"/> with {{AUD}}70&nbsp;million annual turnover.{{cn|date=December 2017}}
 
==History==
Launched to the public in 1953,<ref name="mainStreetsSite"/><ref>[http://www.lovemarks.com/nomination/3213 lovemarks entry on paddle pops] {{webarchive|url=https://web.archive.org/web/20070927235316/http://www.lovemarks.com/nomination/3213 |date=27 September 2007 }}</ref> the brand had a 50-year anniversary in 2004 at which point it was one of the best known brands in Australia. The wooden stick holding the confection is known as a Paddle Pop stick (used commonly for arts and crafts and known also as a [[Ice pop|pop]]sicle stick<ref>[http://www.kidsdomain.com/craft/popstar.html kidsdomain Paddle Pop stick art] {{webarchive|url=https://web.archive.org/web/20070630160130/http://www.kidsdomain.com/craft/popstar.html |date=30 June 2007 }}</ref><ref>{{cite web|url=https://www.artistshelpingchildren.org/popsiclesticksartscraftsideascraftstickskids.html|title=Popsicle Sticks Crafts for Kids : Arts and Craft Activities, Ideas, & Projects with Crafts Sticks for Children, Preschoolers, & Teens|website=Artistshelpingchildren.org|access-date=26 December 2018}}</ref> or craft stick<ref>{{cite web|url=https://www.steakout.com.au/craft-sticks.html|title=Our Craft Sticks|website=Steakout.com.au|access-date=26 December 2018|archive-date=9 June 2023|archive-url=https://web.archive.org/web/20230609012451/https://www.steakout.com.au/craft-sticks.html|url-status=dead}}</ref>).
[[File:Streets Paddle Pop Lion (6219677927).jpg|thumb|Paddle Pop Lion mascot costume]]
 
In 1960, the brand's mascot was introduced, the Paddle Pop lion.
 
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In 2005, there was a spin-off product which was the Paddle Pop flavour in a dairy snack form.<ref>[http://www.ferret.com.au/articles/2a/0c03082a.asp Paddle Pops in dairy snack format] {{webarchive|url=https://web.archive.org/web/20070927220358/http://www.ferret.com.au/articles/2a/0c03082a.asp |date=27 September 2007 }}</ref> Paddle Pops is now available in 20 countries,<ref>[http://www.unilever.com.au/brands/foodbrands/streets_products/Paddle_pop.aspx Paddle Pops available in 20 countries] {{webarchive|url=https://web.archive.org/web/20120717050940/http://www.unilever.com.au/brands/foodbrands/streets_products/Paddle_pop.aspx |date=17 July 2012 }}</ref> although other countries may sell them under different brands from Streets' [[Heartbrand]] sister companies, [[Wall's (ice cream)|Wall's]] and [[HB Ice Cream]].
 
''[[Paddle Pop Adventures]]'', a Thai animated series, had its first release in late 2005. There are 12 movies for this series, as well as two other animations. Each part was originally released in separate episodes, but was condensed into dubbed movies for Australian audiences.
 
Streets came to media attention in 2010 when they reduced the size of the Paddle Pop by 15%. Streets claimed that this was to make them healthier but others attribute it to food inflation.<ref>{{Cite web |url=http://www.heraldsun.com.au/news/national/less-paddle-for-your-pop/story-e6frf7l6-1225841562451 |title=Less paddle for your pop &#124; Herald Sun |access-date=19 September 2011 |archive-url=https://web.archive.org/web/20110414224327/http://www.heraldsun.com.au/news/national/less-paddle-for-your-pop/story-e6frf7l6-1225841562451 |archive-date=14 April 2011 |url-status=dead |df=dmy-all }}</ref>
 
The Beach Hotel in Seaford, Adelaide, is known for creating unique cocktails. One of their products is the 'Rainbow Paddle Pop Martini'.<ref>[https://glamadelaide.com.au/theres-a-legit-rainbow-paddle-pop-frozen-martini-and-its-made-our-tuesday/ There’s a legit Rainbow Paddle Pop Frozen Martini and it looks epic]</ref>
 
==Varieties==
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* Banana
* Strawberry Milkshake
* Koala Choc Caramel (promoting the Australian wildlife rescue organisation ''[[NSW Wildlife Information Rescue and Education Service|WIRES]]'')<ref>[https://web.archive.org/web/20211115085200/https://www.streetsicecream.com.au/about-streets/paddlepop-and-wires.html Paddle Pop and Wires]{{webarchive|url=https://web.archive.org/web/20211115085200/https://www.streetsicecream.com.au/about-streets/paddlepop-and-wires.html|date=15 November 2021}}</ref>
* Rainbow
* Rainbow Swirl
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====Retired====
There are many retired flavours since the launch in the 1950s to now.
* Vanilla
* Caramel Choc
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* Fruit Pop
* Banana Boat (also sold as Street's Monkey Banana)
* Trico (strawberry [[Soursop|soursop]] and guava flavoured, Indonesia exclusive)
* Ocean Freeze (not available in Australia)
* Dino Freeze (not available in Australia)
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* Shaky Shake
* Jiggly Jelly Bubble Gum
* Chocolate Flavoured Frozen DesertDessert
* Apple Grape Blast (jelly)
* Mini fruits (orange mango & passion pine)
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[[Category:Fictional lions]]
[[Category:Lion mascots]]
[[Category:Australian mascots]]
[[Category:Anthropomorphic lions]]
[[Category:Mascots introduced in 1960]]