A{{Short '''beautydescription|Person YouTuber''',who alsocreates commonlyand referred to as aposts beauty-related [[vlogger]],videos beautyto guru, orYouTube}}A '''beauty [[influencer marketing|influencer]], or makeup artist,YouTuber''' is an individual who creates content for [[YouTube]], publishing videos in the realm of [[cosmetics]], [[fashion industry|fashion]], [[Hairstyle|hairstyling]], and [[nail art]].<ref>{{Cite news|url=https://fashionista.com/2014/01/beauty-vloggers|title=How the Fastest-Rising Beauty Vloggers Found YouTube Success|last=Mau|first=Dhani|date=2014-01-30|work=Fashionista|access-date=2017-11-28|language=en}}</ref><ref>{{Cite web|url=https://www.statista.com/statistics/294910/total-youtube-beauty-content-views-category/|title=YouTube: beauty content category views 2017|website=Statista|language=en|access-date=2017-11-28}}</ref> In 2016, there were more than 5.3 million beauty videos on YouTube, with 86% of the top 200 beauty videos created by individual beauty vloggers, as opposed to marketers using the platform to promote cosmetic brands.<ref>{{Cite web|url=https://www.statista.com/statistics/294655/youtube-monthly-beauty-content-views/|title=YouTube: annual beauty content views 2017|website=Statista|language=en|access-date=2017-11-28}}</ref><ref>{{Cite news|url=http://wwd.com/business-news/marketing-promotion/fixability-social-media-beauty-study-10568458/|title=New Study Concludes Influencers Rule the Social Media Beauty Landscape|last=Brown|first=Rachel|date=2016-09-28|work=WWD|access-date=2017-11-28|language=en-US}}</ref>▼
{{Short description|Person who creates and posts beauty-related videos to YouTube}}
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▲A '''beauty YouTuber''', also commonly referred to as a beauty [[vlogger]], beauty guru, or beauty [[influencer marketing|influencer]], or makeup artist, is an individual who creates content for [[YouTube]], publishing videos in the realm of [[cosmetics]], [[fashion industry|fashion]], [[Hairstyle|hairstyling]], and [[nail art]].<ref>{{Cite news|url=https://fashionista.com/2014/01/beauty-vloggers|title=How the Fastest-Rising Beauty Vloggers Found YouTube Success|last=Mau|first=Dhani|date=2014-01-30|work=Fashionista|access-date=2017-11-28|language=en}}</ref><ref>{{Cite web|url=https://www.statista.com/statistics/294910/total-youtube-beauty-content-views-category/|title=YouTube: beauty content category views 2017|website=Statista|language=en|access-date=2017-11-28}}</ref> In 2016, there were more than 5.3 million beauty videos on YouTube, with 86% of the top 200 beauty videos created by individual beauty vloggers, as opposed to marketers using the platform to promote cosmetic brands.<ref>{{Cite web|url=https://www.statista.com/statistics/294655/youtube-monthly-beauty-content-views/|title=YouTube: annual beauty content views 2017|website=Statista|language=en|access-date=2017-11-28}}</ref><ref>{{Cite news|url=http://wwd.com/business-news/marketing-promotion/fixability-social-media-beauty-study-10568458/|title=New Study Concludes Influencers Rule the Social Media Beauty Landscape|last=Brown|first=Rachel|date=2016-09-28|work=WWD|access-date=2017-11-28|language=en-US}}</ref>
==Background and industry trends==
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==Impact==
Beauty YoutubersYouTubers provide viewers with life advice, beauty tips, personal stories, comedy, fashion advice as a way to relate to their audience. With their content, cosmetic companies are provided feedback from both the beauty vlogger and their viewers on their products.<ref>{{cite web|title=The Revolution Will Be Soooo Cute: YouTube "Hauls"and the Voice of Young Female Consumers|url=http://pcasacas.org.seanic11.net/SiPC/33.2/jeffries.pdf|access-date=2016-03-25|archive-url=https://web.archive.org/web/20160406132041/http://pcasacas.org.seanic11.net/SiPC/33.2/jeffries.pdf|archive-date=2016-04-06|url-status=dead}}</ref>
One of the most popular categories of video is “Get Ready With Me" (often shortened to the acronym "GRWM"). These videos are tutorials that demonstrate the beauty YouTuber's daily beauty routines as they get ready in the morning, prepare for an event, or get ready for sleep.<ref>{{cite web|title=Makeup, YouTube, and Amateur Media in the TwentyFirst Century. Crash Cut|date=8 September 2014 |url=https://issuu.com/ucfilmsociety/docs/crashcut_3}}</ref>
