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m MOS:TOPRESENT, MOS:DATED: The use of "present" as an adjective indicating a current or ongoing status should be avoided as it positions the article for ambiguity or incorrectness over time. A preposition of time or origin should be used instead (e.g., from, since). Or, if a contextual purpose for its use is important to the article, the date should also be established (e.g., "–present (as of 2024)").
 
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{{Short description|American distributor of Subaru vehicles}}
{{coord|39.9223326|-75.0460762|type:landmark|display=title}}
{{main|Subaru}}
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| name = Subaru of America, Inc.
| type = [[Subsidiary]]
| logo = Subaru logo (transparent).svg
| foundation = {{start date and age|1968}}; in [[Bala Cynwyd, Pennsylvania]], [[United States|U.S.]]
| location_city = [[Camden, New Jersey]]
| location_country = [[United States|U.S.]]
| key_people = TomomiTadashi Nakamura“Tady” Yoshida<ref>{{cite web|url=httphttps://www.media.subaru.com/newsrelease.do?id=606&mid=125|title=Subaru U.S. Media Center - Tomomi Nakamura}}<pressrelease/ref><ref>{{cite web|url=http:2023/117/www.4wheelsnews.com/tomomi-nakamura-is-subaru-of-america-ceoinc-startingannounces-aprilkey-1/executive-changes|title=Tomomi Nakamura is Subaru of America, CEOInc. startingAnnounces AprilKey 1Executive Changes}}</ref> (<small>[[Chairman|Chairman of the Board]] and [[Chief executive officer|CEO]], Subaru of America</small>) <br/>ThomasJeffrey JA. DollWalters,<ref>{{cite web|url=httphttps://www.media.subaru.com/newsrelease.do?id=324626&mid=125|title=SubaruJeffrey U.SA. Media Center - Thomas Doll}}</ref><ref>{{cite web|url=https://www.bloomberg.com/research/stocks/private/person.asp?personId=33295468&privcapId=4717642&previousCapId=4166676&previousTitle=Federal%20Reserve%20Bank%20of%20Philadelphia,%20Inc.|title=Thomas J. Doll: Executive Profile & Biography - BloombergWalters|website=[[Bloomberg NewsSubaru]] }}</ref> (<small>[[President (corporate title)|President]], [[Chief Executive Officer]] and [[Chief FinancialOperating Officer]], Subaru of America</small>)
| products = [[Subaru]] vehicles in the United States market
| num_employees = 5,900<ref>{{cite web |url=https://www.forbes.com/companies/subaru-indiana-automotive/ |title=Subaru-Indiana Automotive |website=www.forbes.com}}</ref>
| parent = [[Subaru Corporation]]
| subsid =
| homepage = [http://www.subaru.com Subaru.com]▼
| brands =
▲| homepage = [http{{url|https://www.subaru.com Subaru/index.html|subaru.com]}}
}}
'''Subaru of America, Inc.''' (commonly knownabbrevriated as '''SOA'''), based in [[Camden, New Jersey]], is the [[United States]]-based–based distributor of [[Subaru]]'s brand vehicles. SOA is a subsidiary of [[Subaru Corporation]] of [[Japan]]. The company markets and distributes Subaru vehicles, parts and accessories through a network of more than 600 dealers throughout the United States. SOA also plays a minor role in the design of vehicles for the U.S. market, working with Subaru Corporation and Subaru Research and Development to help convey American consumer preferences. ▼
[[File:Subaru Research & Development Headquarters Cypress California 2021.JPG|thumb|Subaru Research & Development in [[Cypress, California]]]]▼
▲'''Subaru of America, Inc.''' (commonly known as '''SOA'''), based in [[Camden, New Jersey]], is the [[United States]]-based distributor of [[Subaru]]'s brand vehicles. SOA is a subsidiary of [[Subaru Corporation]] of [[Japan]]. The company markets and distributes Subaru vehicles, parts and accessories through a network of more than 600 dealers throughout the United States. SOA also plays a minor role in the design of vehicles for the U.S. market, working with Subaru Corporation and Subaru Research and Development to help convey American consumer preferences.
 
== History ==
In 1967, [[Malcolm Bricklin]] approached Subaru with the idea of bringing the tiny Subaru 360 to the United States. After a great deal of regulatory red tape and negotiation, Bricklin made a deal with Subaru. Bricklin formed Subaru of America, Inc. to sell Subaru franchises and later brought in Harvey Lamm as the COO.▼
 
▲In 1967, [[Malcolm Bricklin]] approached Subaru with the idea of bringing the tiny [[Subaru 360]] to the United States. After a great deal of regulatory red tape and negotiation, Bricklin made a deal with Subaru. Bricklin formed Subaru of America, Inc. to sell Subaru franchises and later brought in Harvey Lamm as the COO.
 
Subaru of America established the Eastern Division in 1968 in [[Bala Cynwyd]], Pennsylvania at 555 City Line Avenue, and the Western Division at 1000 West Coast Hwy, [[Newport Beach, California]].<ref>{{cite web |title=Once "Cheap and Ugly," the Subaru 360 is having an unexpected moment |url=https://www.hagerty.com/media/valuation/once-cheap-and-ugly-the-subaru-360-is-having-an-unexpected-moment/ |website=Hagerty |date=6 January 2021 |publisher=The Hagerty Group |access-date=14 January 2021}}</ref> The headquarters later moved to [[Pennsauken, New Jersey]] and then [[Cherry Hill, New Jersey]]. In 1986, it was fully acquired by Fuji Heavy Industries (now named Subaru Corporation).
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In 1989, Fuji Heavy Industries and then-partner Isuzu opened a joint factory in [[Lafayette, Indiana]], called [[Subaru of Indiana Automotive, Inc.|Subaru-Isuzu Automotive, Inc., or SIA]], which initially manufactured the [[Subaru Legacy]] and [[Isuzu Rodeo]]. In 2001, Isuzu sold its stake in the plant to FHI for $1 due to flagging sales and it was renamed [[Subaru of Indiana Automotive]], Inc. SIA has been designated a backyard wildlife [[Habitat]] by the [[National Wildlife Federation]], and has achieved a zero-landfill production designation. SOA is SIA's largest customer, being the sole distributor in the United States for SIA produced vehicles, although SIA also ships vehicles to Canada and various other countries for sale by other Subaru Affiliates and independent distributors. SOA also utilizes SIA's two mile test track and off-road course for dealer incentive programs and training.
 
▲[[File:Subaru Research & Development Headquarters Cypress California 2021.JPG|thumb|Subaru Research & Development in [[Cypress, California]]]]
Subaru built a new 250,000 square foot headquarters in Camden, New Jersey and relocated there in 2018. In May 2019 demolition started on the previous Subaru building in Cherry Hill.<ref>{{cite web |url=http://www.subaru.com/camden.html |title=Subaru - New Camden Home}}</ref>▼
 
▲Subaru built a new 250,000 square foot headquarters in [[Camden, New Jersey]] and relocated there in 2018. In May 2019 demolition started on the previous Subaru building in Cherry Hill.<ref>{{cite web |url=http://www.subaru.com/camden.html |title=Subaru - New Camden Home}}</ref>
 
==Popularity in the LGBT community ==
In the United States, Subaru vehicles have been associated with being popular with lesbians[[lesbian]]s. This comes from Subaru of America's marketing strategy from 1993, at a time when very few celebrities were [[coming out|out]] as LGBT and "[[Don't Ask, Don't Tell]]" and [[Defense of Marriage Act]] had just passed. Subaru was at the time marketing more towards niche groups such as skiers and kayakers. As [[all-wheel drive]] was becoming standard on all Subaru models, when looking for people willing to pay a premium for all-wheel drive, four possible core groups were identified, who at the time were responsible for half of Subaru's US sales: teachers and educators, health-care professionals, IT professionals, and outdoorsy types. A fifth group was found - single women living in places like [[Northampton, Massachusetts]] and [[Portland, Oregon]], well known meccas of LGBT community. The lesbian Subaru customers liked that the cars were "good for outdoor trips, and good for hauling stuff without being as large as a truck or SUV, fitting them without being too flashy". Some Subaru ads for that reason have featured double entendres with LGBT-related terms. In addition, Subaru of America has actively supported the [[LGBT people in the United States |LGBT community]], such as supporting the Rainbow Card providing dedicated benefits to the community, and has been credited with treating its LGBT customers as "people, not consumers".<ref>{{Cite web |last=Beedham |first=Matthew |date=2020-08-03 |title=How Subaru created the blueprint for selling cars to LGBTQIA+ consumers |url=https://thenextweb.com/news/how-subaru-created-the-blueprint-for-selling-cars-to-lgbtqi-consumers |access-date=2023-05-17 |website=TNW {{!}} Sustainability |language=en}}</ref><ref>{{Cite web |last=Priceonomics |first=Alex Mayyasi |date=2016-06-22 |title=How Subarus Came to Be Seen as Cars for Lesbians |url=https://www.theatlantic.com/business/archive/2016/06/how-subarus-came-to-be-seen-as-cars-for-lesbians/488042/ |access-date=2023-05-17 |website=The Atlantic |language=en}}</ref><ref>{{Cite web |last=Rode |first=Izzy |date=2014-01-02 |title=Outward Explainer: What’s With Lesbians and Subarus? |url=http://www.slate.com/blogs/outward/2014/01/02/lesbians_and_subarus_why_do_lesbians_love_outbacks_and_foresters.html |access-date=2023-05-17 |website=Slate Magazine}}</ref><ref>{{Cite web |last=Mayyasi |first=Alex |date=2016-05-23 |title=How an Ad Campaign Made Lesbians Fall in Love with Subaru |url=https://priceonomics.com/how-an-ad-campaign-made-lesbians-fall-in-love-with/ |access-date=2023-05-17 |website=Priceonomics |language=en}}</ref><ref>{{Cite web |last=News |first=A. B. C. |title=Companies Begin Marketing to Gay Market |url=https://abcnews.go.com/Business/story?id=89595&page=1 |access-date=2023-05-17 |website=ABC News |language=en}}</ref><ref>{{Cite web |last=Toce |first=Sarah |date=2018-09-16 |title=These Subaru ‘Lesbaru’ tweets are the reason we’re smiling today |url=https://www.lgbtqnation.com/2018/09/subaru-lesbaru-tweets-reason-smiling-today/ |access-date=2023-05-17 |website=LGBTQ Nation}}</ref><ref>{{Cite web |last=Rook |first=Erin |date=2016-06-23 |title=Lesbians didn’t create the Lezbaru, Subaru marketers did |url=https://www.lgbtqnation.com/2016/06/lesbians-didnt-created-lezbaru-subaru-marketers/ |access-date=2023-05-17 |website=LGBTQ Nation}}</ref> In a Car Talk e-mail nominations survey, Forester and Outback were ranked as #2 and #1, respectively, of "The Ultimate Lesbian Cars".<ref>{{Cite web |title=The Ultimate Gay and Lesbian Cars of All Time |url=https://www.cartalk.com/content/ultimate-gay-and-lesbian-cars-all-time-1 |website=Car Talk}}</ref>
 
== Products ==
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===Present models===
* [[Subaru Legacy]] 1990–presentsince 1990
* [[Subaru Impreza]] 1993–presentsince 1993
**[[Subaru Impreza WRX]] (now known simply as WRX) 2002–presentsince 2002
* [[Subaru Outback]] 1996–presentsince 1996
* [[Subaru Forester]] 1997–presentsince 1997
* [[Subaru BRZ]] 2013–presentsince 2013
* [[Subaru Crosstrek]] 2013–presentsince 2013
* [[Subaru Ascent]] 2019–presentsince 2019
* [[Subaru Solterra]] 2022–presentsince 2022
 
===Past models===
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== External links ==
* {{official website}}
* [http://www.subaru.com/ Subaru of America official site]
* [http://www.subaru-global.com/ Subaru Global official site]
 
{{Philadelphia Corporations}}
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