Outfront Media: Difference between revisions

| logo = Outfront Media Logo.svg

| type = [[Public company|Public]] (real estate investment trust)

| former_name =

| key_people = Jeremy J. Male (CEO)<br>Matthew Siegel (CFO)

The billboard division was originally two separate companies: National Advertising Company (also known as 3M National or National 3M), the outdoor advertising subsidiary of [[3M]]; and Gannett Outdoor, owned by the [[Gannett Company]]. In August 1996, Gannett exited the billboard business by [[corporateselling spin-off|spinningits off]] Gannett Outdoor and sellingoutdoor itdivision to Phoenix, Arizona-based Outdoor Systems Advertising. OSI would later acquire 3M National in May 1997, but before that sale was finalized, the [[United States Justice Department]] ruled that Outdoor Systems had to sell nearly all of its 3M billboards in ten U.S. cities (all 3M billboards in [[Phoenix, Arizona]]; [[Sacramento, California]]; [[New Orleans]]; [[Louisville, Kentucky]]; [[Denver]]; [[Detroit]]; [[Kansas City, Missouri]] and [[Grand Rapids, Michigan]]; plus almost all 3M billboards in [[Atlanta]] and half of 3M's billboards in [[Houston]]) where both Outdoor Systems (OSI) and 3M National already had billboards to [[Lamar Advertising]] to avoid a monopoly in these cities.<ref>{{Cite web |url=https://www.justice.gov/atr/public/press_releases/1997/1202.htm |title=Justice Department Approves Outdoor Systems Inc.'s Acquisition of 3M's Subsidiary, National Advertising |access-date=2014-03-15 |archive-url=https://web.archive.org/web/20140315051411/http://www.justice.gov/atr/public/press_releases/1997/1202.htm |archive-date=2014-03-15 |url-status=dead }}</ref>

As of July 17, 2014, CBS Outdoor became a fully independent corporation, operating as a real estate investment trust. The company announced it would rename itself as to Outfront Media, Inc., effective November 20, 2014. The company's ticker symbol on the NYSE changed from CBSO to OUT. A rebranding program converted billboards, signage and displays from CBS Outdoor to Outfront logos.

Since then, Outfront Media has expanded its initiatives, such as a campaign with Dogology Inc., a virtual dog training startup, and the installation of digital advertising screens in the New York City Subway.<ref>{{cite web|url=https://www.dmnews.com/customer-experience/article/13034721/when-ar-and-outofhome-campaigns-put-a-brand-on-the-map|title=When AR and Out-of-Home Campaigns Put a Brand on the Map|website=DMNews.com|date=30 January 2018 |language=en|access-date=2019-06-05}}</ref> These campaigns have been highly successful.<ref>{{cite web|url=https://www.reit.com/news/reit-magazine/may-june-2018/out-home%C2%A0advertising-fuels-growth-outfront-media#.Wvc_teg20ZI.linkedin|title=Out-of-Home Advertising Fuels Growth for Outfront Media|website=Cheddar|language=en|access-date=2019-06-05}}</ref> Further, executives were devising new strategies with the growth of [[5G]] technology.<ref>{{cite web|url=https://digiday.com/marketing/5g-coming-will-change-digital-advertising-ways-think/|title=5G is coming and will change digital advertising in more ways than you think|last=Liffreing|first=Ilyse|date=2018-06-29|website=Digiday|language=en-US|access-date=2019-06-05}}</ref>

In September 2018 ‘Today, I’m Brave,’ the Los Angeles-based non-profit born out of creative agency David&Goliath, put together a fundraising initiative with the purpose of aiding [[Puerto Rico]]'s recovery from [[Hurricane Maria]]. As part of this effort, Outfront donated a billboard that went up in the heart of Hollywood on the one year anniversary of Hurricane Maria and [[Hurricane Irma]] to commemorate and raise funds for hurricane victims.<ref>{{cite web|url=https://www.campaignlive.com/article/today-im-brave-raises-500k-puerto-rican-hurricane-victims/1494392|title=Today, I'm Brave raises $500K for Puerto Rican hurricane victims|date=September 29, 2018|first=Oliver|last=McAteer|website=www.campaignlive.com|access-date=2019-06-05}}</ref> In October 2018, an 18-member coalition of Chicago Southland churches, synagogues and mosques spread the message "One God, Three Faiths" using Outfront billboards.<ref>{{cite web|url=https://www.chicagotribune.com/suburbs/daily-southtown/ct-sta-swift-billboard-st-1012-story.html|title=South suburban interfaith group advertising message of unity on highway billboard|last=Brashinger|first=Ginger|website=Daily Southtown|date=11 October 2018 |language=en-US|access-date=2019-06-05}}</ref> According to a [[CNBC]] interview with Outfront Media chief executive officer Jeremy Male, out-of-home media is a popular medium among top tech and consumer companies, and is a growing advertising medium.<ref>{{cite web|url=https://www.cnbc.com/video/2019/03/29/outfront-media-ceo-jeremy-male-on-using-data-to-target-billboard-ads.html|title=Outfront Media CEO Jeremy Male on using data to target billboard ads|website=www.cnbc.com|access-date=2019-06-05}}</ref>

*[[Santa Clara Valley Transportation Authority]] (VTA), [[Santa Clara County, California]], [[Silicon Valley]]

Outfront Media Canada (''Outfront Média'' in [[Quebec]]) iswas an outdoor representative in Canada. In October 2023, [[Bell Media]] signed a deal to buy Outfront Media Canada. The deal closed in 2024, when all billboards defaulted to Astral Out of Home. <ref>{{Cite news |date=October 23, 2023 |title=Bell Media signs deal to buy Canadian business of Outfront Media for $410 million |work=Toronto Star |url=https://www.thestar.com/business/bell-media-signs-deal-to-buy-canadian-business-of-outfront-media-for-410-million/article_cfa549ed-3914-5d7c-bfbd-e9135a107dfd.amp.html }}</ref> Major products/contracts include: