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| logo_caption = Logo used since 2022
| launch_date = {{start date and age|1998|12|7|df=yes}}
| replaced = [[UTV2]]
| owner = [[ITV plc]]
| parent = [[ITV Digital Channels]]
| picture_format = [[1080i]] [[HDTV]]<br />(downscaled to [[16:9]] [[576i]] for the [[SDTV]] feed)
| language = English
| country = United Kingdom<br />Isle of Man<br />Channel Islands<br>Canada
| sister_channels = {{hlist|[[ITV1]]|[[ITV3]]|[[ITV4]]|[[ITVBe]]}}
| timeshift_service = ITV2 +1
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| terr_chan_1 = Channel 6 (SD)<br />Channel 29 (+1)
| online_serv_1 = [[ITVX]]
| online_chan_1 = [https://www.itv.com/watch?channel=itv2 Watch live]
| online_serv_2 = [[TVPlayer]]
| online_chan_2 = [https://tvplayer.com/uk/watch/itv2 Watch live]
| online_serv_3 = [[Sky Go]]
| online_chan_3 = [https://www.sky.com/watch/sky-go/ Watch live]
| online_serv_4 = [[Virgin TV|Virgin TV Go]]
| online_chan_4 = [https://virgintvgo.virginmedia.com/en/
}}
'''ITV2''' is a [[Television in the United Kingdom|British]] [[free-to-air]] television channel owned by [[ITV Digital Channels]], a division of [[ITV plc]].<ref>{{cite web|url=http://www.itv.com/competitions/sites/competitions/files/Documents/itv_Annual_Statement_on_Participation_TV_(1).pdf|title=Annual Statement on Participation TV|publisher=itv.com|access-date=25 April 2017|archive-date=15 October 2017|archive-url=https://web.archive.org/web/20171015202919/http://www.itv.com/competitions/sites/competitions/files/Documents/itv_Annual_Statement_on_Participation_TV_(1).pdf|url-status=dead}}</ref> It was launched on 7 December 1998. For a number of years, it had the largest audience share after the five [[Analogue terrestrial television in the United Kingdom|analogue terrestrial]] stations, a claim now held by its sister service [[ITV3]]<ref>{{cite web|url=http://www.barb.co.uk/whats-new/monthly-viewing-summary?_s=4|title=Viewing summary|publisher=barb.co.uk|access-date=19 July 2014|archive-date=25 January 2016|archive-url=https://web.archive.org/web/20160125052445/http://www.barb.co.uk/whats-new/monthly-viewing-summary?_s=4|url-status=dead}}</ref> both of which are freely available to a majority of households.
The channel is primarily aimed at the
==Broadcasting==
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== History ==
Prior to the launch of [[Channel 4]] in 1982, the name "ITV2" had sometimes been used to refer informally to [[Fourth UK television service|an envisioned second commercial network in the UK]]. However, the name resurfaced in the late 1990s for very different reasons. The launch of [[digital terrestrial television]] services in the UK saw each existing analogue terrestrial broadcaster given a slice of bandwidth with which to carry their existing service after the analogue switch
ITV2 was announced in May 1998, and the channel's original controller was [[Brian Barwick]].<ref>{{Cite web
ITV2 launched at 7:00pm on 7 December 1998. The first programme was an hour-long introductory programme called ''It Takes Two'', presented by [[Gabby Logan]] and [[Vinnie Jones]]. [[Billie Piper]] was heavily involved in the channel's promotion at launch, with an updated version of the 1966 song [[It Takes Two (Marvin Gaye and Kim Weston song)|It Takes Two]] sung by her used as the theme song for the launch programme and featured in the original promos for the channel.
While ITV2 is now an entertainment channel aimed to a younger audience, at its launch in 1998 it was a mixed genre channel and featured some programmes aimed at much older audiences than what the channel broadcasts currently. Despite this, the channel was launched to target a younger, more male audience.
Much of the original content in its launch schedule was current affairs related programming fronted by ITV newscasters. [[Katie Derham]] presented a weekly media analysis programme called ''Wide Angle'', [[John Suchet]] fronted a weekly current affairs discussion programme called ''Who, What, Why'', and [[Trevor McDonald]] presented an interview series, ''Trevor McDonald Meets...''.<ref>{{cite web|url=http://www.itnsource.com/shotlist//ITN/1999/09/15/T15099933/?s=southall |title=WHO WHAT WHY: ITV2 | Archive Footage |publisher=ITN Source |date=15 September 1999 |access-date=5 May 2013}}</ref> These three programmes all ran on Sunday nights.
There were repeats of popular ITV programmes including ''[[Midsomer Murders]]'', ''[[Inspector Morse (TV series)|Inspector Morse]]'', ''[[A Touch of Frost]]'', ''[[Heartbeat (British TV series)|Heartbeat]]'', ''[[Who Wants to Be a Millionaire? (British game show)|Who Wants to Be a Millionaire?]]'', ''[[Gladiators (1992 British TV series)|Gladiators]]'', ''[[CD:UK]]'', ''[[Don't Try This at Home (TV series)|Don't Try This at Home]]'', ''[[Trisha Goddard (TV series)|Trisha]]'', ''[[This Morning (TV programme)|This Morning]]'', ''[[Loose Women]]'' and ''[[My Wonderful Life]]'', American acquisitions such as ''[[Judge Judy]]'', ''[[The Jerry Springer Show]]'', ''[[Late Show with David Letterman|The Late Show with David Letterman]]'' and ''[[Maggie Winters]]'', omnibus editions of ITV soaps ''[[Emmerdale]],'' ''[[Coronation Street]], [[The Bill]]'' and ''[[Home and Away]]'' and a Saturday football results service called ''Football First'', which was promoted to ITV1 in 2001 (whilst maintaining an ITV2 slot) and rebranded as ''[[The Goal Rush]]''.<ref>{{cite web|last=Patterson |first=Mark |url=http://www.marketingmagazine.co.uk/article/59155/media-choice-itv2 |title=MEDIA CHOICE: ITV2 |work=Marketing Magazine |date=17 December 1998 |access-date=5 May 2013}}</ref> Other launch programmes included youth magazine show ''Bedrock'' and ''[[Soap Fever]]'' which taken a look at the UK's major television soap operas. There was also live coverage of the ''[[UEFA Champions League]]'' among a range of other sports coverage
In June 2004, ITV plc announced that they were going to double the channel's programme budget
▲In June 2004, ITV plc announced that they were going to double the channel's programme budget, and would add more American series and movies. On 1 November 2004, in an attempt to launch ITV3 on Sky, ITV2 moved from 175 to 118 on Sky after ITV plc bought GSkyB for £10 million. As a result, [[Plus (British TV channel)|Plus]] was permanently closed down, with its EPG slot taken by ITV3.
On 10 October 2006, ITV announced the launch of a one-hour timeshift service of ITV2, ITV2+1. The channel launched on 30 October 2006.<ref>{{cite web | url=https://www.digitalspy.com/tech/satellite/a37981/timeshifts-planned-for-itv2-itv3/ | title=Timeshifts planned for ITV2, ITV3 | website=[[Digital Spy]] | date=10 October 2006 }}</ref>
In November 2006, ITV2
ITV2 and its one-hour timeshift channel began broadcasting 24 hours a day on 17 March 2008. The hours formerly held by [[GMTV|GMTV2]] were moved to [[ITV4]].<ref>{{cite news
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| date = 6 March 2008
| url = http://www.digitalspy.co.uk/tech/news/a90960/itv21-to-take-men--motors-epg-slot.html
| access-date = 6 March 2008}}</ref> [[CITV Breakfast|GMTV2]] programming moved from ITV2 to ITV4
On 20 August 2008, ITV2 unveiled a new look. The logo was given a 3D look, with six new [[Station identification|idents]]. The new look co-incided with a lineup of new programmes including ''[[Celebrity Juice]]'', ''[[CelebAir]]'', ''[[The Fashion Show (British TV series)|The Fashion Show]]'' and ''[[No Heroics]]''.
ITV2 was launched on [[Virgin Media Ireland|UPC Ireland]] in the [[Republic of Ireland]] on 4 January 2010, marking the first time the channel has been officially available in the country. The channel had already been (and remains) available to Irish viewers on [[free-to-air]] satellite for some time, however it is still not listed in the [[Sky (UK and Ireland)|Sky]] [[Electronic program guide|electronic programme guide]]. On 1 April 2011, ITV2 was removed from UPC Ireland along with ITV3 and ITV4 due to the expiry of a carriage agreement between UPC and ITV.<ref>{{cite web|url=http://businessetc.thejournal.ie/bad-news-for-fans-of-poirot-upc-is-losing-itv2-3-and-4-113698-Apr2011/|title=Bad news for fans of Poirot: UPC is losing ITV2, 3 and 4|publisher=Business ETC|date=31 March 2011}}</ref> UPC Ireland claim that ITV is not in a position to renegotiate the deal because ITV had struck a deal with another channel provider to provide it with exclusive rights to air certain content from the channels. Conversely, UPC Ireland also claims to have been in discussions right up to the last moment to continue broadcasting the channels.<ref>{{cite web|url=http://support.upc.ie/app/answers/detail/a_id/324 |title=ITV2, ITV3, & ITV4 channels are no longer available |publisher=UPC Ireland |date=1 April 2011 |url-status=dead |archive-url=https://archive.today/
From 11 January 2011, ITV2 +1 on the [[Freeview (UK)|Freeview]] platform has changed its broadcasting hours to {{nowrap|7:00 pm}} until {{nowrap|4:00 am}} On 1 June 2011, an additional hour was added in England, Northern Ireland and Scotland, allowing ITV2 +1 to start at {{nowrap|6:00 pm}} On 2 August 2011, ITV2 +1 began to broadcast 24 hours a day on Freeview across the UK, using an eleventh stream created on [[Multiplex (TV)|mux]] A.
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ITV2 was made available on Freeview in the [[Channel Islands]] on 29 February 2012, a few months after ITV plc bought [[ITV Channel Television|Channel Television]] from [[Yattendon Group|Yattendon Group plc]].<ref>{{cite news|url=http://www.channelonline.tv/channelonline_jerseynews/DisplayArticle.asp?ID=498412 |title=ITV2 & 3 available from midday |publisher=channelonline.tv |date=29 February 2012 |access-date=5 May 2013}}</ref>
In February 2014, ITV2 announced it was to focus more on entertainment programming, specifically drama and comedy panel shows - with reality and lifestyle, such as ''[[The Only Way Is Essex|The Only Way is Essex]]'' shifted away from ITV2 to a new
On 23 March 2015, it was announced that ITV2 had acquired the rights to broadcast US animated comedy ''[[Family Guy]]'', which had previously been airing on competing youth channel [[BBC Three]]. At the same time, ITV also bought the rights to ''[[American Dad!]]'', ''[[The Cleveland Show]]'' and ''[[Bordertown (American TV series)|Bordertown]]''. They began airing on ITV2 on 29 February 2016.
When sport was moved to ITV4
In November 2021, the channel moved into the true
In March 2022, ITV announced that their new reality game show ''Loaded in Paradise'', which sees teams in Greece trying to win a chance of spending the prize pot of 50,000 euros, and ''[[Tell Me Everything (TV series)|Tell Me Everything]]'', a mental health themed drama series, would be two of the first ITV2 shows to debut on their new streaming service [[ITVX]] before getting terrestrial slots, which eventually came in April 2023 and June 2023 respectively.<ref>{{Cite web|url=https://greekreporter.com/2022/03/11/british-reality-show-loaded-in-paradise-filmed-in-greece/|title = British Reality Show "Loaded in Paradise" Filmed in Greece|date = 11 March 2022}}</ref><ref>{{Cite web|url=https://www.televisual.com/news/itv-twofour-announce-loaded-in-paradise/|title=ITV, Twofour get Loaded in Paradise|date=11 March 2022}}</ref><ref>{{Cite web|url=https://www.itv.com/presscentre/press-releases/itv-and-twofour-announce-new-adrenalin-filled-format-loaded-paradise|title = ITV and Twofour announce new adrenalin-filled format: Loaded in Paradise}}</ref><ref>{{Cite web |date=2023-05-29 |title=Tell Me Everything {{!}} Preview (ITV2) |url=https://www.tvzoneuk.com/post/pr-tellmeeverything-s1itv2 |access-date=2023-08-20 |website=TV Zone UK |language=en}}</ref>
In June 2022, ITV2 picked up a number of American drama series, primarily teen and family dramas from the late 1990s and 2000s, for daytimes<ref>{{cite web | url=https://www.radiotimes.com/tv/tv-listings/?ts=1657807200000 | title=TV listings guide | date=15 June 2023 }}</ref><ref>{{cite web | url=https://www.radiotimes.com/tv/tv-listings/?ts=1657821600000 | title=TV listings guide | date=15 June 2023 }}</ref> including re-runs of ''[[One Tree Hill (TV series)|One Tree Hill]]'',<ref>{{cite web | url=https://www.radiotimes.com/programme/b-zv72yb/one-tree-hill-season-4/?episode=b-9twcl4 | title=One Tree Hill Season 4 }}</ref> ''[[Hart of Dixie]]''<ref>{{cite web | url=https://www.radiotimes.com/programme/b-x86iqe/hart-of-dixie-season-4/?episode=b-3zem9o | title=Hart of Dixie Season 4 }}</ref> and ''[[The O.C.]]''<ref>{{cite web | url=https://www.radiotimes.com/programme/b-buov7p/the-oc-season-3/?episode=b-km18te | title=The O.C. Season 3 }}</ref> as well as the sports drama ''[[All American (TV series)|All American]]'', which had replaced ''Bob's Burgers'' in its
''All American'' was unsuccessful in its 7pm slot and so after a month of consistently low ratings, it was moved to around 2am each morning, with ''Bob's Burgers'' returning on 4 July 2022.<ref name="auto1">{{cite web | url=https://www.radiotimes.com/programme/b-ft4gmo/bobs-burgers-season-9/?episode=b-kt9fka | title=Bob's Burgers Season 9 }}</ref><ref>{{cite web | url=https://www.radiotimes.com/programme/b-wu8rol/all-american-season-2/?episode=b-ks9nwe | title=All American Season 2 }}</ref> Despite this incident, in January 2023, ITV2 would later stop airing ''Bob's Burgers'' altogether and replace it with ''Superstore'', a programme which ITV2 used to air until September 2022 when it
In August 2022, the channel axed its Katherine Ryan presented dating show ''[[Ready to Mingle (TV series)|Ready To Mingle]]''<ref>{{cite web | url=https://www.tvzoneuk.com/post/readytomingle-itv2-2 | title=Ready to Mingle Axed by Itv2 After One Series | date=4 August 2022 }}</ref> after some episodes in the first series received ratings as low as 60,000 viewers, and picked up the rights to the ''Big Brother'' format, launching a teaser trailer for its return to British TV during the ''Love Island'' final.<ref>{{cite web | url=https://www.nme.com/news/tv/big-brother-to-officially-return-on-itv2-following-five-year-break-from-tv-screens-3281567 | title='Big Brother' to officially return on ITV2 following five-year break from TV screens | website=[[NME]] | date=2 August 2022 }}</ref><ref>{{cite news | url=https://www.bbc.co.uk/news/entertainment-arts-62389219 | title=Big Brother will return next year on ITV2 and online | work=BBC News | date=2 August 2022 }}</ref><ref>{{cite web | url=https://news.sky.com/story/big-brother-set-for-uk-return-five-years-after-being-axed-and-jedward-are-up-for-presenting-12664002 | title=Big Brother set for UK return five years after being axed - and Jedward are up for presenting }}</ref>
On 19 September 2022, ITV2 and other ITV digital channels simulcast ITV's coverage of the [[Death and state funeral of Elizabeth II|funeral of
On 7 October 2022, the ITV2 Twitter and YouTube accounts were replaced by ITVX accounts in order to streamline the ITV channels for an upcoming rebrand. This came into place on 15 November 2022.<ref>{{Cite web |title=ITV2 on Twitter |url=https://twitter.com/itv2/status/1576935103485202433 |access-date=2022-10-05 |website=Twitter |language=en}}</ref>
[[File:CITV logo 2013.svg|right|170x170px|thumb|CITV logo, still used for the ITV2 block]]
In March 2023, it was announced that ITV would be closing its children's channel [[CITV]] after
On 8 October 2023, ''Big Brother'' made its debut on ITV, with a special launch show simulcast on both ITV1 & ITV2 watched by more than 2.5 million viewers.<ref>{{Cite news |date=2023-10-09 |title=Big Brother returns: 2.5 million watch as ITV launch show divides opinion |language=en-GB |work=BBC News |url=https://www.bbc.com/news/entertainment-arts-67052057 |access-date=2023-11-05}}</ref>
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==Criticisms==
In 2014, the channel was subject to a controversy about one of its shows. ''[[Dapper Laughs: On the Pull]]'' was created by [[Vine (service)|Vine]] comedian [[Dapper Laughs|Daniel "
In a 2009 episode of [[Charlie Brooker's Screenwipe|''Screenwipe'']], ''[[Black Mirror]]'' creator [[Charlie Brooker]]
==Subsidiary channels==
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[[File:ITV2 +1 logo 2022.svg|thumb|Fifth +1 logo used since 15 November 2022]]
The [[timeshift channel]] '''ITV2 +1''' launched 30 October 2006, along with its sister channel, [[ITV3#ITV3 +1|ITV3 +1]]. It was allocated channel number 211 on Sky. On 6 May 2008 it was announced that ITV2 +1 would swap with [[Men & Motors]] on the Sky EPG making a jump from 184 to 131.<ref>{{cite web|last=Shelley|first=Darren|title=Timeshifts planned for ITV2, ITV3|url=http://www.digitalspy.co.uk/tech/news/a37981/timeshifts-planned-for-itv2-itv3.html|work=[[Digital Spy]]|access-date=29 September 2013|date=10 October 2006}}</ref><ref>{{cite web|last= Oatts|first=Joanne |title=Updated: ITV launches +1 channels|url=http://www.digitalspy.co.uk/tech/news/a38625/itv-launches-1-channels.html|work=[[Digital Spy]]|access-date=29 September 2013|date=25 October 2006}}</ref><ref>{{cite web|last=Welsh|first=James|title=ITV2+1 to take Men & Motors EPG slot|url=http://www.digitalspy.co.uk/tech/news/a90960/itv21-to-take-men--motors-epg-slot.html|work=[[Digital Spy]]|access-date=29 September 2013|date=6 March 2008}}</ref> This channel is often unable to broadcast certain programmes "for legal reasons", but the programme in question might still be listed on the [[EPG]].
ITV2 +1 currently resides on Sky channel 218, and is also available on Freeview channel
|publisher=RXTV Info|access-date=2 December 2023|date=30 November 2023}}</ref> At 2am, ITVBe+1 takes over the bandwidth. ITV2+1 resumes its Freeview programming at 7am.
===ITV2 HD===
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== Branding ==
When the channel launched, the logo was very similar in style to the ITV logo at the time and ITV were worried the channel looked just like an extension of ITV and
The channel received a new lime green logo, chosen as ITV thought it had a young fresh feel to it. The channel also received six new [[Station identification|idents]] which all had names beginning with
In 2008, the channel received another new look. The green logo was kept but edited. The channel now had a new 3D logo to try to make the channel look more modern and appealing to a younger audience.
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In line with the corporate rebranding of ITV, ITV2 received a new look on 14 January 2013. The channel's slogan became "the home of infectious entertainment", and received a "hot red" version of the logo and red on-screen identity including new idents.<ref>{{cite web|url=http://www.digitalspy.co.uk/media/news/a438502/itv1-to-become-itv-in-major-corporate-rebrand.html|title=ITV1 to become 'ITV' in major corporate rebrand|last=Laughlin|first=Andrew|work=Digital Spy|date=16 November 2012|access-date=9 December 2012}}</ref>
ITV2 presentation was given a refresh on 12 August 2015, with new branding, idents, the introduction of gif style
ITV2 was given another rebrand on 15 November 2022, with new branding and idents along with the launch of the streaming service [[ITVX]]. As part of the refresh, the logo is now coloured pink and uses idents that are cross-used across ITV1, ITV3, ITV4, and ITVBe with different views which reflect the channel's image and programming output.<ref>{{Cite web |title=ITV changes logos and unveils new idents ahead of ITVX launch |url=https://www.radiotimes.com/tv/itv-rebrand-itvx-launch-newsupdate/ |access-date=2022-11-15 |website=Radio Times |language=en}}</ref>
===Former logos===
<gallery>
File:ITV2 logo 2001.svg|Second logo, 19 November 2001 to 28 October 2002
File:ITV2 logo 2003.svg|Fourth logo, 14 July 2003 to 15 January 2006
File:ITV2 logo (2006-2008).svg|Fifth logo, 16 January 2006 to 19 August 2008
File:ITV2
File:ITV2
File:ITV2 HD logo 2013.svg|Second HD logo, 14 January 2013 to 11 August 2015
File:ITV2 +1 logo 2013.svg|Third +1 logo, 14 January 2013 to 11 August 2015
File:ITV2 logo 2015.svg|Eighth logo, 12 August 2015 to 14 November 2022
File:ITV2 HD Logo 2015.svg|Third HD logo, 12 August 2015 to 14 November 2022
File:ITV2 +1 Logo 2015.svg|Fourth +1 logo, 12 August 2015 to 14 November 2022
</gallery>
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{{main|List of television programmes broadcast by ITV2}}
== References ==
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