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{{Short description|RegionalDefunct regional airline of Thailand (2011–2023)}}
{{Infobox airline
| airline = THAI Smile Airways<br/>{{lang|th|บริษัท ไทยสมายล์แอร์เวย์ จำกัด}}
| image =
| IATAlogo = WETHAI Smile.png
| ICAO logo_size = THD125
| callsignalt = THAIThai Smile SMILElogo
| hubsIATA = [[Suvarnabhumi Airport|Bangkok–Suvarnabhumi]]= WE
| loungeICAO = THD▼
| focus_cities = [[Chiang Mai International Airport|Chiang Mai]]
| callsign = THAI SMILE
| frequent_flyer = [[Royal Orchid Plus]]▼
| hubs = {{nowrap|[[Suvarnabhumi Airport|Bangkok–Suvarnabhumi]]}}
▲| lounge =
| alliance focus_cities = {{nowrap|[[StarChiang Alliance]]Mai (ConnectingInternational Partner)Airport|Chiang Mai]]}}
▲| frequent_flyer = [[Royal Orchid Plus]]
| fleet_size = 16
| destinationslounge = 35
| parentalliance = {{nowrap|[[ThaiStar Airways InternationalAlliance]] (100%affiliate; Connecting Partner)}}
| num_employeesfleet_size = 12
| logo destinations = THAI Smile.png
| parent = {{nowrap|[[Thai Airways International]] (100%)}}
| logo_size = 125
| alt num_employees = Thai Smile logo
| founded = {{start date|2011|08|19|df=yes}}<br /><{{small>|(as ''Thai Wings'')</small>}}
| aoc = AOC.0007<ref>{{cite web |url=https://www.caat.or.th/en/archives/53484 |title=List of Thailand Air Operator Certificate Holders |date=5 October 2022 |publisher=[[Civil Aviation Authority of Thailand]] |access-date=5 October 2022 }}</ref>
| commenced = {{start date|2012|07|07|df=yes}}<br /><{{small>|(as ''Thai Smile'')</small>}}
| ceased = {{end date|2023|12|31|df=yes}}<br />{{small|(re-integrated into [[Thai Airways International]])}}
| headquarters = 89 [[Vibhavadi Rangsit Road]], [[Chatuchak district|Chatuchak]], [[Bangkok]] 10900, Thailand
| key_people = Viset Sontichai ([[Chief executive officer|CEO]])
| secondary_hubs =
| secondary_hubs =
| website = {{URL|www.thaismileair.com}}
}}
 
'''THAI Smile Airways''' iswas a Thai [[regional airline]] and a wholly owned subsidiary of [[Thai Airways International]] headquartered in [[Bangkok]]. In 2023, it was announced that Thai Smile would be merged into its parent company, Thai Airways.<ref>{{Cite web |last=Cross |first=Lee |date=2023-05-18 |title=Thai Smile to be Re-Absorbed into Thai Airways International |url=https://airwaysmag.com/thai-smile-re-absorbed-thai-airways/ |access-date=2023-05-22 |website=Airways |language=en-US}}</ref> The airline merged into Thai Airways International on 31 December 2023. The full cessation of operations was fully effective on January 1, 2024.<ref>{{Cite web |date=2023-12-01 |title=Thai Smile Airways to cease flight operations on December 31 |url=https://www.nationthailand.com/business/corporate/40033412 |access-date=2023-12-02 |website=nationthailand |language=en}}</ref>
 
== History ==
=== Foundation ===
On 20 May 2011, the Thai Airways board announced plans to create a new lower-cost airline, at the time dubbed '''Thai Wings'''.<ref>{{cite web | url=http://www.bangkokpost.com/business/aviation/238031/thai-to-launch-new-budget-airline | title=THAI to launch new budget airline | publisher=Bangkok Post | date=20 May 2011 | access-date=22 August 2011}}</ref>{{verify source|date=May 2020}} The creation of the airline was announced by Ampon Kittiampon, the chairman of Thai's board of directors, on 19 August 2011.<ref name="post">{{cite web | url=http://www.bangkokpost.com/news/local/252595/thai-sister-airline-launch-set-for-2012 | title=THAI sister airline launch set for 2012 | publisher=Bangkok Post | date=20 August 2011 | access-date=22 August 2011}}</ref>{{verify source|date=May 2020}} It is planned to begin operations in July 2012.<ref name="post"/> According to Ampon, THAI Smile is intended to serve the market gap between [[low-cost carrier]]s and full service airlines.<ref name="post"/> The name THAI Smile was chosen from a pool of 2,229 entries in a contest to name the airline.<ref name="post"/> According to an official at Thai Airways, THAI Smile is planned to begin showing an annual profit of about five million [[baht]] within two years of the start of operations.<ref name="post"/>▼
{{see also|Thai Tiger Airways}}
 
▲On 20 May 2011, the Thai Airways board announced plans to create a new lower-cost airline, at the time dubbed '''Thai Wings'''.<ref>{{cite web | url=http://www.bangkokpost.com/business/aviation/238031/thai-to-launch-new-budget-airline | title=THAI to launch new budget airline | publisher=Bangkok Post | date=20 May 2011 | access-date=22 August 2011}}</ref>{{verify source|date=May 2020}} The creation of the airline was announced by Ampon Kittiampon, the chairman of Thai's board of directors, on 19 August 2011.<ref name="post">{{cite web | url=http://www.bangkokpost.com/news/local/252595/thai-sister-airline-launch-set-for-2012 | title=THAI sister airline launch set for 2012 | publisher=Bangkok Post | date=20 August 2011 | access-date=22 August 2011}}</ref>{{verify source|date=May 2020}} It is planned to beginbegan operations in July 2012.<ref name="post"/> According to Ampon, THAI Smile is intended to serve the market gap between [[low-cost carrier]]s and full service airlines.<ref name="post"/> The name THAI Smile was chosen from a pool of 2,229 entries in a contest to name the airline.<ref name="post"/> According to an official at Thai Airways, THAI Smile iswas planned to begin showing an annual profit of about five million [[baht]] within two years of the start of operations.<ref name="post"/>
In 2020, THAI Smile established a partnership with USA based Optiontown to run a prepaid flight subscription platform called Flight Pass, which enables customers to pre-purchase THAI Smile flights to one or more destinations at the best available price and decide when they want to travel at a later date.<ref>{{cite web|url=https://www.thaismileair.com/en/flightpass|title=Thai Smile Flight Pass|website=Thaismile.com|access-date=19 March 2020}}</ref>
 
=== Merger into Thai Airways International ===
In February 2023, it haswas been announcedreported that Thai Smile may be dissolved as a separate entity and merged with its parent company, [[Thai Airways International]], by mid-2024 in an effort to reduce losses.<ref>[https://www.bangkokpost.com/business/2514539/thai-smile-thai-merger-to-cut-losses bangkokpost.com - Thai Smile-THAI merger 'to cut losses'] 25 February 2023</ref> On 18 May 2023, Thai Airways announced that Thai Smile would be merged into its parent as part of the group's post-COVID reconstruction process by the end of 2023.<ref>{{Cite web |last=Cross |first=Lee |date=2023-05-18 |title=Thai Smile to be Re-Absorbed into Thai Airways International |url=https://airwaysmag.com/thai-smile-re-absorbed-thai-airways/ |access-date=2023-05-22 |website=Airways |language=en-US}}</ref> Thai Smile was set to ceased all operations on 31 December 2023.
 
== Corporate affairs ==
On 18 May 2023, it was announced that Thai Smile would be merged into its parent as part of Thai Airways International's post-COVID reconstruction process by the end of 2023.<ref>{{Cite web |last=Cross |first=Lee |date=2023-05-18 |title=Thai Smile to be Re-Absorbed into Thai Airways International |url=https://airwaysmag.com/thai-smile-re-absorbed-thai-airways/ |access-date=2023-05-22 |website=Airways |language=en-US}}</ref>
Thai Smile Airways is currentlywas an official [[Sponsor (commercial)|sponsor]] of [[Thai Honda Ladkrabang F.C.|Thai Honda Ladkrabang]] and [[Ratchaburi Mitr Phol F.C.|Ratchaburi Mitr Phol]].<ref>{{cite web|url=http://www.manager.co.th/Golf/ViewNews.aspx?NewsID=9600000009759|title="ไทยฮอนด้า" ทุ่ม 100 ล้าน ลุยไทยลีก ตั้งเป้าท็อป 10| access-date = 29 January 2017}}</ref><ref>{{cite web|url=http://www.goal.com/th/news/4275/%E0%B9%82%E0%B8%95%E0%B9%82%E0%B8%A2%E0%B8%95%E0%B9%89%E0%B8%B2-%E0%B9%84%E0%B8%97%E0%B8%A2-%E0%B8%A5%E0%B8%B5%E0%B8%81/2017/09/15/38632372/%E0%B8%AA%E0%B8%B2%E0%B8%A2%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%9A%E0%B8%B4%E0%B8%99%E0%B9%81%E0%B8%A3%E0%B8%81%E0%B8%A3%E0%B8%B2%E0%B8%8A%E0%B8%9A%E0%B8%B8%E0%B8%A3%E0%B8%B5%E0%B8%88%E0%B8%B1%E0%B8%9A%E0%B8%A1%E0%B8%B7%E0%B8%AD%E0%B9%84%E0%B8%97%E0%B8%A2%E0%B8%AA%E0%B8%A1%E0%B8%B2%E0%B8%A2%E0%B8%A5%E0%B9%8C|title=สายการบินแรก!ราชบุรีจับมือไทยสมายล์| access-date = 15 September 2017}}</ref>▼
 
== Destinations ==
==As Destinationof 2023, Thai Smile flew to the following destinations. The airline served only domestic destinations before ceasing operations on 31st December 2023.:<ref>{{cite web|url=https://www.thaismileair.com/en/flights|title=Thai Smile Booking and Destinations|website=Thai Smile|access-date=1 May 2020}}</ref> ==
As in 2023, Thai Smile operate the following destination
{|class="sortable wikitable "
|-
Line 49 ⟶ 52:
! Refs
|-
|{{Flag|[[Bangladesh}}]]||[[Chittagong]]||[[Shah Amanat International Airport]]||{{Terminated}}||align=center|
|-
|rowspan="3"|{{Flag|[[Cambodia}}]]||[[Phnom Penh]]||[[Phnom Penh International Airport]]||{{Terminated}}||align=center|
|-
|rowspan="2"|[[Siem Reap]]||[[Siem Reap International Airport]]||{{Terminated|Airport Closed}}||align=center|
|-
|[[Siem Reap-AngkorReap–Angkor International Airport]]||{{Coming soon|begins 29 October 2023Terminated}}||align=center|
|-
|rowspan="5"|{{Flag|[[China}}]]||[[Changsha]]||[[Changsha Huanghua International Airport]]||{{Terminated}}||align=center|
|-
|[[Chongqing]]||[[Chongqing Jiangbei International Airport]]||{{Terminated}}||align="center"|
|-
|[[Kunming]]||[[Kunming Changshui International Airport]]||{{Terminated}}||align=center|
|-
|[[Xiamen]]||[[Xiamen Gaoqi International Airport]]||{{Terminated}}||align="center"|
|-
|[[Zhengzhou]]||[[Zhengzhou Xinzheng International Airport]]||{{Terminated}}||align="center" |
|-
|{{flagicon|Hong Kong}} [[Hong Kong]]|colspan="2"|[[Hong Kong]]||[[Hong Kong International Airport]]||{{Terminated}}||align=center|
|-
|rowspan="9"|{{Flag|[[India}}]]||[[Ahmedabad]]||[[Sardar Vallabhbhai Patel InternationalAhmedabad Airport]]||{{Terminated}}||align=center|<ref>{{cite web|url=https://www.aeroroutes.com/eng/230824-tgwesep23amd|title=THAI SMILE MOVES AHMEDABAD SERVICE TO THAI FROM SEP 2023|work=Aeroroutes|accessdate=24 August 2023}}</ref>
|-
|[[Delhi]]||[[Indira Gandhi International Airport]]||{{Terminated}}||align=center|
|-
|[[Gaya, India|Gaya]]||[[Gaya Airport]]||{{Airline seasonalTerminated}}||align=center|
|-
|[[Hyderabad]]||[[Rajiv Gandhi International Airport]]||{{Terminated}}||align=center|
Line 79 ⟶ 82:
|[[Jaipur]]||[[Jaipur International Airport]]||{{Terminated}}||align=center|
|-
|[[Kolkata]]||[[Netaji Subhas Chandra Bose International Airport]]||{{Terminated}}||align="center"|<ref>{{cite web | url= https://sangbadprabhakartimes.com/thai-smile-flights-bangkok-kolkata-route-starting-may-1-thai-airways-question-tafi/| title=Thai Smile Resumes Kolkata Bangkok Flights}}</ref>
|-
|[[Lucknow]]||[[Chaudhary Charan Singh International Airport]]||{{Terminated}}||align=center|
Line 87 ⟶ 90:
|[[Varanasi]]||[[Lal Bahadur Shastri Airport]]||{{Terminated}}||align=center|
|-
|{{Flag|[[Indonesia}}]]||[[Jakarta]]||[[Soekarno–Hatta International Airport]]||{{Terminated}}||align=center|
|-
|rowspan="2"|{{Flag|[[Laos}}]]||[[Luang Prabang]]||[[Luang Prabang International Airport]]||{{Terminated}}||align=center|
|-
|[[Vientiane]]||[[Wattay International Airport]]||{{Terminated}}||align=center|
|-
|{{flagicon|Macau}} [[Macau]]|colspan="2"|[[Macau]]||[[Macau International Airport]]||{{Terminated}}||align=center|
|-
|rowspan="3"|{{Flag|[[Malaysia}}]]||[[Kota Kinabalu]]||[[Kota Kinabalu International Airport]]||{{Terminated}}||align=center|<ref>{{Cite web|date=August 16, 2017|first=Jim|last=Liu|title=Update 2: Thai Smile cancels Kota Kinabalu service from Sep 2017|url=https://www.routesonline.com/news/38/airlineroute/274324/update-2-thai-smile-cancels-kota-kinabalu-service-from-sep-2017/|access-date=2022-01-25|website=Routes Online}}</ref>
|-
|[[Kuala Lumpur]]||[[Kuala Lumpur International Airport]]||{{Terminated}}||
Line 101 ⟶ 104:
|[[Penang]]||[[Penang International Airport]]||{{Terminated}}||align="center"|
|-
|rowspan="2"|{{Flag|[[Myanmar}}]]||[[Mandalay]]||[[Mandalay International Airport]]||{{Terminated}}||align=center|
|-
|[[Yangon]]||[[Yangon International Airport]]||{{Terminated}}||align=center|
|-
|{{flag|[[Nepal}}]]||[[Kathmandu]]||[[Tribhuvan International Airport]]||{{Terminated|ends 30 November 2023}}||align=center|
|-
|{{Flag|Singapore}}|colspan="2"|[[Singapore]]||[[Changi Airport]]||{{Terminated}}||align=center|
|-
|{{Flag|[[Sri Lanka}}]]||[[Colombo]]||[[Bandaranaike International Airport]]||{{Terminated}}||align=center|
|-
|rowspan="2"|{{Flag|[[Taiwan}}]]||[[Kaohsiung]]||[[Kaohsiung International Airport]]||{{Terminated}}||align="center"|
|-
|[[Taipei]]||[[Taiwan Taoyuan International Airport]]||{{Terminated}}||align=center|
|-
|rowspan="17"|{{Flag|[[Thailand}}]]||rowspan="2"|[[Bangkok]]||[[Don Mueang International Airport]]||{{Terminated}}||align=center|<ref>{{cite web |title=New Route! Fly Direct Flights from Donmuang to Chiang Mai |url=https://www.thaismileair.com/en/campaigns/DirectFlights_DMK_to_CNX |website=Thai Smile}}</ref>
|-
|[[Suvarnabhumi Airport]]||{{Airline hub}}||align=center|
|-
|[[Chiang Mai]]||[[Chiang Mai International Airport]]||{{Terminated|Focus city; ends 28 October 2023}}||align=center|
|-
|[[Chiang Rai]]||[[Mae Fah Luang - Chiang Rai International Airport]]||{{Terminated|ends 31 December 2023}}||align=center|
|-
|[[Hat Yai]]||[[Hat Yai International Airport]]||{{Terminated|ends 31 December 2023}}||align=center|
|-
|[[Khon Kaen]]||[[Khon Kaen Airport]]||{{Terminated|ends 31 December 2023}}||align=center|
|-
|[[Krabi]]||[[Krabi International Airport]]||{{Terminated|ends 31 December 2023}}||align=center|
|-
|[[Loei]]||[[Loei Airport]]||{{Terminated}}||align=center|
Line 135 ⟶ 138:
|[[Nan, Thailand|Nan]]||[[Nan Nakhon Airport]]||{{Terminated}}||align=center|
|-
|[[Narathiwat]]||[[Narathiwat Airport]]||{{Terminated|ends 31 December 2023}}||align=center|
|-
|[[Phuket]]||[[Phuket International Airport]]||{{Terminated}}||align=center|
Line 145 ⟶ 148:
|[[Trang, Thailand|Trang]]||[[Trang Airport]]||{{Terminated}}||align=center|
|-
|[[Ubon Ratchathani]]||[[Ubon Ratchathani Airport]]||{{Terminated|ends 31 December 2023}}||align=center|
|-
|[[Udon Thani]]||[[Udon Thani International Airport]]||{{Terminated|ends 30 November 2023}}||align=center|
|-
|rowspan="2"|{{Flag|[[Vietnam}}]]||[[Hanoi]]||[[Noi Bai International Airport]]||align=center| {{Terminated}}||align=center|
|-
|[[Ho Chi Minh City]]||[[Tan Son Nhat International Airport]]||{{Terminated|end 28 October 2023}}||align=center|
|}
 
== Fleet ==
[[File:HS-TXR_(22047129805).jpg|thumb|Thai Smile [[Airbus A320-200]]]]
{{As of|2023|}}, THAI Smile operatesoperated the following aircraft:<ref name=OrdDel>Airbus Orders and Deliveries (XLS), accessed via {{cite web|url=http://www.aircraft.airbus.com/market/orders-deliveries/|title=Orders & Deliveries |publisher=Airbus |date=31 August 2017 |access-date=4 October 2017}}</ref>
 
{| class="wikitable" style="border-collapse:collapse;text-align:center; margin: 1em auto;"
Line 176 ⟶ 179:
|156
|168
|rowspan="2"|To be transferred backTransferred to [[Thai Airways International]] by the end of 2023.<ref>{{Cite web |last=leah |date=2023-05-18 |title=Thai Airways - Thai Smile merger gets green light |url=https://thethaiger.com/news/business/thai-airways-thai-smile-merger-gets-green-light |access-date=2023-05-21 |website=Thaiger |language=en}}</ref>
|-
|9
Line 187 ⟶ 190:
!colspan="5" |
|}
 
==Sponsorship==
▲Thai Smile Airways is currently an official sponsor of [[Thai Honda Ladkrabang F.C.|Thai Honda Ladkrabang]] and [[Ratchaburi Mitr Phol F.C.|Ratchaburi Mitr Phol]].<ref>{{cite web|url=http://www.manager.co.th/Golf/ViewNews.aspx?NewsID=9600000009759|title="ไทยฮอนด้า" ทุ่ม 100 ล้าน ลุยไทยลีก ตั้งเป้าท็อป 10| access-date = 29 January 2017}}</ref><ref>{{cite web|url=http://www.goal.com/th/news/4275/%E0%B9%82%E0%B8%95%E0%B9%82%E0%B8%A2%E0%B8%95%E0%B9%89%E0%B8%B2-%E0%B9%84%E0%B8%97%E0%B8%A2-%E0%B8%A5%E0%B8%B5%E0%B8%81/2017/09/15/38632372/%E0%B8%AA%E0%B8%B2%E0%B8%A2%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%9A%E0%B8%B4%E0%B8%99%E0%B9%81%E0%B8%A3%E0%B8%81%E0%B8%A3%E0%B8%B2%E0%B8%8A%E0%B8%9A%E0%B8%B8%E0%B8%A3%E0%B8%B5%E0%B8%88%E0%B8%B1%E0%B8%9A%E0%B8%A1%E0%B8%B7%E0%B8%AD%E0%B9%84%E0%B8%97%E0%B8%A2%E0%B8%AA%E0%B8%A1%E0%B8%B2%E0%B8%A2%E0%B8%A5%E0%B9%8C|title=สายการบินแรก!ราชบุรีจับมือไทยสมายล์| access-date = 15 September 2017}}</ref>
 
== References ==
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{{Navbox Airlines of Thailand}}
{{Star Alliance}}
 
 
[[Category:AirlinesDefunct airlines of Thailand]]
[[Category:Airlines established in 2011]]
[[Category:Airlines disestablished in 2023]]
[[Category:Thai Airways International]]
[[Category:Thai companies established in 2011]]
[[Category:Star2023 Alliancedisestablishments in Thailand]]
[[Category:Former Star Alliance affiliate members]]
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