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'''''White Stuff''''' is a British fashion and lifestyle brand that sells women’s, men’s and children's clothing, accessories, homeware and gifts in over 120 shops in the [[United Kingdom]], shops in Germany, via mail-order catalogues and through its website. The brand has become known for its traditional British styles, idiosyncratic boutique stores and innovative marketing campaigns.<ref>{{Cite web |last=Banham |first=Mark |date=2023-05-11 |title=First look: White Stuff opens new Glasgow store |url=https://www.drapersonline.com/news/first-look-white-stuff-opens-new-glasgow-store |access-date=2023-05-15 |website=Drapers |language=en}}</ref>
White Stuff was founded in 1985
==History==
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The White Stuff Foundation<ref>{{cite web |url=http://www.whitestuff.com/about-us-foundation_about/ |title=White Stuff {{!}} Happy-ness in Every Stitch |website=www.whitestuff.com |url-status=dead |archive-url=https://web.archive.org/web/20140527080254/http://www.whitestuff.com/about-us-foundation_about/ |archive-date=2014-05-27}} </ref> was founded in May 2010, in celebration of the company's 25th anniversary. Today the foundation is based in Lambeth, London. White Stuff Clothing stated their aim to fulfil 25 pledges to show White Stuff's social and environmental commitments, and in particular aims at helping disadvantaged young people. The first of the White Stuff’s pledges was the creation of a charitable foundation, into which White Stuff donate 1% of their annual profits.
Currently the White Stuff Foundation supports more than 100 small and local charities in the UK.<ref>{{cite web |url=http://www.whitestuff.com/partner-charities/ |title=White Stuff {{!}} Happy-ness in Every Stitch |website=www.whitestuff.com |url-status=dead |archive-url=https://web.archive.org/web/20140527080515/http://www.whitestuff.com/partner-charities/ |archive-date=2014-05-27}} </ref> These are predominantly in the urban areas close to White Stuff's stores and distribution centres, and every branch of White Stuff is partnered with its own charity. The White Stuff Foundation also supports two charities in [[India]] and two in [[Denmark]].<ref>{{cite web |url=http://www.cplondon.org.uk/support-us/corporate/the-white-stuff-foundation/ |title=» The White Stuff Foundation » London Centre For Children with Cerebral Palsy |website=www.cplondon.org.uk |url-status=dead |archive-url=https://web.archive.org/web/20130213023934/http://www.cplondon.org.uk/support-us/corporate/the-white-stuff-foundation/ |archive-date=2013-02-13}} </ref><ref>{{Cite web|url=https://koolteee.com/|title=Koolteee - Fashion changes, but style endures}}</ref> Donations accepted by the White Stuff Foundation go towards supporting these partner charities.
White Stuff stores are responsible for hosting their own fundraising events. This has led to the creation of many campaigns, including [[Surf Relief]], [[Give a Gnome a Home]], National Wear a Tea Cosy on Your Head Day and Charity Flip Flops, as well as local events, such as bake sales and raffles throughout each year.{{cn|date=April 2023}} White Stuff stores will also sell the props used as part of their window displays at the end of every season, with proceeds going to the White Stuff Foundation.{{cn|date=April 2023}}
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