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{{Short description|Nike ad campaign}}
"'''Secret Tournament'''" (also known as "'''Scorpion KO'''" or "'''The Cage'''") was a [[Nike, Inc.|Nike]] global advertising campaign coinciding with the [[2002 FIFA World Cup]].<ref>{{cite news|url=http://www.balls.ie/football/0203-power-ranking-8-teams-nike-the-cage-advert/277818|title=Power Ranking The 8 Teams That Competed In The Amazing Nike 'The Cage' Advert|last=Traynor|first=Mikey|date=29 April
==Campaign instalments==
The campaign started in March 2002 with the "tease" phase of the campaign, featuring only a shot of football
April saw the start of the "Excite" phase, with the teams facing off against each other, then moved into the "Involve" phase (see [[#Impact|Impact]]).<ref name="wharton" />
==Synopsis==
The concept of the advertising campaign was a fictional tournament involving eight teams of three of football's top players in a first-goal-wins elimination. The matches were staged in an enclosed pitch located on a ship with former footballer [[Eric Cantona]] acting in the role of referee.<ref>{{cite web |title=Nike Secret Tournament |date=2 April 2007 |publisher=[[youtube.com]] |url=https://www.youtube.com/watch?v=PrShUb4pU14
Besides the TV advertising campaign, the marketing strategy involved the execution of local tournaments in several major capital cities of the world, being held in schools, sport venues and stadiums. The concept was the same: teams of three players had to be registered and one-goal matches were played in successive knock-out rounds up to the final matches in cages like the ones in the TV ads.<ref>{{cite web |title=The Campaign Evaluation - Whereby this all starts... |date=5 September 2011 |publisher=Diromero |url=https://diromero.wordpress.com/2011/09/05/the-campaign-evaluation-whereby-this-all-starts |accessdate=3 June 2016}}</ref>
==Players==
{| class="wikitable
|-▼
! Triple Espresso
! The Onetouchables▼
! Toros Locos▼
! Cerberus▼
! Os Tornados▼
! Funk Seoul Brothers▼
! Tutto Bene▼
! Equipo Del Fuego▼
|-▼
| [[Thierry Henry]]
| [[
| [[
| [[Luís Figo]]▼
| [[Denílson de Oliveira Araújo|Denílson]]▼
| [[Fabio Cannavaro]]▼
| [[Claudio López (footballer)|Claudio López]]▼
|-
▲! The Onetouchables
| [[Patrick Vieira]]
| [[Ruud van Nistelrooy]]
| [[Paul Scholes]]
▲|-
▲! Toros Locos
| [[Freddie Ljungberg]]
| [[Javier Saviola]]
| [[
| [[Roberto Carlos]]▼
| [[Ronaldinho]]▼
| [[Tomáš Rosický]]▼
| [[Gaizka Mendieta]]▼
|-
▲! Cerberus
| [[
| [[Lilian Thuram]]
| [[Sylvain Wiltord]]
▲|-
▲! Os Tornados
▲| [[Luís Figo]]
▲| [[Roberto Carlos]]
| [[Ronaldo (Brazilian footballer)|Ronaldo]]
|-
▲! Funk Seoul Brothers
▲| [[Ronaldinho]]
| [[Seol Ki-hyeon]]
|-
▲! Tutto Bene
▲| [[Fabio Cannavaro]]
▲| [[Tomáš Rosický]]
| [[Rio Ferdinand]]
|-
▲! Equipo Del Fuego
▲| [[Claudio López (footballer)|Claudio López]]
▲| [[Gaizka Mendieta]]
| [[Hernán Crespo]]
|}
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==Soundtrack==
The song in the advertisement was a new remix of [[Elvis Presley]]'s "[[A Little Less Conversation#Junkie XL / JXL remix|A Little Less Conversation]]", remixed by [[Junkie XL]] (JXL). Following its appearance, the remix was released as the single "A Little Less Conversation" by "Elvis vs. JXL". The single cover featured both the logo for Scorpion KO and Nike's [[Swoosh]] logo. The song went on to become a Number 1 hit in over 20 countries.<ref>{{cite web|url=http://www.infoplease.com/spot/elvis1.html |title=Elvis's Legacy — |publisher=Infoplease.com |year=2007 |accessdate=13 August 2015}}</ref> In the UK, it was one of two songs to reach number 1 off the success of an advert in the 2000s, followed by [[Room 5]]'s "[[Make Luv]]" the following year. The remix later became the sole single from Presley's multi-million-selling hits album ''[[ELV1S: 30 No. 1 Hits]]''.
==Rematch==
Following the run of the original advert, it was quickly followed up by a "Rematch" advert, featuring the two teams from the original final.<ref>{{cite web |
==Impact==
Following the airing of the commercials, in June 2002 an estimated
Nike considered the campaign a success, with Nike president Mark Parker commenting, "This spring's integrated football marketing initiative was the most comprehensive and successful global campaign ever executed by Nike."<ref name="sgb">{{cite web |url=http://www.allbusiness.com/retail-trade/miscellaneous-retail-miscellaneous/4458809-1.html |title=Nike Promotes Three To Strengthen Brand Management Team |date=7 October 2002
==References==
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==External links==
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{{Nike, Inc.|state=collapsed}}
[[Category:Advertising campaigns]]
[[Category:
[[Category:2000s television commercials]]
[[Category:Works by Terry Gilliam]]
[[Category:Nike, Inc. advertising]]
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